She Renovates Bernadette Janson

In this podcast interview, Bernadette Janson speaks to Katrina Lumsden about how holiday home owners can use social media to boost bookings. Katrina, who is an interior designer and property investor, shares her expertise on Instagram and Facebook, and the importance of the human connection these platforms provide. She emphasizes how Instagram can offer an opportunity to connect with potential clients, particularly those in the older demographic who are still using Facebook.

Throughout the interview you will pick up useful tips and insights into how to utilize social media to elevate holiday properties and attract more bookings.



“Obviously you want to have a lot of followers because the more followers you've got, the more people eyes you've got on your business and on your property. But it's more about the engagement and the way that you're connecting with the people that you actually have within your community”



- Katrina Lumsden





EPISODE HIGHLIGHTS:


00:00 Intro
00:40 Who is Katrina Lumsden
02:44 Katrina's big dream of designing a holiday property
03:18 The importance of social media for holiday rental property owners.
04:13 Importance of connection and engagement with potential clients through Instagram
05:00 Worldwide and free availability of Instagram as a marketing tool.
06:41 Using Facebook for property promotion
08:01 The importance of professional photography and using trending audio on Instagram.
10:12 Follower numbers and the importance of nurturing the community.
11:49 Instagram's visual appeal
12:18 Importance of beautifully designed and styled holiday homes
14:45 Short-term rental plan for Bernadette Janson’s Darley Street property
15:25 Importance of introducing yourself if you own a holiday home
16:36 Posting reels
17:28 Trending audio in reels
19:08 Importance of having a style guide and cohesive branding for Instagram
20:25 Targeting the right market for your Instagram content
21:49 Katrina Lumsden’s services









Resources



Katrina's Website

https://www.studiohaven.com.au/holidayhomesocials



The School Of Renovating
https://www.theschoolofrenovating.com



Studio Haven
https://www.instagram.com/studiohaven_au/?hl=en



She Renovates Podcast
https://www.theschoolofrenovating.com/podcasts-page/



Airbnb
https://www.airbnb.com/



Connect with The School of Renovating



ASK BERNADETTE

https://www.theschoolofrenovating.com/podcasts-page



Subscribe to She Renovates Apple Podcast

https://apple.co/3faoWlT



Subscribe to Youtube:

https://www.youtube.com/c/TheSchoolOfRenovating



Follow on Twitter

https://twitter.com/renovatingsc



Follow  on Instagram

https://www.instagram.com/the_school_of_renovating



Follow  on LinkedIn

https://www.linkedin.com/in/bernadette-janson-3411652b

"RENOVATE YOUR RETIREMENT" NINETY MINUTE WORKSHOP

https://members.theschoolofrenovating.com/renovate-you-retirement-workshop-may-2023

The She Renovates podcast, hosted by Bernadette Janson, is a source of inspiration and information for women who want to turn their passion for renovating properties into a profitable business. The podcast covers a range of topics from renovation and development strategies to business and finance advice.



In this celebratory 200th episode, Bernadette is joined by James Burgin and Elizabeth Gordon to discuss the podcast’s evolution, the challenges of renovating and developing properties, and the benefits of the education provided by The School of Renovating...

The podcast has become a popular resource for women looking to create a better future for themselves and their families through property renovation and development. Bernadette, Eilzabeth and James highlight the importance of empowering women to take control of their financial future and share valuable insights and tips for successful renovation projects.



“The podcast is a great way to not only learn some tips and tricks, but also to get some insight into what it involves. That's why we try and share the good and the bad and the ugly so that you get a really good understanding of, what it's like to actually be a full-time renovator.”



-Bernadette Janson







EPISODE HIGHLIGHTS:


00:00 Intro
02:05 How has the She Renovates podcast evolved in recent years?
03:55 From a few hundred to thousands of weekly downloads
05:20 Liz shares her favorite podcast episodes, including bathroom renovation and Airbnb.
06:30 James shares his favorite episodes, including preparing a property for sale and styling.
07:20 Bernadette explains the benefits of progressive styling and collecting materials.
09:00 James shares his favorite episode about empowering women with Danielle Chiel
15:50 - Setting up a new website called She Renovates.
16:50 - The leadership program and putting arms around expertise and community to benefit everyone.
18:20 - Joint ventures intensive day training.
19:40 - The Wonder Women Retreat, personal development, property tour, and fun activities.
20:50 - Elizabeth Gordon shares her experience with a retreat
24:00 - Bernadette Janson talks about the importance of being a podcast listener before deciding to change your life with property
26:10: Airbnb rental strategy
27:40: Episode 166 with Trevor of Maggie's at Trentham





Resources

The School Of Renovating
https://www.theschoolofrenovating.com



The Avocado Smash Strategy
https://www.theschoolofrenovating.com/podcasts/60-avocado-smash-strategy-bondi-project/



