59 episodes

Remove the suck from social media. Get the scoop on social media news, trends, topics and tactics from the experts.

Learn more about social media agency Kubbco - https://www.kubbco.com.

Social Media Sucks Kubbco

    • Business
    • 5.0 • 74 Ratings

Remove the suck from social media. Get the scoop on social media news, trends, topics and tactics from the experts.

Learn more about social media agency Kubbco - https://www.kubbco.com.

    Changing brand reputation with Mila Hvilshøj, the Marketing Manager at Domino's

    Changing brand reputation with Mila Hvilshøj, the Marketing Manager at Domino's

    In this episode, we deep dive into how a brand can make influential campaigns and change its reputation.
    Useful links Instagram: http://www.instagram.com/teamkubbco
    TikTok: https://www.Tiktok.com/@kubbco
    Twitter: https://twitter.com/KubbAndCo
    LinkedIn: https://www.linkedin.com/company/kubbco
    Blogs: https://www.Kubbco.com/blog
    Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr
    Social Media Newsletter (Social media news weekly): https://bit.ly/3I68D6g

    • 40 min
    Bridging the gap between virtual and physical realities with Khora

    Bridging the gap between virtual and physical realities with Khora

    Do you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage. 
     
    Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all industries can use VR and AR to boost sales, create more immersive experiences for customers, and go viral on social media. She also describes how brands like IKEA reduced returns by applying Augmented Reality to their online sales process, and how the technology opens up new avenues for medical research and enables therapies we never thought were possible. 
     
    Be sure to listen in if you want to learn more about:
     
    How brands already take advantage of AR/VR New opportunities created by the technology Cyber Space and Metaverse applications How to utilize True 360-degree experiences Snapchat filters that make a difference How IKEA changed the way we view online shopping AR-enabled sustainability in fashion What does VR mean to healthcare professionals  
    Our guest is accompanied by Yu Zhao and Chris Kubbernus, CEO of Kubbco.
    Thank you for listening to the Social Media Sucks Podcast.
     

    • 49 min
    How to survive market shifts and connect with your audience in the lifestyle industry

    How to survive market shifts and connect with your audience in the lifestyle industry

    Do you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 years of experience in three different countries. She tells us about the problems creative businesses face in the 21st Century, and how they can differentiate themselves in oversaturated environments. With the consumer expectations of today, willingness to change while preserving the company’s identity is not just nice-to-have, but essential. Kathrine also talks about market conditions, the importance of failure, customer loyalty, post-pandemic cultural shifts and behavioral changes. Your customers expect passion and quality, but they also expect a “why” behind your products. Without a clear communication strategy around your brand, you are unlikely to succeed in the cruel world of modern-day consumerism.

    Be sure to tune in to the Podcast if you want to learn more about:
     
    Which trends are influencing Creative businesses in 2022 The most crucial ingredients for success When is the right time to seek help and why How did Covid-19 change the landscape of Retail businesses Why did customers gain more control over business decisions How can industries adapt to changes in the environment What happens to creatives when communication channels disappear

    Our guest is accompanied by Yu Zhao and Hawra Hashem.
    Thank you for listening to the Social Media Sucks Podcast.
     
    Useful links
    Instagram: @teamkubbco
    TikTok: @kubbco
    Twitter: @KubbAndCo
    LinkedIn: Kubbco
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media newsletter): https://bit.ly/3I68D6g

    • 47 min
    Green Mobility vs. Green Washing Warriors, or how to communicate tactfully

    Green Mobility vs. Green Washing Warriors, or how to communicate tactfully

    What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early? 
     
    In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segments. They also emphasize the importance of data-driven decision-making, experimentation, and evolution to stay ahead of the curve.
     
    Questions, questions, and more questions were answered today, here are some of the best ones:
     
    How can you find a creative approach to advertising cars?
    How can you communicate about your environmental commitments without sounding like everyone else?
    What are some advantages and problems of a Public Listed company?
    How many stakeholders do you need to change a lightbulb?
    What’s happening with TikTok’s growth? 



