122 episodes

Content has the power to connect us all. It’s up to you how you use it.

Welcome to the powerful content podcast, your go to source for content creation, strategy and business inspiration.

If you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!

The Powerful Content Podcast Mel Daniels

    • Business

Content has the power to connect us all. It’s up to you how you use it.

Welcome to the powerful content podcast, your go to source for content creation, strategy and business inspiration.

If you’re ready to create stand out content that gets you noticed and remembered or build an aligned audience who love you and are ready to buy from you, you’re in the right place!

    Why you shouldn’t focus on social media engagement

    Why you shouldn’t focus on social media engagement

    Do you believe that engagement is the most important thing when it comes to your social media content? 
    Well, despite what you may have been told, it’s not. 
    In this episode of the Powerful Content Podcast, Mel Daniels challenges the common belief that social media engagement is the most critical metric for business success.  
     
    She argues that while engagement—likes, comments, shares—is often touted by experts and algorithms, it does not necessarily translate to increased clients and revenue. Focusing on these 'vanity metrics' can distract from creating a holistic content strategy that leads potential clients through a journey to conversion.  
     
    The episode includes insights on why seeking validation through engagement is misleading, highlights the low engagement rates of successful businesses, and encourages a shift towards metrics that reflect meaningful actions, such as landing page visits, downloads, and sales. Mel also announces her upcoming masterclass, ‘Clicks to Clients,’ aimed at providing strategies to create content that converts. Tune in to learn why it's time to move beyond social media engagement and focus on what truly drives business growth. 
     
    [00:00] Introduction: Debunking the engagement myth 
    [00:50] Welcome to The Powerful Content Podcast 
    [01:02] Acknowledgement to Country 
    [02:22] The misconception of social media engagement 
    [04:15] Why engagement doesn't equal business success 
    [05:36] The psychological and social factors of engagement 
    [07:37] The misleading metrics of social media 
    [11:05] What to focus on instead of engagement 
    [12:11] Conclusion and upcoming masterclass 
    [12:47] Connect and work with me 
    Links mentioned in this podcast 
    Masterclass Clicks to Clients 
    Engagement Reel on Instagram 
     
    If you enjoyed listening to this episode, then you’ll also love: 
    Episode 8 – Simple social media plan sorted  
    Episode 45 – From big ideas to actionable social media content 
     
    And why not leave a review? 
     
    I use and recommend Podbean and Descript to edit my podcast.  
    * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
     
    Ready to work with me? 
    👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
    👉🏻 Purchase one of my short courses here 
    👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
     
    For more conversations on powerful content, connect with me here: 
    Instagram | Facebook | LinkedIn | Website 

    • 14 min
    Using systems to unlock business potential with Nicola Depiazzi

    Using systems to unlock business potential with Nicola Depiazzi

    Does the idea of implementing systems in your business freak you out a little? Perhaps you think that your business isn’t big enough for them or that it’s not worth the investment of your time? 
     
    In episode 123 of The Powerful Content Podcast, host Mel Daniels speaks with Nicola Depiazzi of Green Pillars Co, to discuss the importance of systemisation for business growth and how to make your approach simple and easy. 
     
    Nicola shares the significance of documented systems in achieving scalability and ensuring business future-proofing.  
     
    They discuss the myths surrounding systems, the benefits of systemisation in enhancing creativity and reducing business owner burnout, and the process of becoming a systems thinker. Nicola also offers insights into how even small business owners can start thinking about systemising their operations to enjoy more freedom and success. 
     
    00:00 Welcome to The Powerful Content Podcast 
    00:59 Acknowledgement to Country 
    01:17 Introducing Nicola Depiazzi 
    01:55 From marketing to SYSTEMology 
    06:02 The importance of systems in business 
    12:27 Implementing systems for business growth 
    21:01 Becoming a systems thinker 
    27:54 Final thoughts and offers 
     
    Learn more about Nicola Depiazzi 
    Nicola is an Australian import since 2006, a mother of three, an avid runner and reader, a nature enthusiast, and interested in mindset and personal development. 
     
    After 10 years in sales and marketing roles in the tourism and hospitality space, Nicola started her own marketing company in 2017. Seeing a need, she shifted to coaching mums running businesses from home to help them attract clients in the easiest way possible with the limited time available. 
     
    Now Nicola is all about freeing up business owners and helping them deliver their core products and services on repeat with total consistency every single time. 
     
    Coaching the SYSTEMology framework, she turns chaos into order and creates businesses that can run without the owner so they have more time for the things they love.   With her guidance, entrepreneurs finally unlock the doors to growth, have more money in the bank, and that elusive commodity - time.  
     
