2 Regular Guys Talking Decoration and Personalization

2 Regular Guys Talking Decoration and Personalization
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  • Entrepreneurship
  • Updated Monthly

2 Regular Guys... talking decorations, personalization and customization every Friday.

  1. Jul 17

    Buying Transfers vs. Printing In-House: When Should You Make the Move?

    Is it time to buy a DTF printer, or are you better off continuing to outsource your transfers? In this episode, Terry and Aaron look at the decision from both sides. Terry brings the production perspective, while Aaron focuses on the numbers, cash flow, and business planning behind the investment. They will discuss order volume, staffing, available space, maintenance, turnaround time, equipment costs, and the real impact of downtime. They will also explain why the best answer may not be choosing one option over the other. For many decorators, a hybrid approach can provide the right balance of control, flexibility, and backup capacity. Before you invest in equipment or assume outsourcing is holding you back, this conversation will help you understand what factors should drive the decision. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/RegOUvjHDkM Dad Joke Terry: I told my grandson when I was his age, I used to get 10 CDs in the mail for a penny. I don’t know if he thought I was lying about what a CD was, what a penny was, or what the mail was. DTF Transfers versus Printing In-house Aaron: Excited about this discussion. I have been out at the trade show over the last year or so with SuperGamut, but spend much of my time teaching business topics. Over the last several shows, it has been great to see you back out talking to people, and we are hearing some interesting things. More decorators are being pushed toward equipment ownership before they fully understand the commitment. Some salespeople lead with low monthly payments, fast ROI claims, or simplified cost-per-print numbers. Terry can share what he is seeing now that he is back at trade shows. My belief is the real decision is not, “Can I afford the payment?” It is, “Does this equipment fit my business?” Terry:  Talk about predatory or overly aggressive sales practices without attacking the entire equipment industry. Some salespeople will discuss your needs and whether what they offer fits those needs. Others try to squeeze, push, and nudge your needs into what they sell, whether it fits or not. Explain that buying equipment is not bad (It’s what I hope I can convince you of), but buying too soon or buying the wrong machine can create a major burden. The goal of the show is not to tell everyone to outsource or everyone to buy. The goal is to help decorators make an informed decision based on volume, workflow, cash flow, staffing, and goals. Why are we suited to have this discussion (with the Regulators’ help) Decades of hands-on production, equipment, and shop experience. (Terry) He understands how equipment performs in the real world, not just on a sales sheet. We bring the financial, planning, pricing, and business-model perspective. (Aaron) Aaron has spent years helping shops know their numbers before making large investments. We both work closely with decorators at different stages, from startups to established production shops. Make it clear that the right answer depends on the individual business. We talk with far too many people who realize they made a purchasing mistake after the fact (72dpi customer) Start With the Heat Press Whether you outsource transfers or print them in-house, the heat press is the foundation. A poor-quality heat press can ruin a good transfer. (This is a conversation we have had before!) No repeat business? It’s not the economy. Maybe your transfer peeled off! The press needs consistent temperature, pressure, and recovery. A commercial heat press should come from a trusted manufacturer. A lifetime warranty on the heating element is a useful standard for evaluating quality. Explain why inexpensive presses often have: Uneven heat, Inconsistent pressure, Slow recovery, Poor durability Someone considering a DTF printer without owning a quality heat press should probably make the