Seller Sessions Amazon FBA and Private Label Danny McMillan

One of the Top Amazon Ranking Experts You Haven't Heard Of In an in-depth episode of Seller Sessions, host Danny McMillan sits down with Garfield, a pioneer in understanding and applying the concept of Geo Rank and is way ahead of the curve than most when it comes to ranking on Amazon. This podcast sheds light on how Geo Rank affects sellers and offers a critical look at common misconceptions in the industry.
It has taken four years to get him on Seller Sessions and well worth the wait…
Key Insights from Garfield: Understanding Geo Rank: Geo Rank does not rely on inventory levels but is driven by local shopping activities following a search. This is a significant shift from the common misconception that inventory levels directly influence rankings. The Impact of Inventory: Garfield explains that while inventory levels don't drive rankings, they can penalise them if the inventory is too low for the demand in a specific area, thus preventing potential stock-outs and customer dissatisfaction. Debunking Myths: Many sellers believe that Geo Rank normalises rankings across different regions, but Garfield clarifies that each of the 400-500 geographic zones has unique shopping activities which affect rankings individually. Localized Advertising: By understanding regional ranking differences, sellers can tailor their marketing strategies to boost visibility and sales in areas where their products are not performing well. Cost-Effective Campaigns: With detailed insights provided by Geo Rank analytics, sellers can allocate their budgets more efficiently, ensuring that they are not spending on ads in regions where they already dominate the market. Inventory as a Modifier: If a seller's inventory drops below what is needed to meet the demand for a specific keyword in a locale, Amazon may lower the product's ranking to prevent customer dissatisfaction from unavailability. Strategic Inventory Management: Effective inventory management becomes crucial to maintaining high rankings in key markets, making it a strategic area of focus for sellers to avoid penalties. Limitations of Common Tracking Tools: Single Sample Issue: Most keyword tracking tools used by sellers capture data from a single location or a very limited number of locations. Garfield emphasises that these tools might be reporting ranking data from just one of the approximately 500 geographic zones that Amazon uses. This approach gives a very narrow view of a product's overall performance across the market. Misleading Data Representation: Because these tools often pull data from random, singular points, they do not accurately reflect the broader performance of a product. For sellers, this can lead to misguided strategies, as they might believe a product performs well universally based on its rank in one zone or poorly based on another. The lack of comprehensive geographic data can lead sellers to allocate their marketing and inventory efforts inefficiently. Randomised IP Sampling: Tools that do attempt to gather broader data often use randomised IP addresses to scrape Amazon, which might access different geographic data points at each scrape. However, they typically do not control for or even identify from which geographic zone the data comes, leading to a patchwork of information that does not accurately represent any cohesive market performance. Financial Traps and Underreporting: Adversarial Nature of Amazon Advertising: Garfield describes the relationship between sellers and Amazon advertising as adversarial, where Amazon aims to maximise its revenue from each click, while sellers strive to minimise cost per click. He warns that tools and metrics provided by Amazon often serve Amazon's interests more than the sellers’. Brand Share and Impressions: Garfield criticises the use and effectiveness of brand share metrics provided by Amazon. He argues that these metrics are often promoted by Amazon to encourage increased spending without delivering meaningful benefits to

The Art & Science of Finding You Top Performers Advanced Insights into Data Analysis and Optimization with Dr. Ellis Welcome to this episode of Seller Sessions, where we dive deep into the nuanced world of data analysis and optimisation with the return of Dr. Ellis. After a hiatus of 18 months, we've brought the good doctor back from the depths of data science to share his wisdom on making advanced decisions using a comprehensive scoring system for Amazon sellers.
Unveiling the Scoring System: A Gateway to Precision Dr. Ellis unveils a sophisticated scoring system designed to navigate the complexities of data, ensuring sellers can identify their top performers across various metrics, including keywords and ASINs. This scoring system isn't just about surface-level data; it delves into the art of analytics, employing fractions, logarithmic scales, and a keen understanding of variables to bring forth actionable insights.
The Essence of Scoring: Simplifying complex data into a single, comprehensible score. Variables and Fractions: Introduction of a next-level approach to handling data, emphasising the use of fractions (X over 1 or 1 over X) based on the variable's impact (whether higher or lower is better). Data Compression via Logarithms: A crucial step for dealing with extensive data ranges, ensuring that scores reflect a more accurate value of variables like search volume. Applying the Scoring System: Practical Insights and Examples Dr. Ellis, with his profound expertise, walks us through the practical application of this scoring system using the example of surfacing important keywords. He illustrates how to score individual variables, compress data, and combine scores to unearth the top performers, providing a detailed blueprint for sellers to emulate.
