Creating a Culture of Love with Ruben Rojas

Love is a word commonly tossed about, but in reality, it’s one of the most misunderstood and misused terms in the dictionary. The truth is, the definition can vary depending upon who, what, and how it’s being used. The argument could be made that our world will be a better place when we stop seeing love as a corporate, one-size-fits-all expression … and begin personalizing the meaning. 

“If we’re not loving ourselves, can we actually receive love?”

My guest today knows all about love and he’s actually fallen in love with the word! He’s Ruben Rojas … a first-generation American, successful businessman, and a highly sought-after artist! The co-founder of Beautify Earth, his work centers on that simple four-letter word, graces walls and buildings throughout the world, causing passersby to stare in awe and ponder the thought of what that word truly means to them. 

“You can’t ask for forgiveness unless you first forgive yourself.”

Today, I’ll speak with Ruben about his journey to becoming an artist, his background, and how the word love has impacted his life … and the lives of others! The world could use a lot more love and we’re talking to the man who has seen firsthand the power of that simple four-letter word!

In This Episode

• (1:26) – Ruben on the importance of success as a first-generation American and the lengths his parent went to.

• (2:22) – Even though Ruben was a three-sport athlete, he knew in his heart he was always meant to be an artist. 

• (3:10) – Why ignoring your gifts can be mentally draining. 

• (5:01) – Why money is necessary and should be viewed as a byproduct, not the measuring stick.

• (6:00) – How Ruben blew through his first big real estate check and the Douche Bag Phase.

• (11:46) – Art isn’t competitive, because only the artist can do what he or she does … that’s their gift. 

• (12:30) – For Ruben, it’s not just art; it’s a mission. 

• (15:57) – How Ruben arrived at the decision to use the word ‘love’ as the centerpiece of his business. 

• (17:26) – Sometimes the hardest thing to do is show up.

• (21:43) – Danny and Ruben discuss the origins of Live Through Love. 

• (22:17) – Ruben reveals that he is a big fan of manifestation. 

• (24:19) – Stopping to smell the roses and enjoy the fruits of his labor is something Ruben says he needs to do more often.

• (27:18) – The correlation between his art and his mental health. 

• (28:38) – Danny and Ruben discuss the balancing act of monetizing your passion. 

• (30:55) – Ruben’s visits with inmates to discuss love and forgiveness. 

• (33:08)- Sitting in a room full of murderers.

• (38:24) – It’s important to remember that personal accountability begins with baby steps. 

Our Guest

Since 2013, Ruben Rojas has been on a mission to spread love throughout a world that had fallen too far in love with hate. His art, murals, and global speaking engagements all have one central message: Love. The co-founder of Beautify Earth, a creative agency partnering with brands and local artists to connect the world through murals, packaging, and digital storytelling. 

Resources & Links

Off The Cuff

• https://www.offthecuff.fm/ 

• https://www.youtube.com/c/OffTheCuffwithDannyLoPriore 

• https://www.ins