press their first investment. Use the working assumption of at least $1,500 for a dependable commercial press. The press is not the flashy purchase, but it is often the most important one. When Outsourcing DTF Transfers Makes Sense Outsourcing keeps the startup cost low. It allows a shop to test demand before committing to equipment. There is no daily printer maintenance. There is no need to manage ink, film, powder, cleaning, ventilation, or replacement parts. Outsourcing can be ideal for shops with inconsistent or unpredictable volume. It allows the decorator to focus on sales, customer service, artwork, and pressing. Transfer pricing is currently very competitive. In some cases, the outsourced transfer may cost less than what a small shop can produce internally. (Blair conversation) Outsourcing can provide access to larger production equipment and professional color management. Shipping costs and turnaround time still need to be considered. Rush orders can become more difficult. The shop depends on the supplier’s schedule, quality, and reliability. A strong supplier relationship becomes very important. When Printing In-House Starts to Make Sense The shop has steady and predictable transfer volume. Outsourcing costs are consistently high enough to support an equipment payment. The business needs faster turnaround. Customers regularly request same-day or next-day production. (And you can charge a premium for that) There is enough physical space for the printer, shaker, dryer, supplies, and ventilation. Someone is available to perform daily cleaning and maintenance. The shop has enough cash flow to cover the payment during slower months. The owner understands that the payment is only one part of ownership. In-house production can offer: Greater control, Faster testing, Easier reprints, More flexible scheduling, reduced dependency on shipping Owning equipment can create opportunities, but only when the shop has the sales and workflow to support it. Know the Real Numbers Start with average monthly outsourced DTF spending. Include transfers, shipping, rush charges, and other related fees. Estimate the average transfer size. Determine how many transfer applications are pressed each month. A front-and-back shirt counts as two transfer applications. Consider expected growth during the next 12 months. Compare current spending to the real monthly cost of ownership. For example, at SuperGamut we estimate, depending on consumables spend, equipment owned, and a few other variables, the transfer material (ink, film, and powder) average $.30 to $.60 a square foot for our partners. So for this discussion lets just use a working material-cost assumption of about $0.50 per square foot. Costs vary based on: Purchasing volume, Ink coverage, Machine efficiency, Operator habits, Waste Add approximately $0.42 per transfer application for pressing labor. This assumes approximately 20 seconds per press, including the post-press, and a combined labor and overhead rate of $75 per production hour. Actual pressing costs will vary based on employee wages, press type, workflow, shop efficiency, and the company’s true overhead rate. (Show Calculator On Screen) Include the equipment payment. Include the heat press payment if the shop does not already own a good one. Remember that rent, utilities, insurance, taxes, management time, and other overhead still matter. Monthly savings on paper do not always equal additional profit. The Hidden Costs of Printing In-House A machine that sits idle can still require maintenance and still have a monthly payment. Daily cleaning and maintenance. Operator training. Ink circulation and white-ink management. Wasted film and failed prints. Reprints caused by artwork or production errors. Replacement parts. Downtime. (Uptime Guarantee) Space, ventilation, electrical requirements, and environmental conditions. Inventory management for ink, powder, film, and cleaning supplies. Time spent troubleshooting. Time spent communicating with technical support. The owner may become the printer technician instead of the business owner. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/hLKrSTRgLrQ OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. –

