The corporate world is full of jaw-dropping tales of cutthroat rivalries. But few are as contentious as the battle waged between Tesla and the big three American automakers in Detroit. At first, Elon Musk’s electric vehicle startup garnered nothing more than eye rolls from the industry. But as its promise to revolutionize electric transportation blossomed, Detroit began to sweat.
Despite a federal investigation into its autopilot and Musk’s controversial takeover of Twitter, Tesla continues to disrupt the industry. But in the battle to dominate the EV market, Detroit won’t roll over that easy. Never count out a city renowned for its scrappiness – with everything on the line.
Information
- Show
- Channel
- FrequencyWeekly series
- Published6 June 2023 at 04:00 UTC
- RatingClean