3 Podcast Sponsorship Models

Show Summary: "The number of downloads shouldn’t stop you from monetizing your podcast." 

If you are a podcaster who likes to monetize your show but is quite skeptical because you think that the number of downloads is a huge factor, or you don't know how to position yourself to potential sponsors, then this episode is for you. 

In this episode, I discuss the 3 Podcast Sponsorship models that can serve as your guide in identifying how to position your show to brands you've been dreaming of being partners with. These models can help you create a great and reasonable offer more effortlessly, preventing you from randomly reaching out and asking them to pay you with no data to present as a basis of your pricing.

This episode is just almost 13 minutes so please listen until the end to see which one suits you best. And please share this with your podcaster friends who've been eyeing to monetize their show!

Need help in strategizing & monetizing your podcast? Visit our website & book a call at www.podkai.com

Exceptional Highlights:

• 1 CPM is equivalent to 1000 downloads.
• Aside from ad placement, you can also include social media postings or email blasts to your offer for added value.
• An affiliate model can help you build your confidence and establish a relationship with brands that fit your offer.

Show Highlights:

What are your 3 indicators?

Kai 2:43

• Your indicators will be your CPM, the ad placement, and the ads' length. Because we have different lengths, we have 10 seconds and 30 seconds and 60 seconds. So it's up to you. If you're comfortable doing ads or inserting ads for one minute or 30 seconds only, it's your call.

What if you don’t have a huge number of downloads yet?

Kai 8:24

• You can still reach out to your dream brands and honestly tell them that you're a startup podcaster with less than 1000 downloads. But you can surely help them by speaking highly of their brands through sharing the benefits of their products and services.

Find the sweet spot

Kai 9:29

• No matter which models you use here, whether it's CPM base, value-based, or affiliate model, I would say it's still important that you find common ground between the two of you. Find that sweet spot between the two of you. Don't reach out to them without checking the facts or their mission or vision.

Need help in strategizing & monetizing your podcast? Visit our website at www.podkai.com

Important links mentioned

Link to my Facebook post 

Neil Patel’s blog post

Advertise Cast Pricing Calculator

Income School