The Profitable Tradie Podcast Tony Fraser-Jones

This week we’re going to uncover the secret to understanding the bits of marketing that count…
Because we know that for small, medium or even large business owners who’ve come up through the ranks in the trades, marketing can seem like a foreign language! 
After watching this episode, when you’re talking to marketing agencies, or trying to do it yourself, you won’t need to get bogged down in ALL the jargon and numbers.
You can just look at the things that really count. 
Because the success of your business can come down to making the right decisions about where your marketing spend goes. 
The key is consistently generating profitable customers. 
Plus minimizing the money you spend on marketing that are purely a cost 
That’s why in this week’s podcast Tony and Phil finally reveal their ‘SECRET CALCULATION’ that turns your marketing from a cost into a profit! 
There’s no time to waste…
Let’s get into it! 
WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:
Understand the math behind marketingStop wasting money on marketing that isn’t workingSpend your money on the marketing that does workYou’ll be laser focused on providing great service and customer experience because you’ll see how important repeat business isYou’ll feel much more confident in your decision makingRevenue and profit will grow more quickly

LINKS MENTIONED IN THIS EPISODE:
Join our FREE private community of trades business owners in our Facebook groupSubscribe to our YouTube ChannelGet a copy of the Profitable Tradie bookReady to take your business to the next level? Fill in this form to see if what we do will work for you and your business
Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

How would you rate your sales game?
It's time we unveil the harsh realities of NOT measuring your sales performance.
We'll dive into what over estimating the effectiveness of your sales process might be costing your business.
Not just in terms of cash but also time!
Tony and Phill will help you discover how you could be unknowingly chasing lost causes, repeating the same mistakes, and missing out on golden opportunities for growth…
Just because you’re not using your sales data to its full potential.
Let’s get into it…
WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:
You’ll get clear on where you’re at with sales in your businessYou’ll get the best bang for buck from your marketing and time AS WELL AS your pricing and quoting processYou can improve your sales conversions by changing your systems


LINKS MENTIONED IN THIS EPISODE:
Join our FREE private community of trades business owners in our Facebook groupSubscribe to our YouTube ChannelGet a copy of the Profitable Tradie bookReady to take your business to the next level? Fill in this form to see if what we do will work for you and your business
Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Do you have a To-Do list?
After watching this week's episode you’ll be scrunching it up and tossing it in the bin!
Why?
Well, Tony and Phil are going to break down why the key to ‘time management’ is definitely not having a To-Do list.
In fact they’ll explain why you can never really ‘manage time’. And why your To-Do list is actually something that creates more stress for you rather than less.
Instead of the list,  they’re going to introduce you to a far better method of ensuring you get the most important things done.
All with less stress, and more control over how you spend your time.
Let’s get into it…
 
WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:
Be realistic about what you can achieve and not achieveMake better decisions about what to focus you time onFeel much calmer as the calendar allows you to schedule what you will do, and whenYou’ll achieve more with the time you have

LINKS MENTIONED IN THIS EPISODE:
Join our FREE private community of trades business owners in our Facebook groupSubscribe to our YouTube ChannelGet a copy of the Profitable Tradie bookReady to take your business to the next level? Fill in this form to see if what we do will work for you and your business
Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Your ‘on the job profit’ is something that’s more important than almost anything else in your business.
But many business owners just wing it on their pricing.
And they do very little to check on the profitability of the jobs once they’ve finished them.
This leads to serious problems…
People running their business like this end up with cash flow issues and not enough money to pay bills and wages.
If you’re not making any profit you’ll struggle to provide a great service to your clients in the long run because you’ll be in the penny-pinching mindset.
This stops you investing money back into your systems and team.
Plus you’ll be overworked, tired and eventually broken because you try to do everything yourself to keep costs down.
That’s why in today’s podcast Phil and I are going to give you some real practical skills to ensure you’re making enough ‘on the job profit’, on every job.
Let’s get into it…
 
WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:
You’ll generate good cash flow and have money for bills, wages and profit for yourselfYou can continually invest money back into the business to improve your systems and hire the best peopleYou can grow a team that will allow you to create a great lifestyleYou feel in control of your destiny because you have a clear picture of what is happening in terms of your job profits giving you confidence to make decisions and changes based on the right information rather than guess work

LINKS MENTIONED IN THIS EPISODE:
Join our FREE private community of trades business owners in our Facebook groupSubscribe to our YouTube ChannelGet a copy of the Profitable Tradie bookReady to take your business to the next level? Fill in this form to see if what we do will work for you and your business

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Like it or not, when you’re the owner of a Trades Business you are a leader. And leading your team is actually your most important role in the company.
The problem most people find when they get to be in this position is that nobody ever taught them how to be a good leader, let alone a great one.
That means they have to make it up on the job.
Some people manage to do it well. But most do a really bad job of it. And a lot of the time they might not even know it…
The downstream effects of bad leadership can turn a good business into a bad one.
And vice versa with good leadership.
That’s why in today’s podcast Tony and Phil are going to help you take the guesswork out of how to be a good leader.
Having worked with thousands of leaders in the trades over the years, they’ve come up with “8 Secrets to Being a Successful Business Leader”.
When you master these 8 things you’ll find that you’re not so busy and overwhelmed, because everything doesn’t always have to go through you.
You’ll be less frustrated with your team because they’ll be performing better and showing the initiative you want them too.
Plus you’ll find hiring and retaining the best employees much easier too. Which is really helpful because you’ll find that with successful leadership your business will be growing smoother and faster than ever…
Let’s get into it…
 
WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:
You’ll learn to delegate and build a strong team around you to help you get stuff done but also to grow a business.Create an amazing lifestyle where you can take holidays and vacations without worrying about the business.Attract and retain the best talent which will make life and business so much more fun.You’ll actually achieve way more in your business than you ever thought possible

LINKS MENTIONED IN THIS EPISODE:
Join our FREE private community of trades business owners in our Facebook groupSubscribe to our YouTube ChannelGet a copy of the Profitable Tradie bookReady to take your business to the next level? Fill in this form to see if what we do will work for you and your business

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

It’s a question as old as business itself…
‘What comes first, the system or the new hire?’
Often business owners get torn between the two. So much so that they can’t make a decision. Which means they carry on with no systems and no new employees.
In the meantime they get more and more busy. And even more stressed.
That’s why in today’s podcast Tony and Phil dive head first into this problem.
But unlike the question as old as time itself “What came first, the chicken or the egg?”...
There is a correct answer to our business problem.
Join them and settle the question once and for all.
 ‘What comes first, the system or the new hire?’
After listening in you can stop getting torn between the two choices. And start making strides forward with your business.
Let’s get into it!
WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:
Know when you should hireLearn how to get your team to build systemsGet more time to work on your business's growth

LINKS MENTIONED IN THIS EPISODE:
Join our FREE private community of trades business owners in our Facebook groupSubscribe to our YouTube ChannelGet a copy of the Profitable Tradie bookReady to take your business to the next level? Fill in this form to see if what we do will work for you and your business

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com


This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy