Growth Masterminds: mobile growth podcast Singular

Everyone needs better app retention. Especially in health and wellness categories.

One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today.

How?

Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of Growth Masterminds.

We chat about Welltory's success in overcoming the notoriously poor retention rates in the fitness and wellness app industry by implementing innovative strategies. We also talk about making the app experience magical, hyper-personalizing content, offering new experiences with each app interaction, and ensuring users never feel bad for not meeting their goals.

With a focus on making mundane data engaging and displaying it in real-time in a way that makes sense to users, Welltory has achieved a remarkable 56% usage retention rate over three years. The conversation highlights the importance of user engagement, the psychological aspects of app design, and the power of keeping users interested without relying on notifications or making them feel inadequate.

00:00 Introduction to Jedi Mind Tricks for App Retention
00:53 Unlocking Jedi Mind Tricks: Insights from a Content Creator
02:37 The Wellness App Dilemma: Retention Challenges and Solutions
07:31 Welltory's 5 Core Strategies for User Retention
08:48 Exploring Welltory's Innovative Features and User Engagement
22:47 The Impact of Welltory's Strategies on User Retention
28:48 Final Thoughts and Conclusion

Should you have an AI agent assigned to every single app user?

In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user.

They discuss the limitations of traditional user engagement strategies, such as generic pop-up messaging, and the power of AI agents in providing tailored interactions based on individual user behavior. Through examples, including a nursing scheduling app and e-commerce platforms, they explore how AI-driven personalization can significantly impact user retention, monetization, and overall satisfaction, while also reducing communication volume.

The conversation highlights the use of surrogate models to predict user behavior, the importance of first-party data, and the future potential of AI in enhancing mobile user experiences.

00:00 Introduction to AI in User Engagement
01:15 A Deep Dive into Messaging Strategies
07:01 The Power of Personalization with AI Agents
09:50 Exploring the Impact of Over-Instrumentation
20:05 Case Studies and Real-World Applications
29:20 Concluding Thoughts on AI-Driven Engagement

What are the most common blockers to growing games profitably? In other words, why won't your game grow?

You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer.

Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called in when nothing else is working

Her name is Sara El Bachri. She runs ShamsCo, does the mobile gaming growth masterclass, and has worked with 40+ gaming studios over the last few years including EA, Rovio, Gameloft, DoubleDown, Netflix Games, and TutoToons.

All of that means: she’s seen a few things. And fixed a few things.

We hear about the biggest blockers for growth for games both big and small ... and a little about Sara's journey to becoming an internationally renowned UA consultant.

00:00 The Growth Dilemma
00:33 Introducing Sarah El Bachri
01:27 Mobile Game Growth: Strategies and Insights
11:44 Bridging the Gap: Communication and Creativity in Game Studios
18:10 Unlocking Organic Growth: The Power of Testing and Education
21:49 The Importance of Internal Education and Collaboration
27:12 The Complexity of User Acquisition

Where is IAP spend going in 2024?

It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA.

So what can we expect from in-app payers in 2024?

In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest Jason Heller, CEO of Mistplay. The conversation covers the expected decrease and concentration of in-app spending in fewer games, the importance of understanding consumer spending motivation, and the use of data to drive personalization and engagement. Insights reveal a shift towards more thoughtful spending among gamers, potentially leading to a landscape with fewer winners among game publishers.

The discussion also explores loyalty and monetization strategies, user acquisition challenges, and the rising interest in the loyalty and engagement space for mobile gaming.

00:00 The Future of In-App Spending: Winners and Losers
00:32 Diving Deep into the Spend Report with Jason Heller
01:58 Analyzing Spending Trends and Predictions for 2024
08:59 The Importance of Personalization in Gaming Offers
13:07 Exploring Loyalty and Incentives in Mobile Gaming
30:43 The Rise of Loyalty Platforms in the Gaming Industry

How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget.

In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the common problem of shopping disappointment.

Sarah shares her growth story, explaining how they use Meta ads, paid PR opportunities with major publications and what they've done in an experimental but highly successful use of TikTok for organic growth.

She shares an insightful strategy involving unpaid internships, where interns created TikTok content that significantly boosted app downloads and engagement, demonstrating the power of authentic, user-generated content in digital marketing.

00:00 Exploring Paid Performance Opportunities in Digital Media
01:07 Introducing Ms. Tyler: A Revolutionary Fashion Platform
03:46 Growth Channels and Strategies for Startups
08:34 Mastering TikTok: A Unique Internship Approach
20:28 Reflecting on Marketing Insights and Future Plans

In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more.

Guests Evyatar Ram and Kelsey Lee, product and marketing managers, introduce Singular's solution to these challenges: unified measurement.

This innovative approach combines SKAdNetwork and tracker data to provide marketers with a single, de-duplicated, and accurate view of user acquisition (UA) activity on iOS, tackling issues like over/under counting and data fragmentation.

The solution enhances decision-making by offering comprehensive insights into installs, revenue cohorts, and event tracking without the typical delays or inaccuracies stemming from data fragmentation. Beta testers report significant improvements in campaign performance and attribution accuracy thanks to unified measurement, indicating a strong step forward in resolving iOS attribution woes.

00:00 Navigating the Chaos of iOS Mobile Measurement
01:32 The Fragmentation Problem in iOS Attribution
04:37 Unified Measurement: A Revolutionary Solution
07:18 Beta Testers Validate Unified Measurement's Impact
11:12 Differentiating Unified Measurement from Other Solutions
13:54 The Future of Unified Measurement and Its Evolution
17:29 Closing Thoughts and Future Directions