  2. Jul 10

    Print and Apparel Convergences – How Can an Apparel Decorator Sell Printing?

    The lines between commercial printing and apparel decoration are disappearing. More customers want one trusted partner who can provide everything from business cards and brochures to branded apparel, signage, and promotional products. So where does that leave today’s apparel decorator? This week, Aaron and Terry welcome print industry veteran Mark Pomerantz, founder of SalesWisdom, to explore what apparel decorators can learn from the world of print sales. With more than 40 years of experience helping print professionals grow their businesses, Mark shares practical sales strategies, relationship-building techniques, and ideas for expanding your offerings without losing focus. We’ll also discuss why print and apparel are converging, what that means heading into PRINTING United Expo, and how decorators can position themselves as complete branding partners. If you’ve ever wondered whether adding print could grow your business, this episode is for you. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/VdEFkePk2ts Dad Joke Aaron: What do you call a chicken staring at some lettuce? A chicken sees a salad. (Chicken Caesar Salad) Selling Printing Terry: Welcome Mark! We gave up reading carefully crafted bios a while ago and just like to learn directly from our guests about who they are. Tell us about your journey in the print industry. Aaron: Mark, you’ve spent more than 40 years in the print industry. What changes have surprised you the most, and what fundamentals of selling have stayed exactly the same? Terry: Many apparel decorators are excellent craftspeople but reluctant salespeople. What’s the biggest mindset shift they need to make to become better at sales? Aaron: In one of your blogs, I believe it is where I read this, you said: ” We should bet on ourselves.” What does that actually look like for a small shop owner who’s trying to grow? Terry: A lot of decorators wait for customers to tell them what they want. How can they become trusted advisors instead of order takers?  Aaron: We’re seeing commercial print and apparel decoration overlap more than ever. Why do you think those industries are converging? Terry: If an apparel decorator wanted to start offering print products, where would you recommend they begin without becoming overwhelmed? Aaron: What questions should decorators ask every customer that they’re probably not asking today? Terry: You’ve worked with countless sales professionals. What’s one habit that consistently separates top performers from average salespeople? Aaron: Many decorators worry they’ll come across as “pushy.” How do you help people become more confident about asking for additional business? Terry: What are some opportunities decorators miss because they’re focused only on the shirt instead of the customer’s overall brand? Aaron: With PRINTING United Expo bringing together every segment of our industry, what should apparel decorators be looking for beyond the latest equipment? Terry: As we wrap up, if every listener could make just one change to their sales process this month, what would you tell them to do? Terry: Thanks for your time. Where can people learn more about what you do and where should they connect with you?  Our website https://saleswisdom.net/   Our YouTube channel  https://www.youtube.com/@WiseOwlMark  My Blog on LinkedIn https://www.linkedin.com/in/markpomerantz/recent-activity/articles/  My LinkedIn profile https://www.linkedin.com/in/markpomerantz/ And be sure to find me at Printing United Expo 2026 in Las Vegas NV, Sept 23-25 so we can meet IRL! The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/ItbNPpMj1qQ OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  3. Jun 26

    Scaling Without the Chaos: Smarter Fulfillment for Print Shops

    As print shops grow, the problem is rarely just getting more orders. The real challenge is keeping production, inventory, shipping, and online sales from turning into a pile of disconnected systems and manual work. This week, Terry and Aaron welcome back Michael Thero of Pythias Technologies to talk about what modern fulfillment can teach every decorator. We’ll look at how automation, marketplace integrations, inventory tracking, order routing, and better production workflows can help shops save time, reduce mistakes, and open the door to new revenue opportunities. If you have ever wondered how smaller shops can compete in print-on-demand, become fulfillment partners, or scale without simply adding more people and more stress, this conversation will give you practical ideas to think through before your next stage of growth. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/HXGpteOxbtc Dad Joke Aaron: Did you hear about the famous pickle? He is a really big dill. (deal) Smarter Fulfillment Terry: Welcome back! Remind us of the journey into the commerce and fulfillment space in the apparel decorating world. Aaron: Michael, before we get into tools or platforms, what are the biggest signs that a print shop has outgrown its current way of managing orders, production, inventory, and shipping? Terry: A lot of shops grow by saying yes to more work. Where does that start to create problems behind the scenes? Aaron: When you look at a shop that feels chaotic, what are usually the first workflow issues you try to identify? Terry: We hear a lot about automation, but that word can feel big and expensive. What are some simple things a decorator can automate first without turning their whole business upside down? Aaron: How should a shop owner decide what should be automated and what should still be handled by a person? Terry: Inventory can be a major pain point for decorators. What are some common inventory mistakes that create delays, misprints, or lost profit? Aaron: For shops selling online, what do they need to understand about connecting their store, production workflow, and shipping process? Terry: What should a smaller shop know before trying to sell through multiple marketplaces or multiple online stores? Terry: AI is showing up everywhere right now. Where do you see AI being genuinely useful in custom apparel fulfillment, and where should shop owners be careful? Aaron: How can smaller shops compete with larger fulfillment providers without racing to the bottom on price? Terry: When a shop owner is looking at software or automation tools, what questions should they ask before they buy anything? Aaron: For the shop owner listening who knows they need to clean up their workflow but feels overwhelmed, what can your program help them improve? Terry: How can our listeners reach out to you? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/jAMU3Th9U_0 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  4. Jun 19