    Where to find Nicola Depiazzi 
    Facebook: www.facebook.com/greenpillarsco 
    Instagram: www.instagram.com/greenpillarsco 
    Website: www.greenpillarsco.com 
    Linkedin: www.linkedin/nicoladepiazzi 
     
    Links mentioned in this podcast 
    Mel Daniels on The Whole Woman Podcast  
    Free book: https://greenpillarsco.com/systemology-book 
     
    If you enjoyed listening to this episode, then you’ll also love: 
    Episode 119 - Finding the right system for your business success with Kelsey Silver 
    Episode 72 - 7 key elements of a meaningful content strategy 
     
    Don’t forget to leave a rating and review! 
    I use and recommend Podbean and Descript to edit my podcast.  
    * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
     
    Ready to work with me? 
    👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
    👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project 
     
    For more conversations on powerful content, connect with me here: 
    Instagram | Facebook | LinkedIn | Website 

    • 33 min
    8 lessons I’ve learned from 8 years in business

    8 lessons I’ve learned from 8 years in business

    How long have you been in business? Whether it’s one month or 10 years, there’s one certainty. It’s a learning curve! 
    In this episode of the Powerful Content Podcast, Mel Daniels shares personal and valuable insights from her eight-year business journey. Addressing topics like overcoming imposter syndrome, the importance of community, and embracing your true self, Mel provides practical advice aimed at helping entrepreneurs navigate their own paths.  
    Mel covers eight key lessons including niching, the merits of seeking help early, recognising one's worth, and understanding that different phases in life are just seasons. 
    Mel highlights the significance of authenticity, the reality behind social media, tackling imposter syndrome, and the power of collective impact. She also offers a bonus lesson about being open to future changes.  
     
    Listen in as Mel shares from the heart. 
     
    00:00 Introduction: The reality of business 
    00:39 Welcome to The Powerful Content Podcast 
    01:58 Celebrating eight years in business 
    02:28 The journey from virtual assistant to content strategist 
    04:12 Lesson 1: Niching is not forever 
    06:06 Lesson 2: Get help before you're ready 
    07:23 Lesson 3: You are worthy 
    08:56 Lesson 4: It's a season 
    10:21 Lesson 5: Be more you 
    11:43 Lesson 6: Socials aren't real life 
    12:45 Lesson 7: You can do the thing 
    14:20 Lesson 8: It's about the we as much as the me 
    15:37 Bonus lesson: Stay open and curious 
    17:38 Conclusion: Embrace the power of your content 
     
    Links mentioned in this podcast 
    My book: The Power of Content 
    My membership: The Content Effect 
     
    If you enjoyed listening to this episode, then you’ll also love: 
    Episode 55 – Celebrating a year of podcasting 
    Episode 40 – Let go and celebrate! 
     
    And why not leave a review? 
    I use and recommend Podbean and Descript to edit my podcast.  
    * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
     
    Ready to work with me? 
    👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
    👉🏻 Purchase one of my short courses here 
    👉🏻 Work with me 1:1 in The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
     
    For more conversations on powerful content, connect with me here: 
    Instagram | Facebook | LinkedIn | Website 

    • 19 min
    The layers of online success. Build a profitable, holistic business with Sandy Hanrahan

    The layers of online success. Build a profitable, holistic business with Sandy Hanrahan

    Do you ever feel disconnected to your online business? Like it’s become a replacement of your 9 to 5 and far from the financial freedom you originally desired? 
     
    In this episode of the Powerful Content Podcast, Mel Daniels speaks with Sandy Hanrahan, a business mentor from Abundant Business Training. They delve into the importance of balancing rational strategies with the spiritual and soul, for a holistic approach to online business success.  
     
    Sandy shares her unique journey as a digital nomad, the role of intuition in business, and practical advice for financial management and community building. Listeners will gain valuable insights on creating a business that aligns with personal fulfillment and financial goals. 
     
    00:00 Introduction: Feeling disconnected in business? 
    00:09 Meet Sandy Hanrahan: embracing rational and spiritual business 
    00:39 Welcome to The Powerful Content Podcast 
    01:39 Acknowledgement to Country 
    02:35 Living the digital nomad lifestyle 
    06:50 Balancing practical and energetic business strategies 
    10:37 Understanding your zone of genius 
    13:20 The role of intuition in business 
    18:44 Making time for yourself 
    21:19 The importance of financial awareness 
    26:41 Building community and collaboration 
    32:45 Final thoughts and resources 
     
    About Sandy Hanrahan 
    Sandy Hanrahan is a former CFO, Accountant & Business Manager who left the corporate world to work with women in business using her unique blend of practical knowledge & energetic magic. Beyond the traditional world of accounting, Sandy has delved deep into the world of energy work studying intuition, healing modalities and generally anything spiritual she can get her hands on. It’s this unique fusion of practical knowledge and energetic wisdom that she now brings to her business training and coaching. Sandy is currently living the digital nomad lifestyle exploring Australia in a caravan with her partner and cheeky café obsessed Labrador. 
     
    Where to find Sandy Hanrahan 
    Facebook  
    Instagram  
    Website 
     
    Links mentioned in this podcast 
    Build a profitable and successful business in 7 easy steps  
     
    If you enjoyed listening to this episode, then you’ll also love: 
    Episode 117 - What empowerment really means with Suzi Petrozzi 
    Episode 92 - Human Design: the secret to a business that supports you with Belinda Gill 
     
    And why not leave a review? 
     
