Second in Command: The Chief Behind the Chief Second in Command: The Chief Behind the Chief

Today's episode of the Second in Command podcast features a conversation between Cameron and Steven Whitehouse, COO Alliance member and the director of operations at Southeastern Tank, Inc. During this conversation, Steven shares his unique approach to balancing multiple roles within a growing company.
You'll gain insights into his strategies for implementing innovative systems while maintaining core operations, and how he navigates the challenges of prioritizing tasks to prevent burnout. Discover how Steven shifted from a stoic mindset to embracing openness, and how this shift has transformed his relationships with his team. 
Steven also offers insights on the critical importance of building trust and the surprising ways vulnerability can strengthen a team’s cohesion and productivity. You'll find a wealth of practical tips and heartfelt reflections, making it a must-listen for anyone looking to enhance their leadership skills.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!

Enjoy!


In This Episode You'll Learn:
The importance of being trusted to run the business with autonomy, while maintaining checks and balances to ensure responsible decision-making. (15:25)The challenges of implementing new ideas and systems within the first year, and the need to prioritize and avoid taking on too many projects at once. (16:10)How being vulnerable and open with a team can improve relationships and trust, making the team stronger and more cohesive.(23:59)The importance of having open and honest discussions with the CEO to prioritize new ideas, implementing at the right time without overwhelming the team. (28:11)And much more...


Resources and Contact Information:
Connect with Steven: Website | LinkedIn
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”
Get Cameron’s online course – Invest In Your Leaders
Mentioned in this episode:
COO Group Midroll
COO Alliance PREROLL

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Benji Carlson, host of the Contractors Evolution podcast. They explore the intricacies of business growth, emphasizing the critical transition phase for companies expanding from $10 million to $100 million in revenue. Cameron advocates for the necessity of hiring experienced outsiders who bring a wealth of expertise, autonomy, and a fresh perspective to the table, distinguishing them from internal promotions that might not always be equipped to handle the complexities of rapid scaling. With his rich background in guiding businesses to success and his role in the exponential growth of 1-800-GOT-JUNK?, Cameron shares his wisdom on the importance of matching the CEO's strengths with a second in command's capabilities, highlighting the unique dynamics of this partnership in driving business growth.
The conversation shifts into a discussion on the evolving expectations of equity and compensation within the business world. Cameron challenges the prevailing notion that equity is a necessary component of compensation for second in commands, arguing instead for the creation of a compelling company culture and offering alternative forms of recognition and reward. He brings attention to the nuanced reality that while the demand for equity has risen, it's not as prevalent or necessary as many assume. Drawing on his experience and a survey of COO Alliance members, Cameron suggests that focusing on non-equity forms of motivation can be equally, if not more, effective in attracting and retaining top talent.
Venturing beyond the confines of business strategies, Cameron and Benji explore the essence of personal fulfillment and the significance of designing a life that extends well beyond the boardroom. Reflecting on their journeys toward achieving balance and contentment, they discuss the importance of intentional living, pursuing passions, and cultivating meaningful relationships. Cameron shares insights into his own life transformation, underscored by his decision to prioritize happiness, health, and relationships over conventional success metrics. This candid conversation serves as a reminder of the importance of crafting a holistic approach to life that embraces personal growth, leisure, and the pursuit of happiness alongside entrepreneurial ambitions.

Enjoy!


In This Episode You'll Learn:
Why, as companies transition from $10 million to $100 million in revenue, bringing in external experts with prior P&L responsibility and experience in scaling businesses is crucial. (0:00)Cameron's journey towards finding joy and fulfillment beyond professional achievements. (1:03)The pivotal role of the second in command in alleviating the CEO's burden and driving growth. (2:42)The evolution of compensation structures and the misconception that equity is a necessary part of a compensation package for top executives. (15:27)The necessity of a transition period of up to a year for new second in commands to fully integrate into their roles. (19:32)Cameron's decision to intentionally design his life to include hobbies, travel, and quality time with family and friends. (24:03)Strategies for ensuring the well-being of the second in command, reflecting on the mutual support system necessary between a CEO and their COO to prevent burnout and maintain a healthy work-life balance. (32:01)Cameron's personal philosophy on life, happiness, and the legacy he wishes to leave, focusing on personal relationships, health, and enjoyment of life's journey. (36:09)And much more...


Resources:
Connect with Cameron: Website | a...