    Essential Embroidery Questions: Beginner Mindsets and Education

    This week on 2 Regular Guys, it’s a Takeup Takeover as Erich Campbell jumps on the mic to talk with the excellent embroidery educator Lisa Shaw about their experience educating new embroiderers online and on the tradeshow circuit. Join Erich and Lisa to discuss the most common mistakes and assumptions made by beginner embroiderers, the advice they’d give to anyone just starting out, and what beginners can expect from embroidery education both in the commercial and craft show spaces. They’ll talk about the embroidery innovation and creations they are seeing in the space and what they think embroiderers should be looking for when they want education, inspiration, and direction, and what the benefits of being present for in-person education can bring. Join these embroidery friends and be part of the discussion! Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/6I4yUcmrz2c Dad Joke Erich: I know the boys were really counting on me to keep up the dad jokes, but I’ve been so busy with everything this week that I really found myself in a tight spot. I’ve been digitizing at all hours and sewing samples- now my stash of patch twill is completely gone. In short, I’d love to deliver today, but frankly, I’ve run out of material  – Twill. Fabric. Material. Ehhh, you get it. Essential Embroidery Introduction Erich: We’ve long done away with the prepared Bio read, but for those of you who don’t know you, give us a brief thumbnail about how you came to be in the business of embroidery? Topic: Beginners First Q’s Erich: What do beginners usually come to you hoping to learn first? Erich: What do you think are the most common pitfalls or perhaps poor assumptions that plague beginners in embroidery? Erich: What surprised you most about the mindset of your first students as you started to teach? Erich: How do you think the early mindset differs between craft-focused or craft-first embroiderers and the folks on the commercial side of the spectrum? Topic: Best Beginner Advice / Actionable First Steps Erich: What would you tell someone to do on day one with their first embroidery machine? Erich: What are the first three skills every embroiderer should develop? Erich: What is the most important thing to keep in mind about our medium? Topic: Embroidery Education and Events Erich: Why do you think embroidery education is important for beginners? What role should it play? Erich: How do you see the difference between Online and In-Person education? What does each do best? Erich: What is important to look for in an educator or in a session? What are some red flags for evaluating educational resources in general? Erich: What role does community play in embroidery education? Erich: What is the top payoff of attending in-person events? Erich: How do you think embroiderers should prepare for in-person events and education? Topic: Developments and Trends Erich: What embroidery innovations are you most excited about right now? Erich:  What kinds of projects are inspiring beginners today? Erich: Are there trends that beginners should approach carefully? Erich: How can embroiderers experiment creatively while still learning good fundamentals? Conclusion and Outro Erich: What’s your one final piece of advice for new embroiderers? Erich: Where can our listeners find you if they’d like to learn more? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/eHjlqsnKeMM OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Nashville, TN – June 19-20, 2026 Friday, Jun 19, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Jun 19, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Jun 20, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  5. Jun 12

    Production vs Sales. Can’t we all just be friends?