Maggies at Trentham episode
https://www.theschoolofrenovating.com/podcasts/166-a-conversation-with-trevor-of-maggies-from-renovation-to-airbnb/



Danielle Chiel episode
https://www.theschoolofrenovating.com/podcasts/144-danielle-chiel-empowering-women-to-achieve-financial-independence/



John Lindeman

https://lindemanreports.com.au

"RENOVATE YOUR RETIREMENT" NINETY MINUTE WORKSHOP

https://members.theschoolofrenovating.com/renovate-you-retirement-workshop-may-2023

In this episode, Bernadette walks listeners through the steps she would take to make decisions about how to maximize the performance and value of a four-bedroom, two-bathroom investment property in Grovedale, Victoria. Before diving into the property, Bernadette discusses an upcoming roadshow that will be touring Australia to help women make savvy property investment decisions. Bernadette then discusses the importance of research and determining whether a renovation should focus on increasing equity, cash flow, or both. Finally, she talks about the importance of desktop valuations and analyzing comparables to support property valuations.



“If you are gonna make decisions that you'll spend money on, you need to dig down further and get more concrete numbers as to what you can expect.”



-Bernadette Janson



EPISODE HIGHLIGHTS:


00:00 Intro
01:15 The Ultimate Event for Smart Property Women
04:29 Considering Equity vs. Cash Flow
05:15 Desktop Valuation of the Property
07:30 - Assessment of Revenue through Airbnb
06:29 Checking Median Buy Price and Rental Price
8:40 Rule of thumb for getting double in long-term rental
09:29 What affordable accommodation offers to Christy’s property?
11:11 What should Christy be focusing on in order to improve the property and the income?
15:51 Importance of increasing cash flow and equity in the home









Resources

The School Of Renovating
https://www.theschoolofrenovating.com



Real Estate
https://www.realestate.com.au



Airbnb
https://www.airbnb.com



Flatmates

https://www.flatmates.com



AirDNA
https://www.airdna.co



John Lindeman

https://lindemanreports.com.au









Connect with The School of Renovating



ASK BERNADETTE

https://www.theschoolofrenovating.com/podcasts-page



Subscribe to She Renovates Apple Podcast

https://apple.co/3faoWlT



Subscribe to Youtube:

https://www.youtube.com/c/TheSchoolOfRenovating



Follow on Twitter

https://twitter.com/renovatingsc



Follow  on Instagram

https://www.instagram.com/the_school_of_renovating



Follow  on LinkedIn

https://www.linkedin.com/in/bernadette-janson-3411652b

"RENOVATE YOUR RETIREMENT" NINETY MINUTE WORKSHOP

https://members.theschoolofrenovating.com/renovate-you-retirement-workshop-may-2023

In this episode of She Renovates, Bernadette Janson speaks with Tina Dawes, an interior and building designer and the senior design consultant at Caroma showroom at the Design Center in Brisbane. Tina discusses the latest bathroom trends and products available for renovators, as well as the new Livable Housing laws and requirements for making homes more accessible. With over 30 years of experience in construction and renovating, Tina shares her expertise in the industry and offers valuable insights for those embarking on a renovation project.



“I think the best thing I ever did was working on the tools with the boys on the site, getting my hands dirty because as a designer there's only a certain amount of things you can learn on a piece of paper or on a screen, and there's nothing quite like getting your hands dirty and seeing how it actually all goes together.”



-Tina Dawes



EPISODE HIGHLIGHTS:


00:00 Intro
00: 09 Who is Tina Dawes?
02:03 How Tina started in the construction industry.
05:50 What the general people are buying.
09:44 Quality is a big consideration in economics.
15:56 The Livable Housing Requirements.
18:24 The Triple F rules (Forms, Follow and Function).
25:19 The things you need to consider when planning a renovation.
25:30 When will the livable housing requirements rule come into play?
26:52 Tips for someone doing a plan for renovations.







Resources

The School Of Renovating
https://www.theschoolofrenovating.com/



Caroma
https://www.caroma.com.au/



The Build Design Centre
https://buildanddesigncentre.com.au/seminar/bathroom-renovation-basics/







Connect with The School of Renovating



ASK BERNADETTE

https://www.theschoolofrenovating.com/podcasts-page



Subscribe to She Renovates Apple Podcast

https://apple.co/3faoWlT



Subscribe to Youtube:

https://www.youtube.com/c/TheSchoolOfRenovating



Follow on Twitter

https://twitter.com/renovatingsc



Follow  on Instagram

https://www.instagram.com/the_school_of_renovating



Follow  on LinkedIn

https://www.linkedin.com/in/bernadette-janson-3411652b

"RENOVATE YOUR RETIREMENT" NINETY MINUTE WORKSHOP

https://members.theschoolofrenovating.com/renovate-you-retirement-workshop-may-2023

Welcome to this episode of our podcast, where we sit down with Elizabeth Gordon,

a successful property investor and developer who believes in the power of coaching and community. Elizabeth's passion for property investing has led her to undertake various projects, from renovation to Airbnb. Throughout her journey, she has always had coaches and mentors by her side, helping her navigate the ups and downs of the industry.



