229 episodes

The Site Shed is a podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs. The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.
Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.
Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.

The Site Shed Matt Jones - Trade based business enthusiast

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The Site Shed is a podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs. The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.
Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.
Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.

    TSS 229 - The 20-Year Journey to Becoming a Successful Builder

    TSS 229 - The 20-Year Journey to Becoming a Successful Builder

    The 20-Year Journey to Becoming a Successful Builder Guest: Mat Dale of MPD Constructions Group
     
    All beginners in business go through a rough start. Even the most successful entrepreneurs of today faced obstacles and speed bumps along the way. How can you learn from their experiences?
    Mathew Dale of MPD Constructions Group joins us in today’s episode. He will talk about casting a vision for your business and how to make the right decisions in every situation. He will also talk about the importance of learning and adapting to give your business the best possible chance.
    If you’re still new to the industry and need help eliminating speed bumps in your business, tune in to this episode. We will share relatable stories and proven business models to guide you on your journey.
    For more inspiring and insightful success stories from other tradies, check these episodes:
    TSS 215 – How Darren 4-X’d His Electrical Business In 7 Months  – [LINK] TSS 219 – Zero to a Million in Four Years – [LINK] TSS 223 – From 2 Staff to 300 in 9 Years – [LINK] TSS 228 – How to Build a Successful Business in a Small Town – [LINK]   About this podcast, ‘The 20-Year Journey to Becoming a Successful Builder’ Podcast Highlights: 07:41 – Targeting and marketing to the right clients 11:50 – The importance of asking ‘awkward’ budget-related questions before taking on a client 16:47 – How Matt continually improves and optimizes his business processes 30:33 – Being selective about whom you work with and gaining your clients’ trust 39:31 – Creating content on your website vs. social media 41: 48 – The importance of storytelling and case studies in your content 46:20 – Why you should learn where your business stands from a cash flow point of view 56:15 – The most significant obstacles Matt encountered and how he overcame them This episode focuses on how constant, open communication eliminates business bottlenecks. Mathew explains how he gets feedback from his clients and creates content proactively. 
    He also emphasizes the importance of understanding your financials. If it’s not your expertise, you can get an accountant or invest in tech tools to manage your cash flow.
      About Our Guest Mat Dale is the owner and Managing Director of MPD Constructions. At 17 years old, he started his building career as an apprentice carpenter, refurbishing homes in Sydney. He built MPD Constructions in 2001. Since then, he has expanded his experience and knowledge to residential, commercial and remedial building works.
    You can contact Mat on LinkedIn. You can also reach MPD Constructions at info@builtbympd.com.au.
    If you liked this podcast, leave us a review and share it with your friends:
     
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    • 1 hr 7 min
    TSS 228 - How To Build A Successful Business In A Small Town

    TSS 228 - How To Build A Successful Business In A Small Town

    How to Build a Successful Business in a Small Town Guest: Kristin Keogh of Keogh Plumbing Services
     
    People are always up to try out something new. They could be willing to move from a big city to a small and unknown town to achieve their goals and aspirations. But with change comes fear. Can you risk beginning from scratch?
    In today's episode, we talk with Kristin Keogh, who has been applying the small business mindset to his business. Like you, he began his business with nothing. But his goals and aspirations kept him going.
    If you are looking for new strategies to improve or build your business in a small town, then make sure to tune in to the show. From customer care, communications, networking, and building rapport, Kristin and I got you covered!
     
    If you want to listen to episodes related to networking on businesses, check out the following:
    TSS 116 – Knowing Your Customer – [LINK] TSS 143 – Dominating Customer Service – [LINK] TSS 218 – Using Data To Create An Amazing Customer Experience – [LINK]  
    About this podcast, ‘Applying A Small Business Mindset To Increase Your Consumer Sales’ Podcast Highlights: 05:36 – The power of testimonials 07:30 – The importance of having a follow-up process 09:42 – The power of content 12:33 – Refining your means to accommodate your customers’ needs 13:34 – Substituting time for money 16:35 – The impact of having a small business mentality 19:00 – Knowing what your business can best offer 21:55 – Understanding your business from within 23:40 – The importance of liability 27:07 – The effect of courage  28:22 – Where actively learning can take you 31:24 – Creating your destiny  
    This episode talks about customer engagement strategies that you can use to increase your profit. It also explains the power of applying a small business mentality to make your company grow. Additionally, knowing and understanding your company from within and developing a step-by-step process that you can sustain were also tackled in this podcast. I hope that you learned a lot from this episode, and I wish nothing but the best for you and your business.
     