    This week on 2 Regular Guys, Aaron interviews Terry about one of the most common tension points in any decorated apparel business: the relationship between Sales and Production. Sales wants to keep customers happy, Production wants to keep the schedule realistic, and somewhere in the middle is a team trying to get quality work out the door on time. Terry has lived on both sides of this conversation, so he’ll share practical ways shops can reduce finger-pointing, improve communication, and build a culture where Sales and Production stop battling each other and start working like one team. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/nb4ZVWy5LW8 Dad Joke Terry: I was driving past a cemetery this morning and saw a man walking around. I shouted, “Morning!” He replied, “No, just walking the dog.”  Morning – Mourning – Cemetery Production versus Sales Aaron: Terry, you’ve lived on both sides of this street. I’m going to guess from the title: Production vs Sales. Can’t we all just be friends… There are issues between these departments. What are some of the conflicts you’ve seen? One big rift forms because many times production is in the building every day, but many times sales reps are working outside the facility. Sometimes entirely remote. There’s little to no face-to-face interaction. Production says: They don’t have a clue what we do here. Sales is always trying to push orders through and turn the schedule upside down.  We’re working overtime on Saturdays to take care of their rush orders while the Sales team is playing golf. I’ve never seen those people sweat! They hate us. Aaron: How about Sales? What’s their version of this story? Sales says: They hate us. They don’t have a clue what we do here. Sometimes we all need to jump through hoops to keep customers happy. Sales should control the production schedule since we live in the sales trenches and know what should go next. Production just follows the list without understanding priorities. Aaron: I’m gonna guess you don’t think Sales should control the production schedule. Cut pieces for boxer shorts and the giant schedule Aaron: You’ve talked about sales and the production schedule before. What’s the solution you came up with to make everyone basically happy? EPT and the Sales Dept’s part of that Aaron: Well, you’ve lived this; what do you do about it? Regular communication… communication… communication Aaron: You have to have an example of a lack of communication. The combo 72-piece order promotion Aaron: What are some other ideas for a happy workplace? Everyone start working and acting like a team. This doesn’t mean one side or the other “gives in”. Sales spend a day or two in Production. Production staff make onsite visits with Sales. QC supervisor traveling with a sales rep. We’ve been telling Purchasing to stop buying from you because we have to refold the shirts. Buy pizza and invite Sales and Production – What would make this relationship better? Go around the room. We’re all working toward the same goal, but we’re looking at the best way to accomplish the task through the lens of our own departments. It’s your job as the owner or manager to help everyone view the big picture. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/jIJErmmpq74 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Nashville, TN – June 19-20, 2026 Friday, Jun 19, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Jun 19, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Jun 20, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  6. Jun 5

    Print On Demand Without the Chaos

    Print On Demand sounds simple: sell the product, decorate it when ordered, and ship it out. But for apparel decorators, the reality can quickly become messy if there is no system behind it. This week, Terry and Aaron welcome David Conner from STAHLS’ Fulfill Engine to talk about what is actually working in POD for small shops, decorators, and distributors. David has been involved in Print On Demand since 2014 and has seen it evolve from manual setup and storefront headaches into smarter fulfillment workflows. We’ll talk about where POD fits, where shops get into trouble, and how to build focused, profitable programs without chasing chaos. Whether you are already running online stores, thinking about POD, working with team shops, supporting corporate merch, or just wondering if this model belongs in your business, this episode will help you think more clearly about the systems, pricing, products, and customers that make Print On Demand work. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/ltUfN8LTCWE Dad Joke Aaron: I can’t believe someone came into my house and stole all my fruit I am peachless Print On Demand Terry: Welcome to the show. We stopped doing curated bios years ago. We like to learn about people from the horse’s mouth, so to speak. Tell us about you and your journey in the industry to where you are now. Aaron: Start us off with your definition of what print on demand means as it relates to apparel decorators and why our listeners should be paying attention. Terry: From the production side, what are the biggest mistakes shops make when they try to run one-off orders through a workflow built for bulk? Aaron: What kinds of customers or markets are best suited for POD? What would you say the best options/applications are for hats when it comes to full color process art? Terry: What has changed since your early days manually creating SKUs, mockups, and samples? There are so many apparel manufacturers on the market; how does one go about picking the right mfg and apparel? @ramonamckee5367  YES!! Get your creation time paid in advance – you can apply it towards an order – and if they don’t order, your time is paid for! Aaron: Tell us about FulFill Engine, and how our listeners that want more information can connect with you. Does anyone within your network work with printing on metal? When outsourcing through Stahls and dealing with suppliers in the network, what options for ordering are there in addition to connecting your website and using a subdomain? The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/u9AqFP6CQqg?si=CSKPLOU5vKQpG_L4 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Nashville, TN – June 19-20, 2026 Friday, Jun 19, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Jun 19, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Jun 20, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Friday, Aug 07, 2026 at 10:30 a.m. – 11:45 a.m. – The Myth of ‘Everyone is My Customer’ Friday, Aug 7, 2026 at noon – 1:15 p.m. – Bye-Bye Burnout Saturday, Aug 8, 2026 at 8:30 a.m. – 9:45 a.m. – DTF 101: From File to Finished Print (What Actually Matters). Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  7. May 29