In this episode, Elizabeth shares her experiences with two big property projects she undertook, the coaching programs she joined, the mistakes she made along the way, and how she managed when things didn't go according to plan. She also talks about her membership in Wonder Women, a like-minded community of women property investors and developers, and the value it brings to her life.



Join us as Elizabeth shares her insights on the power of coaching and community, and how they have helped her achieve success in the property industry. Whether you are a seasoned property investor or just starting out, there's something to learn from Elizabeth's journey. So sit back, relax, and let's dive into the world of property investing with Elizabeth Gordon.



“Athletes always have coaches, and I believe that having a coach shouldn't just be limited to being an athlete because in life it's great to be getting the wisdom of people who've gone before and people who've done what you want to do and get guidance from them.”



-Elizabeth Gordon







EPISODE HIGHLIGHTS:


00:00 Intro
00: 56 Who is Elizabeth Gordon?
04:27 Elizabeth’s two big property projects.
09:23 What are the coaching programs Elizabeth joined?
14:13 What are the mistakes Elizabeth made in the Newcastle project?
20:06 Why Elizabeth joined Wonder Women
26:35 How she managed when things went wrong.
28:38 What Elizabeth loves about Wonder Women and why it’s so valuable.
33:03 The power of coaching and a like-minded community.
40:35 Women In Renovating & Airbnb 2023





Resources

The School Of Renovating
https://www.theschoolofrenovating.com/





Women In Renovating & Airbnb 2023
https://members.theschoolofrenovating.com/wir-airbnb-2023-workshop





Relocate A House
https://relocateahouse.com.au/





Connect with The School of Renovating



ASK BERNADETTE

https://www.theschoolofrenovating.com/podcasts-page



Subscribe to She Renovates Apple Podcast

https://apple.co/3faoWlT



Subscribe to Youtube:

https://www.youtube.com/c/TheSchoolOfRenovating



Follow on Twitter

https://twitter.com/renovatingsc



Follow  on Instagram

https://www.instagram.com/the_school_of_renovating



Follow  on LinkedIn

https://www.linkedin.com/in/bernadette-janson-3411652b

"RENOVATE YOUR RETIREMENT" NINETY MINUTE WORKSHOP

https://members.theschoolofrenovating.com/renovate-you-retirement-workshop-may-2023

In this podcast episode, Bernadette Janson interviews Lauren Maetzig, a full-time renovator, Airbnb superhost and mother of two young children.



Lauren is a force to be reckoned with, having 5 Airbnb listings and recently started renovating a dilapidated 80-year-old house on her street. In this episode, Lauren talks about her passion for sustainable design and repurposing old buildings, and shares her inspiring story of how she turned a small profit from renovating a Melbourne apartment into a property portfolio that has given her financial freedom.

Bernadette and Lauren also discuss how Lauren manages her time as a busy working mother and share tips on how to succeed in the renovation business.





“In the first three podcasts that I listened to of yours, I just learned so much and it was amazing. So I really wanted to do the program, like the a 100K program cause I just wanted that, tell me how to do it and I'll do it. And that's kind of what your program's like.It's just you follow these steps and you'll get these results”

-Lauren Maetzig









EPISODE HIGHLIGHTS:


00:00 Intro
00: 06 Who is Lauren Maetzig?
02:04 Lauren’s first apartment
06:56 Lauren's goals with renovating
10:47 How to manage your Airbnb guests?
22:14 How Lauren juggle the role as a mom and a wife with renovating?
29:03 What do Lauren's friends think about what she’s doing?
32:11 Lauren’s experience working with trades
36:50 The reason Lauren joined the100K program







Resources

The School Of Renovating  https://www.theschoolofrenovating.com/





Airbnb  https://www.airbnb.com/





Connect with The School of Renovating



ASK BERNADETTE

https://www.theschoolofrenovating.com/podcasts-page



Subscribe to She Renovates Apple Podcast

https://apple.co/3faoWlT



Subscribe to Youtube:

https://www.youtube.com/c/TheSchoolOfRenovating



Follow on Twitter

https://twitter.com/renovatingsc



Follow  on Instagram

https://www.instagram.com/the_school_of_renovating



Follow  on LinkedIn

https://www.linkedin.com/in/bernadette-janson-3411652b

"RENOVATE YOUR RETIREMENT" NINETY MINUTE WORKSHOP

https://members.theschoolofrenovating.com/renovate-you-retirement-workshop-may-2023