The Academy Presents podcast

Angel Williams
  • 5.0 (9)
  • HOW TO
  • UPDATED SEMIWEEKLY
The Academy Presents podcast

It is our desire to help others realize the benefits of investing in RE. We believe beginners will benefit more in the start as exponential gains are realized. However, seasoned investors will also benefit as well. I do want to give special consideration to teachers/educators.

  1. 4 DAYS AGO

    From Systems to Relationships: Evolving Your Marketing Approach with Julia Anderson

    What if the key to successful marketing isn't just about systems and strategies, but about being the person others naturally turn to for help?   In this enlightening conversation with Julia Anderson, listeners dive deep into the human side of marketing and client relationships. Julia shares valuable insights about matching clients with CMOs, the importance of systematizing successful practices, and how genuine helpfulness becomes a powerful marketing strategy. The discussion reveals how authentic relationships and consistent presence can trump traditional affiliate programs, while also exploring the evolution of marketing approaches as businesses mature.   [00:01 - 05:16] The Art of Perfect Matches The client-matching process reflects a deep understanding of individual needs Experience and professionalism help navigate challenging client relationships Systematic approaches can enhance already successful practices   [05:17 -10:23] Beyond Digital Funnels Traditional funnels can start with face-to-face connections The importance of having systems to maintain relationships How AI and data collection could revolutionize understanding client needs   [10:24 - 14:54] Content Creation Strategy Converting real-world problems into valuable content The power of repurposing content in different formats Building relationships beyond affiliate programs   [14:55 - 18:09] The Evolution of Marketing Relationships Shifting from affiliate programs to meaningful connections The value of being a helpful resource in your industry The impact of authentic assistance over monetary exchanges   [18:10 - 22:13] Building Consistent Connections The power of showing up consistently for your community Vulnerability as a relationship-building tool The importance of making yourself accessible to your audience   Key Quotes:   "Your candle doesn't go out if you light another one." - Julia Anderson   "Being vulnerable and expressing that everyone is going through the same stuff... that is a common ground to build a relationship and friendship upon." - Julia Anderson     Connect with Julia:   Website: https://capitalmarketingofficers.com / LinkedIn: https://www.linkedin.com/in/andersonjulia/ Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.   Are you confused about where to start? Join our community and learn more about real estate investing.

    22 min

  2. 6 DAYS AGO

    The Secret Science of Consumer Psychology with Julia Anderson

    Retail giants and digital platforms use subtle strategies to shape customer behavior, maximizing time spent in stores and online. In this episode, Angel and Julia Anderson dive into the psychology behind these tactics, discussing everything from store layouts to marketing funnels. They explore how understanding consumer behavior can transform business strategies and personal decision-making.   [00:01 - 04:30] The Hidden Power of Store Layouts Retailers use strategic layouts to keep customers in stores longer Even minor adjustments can significantly impact annual revenue The frustration of changing store layouts is often a deliberate marketing tactic   [04:31 - 08:17] Target Audience vs. Avatar: What Really Matters? Defining a broad target audience versus a highly specific avatar The common link among customers is often the problem they need solved Understanding customer motivations leads to better marketing strategies   [08:18 - 13:22] The Power of Problem-Solving in Marketing Successful businesses position themselves as solutions to customer pain points Many people delay seeking help, assuming they can figure things out alone The moment they recognize the need for an expert, transformation begins   [13:23 - 18:44] Who, Not How: The Secret to Scaling a Business Delegation is crucial for business growth and efficiency Entrepreneurs often slow themselves down by trying to do everything alone Investing in the right team accelerates success while saving time and money   [18:45 - 22:32] Managing Ideas and Avoiding Overwhelm Entrepreneurs often struggle with prioritization and execution Keeping an "idea document" helps structure business decisions A strategic approach ensures resources are focused on the most impactful projects     Key Quotes:   "Marketing is all about solving a problem your audience already has." – Julia Anderson   "Your target audience isn’t just one ideal customer—it’s a range of people with the same core problem that you solve." – Julia Anderson     Connect with Julia:   Website: https://capitalmarketingofficers.com / LinkedIn: https://www.linkedin.com/in/andersonjulia/   Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. Are you confused about where to start? Join our community and learn more about real estate investing.