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Linh Podetti, host of the EO Business podcast. During the conversation, Cameron explores the vital role of a COO in entrepreneurial success, drawing on his extensive experience with businesses such as 1-800-GOT-JUNK. He emphasizes the importance of the COO as a complement to the CEO, focusing on operational areas that the CEO may not excel in or find draining. Cameron discusses his journey and the evolution of his role, highlighting how different stages of company growth require different leadership skills. He also introduces his new book, "The Second in Command," which captures his insights and strategies for cultivating effective second-in-command leadership.
They discuss how to find and nurture a COO. Cameron advises that internal promotion to COO might be challenging as the company grows, suggesting that hiring from outside can bring in necessary expertise and perspective. He further explores the complexities of compensation in leadership roles, particularly around the topic of equity, noting a shift in trends where not all leadership positions require equity as part of compensation. This part of the discussion illuminates the practical aspects of appointing a second in command, including the importance of alignment with the company’s stage of development and culture.
The conversation concludes with personal reflections from Cameron on achieving a balanced and fulfilling life beyond business success. He shares his personal transformation, from being a stressed entrepreneur to leading a lifestyle focused on happiness and personal fulfillment, which he supports through a vivid vision for his life and marriage. Cameron stresses the importance of COOs investing time in personal development and hobbies to prevent burnout and maintain their passion for business. This approach, he notes, not only enhances personal well-being but also enriches leadership effectiveness by setting a holistic example for their teams and businesses.
Enjoy!

In This Episode You'll Learn:
How a complementary COO can significantly bolster a CEO's strengths and help manage their weaknesses, essential for organizational balance and growth. (1:16)How a COO’s role varies significantly with the growth phase of a company. (2:13)Cameron's involvement in EO since 1995, and how such affiliations can dramatically enhance an entrepreneur’s confidence and network. (4:52)Strategies for identifying the right second in command, whether promoting from within or hiring externally, and the importance of understanding your own leadership needs first. (9:41)How Cameron transitioned out of his role when he was no longer the right fit, as well as the emotional and strategic complexities of such changes. (11:40)Trends and perspectives on whether or not to offer equity to high-level executives, backed by survey data and industry practices. (16:38)The risks of CEOs distancing themselves too quickly from newly appointed COOs, underscoring the need for ongoing engagement and oversight. (18:21)How companies should manage the critical first months of a COO’s tenure to ensure alignment with company culture and strategic goals. (21:15)How personal fulfillment and happiness are essential for sustained success and leadership effectiveness. (27:06)Strategies to ensure your COO does not experience burnout, mirroring the supportive dynamic necessary between spouses. (31:12)The nuanced division of labor between a CEO and COO, ensuring that both parties are engaged in roles that play to their strengths and passions. (34:27)And much more...


Resources:
Connect with Cameron: a href="https://www.cameronherold.com/?_fs=16369989341-15088831188" rel="noopener noreferrer"...

Today's episode of the Second in Command podcast is a recast of a conversation between Cameron and Spencer Lodge, host of the Unscripted podcast. Cameron explores various insights from his professional journey and personal evolution. He emphasizes the importance of creating a nurturing work culture that values employees, which is crucial for attracting and retaining top talent. Cameron highlights that great employees are drawn to environments that prioritize their well-being and professional growth, offering more than just competitive pay but also benefits like extended vacations, which he notes are standard in Europe but less so in the U.S. His discussion also covers the "Great Resignation," attributing it to employees leaving unsatisfactory roles for workplaces that recognize their human worth.
Cameron also shares personal anecdotes that shed light on the mindset required to innovate and lead in business. He discusses the "Vivid Vision" concept, a strategic tool that helps companies clearly articulate a detailed three-year future vision, enhancing alignment and execution within teams. He stresses the importance of CEOs focusing on strategic oversight rather than being entrenched in day-to-day operations, allowing other leaders like COOs to manage the operational aspects. This strategic delegation enables CEOs to concentrate on broader business objectives and growth opportunities.
They also discuss Cameron's minimalist lifestyle shift, where he and his wife have significantly downsized their possessions to live more freely and flexibly. This lifestyle choice underscores his belief in valuing experiences over material possessions, aligning with his professional ethos of making life and work meaningful and rewarding. He advocates for a life that prioritizes personal satisfaction and happiness, which for him includes helping others and giving back, reflecting a profound understanding of success beyond conventional metrics.

Enjoy!


In This Episode You'll Learn:
How fostering a supportive and engaging work environment is essential for attracting and retaining top talent. (0:00)The concept of a "Vivid Vision," a detailed description of what a company will look like, feel like, and act like three years in the future. (14:12)The dynamics of the Great Resignation and why creating an environment where employees feel valued is more important than ever. (20:55)Cameron's personal journey from living a traditional lifestyle to embracing minimalism with his wife. (21:18)Why it’s vital for CEOs to focus on visionary tasks and allow COOs to handle operational duties. (42:03)The often-overlooked art of conducting effective interviews and the significant impact this can have on hiring the right people. (42:17)Why it's not necessary to know all the answers yourself, but rather to surround yourself with knowledgeable people. (46:56)And much more...

Resources:
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”
Get Cameron’s online course – Invest In Your Leaders
Mentioned in this episode:
COO Alliance...

