14th June 1970 - Brazil V Peru - Pele Ties his shoelaces

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Dotun and Tim go back to the 1970 World Cup with Sports Marketeer Amar Singh. They discuss a South American clash and why Pele's boots was a landmark moment in Sports Marketing history.

SUBSCRIBE TO AMAR'S NEWSLETTER: https://thesportsmarketeer.substack.com/

LISTEN TO AMAR'S PODCAST: https://podfollow.com/1697126571 Some further reading: https://www.dailymail.co.uk/sport/football/article-11585373/Puma-broke-Pele-Pact-paid-Brazilian-icon-120-000-TIE-LACES.html Article from 2012: https://www.latimes.com/sports/la-xpm-2012-oct-15-la-sp-sn-pele-shoes-world-cup-20121015-story.html

HIGHLIGHTS: https://www.youtube.com/watch?v=xVm121uOR4c

Player line up: https://en.wikipedia.org/wiki/Brazil_at_the_1970_FIFA_World_Cup#Quarter-Final_Brazil_vs_Peru

CHART: https://www.officialcharts.com/charts/singles-chart/19700614/7501/#/