    23 min

  3. FEB 3

    How to Market Yourself & Raise More Capital with Julia Andreson

    Many real estate investors struggle with the marketing side of raising capital, often underestimating the importance of branding and visibility. Julia Anderson, founder of Capital Marketing Officer, shares how she helps investors build a solid marketing foundation to attract new investors, nurture leads, and establish credibility. She discusses the power of storytelling, the importance of personal branding, and why capital raising is more about relationships than just having a great deal.     [00:01 - 04:24] From Restaurant Marketing to Real Estate Revolution The transition from traditional marketing to real estate syndication Birth of Capital Marketing Officer through industry pain points Value of building marketing foundations for scalability   [04:25 - 08:55] The Psychology of Capital Raising Marketing strategies for different investor relationships Importance of trust-building in investment relationships Balance between personal connections and professional marketing   [08:56 - 13:38] Authenticity in Digital Presence The pitfalls of being a "deal-only" networker Evolution from behind-the-scenes to personal branding Power of vulnerability in content creation   [13:39 - 18:19] The Human Touch in Marketing Personal engagement versus automated solutions Importance of direct communication in capital raising The balance between automation and authentic relationships   [18:20 - 22:07] Navigating Public Presence Managing content authenticity in the digital age Strategic approach to social media planning Importance of intentional online presence       Key Quotes:   "People invest in people, not just deals. If you don’t market yourself, how will investors trust you? - Julia Anderson   "You don’t want to be the person who only shows up when they have a deal to pitch. People notice that." - Julia Anderson   "Marketing isn’t just about branding; it’s about building relationships that lead to trust and, ultimately, investments." - Julia Anderson     Connect with Julia: Website: https://capitalmarketingofficers.com / LinkedIn: https://www.linkedin.com/in/andersonjulia/     Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!     LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.   Are you confused about where to start? Join our community and learn more about real estate investing.

    22 min

  4. JAN 24

    Abundance Thinking: Why Sharing Knowledge Fuels Growth with Nicole Pendergrass

    Are you leveraging your brand to open doors and create opportunities, even before your first big win?   In this episode, Nicole Pendergrass shares invaluable insights on personal branding, amplifying your reach through social media, and the power of mindset in achieving success. Nicole discusses creating an authentic brand around your strengths, using social media strategically to build credibility, and acting purposefully toward your goals. She also touches on the benefits of virtual networking, setting clear expectations, and the role of accountability in personal and professional growth.   [00:01 - 04:49] The Power of Personal Branding Understanding yourself as a brand Identifying your superpowers and building around them Amplifying your reach beyond one-on-one connections   [04:50] - 08:31 Content Strategies for Social Media Success What to post if you feel you have nothing to share Leveraging mindset and personal growth stories Using social media for accountability and connection   [08:32 - 12:19] The Expectation Effect Acting with purpose toward success Setting expectations to create momentum How the law of attraction works in practical terms   [12:20 - 16:43] Virtual Networking: A Game-Changer The impact of virtual meetups on business growth The importance of building global connections Adapting to technology to avoid missed opportunities   [16:44 - 19:45] Sharing Knowledge and Creating Abundance Why abundance thinking is key to growth How sharing information builds stronger communities Giving doesn’t take away from your success     Key Quotes:   “People see certain things in you that you don’t see in yourself.” – Nicole Pendergrass   “Act as if you believe in success because you do believe it.” – Nicole Pendergrass     Connect with Nicole:   Company Website: https://noirvestholdings.com/  LinkedIn: https://www.linkedin.com/in/nicole-pendergrass/ Instagram: https://www.instagram.com/nvestornikki/  Facebook: https://www.facebook.com/nvestornikki/ Youtube: https://www.youtube.com/@TheShareTheWealthShow                  https://www.youtube.com/@OfficialNoirvest  Calendly: https://calendly.com/noirvest/30-minute-connection-call     Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!     LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.   Are you confused about where to start? Join our community and learn more about real estate investing.

