Hit It Or Quit It with Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert Needham

In this episode, Melinda Emerson welcomes back guests Joanne Eriaku, Yvonne E.L. Silver, and Dr. Robert A. Needham, JD, for an engaging discussion on tried-and-true marketing strategies and impactful business literature. The conversation kicks off with each guest sharing their favorite old school marketing tips, followed by a lively discussion on the best business books they've encountered.

Connect with Joanne Eriaku:

Joanne Eriaku, Founder and Chief AI Officer at SOAR- The School of AI Readiness where she clarifies AI for and the new realities of business. With a wealth of experience consulting for Global 2000 companies from Nairobi to New York. Joanne is known for her ability to break down complexity into practical, actionable steps, Joanne moves business leaders from a state of vulnerability to preparedness. Her work spans reshaping business functions, unlocking new opportunities, and reimagining entire business models. Through SOAR, Joanne equips you to work with, not against the future so you may indeed SOAR. For more information: https://schoolofaireadiness.com Website: https://schoolofaireadiness.com LinkedIn: https://www.linkedin.com/in/joanneeriaku

Connect with Yvonne E.L. Silver:

Yvonne E.L. Silver is CEO of Women & Wisdom Media – for Women Entrepreneurs Seeking to Flourish! She is a Speaker, Author, Entrepreneur, Executive Coach, CPHR, and Emotional Intelligence Consultant – with over 30 years of experience in 8 start-ups. As a radio-show host she is an expert in communications and in sales. She also held Senior Leadership roles in global consulting and the IT/telecommunications sectors. Her passion is helping women re-energize their voice, leverage their presence, and clearly showcase their value – for expansive business growth. For more information: https://YvonneSilver.com Website: https://yvonnesilver.com LinkedIn: https://www.linkedin.com/in/yvonnesilver Facebook: https://www.facebook.com/yvonne.silver33 Instagram: https://www.instagram.com/yvonneelsilver

Connect with Dr. Robert A. Needham:

Dr. Robert A. Needham, JD, is a seasoned executive with more than over 35 years as a business and franchise executive and President, Collaborative Franchise Systems, LLC He is often called-on as an expert in business, franchising, forensic analysis, and technology. He has been a franchisor in franchise consulting, nutrition and fitness, mobile food truck, and gourmet dog food. He has advised in more than 90 different franchise segments and hundreds of brands within the industry. Currently, he focuses on service based franchises with high return of investment potential. For more information: https://collaborativefranchisesystems.com Website: https://collaborativefranchisesystems.com LinkedIn: https://www.linkedin.com/in/drrobertaneedham Youtube: https://www.youtube.com/channel/UCZ_X2jhbiYmKYNxml8efNwg

(0:00) Introduction and podcast mission (0:57) Introduction of guests and panel format explanation (2:31) Favorite old school marketing tip discussion (4:57) Best business book discussion (6:41) Thanking guests and Small Biz Lady Academy promotion (7:42) Closing remarks and mission statement (8: