81 episodes

This is a podcast for people interested in building or designing tech products.

At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery.

Come and listen to some great conversations and get inspired!

Listen on your favourite podcast app or on https://www.oneknightinproduct.com

One Knight in Product One Knight in Product

    • Technology
    • 5.0 • 6 Ratings

This is a podcast for people interested in building or designing tech products.

At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery.

Come and listen to some great conversations and get inspired!

Listen on your favourite podcast app or on https://www.oneknightinproduct.com

    Product Leadership Principles for Tumultuous Times (with Giff Constable, former CPO @ Meetup & author ”Talking to Humans”)

    Product Leadership Principles for Tumultuous Times (with Giff Constable, former CPO @ Meetup & author ”Talking to Humans”)

    An interview with Giff Constable. Giff is an entrepreneur and product leader who was most recently CPO at Meetup during the WeWork acquisition & divestment. He's also the author of "Talking to Humans" & "Testing with Humans" - books that aim to help teams make good product decisions.


    We speak about a lot, including:


    The origin story for "Talking to Humans", why he wrote it back in 2014, whether he'd change anything now, and whether other books on discovery are riding his coattails

    Why he felt compelled to write a follow up, "Testing with Humans" and why good experimentation is essential to solution validation

    How his books made it into the worldwide education system and whether it was just as simple as him putting cartoons in them

    What life was like during his time at Meetup, a company going through a tumultuous period being acquired (and later divested) by WeWork

    Some of the challenges when two business cultures collide, and the mistakes he made taking over a dysfunctional team

    Why you shouldn't go in all guns blazing on day one, no matter what dysfunction you see, and why you need to validate the team first

    The importance of being transparent, open & honest during testing times, without being so open that you drag everyone down with you

    The tricky path to product leadership and how prospective leaders need mentoring, coaching and guidance to succeed


    And much more!


    Buy Talking to Humans
    "Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action."
     
    Check it out on Amazon or Goodreads.


    Buy Testing with Humans
    "Testing with Humans, the sequel to bestseller Talking to Humans, teaches entrepreneurs, innovation teams, and product teams how to run effective experiments. An experiment is a test designed to help you answer the questions "Should we do this?" or "Am I right about this?" If you are open to learning, the insights from your experiments will help you refine your creation and improve your odds of success."
     
    Check it out on Amazon or Goodreads.


    Contact Giff
    You can contact Giff on Twitter or LinkedIn. He also has a blog at GiffConstable.com.

    • 42 min
    Solve Customer Problems Quickly by Joining the No-Code Revolution (with Natalie Furness, founder @ Minimum Viable Stack)

    Solve Customer Problems Quickly by Joining the No-Code Revolution (with Natalie Furness, founder @ Minimum Viable Stack)

    An interview with Natalie Furness. Natalie is a marketing consultant and company founder. Initially frustrated by not being a coder, she embraced the thriving No-Code community and realised that she could solve customer problems and build solutions anyway. Now she's started Minimum Viable Stack as an umbrella firm for a growing number of No-Code products.


    We speak about a lot, including:


    How she got started in marketing, where her entrepreneurial streak came from, and whether it's easier to market your own products or products by other people

    Her constant need to invent new things & how she balances this with focusing on what can truly make an impact

    The origin story behind Minimum Viable Stack and how she met her co-founder on Twitter (and who has the most followers)

    How her time marketing blockchain products gave her experience with disruptive tech and ensuring the message was focused on the users not the tech

    How she thought you needed to be able to code to build a tech business, and how a chance introduction to the No-Code community on Twitter made her realise this was not true

    The passion for automating repetitive tasks that led her to create two No-Code SaaS solutions, UXFramed and ScopeDone

    Whether you need to explore the entire universe of No-Code tools & whether she has settled on her own minimum viable stack

    Any barriers with No-Code solutions, and how working in No-Code has actually helped her learn to code

    Advice on how to get into building No-Code solutions yourself, and the importance of validating that you're solving real user problems


    And much more!


    Contact Natalie
    You can contact Natalie on Twitter or LinkedIn (although for the latter, please say that you've come from OKIP podcast otherwise she might not accept you!). You can check out her work at Minimum Viable Stack.

    • 36 min
    How to Deploy Empathy to Truly Understand User Needs (with Michele Hansen, author ”Deploy Empathy”)

    How to Deploy Empathy to Truly Understand User Needs (with Michele Hansen, author ”Deploy Empathy”)

    An interview with Michele Hansen. Michele is the founder of Geocodio, a startup she founded without taking external funding. She is also the author of "Deploy Empathy", a book that aims to help product teams & founders to get better at user research & get the insights they need.


    We speak about a lot, including:


    Why now was the time for a new book on customer interviewing skills, how it's different to other books on discovery

    How the book has gone down, some of the feedback that she's gotten so far, and how she knew it had done the job she wanted it to

    How to introduce customer research into companies which aren't currently up for it & sell the idea to leadership

    Whether the techniques in the book constitute manipulation and whether she's worried they could be used for evil

    Whether the book teaches you to be truly empathetic or is a guide to fake it till you make it, and whether this matters

    How you don't need users to have empathy with you, and have to channel your inner rubber duck to make sure they open up to you

    The importance of validating not just hypotheses but also validating your users by resisting the urge to correct their mistakes

    Why you shouldn't use customer discovery interviews to try to sneak in sales or directly try to stop people churning


    And much more!


    Buy Deploy Empathy
    "Deploy Empathy will help you learn the skill of talking to your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks."
     