In today's episode of the Second in Command podcast, Cameron is joined by Peter Schmied, the President of Appspace, as they discuss the challenges and strategies of leading a company during the COVID-19 pandemic. With a workforce of around 450 employees globally, Appspace operates in a fully hybrid model, allowing employees the choice to work from home or in the office. Peter emphasizes the importance of a seamless communication experience, leveraging technology to tailor information delivery based on individual preferences and usage patterns.
Peter shares insights into building a world-class company culture in a remote or hybrid work environment, highlighting the significance of community and seamless communication. He discusses the company's focus on customer-centricity, actively listening to customers, and staying ahead of market trends to drive product development. Peter's leadership approach centers on servant leadership, continuous learning, and embracing discomfort to foster personal growth.
The conversation explores leadership strategies, including hiring senior roles and managing internal talent aspirations. Peter emphasizes transparency in the hiring process, opening up internal opportunities before considering external candidates. He advocates for a culture that encourages failure as a pathway to growth and success, emphasizing the importance of attitude, aptitude, and empathy in leadership. Overall, Peter's leadership philosophy revolves around serving the team, fostering a culture of curiosity, and treating people with respect and transparency.

Enjoy!


In This Episode You'll Learn:
Why Appspace makes use of a hybrid model, allowing employees the choice to work from home or in the office, and the importance of providing options for a diverse, geographically dispersed workforce. (8:24)The importance of community and seamless communication in building a world-class company culture, especially in a remote or hybrid work environment. (9:56)Why Appspace focuses on being customer-centric, actively listening to customers and staying ahead of market trends to drive product development. (21:23)Peter's leadership approach, centering on servant leadership, serving the team and fostering personal growth among employees. (23:26)Appspace's transparent hiring practices, opening up internal opportunities before considering external candidates for senior roles. (24:56)Why Peter believes embracing failure is a pathway to growth and success, the importance of taking on challenges and learning from setbacks. (28:53)Why Peter's leadership philosophy is built on continuous learning and curiosity, as well as the importance of staying curious and learning something new every day. (28:53)Peter's guide to path to success, including having the right attitude, aptitude, and treating people with empathy and respect. (29:51)And much more...

Resources:
Connect with Peter: Website | LinkedIn
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most...

In today's episode of the Second in Command podcast, Cameron discusses the unconventional journey from COO to CEO, emphasizing that a mere fraction, possibly 5% of COOs, possess the entrepreneurial spirit necessary for transitioning into CEO roles. Highlighting his own path as a serial entrepreneur from a young age, Cameron outlines the unique experiences that shaped his capabilities to scale businesses effectively. His tenure at various entrepreneurial ventures, including a significant role at College Pro Painters and as COO at 1-800-GOT-JUNK?, demonstrates the critical interplay between entrepreneurial instinct and the disciplined application of systems and processes for business growth. This backdrop sets the stage for understanding the nuanced leadership dynamics in fast-growing companies.
The conversation explores the specific challenges and mental shifts required for COOs aspiring to CEO positions. Cameron draws an analogy to blue and pink jobs to illustrate the necessity for COOs to delegate traditional operational tasks and adopt roles that may initially seem unfamiliar or trivial. This transition, according to Cameron, is crucial for scaling operations and necessitates a focus on vision, culture, and strategic leadership rather than the minutiae of day-to-day operations. The conversation touches on the importance of CEOs asking the right leadership questions that drive system improvements and strategic oversight, rather than getting bogged down in operational details. This shift in perspective is essential for nurturing a conducive environment for business growth and innovation.
Cameron also imparts a resonant message about the essence of leadership and the fundamental goal of any business venture. He asserts that beyond the operational excellence and strategic foresight, genuine care for the well-being of employees is paramount. By prioritizing the human element and showing authentic concern for employees' lives beyond their work roles, leaders can inspire unwavering loyalty and commitment. This, Cameron believes, is the ultimate key to building successful and resilient organizations. The episode closes with a reminder of the transience of business achievements compared to the lasting impact leaders can have on the lives of those they work with.
Enjoy!


In This Episode You'll Learn:
The rarity of COOs transitioning into CEO roles, noting that only a small percentage have the entrepreneurial DNA to do so. (0:59)Cameron's journey of entrepreneurship from a young age and how this shaped his success in various leadership roles, emphasizing the value of entrepreneurial thinking and systems in scaling businesses. (3:42)The necessity for leaders, especially those transitioning from COO to CEO, to delegate traditional tasks and focus on roles that drive company culture and vision. (5:29)The importance of CEOs asking the right leadership questions to ensure systemic efficiency and prevent operational pitfalls. (9:56)Why CEOs should limit their direct reports and focus primarily on vision, culture, and strategic trends. (11:39)Why genuinely caring for employees' well-being is what ultimately builds a successful company. (12:27)And much more...

Resources:
Connect with Cameron: Website | LinkedIn
Get Cameron’s latest book “Meetings Suck: Turning One of The