Scores as Fractions: A methodological approach to scoring, where variables are written in a fraction format to maintain consistency and prevent algebraic errors. Compression to Reflect Significance: Utilising logarithmic compression to manage wide-ranging data, ensuring that score increases remain proportional to their actual significance. Zero Score Prevention: A critical adjustment to ensure no valuable data is discarded, by modifying equations to prevent scores of zero. Advancing Beyond Basic Analytics This session is more than just a tutorial; it's a journey into the fundamentals of data analytics, offering sellers a way to leverage their data beyond the basics. Dr. Ellis highlights the significance of understanding and applying advanced analytics to stay competitive in the ever-evolving Amazon marketplace.
Beyond Keywords and ASINs: The scoring system's flexibility allows for its application across various aspects of a business, offering insights into where to focus efforts for maximum impact. Next-Level Approach to Data: The introduction of logarithms, fractions, and multi-report scoring takes common data analysis to the next level, offering a fresh perspective on tackling large sets of data. Conclusion: Embracing Complexity for Competitive Advantage Dr. Ellis's insights into advanced data analysis underscore the importance of adopting sophisticated techniques to navigate the complexities of Amazon selling. By understanding and applying the principles of scoring and data compression, sellers can gain a competitive edge, making informed decisions that drive success.
Looking Forward: Your Invitation to Advanced Analytics As we wrap up this session, we extend an invitation to our audience to dive deeper into the world of advanced analytics with Dr. Ellis. Your feedback and queries are welcome as we continue to explore topics that provide you with the tools to excel in the competitive landscape of Amazon selling.
Seller Sessions Live May 11, 2024
Grab tickets – Seller Sessions Live 2024
Get 50 off using Discount code: 202450
Brought to you by: Databrill
Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Ac

Danny and Adam's Return Danny and Adam return for the second Broad Match episode, diving into some wild seller stories. Beyond business, Adam shares insights on recovering from a stroke he suffered at 41.
Health Challenges and Recovery Insights Adam Heist's journey took a dramatic turn with a sudden stroke in Bali, triggered by a chiropractic adjustment. At 41, the ordeal highlighted the unpredictability of health and the critical nature of swift recovery strategies. Adam's path to regaining his balance, mobility, and a sense of normalcy underscores the essence of overcoming such health challenges.
The Weed Farm Dilemma A startling discovery by one of Danny's clients—a weed farm hidden within their warehouse—spells trouble. Leasing out space led to unwanted ties with a criminal element, escalating to compromised security and a complex legal bind. This segment explores the ordeal of dealing with crime and property rights, emphasizing the gritty realities of business operations.
The Rogue Designer Incident Copyright infringement hits one client hard, tracing back to a designer on 99designs who sold a stolen design. The confrontation, initially poised for legal battle, turns towards a negotiated understanding, highlighting the perils of intellectual property theft and the importance of vigilance in business practices.
The 1 Million Euro Debacle McMillan shares the tale of navigating a financial maelstrom, with a client owed 1 million euros. The saga of recovery, through dogged determination and strategic alliances, showcases the criticality of cash flow management and the value of resilience in the face of adversity.
These narratives from the Broad Match Show peel back the curtain on the seldom-discussed trials entrepreneurs face, delivering a raw glimpse into the resilience required in the business world.
Seller Sessions Live May 11, 2024
Grab tickets – https://sellersessions.com/live2024/
Get €50 off using Discount code: 202450
Brought to you by: Databrill
Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy.
P.S. Interested in Sponsoring? Get in touch.
Michele Venton: "The first of its kind!”
Steve Consalvi: "Best seller event so far!"
James Cissel: "Insightful and actionable.”
Looking for a Free PPC Audit? Visit https://www.databrill.com/
 

7 Figure Sales Off Amazon Today, Danny is joined by Phil and Ian to discuss their multi 7 figure Amazon business and the hard yards they have put in to reach 7 figures off of Amazon as well as on it.