    DTF Niche Ideas Part 2: More Markets and More Profit Margin

    Last week, Aaron and Terry opened up the conversation around niche market ideas for DTF printers, and as usually happens with a good 2 Regular Guys topic, they only made it through a handful of the ideas. This week, Erich Campbell jumps in with Terry while Aaron is away at DAX Tampa to keep the conversation going. They’ll pick up where the first show left off and explore more niche market opportunities DTF printers can use to stand out, create clearer offers, and serve specific customers better. From overlooked customer groups to smart ways decorators can use DTF transfers to expand what they already offer, this episode is all about finding focused opportunities instead of trying to be everything to everyone. Whether you print DTF in-house, buy transfers, or use other decoration methods, these ideas will help you think differently about markets, messaging, and profitable growth. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” Dad Joke Terry: There’s an island off the coast of Italy with 5 million Sicilians That’s the biggest number I’ve ever heard 5 million-sicilian DTF Niche Ideas Part 2: More Markets Terry: I’ll repeat what Aaron shared before we jumped in last week. DTF is not the niche by itself. DTF is not really a niche anymore. It is a production method. The niche is who you serve with it and what problem you solve for them. Are you helping gyms launch merch drops? Are you helping trades businesses outfit crews quickly? Are you supporting school spirit stores? Are you creating easy reorder programs for small brands? That is where the opportunity gets clearer. So let’s dive into as many ideas as we can get there today. As always with our niche market discussions, we’re not suggesting you pick number 5 and run with it. We’re attempting to stimulate thoughts and ideas about your passions and opportunities Memorial and Celebration of Life Apparel – This needs to be handled with care, but it is a real unmet need. Families often want shirts, blankets, totes, or keepsakes quickly for memorial walks, reunions, celebrations of life, or fundraisers. DTF can reproduce full-color images and meaningful artwork on small quantities. The differentiator is service, compassion, speed, and making the process easy when people are overwhelmed. Rescue, Foster, and Animal Advocacy Merch – Animal rescues, foster networks, breed-specific groups, shelters, and adoption events always need fundraising and awareness. DTF is ideal for colorful, emotional designs with pet photos, breed artwork, slogans, event themes, and small fundraiser runs. The niche could be “fundraising merch for animal rescue groups.”  Youth Sports Parent Sideline Shops – Not just team uniforms. Think parent gear, grandparent gear, sibling shirts, tournament weekend shirts, coach gifts, and end-of-season items. The need is identity and belonging. DTF lets you create fun, full-color designs with names, numbers, mascots, and sport-specific themes without big setup requirements.  Workplace Culture and Internal Team Drops – This could be for dental offices, real estate teams, salons, vet clinics, restaurants, banks, insurance offices, manufacturing teams, and church staff. These groups may not need traditional uniforms, but they do need culture. Think onboarding shirts, anniversary shirts, team-building event apparel, holiday drops, internal campaigns, and customer appreciation items. DTF fits because these orders are often small, seasonal, and design-heavy. Outdoor Micro-Community Merch – Target very specific outdoor groups: disc golf leagues, pickleball clubs, hiking groups, Jeep clubs, kayak groups, fishing tournaments, hunting camps, cycling crews, running clubs, and campground communities. These groups love identity-based apparel and often buy around events, seasons, and trips. DTF allows highly themed, full-color designs with low minimums. The decorator’s edge is understanding the language and culture of the group. Pop-Up Fundraiser Stores for Small Causes – This is for families raising money for medical expenses, youth travel, mission trips, community projects, school trips, nonprofit campaigns, and local emergencies. The need is not just printing. The need is making fundraising simple. DTF works because you can offer limited-time designs, collect orders first, produce after the campaign closes, and avoid inventory. Small Business Grand Opening and Rebrand Kits – New restaurants, coffee shops, boutiques, gyms, barbershops, salons, mobile businesses, and local retailers all need launch apparel. The offer could include staff shirts, owner shirts, soft opening apparel, giveaway tees, tote bags, and first-month promo items. DTF is great because logos are often full-color, quantities are uncertain, and timelines are tight. Faith, Mission, and Community Group Apparel – Church groups, youth ministries, mission trips, Bible study groups, volunteer teams, retreats, and community outreach programs often need apparel with meaning. The buying driver is belonging and shared purpose. DTF supports smaller groups, colorful artwork, trip-specific designs, and quick reorders. This is a good fit for decorators who already serve churches or nonprofits and want to expand beyond basic one-color shirts Personalized Employee Recognition and Milestone Gear – This is for companies that want to celebrate employees without giving another generic mug. Think “five-year club” hoodies, safety milestone shirts, employee of the month apparel, retirement gifts, sales goal celebrations, or project completion shirts. DTF makes it easier to personalize names, dates, departments, inside jokes, and limited-run designs. The niche is helping businesses build appreciation into their culture. The niche is not DTF. DTF is the tool. The niche is the customer group, the unmet need, and the way you package the solution. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/QU-Wn5IL3b0 OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Tampa, FL – May 29-30, 2026 DAX Nashville, TN – June 19-20, 2026 ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 Printing United Expo, Las Vegas, NV – September 23-25, 2026 Impressions Dallas, TX – October 22-24, 2026 All dates and events are subject to change

