SaaS Marketing Makeover

Directive
  • 5.0 (2)
  • MARKETING
SaaS Marketing Makeover

SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company. Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how winning strategies are made.

  1. 03/09/2022

    SaaS Marketing Makeover for Gusto with Camela Thompson, Director of Growth at CaliberMind

    In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made.

    29 min

  2. 02/23/2022

    SaaS Marketing Makeover for Wrike with Ali Jawin of RepTrak

    It's makeover time! The guest? Ali Jawin, VP of Global Marketing at RepTrak! Ali & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.  It’s 30 minutes of live, unfiltered SaaS Marketing insights!

    35 min

  3. 02/16/2022

    SaaS Marketing Makeover with Casted's VP of Marketing, Holly Pels

    It's makeover time! This week’s guest? Holly Pels, VP of Marketing at Casted! Holly & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company.

    33 min

  4. 02/04/2022

    SaaS Marketing Makeover for Twilio with Cassidy Shield of Narrative Science

    This week, Cassidy Shield joins our host, Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet!

    37 min

  5. 01/27/2022

    SaaS Marketing Makeover for Zendesk with Sara Pion, Sr. Marketing Manager at Voiceflow

    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Our guest... Sara Pion, Sr. Marketing Manager at Voiceflow

    37 min

  6. 01/18/2022

    SaaS Marketing Makeover for Splunk, with Adam Goyette, VP of Marketing at Help Scout

    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Our guest... Adam Goyette, VP of Marketing at Help Scout

    37 min

  7. 01/18/2022

    SaaS Marketing Makeover for Cedar with Sara Davis, Head of Marketing at Pronto

    It's makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today's guest is Sara Davis, Head of Marketing at Pronto.

    32 min

  8. 01/18/2022

    SaaS Marketing Makeover for Calendly with Kortney Osborne

    It's makeover time. In this live show, CEO and Co-founder of Directive Garrett Mehrguth and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible. The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today, our guest is Kortney Osborne, who landed on Calendly for her marketing makeover. Tune in as Kortney and Garrett share tips and insights to help you step up your product marketing strategy.

    36 min
See All (56)

    5
    out of 5
    2 Ratings

    About

    SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company. Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how winning strategies are made.

    Information

    • Creator
      Directive
    • Years Active
      2020 - 2022
    • Episodes
      56
    • Rating
      Clean
    • Copyright
      © Directive Consulting
    • Show Website
      SaaS Marketing Makeover

    Content Restricted

    This episode can’t be played on the web in your country or region.

    To listen to explicit episodes, sign in.

    Stay up to date with this show

    Sign in or sign up to follow shows, save episodes, and get the latest updates.
    Select a country or region

    Africa, Middle East, and India

    Asia Pacific

    Europe

    Latin America and the Caribbean

    The United States and Canada