    I use and recommend Podbean and Descript to edit my podcast.  
    * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
     
    Ready to work with me? 
    👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
    👉🏻 Purchase one of my short courses here 
    👉🏻Work with me 1:1 in The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project 
     
    For more conversations on powerful content, connect with me here: 
    Instagram | Facebook | LinkedIn | Website 

    • 37 min
    4 things I don’t care about when it comes to consistent content

    4 things I don’t care about when it comes to consistent content

    Do you struggle with content consistency? You’re not alone! 
     
    In this episode of the Powerful Content Podcast, Mel Daniels challenges common misconceptions about consistency in content creation. She emphasises that consistency doesn't mean constantly creating new, shiny content, striving for perfection, or following rigid formulas. Instead, it's about using practical strategies to make content creation easier and more sustainable. Mel shares four things she doesn't care about when it comes to consistency and offers tips for maintaining a steady content output. She also highlights the importance of understanding personal strengths and leveraging them to create authentic and valuable content. 
     
    00:00 Introduction to consistency 
    00:24 Welcome to The Powerful Content Podcast 
    01:58 The importance of consistency 
    03:10 Common misconceptions about consistency 
    03:33 4 things I don't care about in consistency 
    04:30 Reimagining content for consistency 
    05:36 Perfectionism and consistency 
    07:04 Organisational skills and consistency 
    09:38 The myth of the magic formula 
    10:57 What truly matters in consistency 
    12:04 Final thoughts 
    14:22 Conclusion and how to connect 
     
    Links mentioned in this podcast 
    Unlock your content creator archetype 
    Unlock Consistent Content Masterclass 
    Episode 46 – Consistency for go-with-the-flow content creators 
    Episode 10 – The power of reimagination 
     
    If you enjoyed listening to this episode, then you’ll also love: 
    Episode 62 – Why consistency hasn’t worked for you in the past 
    Episode 36 – The recipe for consistent content 
     
    And why not leave a review? 
     
    I use and recommend Podbean and Descript to edit my podcast.  
    * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
     
    Ready to work with me? 
    👉🏻 Buy my book The Power of Content 
    👉🏻 Get yourself on the waitlist for my membership The Content Effect 
    👉🏻 Work with me 1:1 in The Content Accelerator 
    👉🏻 Join my free Facebook Group The Content Project 
     
    For more conversations on powerful content, connect with me here: 
    Instagram | Facebook | LinkedIn | Website 

    • 16 min
    Finding the right system for your business success with Kelsey Silver

    Finding the right system for your business success with Kelsey Silver

    Is the thought of implementing systems in your business overwhelming? Just knowing where to start could be the key to momentum. 
    In episode 119 of The Powerful Content Podcast, host Mel Daniels speaks with Kelsey Silver, the Neurospicy CEO, to discuss sustainable business practices for neurodivergent entrepreneurs.  
    The episode covers the importance of starting slow and building effective systems, debunking misconceptions about systems and automation, and how to tailor operating procedures to different energy levels.  
    Kelsey shares practical tips and her unique insights on creating systems that align with one's personal and business needs. 
    Tune in to learn how to transform your business approach and support your unique strengths and operational style. 
     
    00:00 Introduction to The Powerful Content Podcast 
    00:58 Acknowledgement of Country  
    01:21 Meet Kelsey Silver: The Neurospicy CEO 
    03:52 Kelsey's journey: from therapy to business systems 
    06:44 Understanding neurodivergence 
    09:31 The chainmail analogy for business systems 
    10:47 Practical steps to implementing systems 
    27:17 The importance of flexibility in systems 
    29:15 Finding and fixing operational roadblocks 
    31:09 Conclusion and final thoughts 
     
    Where to find Kelsey Silver 
    Instagram: https://instagram.com/KelseyESilver 
    Website: https://kelseysilver.com
    Links mentioned in this podcast 
    Find and Fix Your Biggest Operational Roadblock in Under 1 Hour: No more having to say "Ok...by how?" Find the # 1 reason you didn't hit your growth goal last quarter, the sneaky ways your operations eat up your time and the best strategies to Delegate, Automate, and Eliminate your way to maximum efficiency.  Https://kelseysilver.com/roadmap 
     
    If you enjoyed listening to this episode, then you’ll also love: 
    Episode 71 - How to tame the tech with Korryn Haines 
    Episode 75 – Building audacious empires with Leanne Woff 
     
    I use and recommend Podbean and Descript to edit my podcast.  
    * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you. 
     
    Ready to work with me? 
    👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect 
    👉🏻 Work with me 1:1 to Accelerate your Content 👉🏻 Join my free Facebook Group The Content Project 
     
    For more conversations on powerful content, connect with me here: 
    Instagram | Facebook | LinkedIn | Website 

    • 34 min

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