  8. May 22

    DTF Niche Gold: Finding the Markets Others Are Missing

    DTF printing has opened the door to more opportunities than ever, but trying to serve everyone can quickly turn into a race to the bottom. This week, Terry and Aaron bring back one of their most popular topics, Niche Market Ideas, with a special focus on DTF printing professionals. We’ll talk through real niche opportunities we’ve seen in shops, events, and travels, plus fresh ideas decorators can use to stand out in a crowded market. From customer groups with unmet needs to creative ways to use technology, service, and marketing as your advantage. Whether you print DTF, screen print, embroider, sublimate, or decorate in another way, this conversation will spark ideas for finding better customers, clearer messaging, and more focused opportunities for growth. Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you. The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on. Explore the experience and sign up for a free clarity call –> OSG.link/Builder News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/aetc2FOb36s Dad Joke From Regulator Jacque Granquist with Circle G Branding in Wisconsin How was Rome divided up? With Caesars (Scissors) DTF Niche Gold Terry: Opening angle: We’ve done “Niche Market Ideas” shows before because decorators are always looking for new opportunities. But this one is a little different because DTF has lowered the barrier to producing short-run, colorful, customized apparel. That creates opportunity, but it also creates a lot of noise. If everyone can say, “We can print that,” the real question becomes, “Why should they choose you?” Aaron: At the DAX shows this year, including the one I’m heading to in Tampa next week, I have been teaching a class about the myth of “everyone is my customer”. When we think that way, we create a problem: A lot of decorators get into trouble because DTF makes it feel like every job is a good job. Small orders, weird art, last-minute requests, random one-offs, local businesses, Etsy sellers, teams, schools, family reunions, all of it feels possible. But possible does not always mean profitable or strategic. The goal is not to print for everyone. The goal is to become more valuable to the right someone. Terry: With the ideas today, we hope that you are asking yourself this entire show: How do you stand out? A good way to frame this is that standing out usually comes from one or more of five areas: the customer you serve, the technique you are great at, the technology you use, the services you wrap around the product, or the way you market yourself. For DTF shops, the product might be similar from shop to shop, but the niche, service model, turnaround, artwork help, ordering process, or customer experience can be what makes you different. Aaron: So, as we dive in, we want to be very clear: DTF is not the niche by itself. “I offer DTF” is not really a niche anymore. It is a production method. The niche is who you serve with it and what problem you solve for them. Are you helping gyms launch merch drops? Are you helping trades businesses outfit crews quickly? Are you supporting school spirit stores? Are you creating easy reorder programs for small brands? That is where the opportunity gets clearer. So let’s dive into as many ideas as we can get there today. Micro-Brand Launch Kits – This is for creators, local influencers, small apparel brands, podcast hosts, YouTubers, and community personalities who want to test merch without sitting on boxes of inventory. The opportunity is to sell a starter kit: 12 to 24 pieces across a few designs, a size run, and maybe a simple reorder plan. DTF is perfect because it lets them test multiple full-color designs without big setup costs.  