    About Our Guest Kristin Keogh is a plumber who relocated from Sydney to a small town on the New South Wales coast. He now leads Keogh Plumbing Services, a team of dedicated, experienced, and licensed plumbers providing excellent service in the cities of New South Wales. From providing gas fitting services, household plumbing, fixing drainage problems, and septic systems, Kristin and his team aim to deliver reliability, professionalism, innovation, and environmental solutions to all their customers.
     
    If you are having doubts about starting a new business or are about to launch a new one, you may reach Kristin through Facebook and Instagram. He would love to help you out!
     
    If you enjoyed this podcast and this series, please take 5 to leave us a review:
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    • 59 min
    TSS 227 - 2020 is here. Let’s blow it APART!

    TSS 227 - 2020 is here. Let’s blow it APART!

    Welcome to 2020! What’s your game plan for this year? We accomplished a lot in the past year, and now we’re conquering another one. This is our 227th episode, and last year we became one of the largest business podcast for tradespeople. All in all, it’s been a very amazing and surreal year for us.
    In today’s episode, I’ll give a recap of the important highlights and areas that we tackled in 2019. We talked with some of the most amazing people in the trade industry, and we learned a lot of different business know-how and life wisdom from them.
    With the arrival of a new year, we’ll have a rundown of what’s to come in 2020 on The Site Shed Podcast and the things that we are rolling out. With the recent events that have been happening, let’s not lose hope and let’s claim 2020 to be a fantastic year. 
    Check out the best episodes in The Site Shed podcast here:
    TSS113 – When Is The Right Time To Expand With Al Levi and Ellen Rohr – [LINK] TSS191 – Become A Home Service Millionaire With Tommy Mello – [LINK] TSS109 – Modular Building With Bill McCorkell – [LINK]   About this podcast, ‘2020 is here. Let’s blow it APART!’ Podcast Highlights: 04:18 – The best Site Shed podcast episodes from a statistical point of view 05:48 – Our community of global trade business owners 07:49 – Fantastic events and workshops in The Site Shed 10:08 – The best books of 2019 14:00 – 2019’s most significant lesson: Creating positive habits that lead to success 16:01 – Do not underestimate how interesting your story can be to other people 17:49 – Having an accountability partner helps you focus on the fundamental things 19:36 – We’re aiming for consistent growth in our community in 2020, as well as taking more proactive steps as an industry leader 21:13 – First big announcement: Adventure workshop in New Zealand! 22:50 – The reason why we hold these events 24:57 – Second big announcement: The Site Shed Academy launch on Australia Day 27:43 – The “Step It Up” strategy; doubling down on strategy, analytics, and reporting and having a focused work   Book Resources: The Barefoot Investor by Scott Pape Ask by Ryan Levesque Crushing It! By Gary Vaynerchuk One Million Followers by Dr. Brendan Kane Atomic Habits by James Clear The One Minute Manager by Kenneth Blanchard, Ph.D. Bitcoin Billionaires by Ben Mezrich America Before and Fingerprints of the Gods by Graham Hancock The Greatest Show On Earth by Richard Dawkins   My challenge for you is to head across to The Site Shed community, post your goals publicly, and achieve them effectively. Second, make time to read a book or listen to an audiobook; it’ll impact you and your business in the best ways possible. Lastly, be active and invest in yourself—neglecting your health is not the way to do it.
    I look forward to hearing your goals in the group and seeing you in the community. As always, thank you all for your support!
    We’ve set up a fundraiser through the Red Cross to extend help to those affected by the bushfires in Australia. Please help us reach our goal by donating here. Let’s come together in this time of need and help make a difference to our planet.
    Sign up to our Toolbox Talks to receive weekly notification of our show highlights.
     
    If you enjoyed this podcast, please take 5 to leave us a review:
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    • 32 min
    TSS 226 - Using LinkedIn to create business opportunities

