The Official Pretotyping Podcast

Jonathan Sun and Robert Skrobe
  • 5.0 (2)
  • ENTREPRENEURSHIP
The Official Pretotyping Podcast

Pretotyping is a method of using experiments to validate your business idea in the fastest and cheapest way possible. But what are the best ways to use pretotyping? How have some of the leading experts in this field managed to help more traditional organizations adapt to this mentality? How would they pretotype existing products or services? Join Jonathan Sun and Robert Skrobe, two of the most well-known practitioners in this space, as they talk all things pretotyping with various guests. Intro Music: Logic- Midnight Marauder Instrumental by Lobotomize

Episodes

  1. 05/05/2021

    Daniel Putsche

    Join Daniel Putsche as we discuss his idea validation tool "Horizon," pretotyping influences and musings on the European tech ecosystem Timestamps: 0:00 Intro 1:37 Origin of the name "Horizon" 3:02 How Horizon got started 4:53 Technology stack 6:05 Accuracy of predicting customer demand 7:36 Plans for other types of pretotyping analysis 9:24 Email addresses vs pre orders 11:08 Competitors 13:09 Learnings from previous experiences 14:58 How does customer demand score inform clients? 17:13 How to deal with data volatility? 18:42 Software for landing pages 20:10 Which platforms for marketing campaigns? 21:38 Target market? 22:21 Characteristics of best landing pages 24:36 Overall vision 25:52 Thoughts of pretotyping community + movement 32:05 Elements needed for goos startup ecosystems 35:43 Our thoughts on this platform Connect with Daniel here: https://www.linkedin.com/in/danielputsche This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

    40 min

  2. 04/20/2021

    Q&A Part 1

    Join Jonathan Sun and Robert Skrobe as they answer some popular questions posed in the Pretotyping Slack community. If you’d like to see more questions answered, DM Robert Skrobe or Jonathan Sun on Linkedin. Timestamps: 0:00 Intro 1:04 Pretotypes of the month 4:10 How to pretotype a really expensive and hard to build business idea? 5:53 FB ads for pretotyping? 9:52 In the case of a Fake Door, how do you know why people DIDN’T interact so that you know what to change? 15:36 Average amount of time needed to run a pretotype? 21:45 Pricing first or email address first? Connect with Jonathan here: http://linkedin.com/in/jonathan-sun-652541131 and Robert here: http://linkedin.com/in/robert-skrobe This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

    26 min

  3. 04/06/2021

    Alberto Savoia

    Alberto Savoia is the creator of the pretotyping movement. He first wrote the book “Pretotype It” in 2011, followed by “Right It” in 2019. He also lectures in Stanford University and helps organisations all across the globe run experiments to prove if they are working on the right sets of ideas. Join us as we delve into the importance of the XYZ hypothesis, the moral implications of pretotyping, and pretotyping in real life! Timestamps: 0:00 Intro 1:26 Habits of successful product managers 2:23 Is 5 pretotyping experiments enough to get pre-seed funding? 4:10 Portfolio of experiments 4:48 Teaching Tim Vang and Leslie Barry 7:27 Pretotyping is basic algebra 12:00 Going from market engagement hypothesis to XYZ hypothesis 16:25 Popular pretotypes during COVID-19 17:24 Qualitative vs quantitative evidence 20:57 Amazon’s build it programme 22:31 Moral implications of pretotyping 26:25 Industries that pretotyping should/shouldn’t be done 27:53 Pretotyping in parenting/IRL 31:00 How to further evangelise pretotyping? 35:20 Alberto’s YT Connect with Alberto here: https://www.linkedin.com/in/albertosavoia This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

    37 min

  4. 03/09/2021

    Patrick Copeland

    Patrick Copeland is currently a Vice President at Amazon Advertising, where he is responsible for the products in Amazon’s Sponsored Brands. Prior to this he was the Senior Engineering Director at Google, and was famous for encouraging Alberto to further develop his concept of pretotyping within the company. Join us as we discuss the failure of Google+, the invention of pretotyping, and volume vs stickiness in product. Timestamps: 0:00 Intro and small talk 6:08 Amazon vs Google culture 11:02 Failure of Google+ 18:08 Invention of pretotyping 28:40 Where will pretotyping go in the future? 38:11 Volume vs stickiness in product 48:10 Most memorable product ever made 53:12 Pretotyping a personal habit Connect with Patrick here: https://www.linkedin.com/in/patrickcopeland This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

    1h 1m

  5. 03/03/2021

    Farzad Darouian

    Farzad Darouian is the current Principal Product Manager for Data Engineering at Zillow, and prior to that held a variety of PM roles at Amazon. He is famous on Linkedin for one of the most successful pretotypes in modern history, the Amazon bookmark gift card. Together, we discuss the origin of the digital gift card, B2B pretotypes, and what the line is between roughness and believability in pretotyping. Timestamps: 0:00 Intro 4:56 Intro to Product Management 6:44 Amazon bookmark gift card pretotype 10:58 First encounter with pretotyping 12:18 Digital gift cards’ popularity 13:41 Other pretotypes 15:53 Outlet for pretotyping at Zillow 18:20 B2B pretotypes 20:15 B2B skin in the game 24:00 B2B pretotyping metrics 27:33 Top 3 tips to get started with pretotyping 29:15 IP in pretotyping 31:20 Skills needed for pretotyping 34:01 Roughness vs believability 35:56 Pretotyping resources 37:49 Patrick Copeland as skip 39:57 Personal pretotypes 43:48 Amazon’s “build it” pre-order programme Contact info: https://www.linkedin.com/in/farzaddarouian/ This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

