Selling on Giants: Mastering Amazon CTR The Power of Optimized Hero Images with John Aspinall

In this episode of Selling on Giants, John Aspinall, Brand Evangelist at PickFu, shares expert insights on optimizing your Amazon hero images to increase click-through rates (CTR).

Discover the importance of hero images, avoid common design pitfalls, and learn how A/B testing can optimize your listings for better performance.

𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:

1️⃣𝐇𝐞𝐫𝐨 𝐈𝐦𝐚𝐠𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞: The main hero image is crucial for driving clicks and conversions.
2️⃣𝐂𝐨𝐦𝐦𝐨𝐧 𝐏𝐢𝐭𝐟𝐚𝐥𝐥𝐬: Avoid overloading images with text or too many elements.
3️⃣ 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Use A/B testing to identify the most effective image design.
4️⃣𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲: Leverage visual triggers to engage and persuade potential buyers.

Whether you’re a seasoned seller or new to Amazon, John’s advice is invaluable for improving engagement and driving conversions.

🎧 Tune in now for strategies that will take your Amazon game to the next level! 

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