    TSS 226 - Using LinkedIn to create business opportunities

    Part Three – Using LinkedIn to Create Business Opportunities Series: How to Use LinkedIn as a Tradie
    Guest: Jacob Bracey, founder and director of Underdog Agency
    There are 750 million users on the LinkedIn platform. The problem for most business owners is how to tap into the potential partners and clients among the millions of users. How can you do that?
    Today’s episode is the third and final instalment of our LinkedIn series with the Underdog Agency founder, Jacob Bracey. In the last episode, we talked about understanding the value of LinkedIn as a platform. In this episode, we’re here to talk about engagement and outreach strategies that work.
    If you’re looking for a way to reach your target market among the millions of possibilities, then make sure to tune in to the show. We’ll guide you on how to increase your reach to grow your business.
    For other stories on building a profitable business, check these episodes:
    TSS122 – Marketing Your Business – [LINK] TSS171 – Building Won’t Make You A Million Bucks, Marketing Will – [LINK] TSS198 - Maximising Gross Profit in Your Business – [LINK] About this podcast, ‘Using LinkedIn to Create Business Opportunities’ Podcast Highlights: 07:13 – The problem with LinkedIn 08:48 – Starting a relationship with a potential client or partner 13:29 – Facebook versus LinkedIn posts 15:01 – Expanding reach through clients 15:47 – Setting up a company page on LinkedIn 17:38 – Using Sales Navigator for leads 20:56 – Importance of profile taglines This episode shares LinkedIn outreach and engagement strategies that you can use to grow your market. It also explains how to use the powerful Sales Navigator, a convenient tool to look for potential clients and partners for your business.
    This final episode wraps up our LinkedIn series. Here’s a quick recap of this 3-part talk: first, we gave a step-by-step tutorial for creating your LinkedIn profile. Then, we talked about understanding the value of LinkedIn as a platform. Finally, in this episode, we shared outreach and engagement strategies to increase your reach. I hope that you have learned a lot, and you’ll be able to use what you learned for your business.
    About Our Guest Jacob Bracey is the founder of the digital marketing agency, Underdog Agency. By using powerful strategies and making use of LinkedIn as a lead generation channel, Underdog Agency helps businesses grow by reaching new audiences and closing more deals. From manufacturers to suppliers and point of sale, Jake and Underdog Agency aims to boost companies’ networks and pipelines with more opportunities.
    You can contact Jake directly at jake@underdogagency.com.au. You can also reach him on LinkedIn and WhatsApp.
    If you enjoyed this podcast and this series, please take 5 to leave us a review:
     
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    • 32 min
    TSS 225 - How LinkedIn Works Best For Tradies

    TSS 225 - How LinkedIn Works Best For Tradies

    Part Two – How LinkedIn works best for tradies Series: How to Use LinkedIn as a Tradie
    Guest: Jake Bracey, founder and director of Underdog Agency
     
    Did you know that there are around 750 million LinkedIn users around the world? A vast amount of traders, contractors, and blue-collar industry workers are now on LinkedIn and using it as a business resource. Why? What makes LinkedIn an effective platform?
     
    Today's episode is part two of our How to Use LinkedIn as a Tradie series with Underdog Agency founder, Jacob Bracey. In the last episode, we talked about the know-how of building your profile the right way. In this episode, we're here to talk about the tools and features LinkedIn offers that you might not be familiar with, but can help you find potential customers.
     
    If you're looking for a way to grow and expand your business, make sure that you tune it to this podcast. As we dive into the value of LinkedIn, you will learn how this can be possible.
     
    For other business development stories, you may check these episodes:
    TSS171 – Building Won't Make You A Million Bucks, Marketing Will – [LINK] TSS186 – How To Make The Most Out Of Your Network – [LINK] TSS220 – Valuing Your Trade Business – What You Need To Understand – [LINK]  
    About this podcast, 'How LinkedIn Works Best For Tradies' Podcast Highlights: 05:04 – LinkedIn as a professional business platform 06:52 – The start and growth of LinkedIn 09:07 – Free and premium features 11:42 – Building referral networks and relationships 14:01 – Connecting with clients 16:44 – LinkedIn is not for generating leads 17:41 – The advantages of having a LinkedIn profile 19:50 – Presence and opportunities  
    The episode highlights the value proposition of LinkedIn and how it becomes useful in connecting with people that can deliver you potential business growth. This is an instrumental series for those who have an audience or a target market.
     
    In the next and final installment of this series, we're going to talk about some of the outreach and engagement strategies that you can apply to your LinkedIn profile. I hope you enjoyed this episode and share this with somebody that will benefit from it as well.
    About Our Guest Jacob Bracey is the founder of the digital marketing agency, Underdog Agency. By using powerful strategies and making use of LinkedIn as a lead generation channel, Underdog Agency helps businesses grow by reaching new audiences and closing more deals. From manufacturers to suppliers and point of sale, Jake and Underdog Agency aims to boost companies’ networks and pipelines with more opportunities.
     
    You can contact Jake directly at jake@underdogagency.com.au. You can also reach him on LinkedIn and WhatsApp.
    If you enjoyed this podcast and this series, please take 5 to leave us a review:
     
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    • 24 min
    TSS 224 - A Step-By-Step Framework On How to Create Your LinkedIn Profile

    TSS 224 - A Step-By-Step Framework On How to Create Your LinkedIn Profile

    You will learn all about maximizing your LinkedIn page in our How to Use LinkedIn as a Tradie series. For the first instalment, our guest--the founder and director of Underdog Agency, Jacob Bracey, talks about the proper way to create a LinkedIn profile to help you find potential customers.

    • 43 min

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