    20 min

  5. JAN 22

    Turning Social Media into Real Opportunities with Nicole Pendergrass

    How can you use social media to connect authentically and unlock opportunities without falling into the "comparison trap"?   In this episode, Nicole Pendergrass dives into the power of networking in the virtual world, emphasizing authenticity in social media use. She shares personal stories, actionable tips, and key strategies to transform online interactions into real-life opportunities. Nicole discusses overcoming comparisonitis, leveraging unique strengths, and creating meaningful connections.   [00:01 - 04:57] The Comparison Trap Avoid comparing your full life to others' curated posts Authenticity fosters genuine connections and reliability Accept life's imperfections—it's okay if your journey is messy   [04:58 - 08:15] Turning Social Media into Real Opportunities Use social media to build professional relationships that translate to real-life collaborations Consistent networking leads to unexpected opportunities and connections Authentic engagement beats passive scrolling—be proactive in reaching out   [08:16 - 12:31] Identifying Your Strengths Perform an internal audit to recognize your transferable skills and passions Tailor your networking approach based on your unique value proposition Avoid vague offers of help; come prepared with specific ways you can add value   [12:32 - 16:43] Warm Connections and Research Strategies Build rapport before initiating professional conversations to create warm leads Use online communities and groups to interact and establish credibility Reference shared interests or posts when reaching out to potential collaborators   [16:44 - 20:30] The Mindset Shift for Networking Success Treat potential partners as equals rather than superiors Frame networking as a mutual value exchange, not a one-sided request Confidence and preparation lead to fruitful partnerships     Key Quotes:   "Use social media to push yourself forward as a worthy rival, not a competitor." – Nicole Pendergrass   "Don't ask, 'How can I help?'—instead, identify what value you can bring." – Nicole Pendergrass       Connect with Nicole:   Company Website: https://noirvestholdings.com/  LinkedIn: https://www.linkedin.com/in/nicole-pendergrass/ Instagram: https://www.instagram.com/nvestornikki/  Facebook: https://www.facebook.com/nvestornikki/ Youtube: https://www.youtube.com/@TheShareTheWealthShow                  https://www.youtube.com/@OfficialNoirvest  Calendly: https://calendly.com/noirvest/30-minute-connection-call     Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!     LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.   Are you confused about where to start? Join our community and learn more about real estate investing.

    21 min

  6. JAN 20

    Why Networking is the Key to Securing Your First Deal with Nicole Pendergrass

    What if your next business breakthrough lies in a simple conversation?   Discover how networking, often overlooked, can be the game-changing tool for securing funding, deal flow, and even partnerships in the real estate world. In this episode, Nicole Pendergrass breaks down her transformative journey from hesitant networker to accomplished deal-maker. Learn actionable steps to enhance your confidence, grow your connections, and use social media as a powerful tool to establish credibility.   [00:01 - 04:46] The Power of Networking Why networking is critical for deal flow and lead generation Nicole shares her initial struggles with confidence in networking The importance of making yourself known to the right people   [04:47 - 08:37] Overcoming Networking Challenges Nicole's early hesitations about her qualifications to network Joining a supportive community to learn and grow How COVID-19 accelerated the shift to virtual networking   [08:38 - 12:34] From Connections to Collaborations Nicole's journey to finding her first commercial deal through referrals The value of being part of a mastermind group How introductions within a network led to her first partnership   [12:35 - 17:12] The Role of Social Media Overcoming fears of oversharing How consistent posting on social media brought opportunities The mindset shift required to showcase your journey   [17:13 - 21:22] Financial Insights for Wealth Building The importance of shifting financial habits Using credit cards wisely to build wealth and security Why sharing financial knowledge can create ripple effects for others   Key Quotes: “It’s not about who you know; it’s about who knows you.” – Nicole Pendergrass “Sharing your journey—even if you’re just starting—builds trust and opens doors.” – Nicole Pendergrass Connect with Nicole:   Company Website: https://noirvestholdings.com/  LinkedIn: https://www.linkedin.com/in/nicole-pendergrass/ Instagram: https://www.instagram.com/nvestornikki/  Facebook: https://www.facebook.com/nvestornikki/ Youtube: https://www.youtube.com/@TheShareTheWealthShow                  https://www.youtube.com/@OfficialNoirvest  Calendly: https://calendly.com/noirvest/30-minute-connection-call Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today! LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode. Are you confused about where to start? Join our community and learn more about real estate investing.

