Changing The Sales Game

Connie Whitman

Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client's goals will help you stand out from the crowd. You'll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it's on zoom. Connie Whitman knows sales. Changing The Sales Game will help you tighten the gap between you and your customer. Listen in for tips on how to become a trusted team member with resources, answers and ideas to solve the challenges they face, you'll be happy you did.

  1. 5d ago

    Why You Suck at Networking with Joe Mindak (Episode 285)

    In today's episode, you'll discover: Get specific about who you want to meet by defining your ideal customer (or ICP) and clearly communicating what you do so people in your network can spot opportunities and make useful introductions. Build relationships that lead to business by learning how to approach networking conversations, identify potential referral partners, and make introductions easier for everyone involved. Create habits that keep your pipeline moving by exploring practical routines for outreach, meeting preparation, and follow-up, including how AI can support the process while preserving a personal connection. To support these three takeaways, I chose a quote from Michele Jennae: "Networking is not about just connecting people. It's about connecting people with people, people with ideas, and people with opportunities." About Joe Mindak: Joe Mindak is an entrepreneur, founder of The Connective, and co-founder of Nolodex. He has spent more than 25 years building businesses across marketing, publishing, and other industries, with relationships and referrals central to his approach. His new book, Why You Suck at Networking, shares candid lessons from his successes and mistakes, helping business owners and sales professionals develop the habits that turn connections into business opportunities. How to Get in Touch with Joe Mindak: Website: https://www.theconnective.me/ Email: joe@theconnective.me Gift: Free Kindle Version of Why You Suck at Networking Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://www.assess.biz/assessments/assessment_entry.asp?m=1188&a=1177 Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post weekly; listen as Connie dives into new sales and business topics or addresses problems you may have in your business.

    Why You Suck at Networking with Joe Mindak (Episode 285)
  2. Oct 23

    Closing Sales with AI Role-play Practice with Neha Gupta (Episode 284)

    In today's episode, you'll discover: The Cost of "Winging It": Why practicing on live prospects damages pipeline and how to transition to a zero-risk AI sandbox. Mastering High-Stakes Objections: How AI role-play simulates real-world pushback so you can build muscle memory and confidence in your responses. Building a Daily Practice Habit: Simple ways sales reps and founders can use AI practice to spot blind spots before hitting "Join Meeting." To support these three takeaways, I chose a quote from Aneesh Raman: "We are alive at a time when we create more economic opportunity for more people in more places than ever before."  About Neha Gupta: Neha Gupta is the founder and CEO of Breakthrough AI, an advanced communication intelligence and training platform that helps professionals master challenging conversations through AI-driven practice and targeted feedback. Previously, she held leadership roles at SaverLife, Clorox, and Unilever, and founded BellyFire Branding to advise mission-driven organizations on strategy and positioning. A first-generation corporate leader committed to expanding access to executive presence and career growth, Neha holds an MBA from Yale and a BA from Stanford. How to Get in Touch with Neha Gupta: Website: joinbreakthrough.ai Email:  neha@joinbreakthrough.ai Gift: https://breakthrough-ai.assessments.cx/sales-practice-gap-audit Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://www.assess.biz/assessments/assessment_entry.asp?m=1188&a=1177 Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

    Closing Sales with AI Role-play Practice with Neha Gupta (Episode 284)
  3. Oct 13

    Left and Right Brain Sales Tips that Convert with Keith Gillispie (Episode 283)

    In today's episode, you'll discover: 1. Why being a consultant rather than a salesperson will create greater sales with ease. 2. How to use PIP– Problem, Impact, Picture Perfect during your sales conversations. 3. Creating movement by toggling between the right and left sides of the brain. To support these three takeaways, I chose a quote from Henry Ford: "When everything seems to be going against you, remember that the airplane takes off against the wind, not with it."   About Keith Gillispie: Keith Gillispie is a former active-duty Marine turned serial entrepreneur and the founder of REI Automated. He has personally invested across 34 states, raised over $10 million in private capital, and coached more than 400 students to financial freedom. Ditching traditional tactics like cold calling, Keith uses proven, automated systems to help investors consistently close five-figure deals and reclaim their time. How to Get in Touch with Keith Gillispie: Website: http://www.reiautomated.io/demo Gift: https://playbook.reiautomated.io/?source=Keith&campaign=OFC Enlightenment of Change Episode: https://podcasts.apple.com/us/podcast/enlightenment-of-change/id1313299091?i=1000790023243 Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://www.assess.biz/assessments/assessment_entry.asp?m=1188&a=1177 Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

    Left and Right Brain Sales Tips that Convert with Keith Gillispie (Episode 283)
  4. Oct 6

    A Better Path to Business Ownership with Jon Ostenson (Episode 282)

    In today's episode, you'll discover: Why franchising is often the better path than starting a business from scratch. The wide world of non-food opportunities most people never consider. How to choose the right franchise by matching your skills, especially sales and relationship skills. To support these three takeaways, I chose a quote from Mark Twain: "The secret of getting ahead is getting started." About Jon Ostenson: Jon Ostenson is the Founder and CEO of FranBridge Consulting, a two-time Inc. 5000 company, and a top 1% franchise consultant nationally. A former Inc. 500 franchise president (ShelfGenie) and multi-brand franchisee, Jon is the author of the bestselling book 'Non-Food Franchising' and has helped thousands of entrepreneurs and investors explore business ownership. He is a member of the Forbes Business Council and is a frequent contributor on franchising. How to Get in Touch with Jon Ostenson: Website: https://franbridgeconsulting.com/ Email:  jon@franbridgeconsulting.com Gift: https://franbridgeconsulting.com/ Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://changingthesalesgame.mykajabi.com/communication-style-assessment Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