    GreenMobility is on a mission to reduce traffic congestion and promote sustainability by providing an efficient car-sharing platform. The platform helps connect drivers with vehicles, making it easy for anyone to get around town without having to own a car. Thousands of trips are made each day through their platform, and they're committed to continuing to grow and improve their service.
     
    GreenMobility operates a platform for efficient free-float carsharing in multiple European cities. Their electric cars have been available in Copenhagen since 2016, and today they have hundreds of cars across several cities. The concept offers an attractive mobility service that makes transportation easy, convenient, and cheap for users.
     
    Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk YouTube podcast: https://bit.ly/3K1suVr Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g

    • 49 min
    How does a football club like F.C Copenhagen meet fans and business goals?

    How does a football club like F.C Copenhagen meet fans and business goals?

    If you win, you get likes. If you lose, your audience ignores you. How do you market a sports brand on social media when next week’s content is determined by the outcome of 90 minutes on the field? On the other foot, you have a loyal fanbase as followers who (almost) no matter what, stand in your corner.
    The club works as a media platform, casts players for campaigns, pitches new ideas to sponsors, and feeds multiple channels with high-quality content. How do they maintain a healthy balance between football and business? The trick is to take data and statistics from game days and use them to monetize the fanbase. It works on social, as well as in business. 
     
    Catch this episode if you want to hear more about: 
    ⚽️ Social trends sports brands can tap into
    ⚽️ How data helps you get to know your fans
    ⚽️ Why Chris calls the club a mini-agency 
    ⚽️ Why merch is essential 
    ⚽️ How F.C. Copenhagen became a lifestyle brand
     
    We have Mads Jefsen, Marketing Director at F.C. Copenhagen, who will guide us through the ups and downs of marketing a football club. And yes, we’re talking about soccer for all of you Americans listening. 
    F.C. Copenhagen has over 580K followers on social, has won the Danish Super League 14 times, qualifies yearly for the Champions League, and reached the UEFA Europa League quarter-finals in 2019/20. The club also partners with international brands like Carlsberg, Adidas, Audi, and Unibet. 
     
    Happy podcasting! 
     
    Useful links
    Instagram: @teamkubbco
    TikTok: @kubbco
    Twitter: @KubbAndCo
    LinkedIn: Kubbco
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media news): https://bit.ly/3I68D6g
     
    This episode was recorded on 2022.08.04

    • 45 min
    How do you create brand awareness through storytelling for a low-interest product?

    How do you create brand awareness through storytelling for a low-interest product?

     
    Do tires fuel your creativity machine? Nah, most consumers find it a little tiring... Trying to market a low-interest product like tires to consumers with zero interest can be a challenge. Yet, Continental tells stories from the road like no other that consumers relate to and engage with. The company takes consumer behavior and observations into their digital marketing strategy successfully builds brand awareness and engage the audience. The million-dollar question is – how do they do it? 
     
    Casper Neumann Svanemose, Marketing Director at Continental lets us in the front seat of how an automotive company does purpose-driven marketing. 
     
    Other pit stops on the podcast: 
    How you work with storylines A thousand puns about hats What curiosity does to a marketer  The BTS story of the campaign “Share the Road”  What safety is for drivers and cyclists   Creating empathy so the SoMe comments explode  
    Enjoy the ride and thank you for listening to the Social Media Sucks podcast 🎧
     
    Useful links
    Instagram: @teamkubbco
    TikTok: @kubbco
    Twitter: @KubbAndCo
    LinkedIn: Kubbco
    Blogs: Kubbco.com
    Audio podcast: https://pod.link/kubbco
    YouTube podcast: https://bit.ly/3K1suVr
    Social Brief (Social media news): https://bit.ly/3I68D6g 

    • 49 min

Customer Reviews

5.0 out of 5
74 Ratings

74 Ratings

Waleed C ,

Authentic!

Chris and the team tell it like it is. They get to the point and discuss things they know and do. Real practical advice that you can use for your business or growing side hustle.

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