Business Casual

MarketScale
  • 5.0 (1)
  • BUSINESS NEWS
Business Casual

Business Casual is your B2B morning radio show, hosted by Daniel Litwin and Tyler Kern, talking all things B2B. Trends, tech, culture, news, and unique perspectives on weekly shifts in our ever dynamic global economy.

  1. 04/12/2023 · VIDEO

    Production Best Video Practices: Booking, Equipment, Scheduling & Preparation

    Business Casual

    1 min

  2. 09/16/2020

    McDonald’s Revives Celebrity Brand Collaboration with Travis Scott Burger

    Twenty eight years ago, McDonald’s partnered with Michael Jordan to brand, market, and sell their meals. The fast-food chain has not attempted a celebrity branded partnership since...until now. On September 8, Variety reported the brand collaboration between McDonald’s and Travis Scott. Fans of Travis' psychedelic hip-hop can now order his signature McDonald's meal: a fully loaded quarter pounder, with fries, BBQ sauce, and a Sprite. The publicity drop coincides with the release of Scott’s collaborative merchandise and clothing line flashing a vintage McDonald’s look. In this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider McDonald’s high profile attempt at influencer marketing. Will the product, a decked out burger, be enough to get target customers in the drive through? Litwin and Kern break down takeaways of this brand partnership and what marketers can take away from the collaboration.

    26 min

  3. 08/26/2020

    Target’s Business Model Proves More Profitable Than Its Competitors

    With the pandemic drastically changing the landscape of retail, America’s largest chains have had to pivot on a dime. So who has emerged as the leader? Judging by profits alone, Target far outperformed its competitors. According to The Motley Fool, Target reported a 9.6% operating margin in the second quarter, compared to the respective 5.5% and 3.9% of Walmart and Amazon. On this Business Casual snippet, hosts Daniel Litwin and Tyler Kern consider whether Target got lucky, or whether the company strategically set itself up for success. Target's success leads to two key metrics: convenience and custom products. By rolling out a same-day curbside pickup service, Target saw massive gains amid the pandemic as customers chose a fast and convenient method of shopping in order to stay out of stores. Target also retains customers with it’s unique in-store brands like Good & Gather and Archer Farms. By being a seamless, stress-free one-stop-shop, it seems Target has set itself apart from its competitors.

    34 min

  4. 08/26/2020

    Why Uber & Lyft Threatened to Leave California For Good

    Business Casual

    34 min

  5. 08/21/2020

    Payless Returns from Bankruptcy as an Online Retailer

    Business Casual

    16 min

  6. 08/21/2020

    Microsoft Finally Retires Internet Explorer

    Business Casual

    19 min

  7. 08/21/2020

    Hiring Data Remains Muddy Amid Economic Recovery, But Jobs Are Out There

    Business Casual

    14 min

  8. 08/17/2020

    Airlines Look to Cut Flights to Small Cities if Federal Funding Expires

    Business Casual

    13 min
See All (53)

About

Business Casual is your B2B morning radio show, hosted by Daniel Litwin and Tyler Kern, talking all things B2B. Trends, tech, culture, news, and unique perspectives on weekly shifts in our ever dynamic global economy.

Information

  • Creator
    MarketScale
  • Years Active
    2020 - 2023
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Business Casual

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