Tappable – Stories of Mobile Madness Hans Pauwels

Are Snapchat Spectacles Worth It? - Nike Adventure Club + More! | Stories of Mobile Madness

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Welcome to episode 12 of Stories of Mobile Madness. Stories of Mobile Madness is a show all about what is happening on mobile that influences media and marketing.

In today's episode, we will be talking about Snapchat spectacles and whether or not paying attention to them is finally worth it, the real reason behind Condé Nast going digital with their Glamour brand, and Nike using disruptive business models to create long-term brand engagement.

Are Snapchat Spectacles Worth It:

Despite previous failures, Snapchat is attempting to revive Snapchat Spectacles again with the release of a new Spectacles model, Spectacles 3. The new Snapchat Spectacles 3 will be significantly cooler to wear, as they are made of lightweight stainless steel, and the dual lenses present on the Spectacles are promising a game-changing depth of perception. However, even with these changes, the question remains: Are Snapchat Spectacles worth it?

There was a lot of hype for the first Snapchat Spectacles, but they simply could not deliver on the hype, or at all. That's right, they physically couldn't be delivered, which led to a $14 million write-off. This has led to much speculation about whether Snapchat will be able to avoid another disaster this time around with the Spectacles 3.

If consumers feel like recording video with a pair of glasses would be a welcome addition, then the future might look bright for the Spectacles, as with virtual reality becoming more popular, more people might be looking for a pair of glasses capable of giving them the full VR experience.

Condé Nast's Glamour Magazine Stories Strategy:

Condé Nast decided to stop the monthly print edition of Glamour Magazine at the end of 2017, even though they had a healthy growth of 7% over the course of the year. Why was this decision made? Well, Condé Nast decided to adopt a digital-first approach to safeguard the future of the brand.

Due to the fact that the Glamour audience spends most of their time looking at screens nowadays and not print magazines, the move to digital was a move that was bound to happen sooner rather than later. By jumping into the online world, Glamour was able to become a large authority in the growing beauty industry online.

So, how has Glamour been able to excel online thus far? Well, advertisers that work with them have large budgets, and affiliate partners are able to bring in large sums of money for the company. Also, they have been able to utilize Instagram and Instagram stories in particular as a fantastic traffic source, which is no surprise due to the size of the beauty audience on Instagram.

Overall, the move to the online world has worked very well for Condé Nast and Glamour Magazine, and it will continue to be successful in the future.


Nike Adventure Club:

Established brands are increasingly adopting strategies used by startups to challenge and disrupt corporates. One of these strategies is the subscriptions business model, and now even Nike is launching into the subscriptions business to build closer relationships with their customers.

Nike's subscriptions service is called Nike Adventure Club. Kids between 2 and 10 years of age receive a new pair of sneakers every month, every 2 months, or every quarter, depending on the chosen plan. The plans range in cost from $20 a month to $50 a month, and customers have about 100 different shoe models to choose from.

Thank you for watching today's episode of Stories of Mobile Madness. Want more? Here are our sources:

http://tappable.to/Snap

http://tappable.to/snapchat

http://tappable.to/Glamour

http://tappable.to/Nike

Fortnite World Cup Earnings - Amazon Sponsored Brands + More! | Stories of Mobile Madness



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Welcome to episode 11 of Stories of Mobile Madness. Stories of Mobile Madness is a show all about what is happening on mobile that influences media and marketing.

In today's episode, we will be talking about the latest figures about online retail, the massive growth of e-commerce advertising spend, and how brands are starting to make use of eSports for their marketing purposes.



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Fortnite World Cup:

What game are we talking about that has 250 million players, offers $30 million of prize money for the world cup, and has 40 million players participating in the qualifiers for the world cup? It's Fortnite.

eSports is definitely on the map, and when something is on the map at such a scale, brands are never far behind. However, Epic Games, who is the company behind Fortnite, seems to be reluctant to open the advertising floodgates at the moment, and why should they? According to TechCrunch, it is estimated that Epic Games has made $3 billion in profit in 2018.

The marketing opportunities at this moment do not lie with the game itself, but rather, with the players.

With huge streamers such as Ninja, who just recently switched from live streaming on Twitch to live streaming on Mixer, and organizations such as FaZe Clan, there are plenty of sponsorship deals and merchandise sales that are happening- just like with any other sport.



Amazon Advertising Sponsored Brands:

The growth of e-commerce is not accidental, it is a carefully planned strategy that is funded with heaps of money. Speaking of heaps of money, heaps of money were also spent on e-commerce during the 2nd quarter of 2019. In fact, advertisement spend on e-commerce was up a massive 40% year on year.

Amazon sponsored brands dominated the growth in spending, as it allows brands to promote multiple products and drive customers directly to product detail pages. Sponsored brands now show a 13% quarter-to-quarter growth in impressions and sales.

The other big winner was Instagram, who pocketed 19% of the total ad-spend in the 2nd quarter, with 45% of this revenue generated from story ads alone. A year ago, this was still pretty close to 0.



Online Grocery Shopping:

A recent article from eConsultancy put the most up-to-date statistics together. There were many interesting figures that were collected.

In the USA, online retail in 2019 has grown to 16% of all retail sales. Along with this, smartphones are the device of choice for online buyers. Also, more than half of e-commerce websites were accessed from smartphones, and 1/3 of online sales were concluded from a mobile device.

Europe is still lagging behind, but in the USA online grocery shopping and sales have really taken off. Online food sales grew 9 times faster than traditional food sales. However, online grocery shopping is still only covering around 3% of the grocery market, so there is still a lot of catching up to do.



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Episode 9 - Showing AMP Stories in Google Images

Good news from Google on finding AMP Stories, what you need to do to get your Instagram Stories seen and how the battle between Alibaba and Amazon for global e-commerce leadership has now really started.

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https://youtu.be/WYuIjT2hP2o

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http://tappable.to/Google_AMP
http://tappable.to/conviva
http://tappable.to/Reuters
https://tappable.co/

Why Instagram wants to do away with likes, how Daily Paper evolved from a blog into a successful streetwear brand and how Procter & Gamble wants your baby to be online from day one.

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https://youtu.be/SGfh5RTj_k0

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http://tappable.to/Instagram
http://tappable.to/Instagram2
http://tappable.to/DailyPaper2
http://tappable.to/Pampers
http://tappable.to/Pampers2
http://tappable.to/DailyPaper_Story

How L'Oreal used Augmented Reality to triple their conversion rates, why brands should not sponsor their influencer's marriage and how you can use Tappable Stories to promote your product features. 

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https://youtu.be/KK-_Vb1JWEM

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http://tappable.to/loreal
http://tappable.to/goop
http://tappable.to/vanmoof2

Where to find the world's first avatar marketing agency, why Quartz Brief didn't succeed where Reuters TV did and why nothing will change at Apple now that Jony Ive left. 

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https://youtu.be/_wig3OYiX24

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http://tappable.to/somm-6-nieman
http://tappable.to/somm-6-genies1
http://tappable.to/somm-6-genies2
http://tappable.to/somm-6-apple