The Professional Rule Breaker

Kathy Walterhouse
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The Professional Rule Breaker

The Professional Rule Breaker is a business podcast where Kathy Walterhouse talks with today's most successful entrepreneurs that have gotten to where they are by thinking outside the box and ripping up the rule book. Ever wonder what a former US Surgeon General, Nobel Peace Prize winner or a Multi-Millionaire entrepreneur did to get to where they are today? On the podcast she will have conversations that give you behind the scenes secrets to INSPIRE you the entrepreneur, the side hustler to take action and succeed in your business.

  1. 1 DAY AGO

    Make Your Customers Love You – Denis Fourie’s Secret Sauce - Episode 115

    ‘’Celebrate the win of every single task.’’ Denis Fourie’s back on The Professional Rule Breaker Show for a second round, and this one’s all about getting customers to love you and your brand. We dive into the real deal on why business doesn’t have to be hard if you focus on the right stuff—like building trust and making every customer experience unforgettable. Denis breaks down how he launched and sold a successful e-commerce business in a year by delivering an insane customer experience, the importance of knowing your customer inside out, and why a simple message or personal touch can be a game-changer. Make sure to listen in—this is pure gold.   Timestamps: 00:30 Interview with Denis Fourie: Insights on Business Challenges 01:48 Breaking Down Goals and Celebrating Wins 02:39 The Power of Visual Task Management 04:07 Motivation and Entrepreneurial Mindset 05:51 Setting Up and Growing an E-commerce Business 17:08 Creating an Exceptional Customer Experience 17:58 Understanding Your Customer Avatar 22:10 Handling Customer Issues with Care 24:28 Building Long-Term Client Relationships 29:08 The Power of Referrals and Testimonials   Key Topics Discussed: Why goal-setting in business means breaking down big goals into achievable steps Using visual task tracking to celebrate small wins and keep motivated How Denis leverages personal connections to create powerful customer experiences The importance of knowing your customer’s journey from start to finish Why handwritten notes, personalized packaging, and thoughtful details can transform the customer experience Building a memorable brand by genuinely connecting with your clients and meeting their needs   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes! ➡️ Check out our episode resources here.

    36 min
  2. Crush It in 2025: Effective Marketing Strategies to Elevate Your Brand with Denis Fourie - Episode 114

    17 OCT

    Crush It in 2025: Effective Marketing Strategies to Elevate Your Brand with Denis Fourie - Episode 114

    ‘’If you look at the prediction for 2025, content and copy is the king.’’ I’m so thrilled to have my friend Denis Fourie back on The Professional Rule Breaker Show for the third time! Denis isn’t just a guest—he’s someone I could talk business with for hours, and we always end up discovering something new together. Denis shares how having a mentor turned his career around, helping him grow his business by a whopping 600% in a single year. He’s been through all the ups and downs, and his take on making marketing personal and building real connections is pure magic. If you’re ready for a mindset shift, laugh, and pick up some amazing tips, tune in! And get ready for Part 2 next week—it’s packed with more on elevating your customer experience and creating relationships that last.   Timestamps: 00:00 Understanding the Importance of Marketing 13:00 Knowing Your Customer and Their Journey 13:36 Optimizing Marketing Timelines and Strategies 14:38 Building Trust and Personal Branding 16:03 Segmenting Your Audience: Cold, Warm, and Hot 16:31 Effective Retargeting Techniques 17:36 Choosing and Integrating  the Right Marketing Channels   Key Topics Discussed: The transformative power of mentorship in business growth Why understanding the customer journey is essential for high conversions Strategies for segmenting and personalizing marketing to cold, warm, and hot audiences The importance of retargeting and different approaches to re-engage potential customers Lessons from Denis’s journey, including the value of persistence and willingness to learn   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes! ➡️ Check out our episode resources here.

    40 min
  3. Failure is NOT the End—It’s Just the Beginning! - Episode 113

    10 OCT

    Failure is NOT the End—It’s Just the Beginning! - Episode 113

    In this episode, I’m about to share a game-changing truth with you: failure isn’t the end of your journey; it’s actually the launchpad for your biggest successes! Just like Elon Musk and J.K. Rowling, I want you to realize that every setback is a setup for something greater. So, let’s flip the script together! Instead of letting failure drag you down, I will show you how to embrace it as a powerful lesson that moves you forward. Get ready to transform your mindset, uncover invaluable insights, and reignite your dreams with practical strategies to elevate your path to success!    Timestamps: 00:30: Embracing Failure as a Stepping Stone 01:11: Shifting Your Mindset on Failure 01:53: Learning from Successful Figures 03:02: Turning Setbacks into Comebacks 03:48: Documenting and Reframing Failures 05:55: Homework and Final Thoughts   Key Topics Discussed: Why failure is a crucial stepping stone on the road to achieve your dreams How to shift your mindset: seeing failure not as defeat but as an incredible opportunity Inspiring stories of resilience from icons like Elon Musk and J.K. Rowling Actionable exercises to reframe your failures and discover the silver linings The importance of celebrating your progress and maintaining relentless determination   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!   ➡️ Check out our episode resources here.