Local Service Crew Refresh Programs – Think HVAC, landscaping, plumbing, pest control, mobile detailers, cleaning companies, roofing crews, and food trucks. The unmet need is not really shirts. It is looking credible when their team shows up at a home or business. DTF works well because these companies often need names, logos, sleeve prints, safety colors, hoodies, hats, and quick replacements for new hires. The niche offer could be a “new hire apparel pack” or a “crew refresh subscription.” Event Vendor Booth Merch – Every farmers market, craft fair, comic con, trade show, and local festival has vendors who need branded apparel, display items, tote bags, and sometimes merch to sell. These people often think about their booth table, signage, and product, but forget how they look as a brand. DTF can help them create booth uniforms, small-batch merch, and impulse-buy items without huge inventory risk.  School Club and Small Team Spirit Packs – Instead of going after the whole school, target small groups inside the school: robotics, theater, debate, marching band sections, chess club, volleyball parents, dance squads, esports teams, and senior committees. These groups usually have energy, pride, and deadlines, but not always huge budgets or big order quantities. DTF lets them get colorful, custom designs in smaller batches. Dot-Tone Dan Campbell:  Additional DTF Niche (Production Art service). Be ok with all of the art issues that come with DTF and take on any art cleanup jobs, making using your DTF CO easy peasy for your customer. MOST DTF shops are having major issues with this. Get good at it. Gear your Co toward making ART services a PROFIT center. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. https://youtu.be/vP9slHQNJ_M OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026 The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time Demystifying Next Level Digitizing Online Training from Erich Campbell Understanding Emblems: Learn from Erich Campbell about digitizing for patches. DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off DTFUniversity.com: The industry’s DTF education source in partnership with SuperGamut and DTF Superstore. Trade Shows DAX Tampa, FL – May 29-30, 2026 The Myth of ‘Everyone is My Customer’ – May 29, 2026 – 10:30 a.m. – 11:45 a.m. Bye-Bye Burnout – May 29, 2026, noon – 1:15 p.m. DTF 101: From File to Finished Print (What Actually Matters) – May 30, 2026, 8:30 a.m. – 9:45 a.m. DAX Nashville, TN – June 19-20, 2026 The Myth of ‘Everyone is My Customer’ – Jun 19, 2026, 10:30 a.m. – 11:45 a.m. Bye-Bye Burnout – Jun 19, 2026, noon – 1:15 p.m. DTF 101: From File to Finished Print (What Actually Matters) – Jun 20, 2026, 8:30 a.m. – 9:45 a.m. ASI Show Chicago, IL – July 21-23, 2026 DAX Twin Cities, MN – August 7-8, 2026 Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 – CANCELLED Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 – CANCELLED Printing United Expo, Las Vegas, NV – September 23-25, 2026 ASI Show Pavilion at PRINTING United Expo Impressions Dallas, TX – October 22-24, 2026 The PPAI Expo 2027 – January 12-14, 2027 Impressions Long Beach, CA – January 21-23, 2027 APA International Personalization Expo – February 23-26, 2027 All dates and events are subject to change

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2 Regular Guys... talking decorations, personalization and customization every Friday.

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