Background and Initial Success: Embarking on the Amazon Journey: Ian and Phill, longtime friends turned business partners, started their Amazon venture around 2020, transitioning from conventional careers to the dynamic world of online retail. Their initial journey to seven figures was marked by innovative strategies, leveraging their unique insights and backgrounds. The Leap to DTC: Highlighting their adaptability, they expanded beyond Amazon, achieving their first million in sales through direct-to-consumer (DTC) channels within a year, demonstrating the significant impact of diversifying sales platforms. Strategic Insights and Tactical Wisdom: Focus on Product Niches: They discovered a lucrative niche in men's lifestyle and gifting, modernizing a traditionally stagnant market segment. This strategic pivot was crucial in differentiating their brand and commanding premium pricing. Community and Engagement: Emphasizing the power of community, they fostered a dedicated customer base through social media and influencer partnerships, leading to explosive growth and customer loyalty. Adaptability and Learning: Their journey underscores the importance of adaptability, learning from early missteps, and refining strategies to align with evolving market dynamics and consumer preferences. The Path to Scaling: Diversifying Revenue Streams: Expanding into DTC and exploring retail opportunities, they leveraged their brand’s growing reputation, underpinned by a strong community, to tap into new revenue avenues. Strategic International Expansion: Although challenging, their foray into international markets like the UK, Germany, and Canada aimed at global brand presence, despite the complexities involved. Key Takeaways for Aspiring Entrepreneurs: Simplicity and Focus: Their narrative reinforces the value of focusing on core competencies before diversifying, advocating for a "keep it simple" approach to business growth. Customer-Centric Innovation: Engaging with their community for product validation and ideas has been a cornerstone of their strategy, ensuring that their offerings resonate with their audience. Strategic Hiring and Team Building: The importance of assembling the right team, emphasizing attitude and cultural fit over just skills, has been pivotal in their continued success. Conclusion and Forward Look: Ian and Phill’s journey is a testament to strategic agility, customer-focused innovation, and the power of community engagement in the e-commerce landscape. As they steer their business towards the eight-figure horizon, their story offers invaluable lessons on growth, resilience, and the entrepreneurial spirit.
Upcoming Events and Contact: Stay tuned for upcoming developments from Ian and Phill, and don’t miss out on connecting with them through LinkedIn for more insights and collaborative opportunities.
Seller Sessions Live May 11, 2024
Join us at the forefront of e-commerce innovation and strategy at Seller Sessions Live in London. Secure your spot and take advantage of the knowledge shared by industry luminaries like Brandon Young, Colin Rodger, Steve Simonson, and many more.
Grab your tickets now at sellersessions.com/live2024 and enjoy a special discount using code: 202450. This event is a must-attend for anyone serious about scaling their online business and staying ahead in the dynamic e-commerce landscape.
Brought to you by: Databrill
Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy.
P.S. Interested in Sponsoring? Get in touch.
Testimonials: Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

 
Getting Out of Amazon Jail Navigating Amazon's Complex Landscape: Insights from Nir Raveh and Adam Heist Adam Heist engages in a comprehensive discussion with Nir Raveh, a seasoned expert in the realm of Amazon selling. Their conversation offers an in-depth exploration of the multifaceted challenges and strategies associated with selling on Amazon, providing listeners with a blend of technical wisdom, practical advice, and forward-looking insights.
From Advertising to Amazon Mastery Nir shares his journey from the advertising world to becoming a pivotal figure in the Amazon marketplace. His transition from a strategic planner and business development manager to an Amazon expert illustrates a deep understanding of market dynamics and the importance of adapting to the evolving e-commerce landscape. Nir's ability to pivot and harness his advertising acumen within the Amazon framework underscores the significance of agility and strategic foresight in today's fast-paced market.
Addressing Amazon's Operational Quirks The podcast delves into the intricate details of Amazon's operational challenges, such as listing suspensions, account shutdowns, and the nuances of appeal processes. Nir's expertise shines as he discusses the importance of proactive measures, the intricacies of navigating Amazon's compliance requirements, and the strategic approach to resolving disputes with Amazon. His advice on dealing with Amazon’s complexities offers a roadmap for sellers seeking to safeguard their businesses and maintain a smooth operational flow.
Technological Advancements and Seller Strategies Highlighting Amazon's technological advancements, Nir discusses how sellers can leverage these developments to their advantage. The conversation covers the importance of staying updated with Amazon's evolving algorithms, image recognition capabilities, and the potential implications for sellers’ listings and overall visibility. These insights are crucial for sellers aiming to optimize their presence and performance on the platform.
