Naming in an AI Age

The NameStormers
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Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!

  1. 6 DAYS AGO

    Understanding Trademark Classes

    In this episode of Naming in the AI Age, Ashley Elliott explains trademark classes and why they matter. Trademarks are divided into 45 classes of goods and services, meaning the same name can exist in different classes—like Delta Airlines and Delta Faucets. A common myth is that one filing covers all categories, but protection only applies to the classes you file in. Filing too narrowly leaves gaps; too broadly raises costs and risks conflict. In the U.S., entrepreneurs can file under “Use in Commerce” (already in the market) or “Intent to Use” (reserve rights before launch). The takeaway: strike a balance—protect current needs, plan for growth, and always consult legal counsel. Disclaimer: We are not attorneys and do not provide legal advice. We always recommend consulting an IP attorney.

    4 min

  2. 21 AUG

    Is a USPTO Search Good Enough?

    A USPTO search is a good first step, but it doesn’t guarantee brand protection. The federal database only covers federally filed trademarks, leaving out state registers, the Trademark Official Gazette (with recently approved marks), and common law rights from simply using a name in commerce. That means small businesses, Etsy shops, YouTube channels, or local restaurants may have enforceable rights even if they don’t appear in the USPTO system. To avoid conflicts and build a strong brand, a clearance search should cover federal, state, and online sources—like Google, domains, and social media—and be followed by an IP attorney’s review. Just a heads-up: We are not attorneys and this isn't legal advice - just helpful info. For specific trademark questions, always consult with a qualified IP attorney.

    3 min

  3. 7 AUG

    USPTO Trademark Search Pros, Cons, and Watch-outs

    Before picking a business or brand name, check the USPTO’s TESS database to see if it's already federally trademarked. The basic search finds exact matches, while the expert search digs deeper for phonetic or visual similarities and class-specific conflicts. Still, TESS doesn't show common law trademarks, state registrations, or domain/social media use. Since trademark law hinges on potential confusion, missing a similar name could jeopardize your brand. In today’s fast-paced world, consulting an IP attorney is the best way to ensure your name is clear and protected. Disclaimer: We are not attorneys and do not provide legal advice. We always recommend consulting an IP attorney.

    3 min

  4. 31 JUL

    Non-Alcoholic Beverage Names That Actually Work!

    In this episode of Naming in the AI Age, Ashley Elliott unpacks how non-alcoholic beverage brands use naming to stand out in a vibe-driven market. She outlines four naming strategies: descriptive (e.g., Hop Water), suggestive (e.g., Recess, Trip), abstract (e.g., Hiyo, De Soi), and unconventional (e.g., Cornbread). While descriptive names offer clarity, Ashley argues that suggestive and abstract names better capture emotion and brand potential in a space where mood often outweighs function.

    6 min

  5. 24 JUL

    Naming: When You Need a Detailed Creative Brief

    In this episode, Mike Carr highlights the importance of a detailed creative brief for high-stakes naming projects, especially for global or brand-focused clients. Unlike simpler briefs, a comprehensive one defines naming architecture, brand strategy, and long-term goals. Carr stresses clarifying the name’s purpose, desired tone, and brand archetype, while also choosing the right semantic and tonal style. Even if clients don’t see the full brief, it leads to stronger, more strategic names—whether created by people or AI.

    6 min

  6. 17 JUL

    Creative Briefs & Their Role in Name Development

    In this episode of Naming in an AI Age, Mike Carr explores the role of the creative brief in naming. While briefs can seem unnecessary—especially for niche or local businesses—Mike emphasizes their value in clarifying a name’s purpose, audience, and competitive edge. A short, focused brief is often enough. He also highlights how AI can assist in generating name ideas, but human insight is still key to refining and selecting the best options.

    2 min

  7. 10 JUL

    AI Naming: The Right Way to Use AI for Brand and Product Names

    In this episode of Naming in the AI Age, Mike Carr explains how AI can enhance naming when used strategically. He warns against basic prompts and generic testing, noting that AI needs brand-specific context. Carr introduces "context engineering"—feeding AI detailed inputs like brand strategy and audience insights—to generate better names. He covers prompt structuring, using advanced models like GPT-4o, and the continued importance of human intuition and critical thinking. While AI accelerates idea generation, naming experts remain key for legal checks, real-world testing, and team alignment.

    14 min

  8. 3 JUL

    The Naming Experts: Over 30 Years of Brand-Building Success

    ​​On this throwback episode, NameStormers co-founder Mike Carr revisits a 1990s CNN spot to show that naming basics haven’t changed: set clear, business-specific goals; back choices with research and testing (including foreign-language checks); avoid personal names that limit trademarks and growth; and turn plain descriptors into distinctive, suggestive marks.

    8 min
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About

Join members of the NameStormers team as they explore the nuances of the creative nature of name generation, the mechanics behind trademark screening, and the importance of consumer research, with various guests featured along the way!

Information

  • Creator
    The NameStormers
  • Years Active
    2023 - 2025
  • Episodes
    83
  • Rating
    Clean
  • Copyright
    © 2025 Naming in an AI Age
  • Show Website
    Naming in an AI Age