  5. Sep 22

    Turn Digital Outreach into Lasting Sales with Jason Fishman (Episode 281)

    In today's episode, you'll discover: 1.  What patterns are companies using that turn digital outreach into lasting relationships versus the ones that just chase numbers? 2.  Some practical ways your company can build genuine connection through digital channels. 3.  If your marketing is getting attention but not converting into real sales conversations, where should you start to fix that gap?    To support these three takeaways, I chose a quote from Patricia Fripp: Don't celebrate the closing of a sale; celebrate the opening of a relationship. About Jason Fishman: Jason Fishman is the CEO of Digital Niche Agency, a marketing firm that helps brands build growth through strategic digital marketing. Over the past decade, Jason and his team have elevated more than 900 brands by developing marketing systems that turn outreach into real results. Jason also hosts the Test Optimize Scale podcast, where he talks with founders and growth leaders about building and scaling companies. How to Get in Touch with Jason Fishman: Website: https://www.digitalnicheagency.com/ Email:  jfishman@digitalnicheagency.com Gift: https://calendly.com/jfishman/30min?month=2025-09 Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://www.assess.biz/assessments/assessment_entry.asp?m=1188&a=1177 Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

    Turn Digital Outreach into Lasting Sales with Jason Fishman (Episode 281)
  6. Sep 15

    Why 61-64% of Americans live Paycheck to Paycheck with Daman Grewal (Episode 280)

    In today's episode, you'll discover: 1.     Why sales is one of the most important skills anyone can learn today. 2.     What the biggest mistakes people make when trying to succeed in sales or business. 3.     What "ethical, service-first sales" actually look like in practice. To support these three takeaways, I chose a quote from Dieter F. Uchtdorf: "As we lose ourselves in the service of others, we discover our own lives and our own happiness." About Daman Grewal: Daman Grewal is a Canadian logistics entrepreneur and sales educator with nearly two decades of experience in cross-border transportation. He has built and operated successful logistics companies while mentoring individuals in sales and business development. As the founder of LogisticsSales.com, Daman is on a mission to provide free, practical education that helps people worldwide develop income-generating skills and connect with real opportunities. How to Get in Touch with Daman Grewal: Website: https://www.logisticssales.com/ Email:  logisticssalespro@gmail.com   Gift: Free website access for everyone Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://www.assess.biz/assessments/assessment_entry.asp?m=1188&a=1177 Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

    Why 61-64% of Americans live Paycheck to Paycheck with Daman Grewal (Episode 280)
  7. Sep 8

    Better Pricing in B2B Negotiations with Todd Caponi (Episode 279)

    In today's episode, you'll discover: What it means to change personalities in a business transaction right at the goal line, What's broken about how most companies handle deal negotiation, specifically discounting. The Four Levers: where they come from, and why they are universal. To support these three takeaways, I chose a quote from Jacob Lew: "The most critical thing in a negotiation is to get inside our opponents' heads and figure out what he really wants." About Todd Caponi: Todd Caponi, CSP® is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has led through two companies with successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC. He's the author of two previous award-winning books, The Transparency Sale and The Transparent Sales Leader. His newly released book is Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust. How to Get in Touch with Todd Caponi: Website: http://toddcaponi.com/ Email:  tcaponi@salesmelon.com Podcast: https://toddcaponi.com/podcast/ Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://changingthesalesgame.mykajabi.com/communication-style-assessment Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

    Better Pricing in B2B Negotiations with Todd Caponi (Episode 279)
  8. Sep 1

    Build Wealth and Leadership Through Systems That Scale with Larry Weidel (Episode 278)

    In today's episode, you'll discover: Why working harder, selling more, and relying on personal effort alone won't create scalable success—and why the real breakthrough comes from building a system other people can duplicate. How to turn rookies into leaders who multiply leaders and create teams that grow without depending on one superstar. Why speed, recruiting, and duplication are the real engines of wealth, without getting distracted by "shiny objects," and how proven systems can accelerate both income and impact. To support these three takeaways, I chose a quote from Peter Drucker: "Nothing is less productive than to make more efficient what should not be done at all." About Larry Weidel: Larry Weidel is a Sales Executive, Investor, and Business Advisor with over $6 billion in assets under management. He hosts the popular Million Dollar Mastermind Podcast and is the bestselling author of Serial Winner (Greenleaf, 2015). He has been featured in Forbes, Inc., Fast Company, The Globe and Main, Investor's Business Daily, and by the American Management Association. How to Get in Touch with Larry Weidel: Website: https://weidelonwinning.com/ Email: support@weidelonwinning.com Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™: https://www.assess.biz/assessments/assessment_entry.asp?m=1188&a=1177 Subscribe to the Enlightenment of Change Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

    Build Wealth and Leadership Through Systems That Scale with Larry Weidel (Episode 278)
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About

Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client's goals will help you stand out from the crowd. You'll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it's on zoom. Connie Whitman knows sales. Changing The Sales Game will help you tighten the gap between you and your customer. Listen in for tips on how to become a trusted team member with resources, answers and ideas to solve the challenges they face, you'll be happy you did.