Empowering Sellers Through Knowledge and Preparedness Nir emphasizes the power of knowledge and preparedness in the Amazon selling process. By understanding Amazon's guidelines, anticipating potential issues, and being equipped with well-thought-out strategies, sellers can navigate the platform more effectively and mitigate risks associated with their Amazon ventures.
Summary: A Convergence of Expertise and Strategy This episode with Nir Raveh is a treasure trove of wisdom for Amazon sellers at all levels. The detailed discussion provides a comprehensive overview of the strategic, operational, and technological aspects of selling on Amazon, equipping listeners with the knowledge to navigate the platform’s complexities confidently. The insights shared by Nir, combined with Adam’s probing questions, make this a must-listen for anyone looking to master the art of selling on Amazon.
Seller Sessions Live May 11, 2024
Grab tickets – https://sellersessions.com/live2024/
Get 50 off using Discount code: 202450
Brought to you by: Databrill
Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy.
P.S. Interested in Sponsoring? Get in touch.
Michele Venton: "The first of its kind!”
Steve Consalvi: "Best seller event so far!"
James Cissel: "Insightful and actionable.”
Looking for a Free PPC Audit? https://www.databrill.com/
 

China’s Slow Meltdown For Amazon Sellers Welcome to another enlightening episode of Seller Sessions, where host Danny McMillan engages with the ever-insightful Steve Simonson. This session dives deep into the evolving dynamics of global logistics, supply chain intricacies, and the strategic foresight needed in today’s unpredictable market landscape.
Unpacking the Logistics Landscape: A 2024 Outlook Current Climate Overview: Steve Simonson shares his expertise on the logistical challenges and changes as businesses transition into 2024, emphasising the importance of adaptive strategies in the face of unforeseen global shifts. Supply Chain Insights: Discussion revolves around the post-COVID supply chain recovery, unexpected hurdles, and the criticality of staying agile amidst fluctuating container costs and transit times. Strategic Foresight and Adaptive Planning Forecasting Faux Pas: Simonson reflects on past predictions, highlighting the unpredictable nature of supply chain disruptions and the necessity of resilient planning. Real-time Adjustments: He shares anecdotes of swift strategic shifts his team made in response to the dynamic global trade environment, underscoring the essence of flexibility in business operations. China’s Economic Conundrum: Impact on Global Sellers China’s Slow Meltdown: A deep dive into the economic and industrial challenges within China, including liquidity crises and the effects on manufacturing sectors and global sellers. Navigating Manufacturing Uncertainties: Simonson offers valuable advice on mitigating risks associated with factory closures and capital constraints, advocating for strategic negotiations and the importance of securing favourable terms. Diversification and Global Manufacturing Shifts Beyond China: Exploring the strategic shift of manufacturing bases to countries like Vietnam and India, considering their proximity advantages, labor dynamics, and industrial capacities. India’s Potential Unpacked: A nuanced look at India’s burgeoning role in the global manufacturing landscape, balancing its skilled workforce against the backdrop of technological and infrastructural development. Leadership and Organisational Growth Blueprint for Effective Leadership: Simonson is set to lead a workshop focusing on foundational leadership qualities, strategic decision-making, and cultivating a culture that aligns team satisfaction with customer happiness. Future-Proofing Through Learning: Emphasising the importance of continuous learning, embracing mistakes, and the relentless pursuit of improvement in leadership and organisational success. Summary / Round-Up This episode with Steve Simonson offers a treasure trove of insights, from the intricacies of global logistics to the strategic nuances of leadership in uncertain times. As businesses navigate the unpredictable waters of 2024, Simonson’s advice stands as a beacon for adaptable, forward-thinking strategies that can help steer companies towards sustained growth and resilience.
Stay tuned for more enriching discussions on Seller Sessions, your go-to podcast for expert insights into the e-commerce world.
Seller Sessions Live May 11, 2024
Grab tickets – https://sellersessions.com/live2024/
Get £50 off using Discount code: 202450
Brought to you by: Databrill
Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, and Ecomcy.
P.S. Interested in Sponsoring? Get in touch.
Michele Venton: "The first of its kind!”
Steve Consalvi: "Best seller event so far!"
James Cissel: "Insightful and actionable.”