    9 min
  4. Build a Business That Truly Works for You with Samantha Hartley - Episode 112

    3 OCT

    Build a Business That Truly Works for You with Samantha Hartley - Episode 112

    ‘’It doesn't matter how much time it takes you to do the work; what value you deliver to your clients matters.’’  You’re in for a treat on this episode of The Professional Rule Breaker. I had the incredible opportunity to sit down with Samantha Hartley, a business strategist who’s all about helping entrepreneurs skyrocket their revenue without burnout. If you’ve been stuck on that revenue rollercoaster or feeling drained from endless client work, Samantha’s got some insights that will flip your perspective on business upside down. We covered a lot of ground: from ditching the hourly billing trap (seriously, it’s a total game-changer) to diving into what Samantha calls your "joy and genius zone." I love this concept—it’s all about focusing on what truly energizes you while delivering massive value to your clients. Samantha also shares her foolproof strategies for attracting your ideal clients and building a business that’s not just profitable but genuinely enjoyable to run. Ready to stop grinding harder and start working smarter? Trust me, you won’t want to miss this one!   Timestamps: 00:35: Meet Samantha Hartley: The Revenue Multiplier 01:45: Breaking the Hourly Mindset 05:00: The Joy and Genius Zone 07:05: The Importance of Pricing and Perfect Clients 09:50: Transformational Engagements vs. Transactional Projects 15:30: The Revenue Pyramid Strategy 21:20: Finding Your Perfect Customer 26:00: Building Trust Online and The Importance of Networking 28:15: Effective Business Systems and Standard Operating Procedures (SOPs) 39:10: The Next Level Client 43:00: The Journey to Rule-Breaking   Key Topics Discussed: Escaping the hourly billing mindset and embracing value-based pricing Finding your "joy and genius zone" to energize your work Attracting clients that are a perfect match for you and your business Transitioning from short-term projects to impactful, long-term engagements Crafting a business that’s both profitable and fulfilling—because why not? Simple systems to scale your business without the overwhelm Creating consistent revenue streams while reclaiming your time   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!   ➡️ Check out our episode resources here.

    49 min
  5. Better You, Better Life with Brenda Warren - Episode 111

    26 SEPT

    Better You, Better Life with Brenda Warren - Episode 111

    ‘’Always remember you are the designer's original. Why be a carbon copy? ’’  Today, I’m thrilled to have Brenda Warren, also known as "The Soulutionist," on the show. Let me tell you, this conversation is a game-changer. Brenda has this incredible energy and wisdom that will ignite your passion for living authentically. We dive deep into what it really means to break the rules and chase your dreams—regardless of where you’re starting from. Brenda shares her journey from feeling stuck to thriving, and she’s got some powerful insights to share. We discuss the five essential questions you must ask yourself to gain clarity in life and business. Trust me, these questions will help you cut through the noise and focus on what truly matters. This episode is all about empowering you to be unapologetically yourself and to embrace the life you were meant to live.   Timestamps: 00:30: Meet Brenda Warren: The Soulutionist 01:10: Understanding the TAPIN Method 05:20: Specificity in goals and beliefs 16:00: Networking like a boss 26:45: Overcoming temptations and accountability 27:40: Success as a daily vitamin 29:45: Holistic approach to life goals 35:55: Embracing your unique path 41:00: The Rule Breaker Manifesto 46:00: The Soulutionist's journey   Here’s what you can expect in this episode: Discover how to build genuine connections by prioritizing service over self-interest Learn why understanding your "why" is crucial for achieving your goals Brenda gives us her top tips for embracing uniqueness and trusting your gut The importance of an abundance mindset: Let’s crush those limiting beliefs and unlock your financial potential Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes! ➡️ Check out our episode resources here.