    21 min

  7. JAN 17

    The Puzzle of Fund Structuring: Melanie McDaniel's Playbook

    How does the puzzle of high-stakes investment funds come together to create win-win solutions for everyone involved? In this episode, Melanie McDaniel, a seasoned expert in structuring investment funds, shares her journey into the world of capital raising, the nuances of SPVs (Special Purpose Vehicles), and the importance of building transparent, investor-friendly fund structures. From personal anecdotes to actionable insights, she breaks down the complexities of fund management and highlights the value of focusing on one's strengths.   [00:01 - 03:56] The Risk and Reward of Angel Investing High-risk investments can yield substantial returns but require careful due diligence Understanding one's financial limits is crucial before diving into angel investing Working with a team mitigates risks and amplifies success   [03:57 - 06:16] Knowing Your Strengths in Capital Raising Delegating tasks based on strengths leads to better outcomes Building a like-minded team fosters efficiency and enjoyment in work Capital raising requires perseverance and adaptability   [06:17 - 09:37] The Art of Structuring Funds Transparent fund structures instill investor confidence Flexibility in deal structuring creates opportunities for diverse investments Clear communication simplifies complexities for investors   [09:38 - 12:14] Lessons from the Field Learning from experienced mentors accelerates growth A collaborative approach leads to better fund management Constant learning and adapting are essential in this field   [112:15 - 15:55] The Power of Collaboration Surrounding yourself with experts enhances the results Sharing responsibilities enables team members to focus on their strengths Collaboration fosters innovation and long-term success Key Quotes:   "If it’s not a win across the board, I don’t want to do it." – Melanie McDaniel   "A confused mind doesn’t buy." – Melanie McDaniel Connect with Melanie:   LinkedIn: https://www.linkedin.com/in/melaniemcdanielinvest/   Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.   Are you confused about where to start? Join our community and learn more about real estate investing.

    16 min

  8. JAN 15

    Equity vs. Debt: Choosing the Right Investment Path with Melanie McDaniel

    How can private equity fund managers create win-win opportunities for investors and sponsors while navigating complex financial structures?   In this insightful episode, Melanie McDaniel, founder of Freestyle Capital Group, shares her expertise on structuring Special Purpose Vehicles (SPVs) to unlock exclusive investment opportunities. Melanie dives into the intricacies of Average Annualized Return (AAR), explains the costs and benefits of managing SPVs, and discusses how fund managers balance risk, return, and investor satisfaction. Whether you're a seasoned investor or just curious about how private equity works behind the scenes, this episode sheds light on the strategies, challenges, and rewards of this fascinating industry.     [00:01 - 03:50] Breaking Down the Alphabet Soup What AAR and IRR really mean for investors The cleanest way to calculate and present returns Why SPVs offer more value than going direct   [03:51 - 06:34] The True Costs of Managing an SPV Hidden fees: Maintenance, investor portals, and legal requirements Why SPVs require substantial upfront and ongoing costs The importance of aligning returns for all stakeholders   [06:35 - 09:18] Negotiating for Investors' Best Interests Key considerations when working with sponsors How fund managers ensure transparency and protect investors The role of due diligence in structuring profitable deals   [09:19 - 13:48] Benefits of Investing Through an SPV Access to exclusive deals and lower minimums Tax advantages and diversified portfolios The boutique experience: Personalized investor relations.   [13:49 - 17:40] Equity vs. Debt: Making the Right Choice Comparing equity and debt structures in syndications The risks and rewards of each approach Why risk capital is a challenging yet crucial piece of the puzzle   Key Quote:   "SPVs create opportunities for smaller investors to achieve returns they wouldn’t get otherwise." — Melanie McDaniel     Connect with Melanie:   LinkedIn: https://www.linkedin.com/in/melaniemcdanielinvest/     Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.   Are you confused about where to start? Join our community and learn more about real estate investing.    Head over to our Facebook Page, YouTube channel, or website  https://www.theacademypresents.com/jointhesummit36848306.

    18 min
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5
out of 5
9 Ratings

About

It is our desire to help others realize the benefits of investing in RE. We believe beginners will benefit more in the start as exponential gains are realized. However, seasoned investors will also benefit as well. I do want to give special consideration to teachers/educators.

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