    Visit the book website or check it out on Amazon or Goodreads.


    Contact Michele
    You can contact Michele on Twitter or check out deployempathy.com.

    • 38 min
    Chinese Startup Culture & Putting the Minimum into MVP (with Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical)

    Chinese Startup Culture & Putting the Minimum into MVP (with Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical)

    An interview with Carlos Lastres. Carlos is the Creative & Marketing Director at Kaiyan Medical, a Chinese company creating light therapy products. Carlos is obviously an advocate for light therapy but also an engineer turned designer who is loving life in China.


    We talk about a lot, including:


    Light therapy - what the heck is it? Does it really work?

    How he became a convert to light therapy by chance when working on a design brief for Kaiyan Medical and why he decided to stay

    Some of the differences and similarities between creating digital products & hardware products

    How 3D printing makes all the difference when trying to get an MVP out of a hardware product

    How his frustration with badly designed software applications as a developer led him to pursue a career in product design

    How he went from an MBA and software development background to developing the design hard skills he needed

    How Chinese startups build products and how is it so different from how Western countries do it

    Whether Chinese users appreciate the constant flow of limited MVPs or whether it limits the ability to truly learn

    How he got involved with TEDx, how it went, and why you shouldn't follow your dreams


    And much more!


    Contact Carlos
    You can reach out to Carlos on LinkedIn or LastresCarlos.com.


    You can check out Kaiyan Medical on KaiyanMedical.com.

    • 35 min
    Finding a PM Superpower and Using your Product Sense (with Peter Knudson & Braxton Bragg, co-authors "Product Sense")

    Finding a PM Superpower and Using your Product Sense (with Peter Knudson & Braxton Bragg, co-authors "Product Sense")

    An interview with Peter Knudson & Braxton Bragg. Peter & Braxton are co-authors of new book "Product Sense", with which they hope to help the next generation of product managers discover their product superpower and land that next big product management role.


    We speak about a lot, including:


    Their shared history as product managers in the gaming industry, why Peter stayed in it and why Braxton spread his wings

    How the book has been received, how they took an iterative approach to book writing, and why they decided to write a book together in the first place

    How the book is different to some of the other classic "get a product job" books and whether it's a compliment or a replacement

    The importance of bringing your authentic self to product manager interviews, and whether it's ever OK to fake it till you make it

    How they define product sense, whether everyone already has it, and whether people who don't have it can be taught it

    The concept of a product manager superpower, being T-shaped, and using your expertise and passion to stand out from the crowd

    Why they created the Compass Framework, why it's needed and how it helps give a structured response to interview questions

    Whether you need an MBA to be a product manager, whether it's totally unnecessary, and how in either case it can be very tricky to get into product


    And much more!


    Buy Product Sense
    "Product Sense is a comprehensive and accessible, guidebook for what it means to solve problems as product manager, and ace complicated PM interviews."
     
    Visit the book website or check it out on Amazon or Goodreads.


    Contact Peter & Braxton
    You can contact Peter or Braxton on LinkedIn.

    • 47 min
    Escaping VC Culture & Building Products that Focus on True Lifetime Value (with Rand Fishkin, author "Lost & Founder" & co-founder @ SparkToro)

    Escaping VC Culture & Building Products that Focus on True Lifetime Value (with Rand Fishkin, author "Lost & Founder" & co-founder @ SparkToro)

    An interview with Rand Fishkin. Rand was the founder and CEO of SEO firm Moz. He documented the highs & lows of VC-backed entrepreneurship in his 2018 book "Lost and Founder", in which he detailed lessons learned, fought back against tech clichés, and pondered how he'd do it differently next time. Now it's next time and he's back with new firm SparkToro, looking to build truly sustainable businesses and a more caring, responsible capitalism.


    We speak about a lot, including:


    His new startup SparkToro, what it does, how it's different to his previous firm and how it's going these days

    Whether calling out thought leaders in his book led to any trouble, and why it's ok to make philosophical enemies

    How he pushes back against the inevitable retort that, rather than hustle culture being a problem, maybe he's just not that good at it

    The fallacy of meritocracy and how it's impossible for privileged founders (and the people that back them) to understand that opportunity is not distributed equally

    How the VC industry is furthering inequality, blinded by survivorship bias, and why it's so important to give underserved groups a hand up

    How the "growth at all costs" VC culture is forcing founders to make bad product decisions to make the numbers look good, and ignoring the real lifetime value of a user

    The surprising way that SparkToro handles cancellations proactively, and why churning a few extra % is better than having unhappy, locked in customers

    The problems with MVP culture, how people have taken the Lean Startup too far, and why great products are rarely minimally viable

    How founders and product leaders should truly put the customer first, not be blinded by their own egos and defending a possibly meaningless strategic roadmap at all costs


    And much more!


    Buy Lost and Founder
    "Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story."
     
    Visit the book website or check it out on Amazon or Goodreads.


    Contact Rand
    You can contact Rand on Twitter or check out sparktoro.com.

    • 53 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

JR Font ,

Fresh and Inspiring!

Jason has done an excellent job putting together this podcast. I get pulled into the conversation with he and his guests, and I’ve enjoyed each episode I’ve listened to. Would definitely recommend giving this podcast a try if you’re in or want to be in product management

KJO192837 ,

Worth a listen!

Who doesn’t love a British accent?! Even better when the voice is also saying interesting things. Jason has a great interview style and inserts some fun/funny to keep it interesting. Check it out!

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