    54 min
  6. Mindset Matters - Create the Life You Desire - Episode 110

    19 SEPT

    Mindset Matters - Create the Life You Desire - Episode 110

    Welcome back to another episode of The Professional Rule Breaker Podcast. Today’s episode is a little different - I will dive into the incredible power of mindset by looking back to some of my favorite segments featuring amazing guests, including Barbara Vercruysse, Fletcher Ellingson, Nancy Levin, Scott L. Ferguson, and Suzanne Sibilla.  Mindset isn’t just a buzzword; it’s the backbone of success. We’re talking about setting boundaries, overcoming energy vampires, and taking those small steps that lead to major breakthroughs. As we approach the end of this year, it’s essential to adopt a winning mindset to boost your journey. If you’re ready to unlock your full potential, this episode is packed with actionable strategies you can start using today.   Timestamps: 00:15: The Power of mindset in business and life 01:45: Barbara Vercruysse on the power of kindness 05:40: Fletcher Ellingson on intentional change 11:25: Nancy Levin on setting boundaries 15:50: Scott L. Ferguson on leveling up 20:20: Suzanne Sibilla on small steps to big changes   Key Topics Discussed: The essential role of mindset in achieving success How to set and maintain empowering personal boundaries Practical tips for daily leveling up The importance of self-awareness in making impactful changes Celebrating small wins to fuel your journey   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!   ➡️ Check out our episode resources here.

    29 min
  7. Are You in Control of Your Money? find out with Timothy J. Yurek - Episode 109

    12 SEPT

    Are You in Control of Your Money? find out with Timothy J. Yurek - Episode 109

    ‘’Whomever controls your cashflow → controls your life.’’ Are you really in control of your money, or is it running the show? In this episode of The Professional Rule Breaker, I sit down with Timothy Yurek, founder and CEO of Tier 1 Capital, to talk about the money habits that might be holding your business back. Timothy shares how many business owners are unknowingly giving up control of their cash flow—and how you can stop doing that. He also gives some amazing insights on changing how we think about money, debt, and growth. There were definitely a few mic-drop moments! This conversation will get you thinking and give you some real steps to start taking control of your financial future.   Timestamps: 00:30: Meet Timothy Yurek who is helping small businesses find money 02:10: The importance of small businesses in the economy 03:35: Challenges and solutions for small business owners 07:40: Understanding cash flow issues 12:35: A real-life example of financial transformation 18:45: Key takeaways and final thoughts   Key Topics Discussed: How small business owners can unknowingly give up control of their cash flow The biggest misconceptions about debt and how to use it to your advantage Why being in control of your money is the ultimate game-changer for your business Timothy’s proven strategies to retain and grow your capital without sacrificing your business growth   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!   ➡️ Check out our episode resources here.

    35 min
  8. The Power of Self-Care for Business Owners with Rebeccah Silence - Episode 108

    5 SEPT

    The Power of Self-Care for Business Owners with Rebeccah Silence - Episode 108

    ‘’Focus on who you are and how you feel before taking action.’’  Ever feel like you’re the last on your list, constantly pushing through the day without giving yourself a moment to breathe? You’re not alone. In this episode, I sit down with Rebeccah Silence, a woman who knows firsthand what it means to hit the wall and still find a way to keep going. She’s not just talking about self-care—she’s lived it, healed through it, and came back stronger than ever. Rebeccah opens up about her journey from burning out to nearly losing her life and how she fought her way back by finally putting herself first. This isn’t about bubble baths and spa days—it’s about survival. It’s about making sure you’re still standing after the hustle and grind. If you’ve ever felt drained but kept pushing, this conversation is the nudge you need to stop, listen to your body, and take control before it’s too late. Join us, and let’s get real about what it means to truly take care of yourself.   Timestamps: 00:40: The importance of self-care for entrepreneurs 01:30: Meet Rebeccah Silence: Self-Healing and Relationship Expert 02:50: Rebeccah's journey from overworking to cancer diagnosis 08:45: The power of joy and taking the next step 17:30: The art of commitment: four main stages 24:00: Facing fear and embracing dreams 28:35: Aligning your life and business 30:45: The power of authenticity 39:15: Emotional regulation and leverage   Key Topics Discussed: Rebeccah’s near-death experience and how it transformed her approach to life and business Why taking care of yourself is not just important—it’s non-negotiable How to recognize the signs of burnout before they hit hard Practical tips for self-care that fit into your busy life The emotional and physical toll of always putting yourself last and how to reverse it   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes! ➡️ Check out our episode resources here.

    44 min
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The Professional Rule Breaker is a business podcast where Kathy Walterhouse talks with today's most successful entrepreneurs that have gotten to where they are by thinking outside the box and ripping up the rule book. Ever wonder what a former US Surgeon General, Nobel Peace Prize winner or a Multi-Millionaire entrepreneur did to get to where they are today? On the podcast she will have conversations that give you behind the scenes secrets to INSPIRE you the entrepreneur, the side hustler to take action and succeed in your business.

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