    49 min

  6. 02/23/2021

    Saanya Bhargava and Myles Nobles

    Saanya Bhargava and Myles Nobles are Rice University students who started a platform called Remora, a college student food delivery platform. Together, we talk about how they pretotyped Remora, the challenges of being a student founder during the COVID era, and ocean activism. Timestamps: 0:00 Intro 6:34 Pain point that led to Remora 7:42 Pretotyping Remora 9:37 Initial interviews 11:04 Remora today 12:11 What would they have done differently in beginning 13:47 Rice U. entrepreneurial resources 15:38 Champion/change about pretotyping process 18:44 COVID era student founder challenges 23:05 Networking tips 27:58 First reaction to pretotyping 31:44 How they met Alberto 34:09 Saanya’s ocean activism 37:10 Pretotyping life habits 45:00 Remora in the future 46:25 How Remora got its name 47:23 60 sec pitch Contact info: Saanya: https://www.linkedin.com/in/saanyabhargava Miles: https://www.linkedin.com/in/myles-nobles-8b67aa18b This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off! Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.

    53 min

  7. 01/27/2021

    Leslie Barry

    Leslie Barry is the Founder of Exponentially, a pretotyping online course and consultancy, and is also one of the OG pretotypers. Learn from Leslie as we chat about the story behind Exponentially, ideal uses of pretotyping, and the evolution of business going into 2021. Timestamps: 1:07 Stereotypes of Australia 3:27 What is pretotyping? 5:21 Ideal use of pretotyping 7:26 Personalities more suited to pretotyping? 9:50 Potential of pretotyping + how Exponentially got started 13:25 Pretotyping in 2021 18:00 Future evolution of business and pretotyping 22:42 How Leslie met Alberto 25:27 Alberto’s personality 27:55 Memorable interactions in the pretotyping slack community 33:25 Spreading the word of pretotyping 37:55 Behaviors of those who get drawn to pretotyping 41:55 Beginner’s checklist for pretotyping 45:15 Using pretotyping in a non-sales way 50:45 Exponentially 54:26 Personal pretotyping experiences Contact info: https://www.linkedin.com/in/lesliebarry/

    56 min

  8. 01/27/2021

    Andrew Constable and Saibelle Khaibeh

    Andrew Constable is a certified Leanstack coach and founder of Visualize Solutions, coaching founders to product market fit. Saibelle Khaibeh is the founder of SK innovations, aiming to utilize pretotyping to design user centric products. Together, we all chat about how they got into pretotyping, pretotyping our own habits, and the concept of “innovation theater.” Plus, hear about how Saibelle is testing a face mask disinfectant at home! Timestamps: 1:08 How Andrew and Saibelle got into pretotyping 8:28 Saibelle’s face mask disinfectant pretotype 12:12 How Andrew uses pretotyping in business coaching 14:06 Judo strategy 20:47 Most applicable use of pretotyping 21:47 Do pretotypes have to have sales-based context? 23:50 Pretotyping your habits 26:55 Data driven product development 29:12 What pretotypes you working on? 33:55 Innovation theater 36:05 Pretotyping in the UK 41:20 Pretotyping Amazon Go 46:45 Pretotyping a book on pretotyping 53:00 Personal pretotypes 57:40 Personal plugs Contact info: Andrew: https://www.linkedin.com/in/andrewconstable-mba/ Saibelle: https://www.linkedin.com/in/saibelle-khaibah-574172165/

    59 min
  9. Thomas Poedenphant

    01/27/2021

    Thomas Poedenphant

    Thomas Poedenphant is the founder of Blue Spaze, which helps organizations use lean-thinking and human-centered innovation to solve corporate challenges. Together, we discuss risk aversion in finance, selling pretotyping to traditional businesses, and try to form a market engagement hypothesis around social exercise. Timestamps :55 Exotic activities in Asia 2:15 Pretotyping in corporate environments 5:35 Risk aversion and pretotyping 8:00 Particular types of people that are more aligned with pretotyping? 11:20 High risk aversion in finance 17:35 Selling pretotyping to traditional businesses + why businesses don’t adapt to a lean way of thinking 30:50 Success stories in pretotyping + importance of narrative 33:35 Amount of money needed 35:50 When pretotyping is not the right solution 36:53 How pretotyping is evolving 40:35 Pretotyping in non-sales arena 46:10 Pretotyping a forced-induction stove 48:20 Social exercise market engagement hypothesis 54:30 Obesity banter Contact Info: https://www.linkedin.com/in/thomaspoedenphant/

    1h 3m
  10. Daniel Rivenbark

    01/27/2021

    Daniel Rivenbark

    Daniel Rivenbark is Senior Manager II at Walmart Facilities Maintainance, where he helped to bring pretotyping. Prior to this, he was a program manager at Coplex, a corporate startup studio. Together, we banter about pretotyping and investments, documenting assumptions, risk coaching, and create a market engagement hypothesis around a flying school. Timestamps: :57 How frequently he shops at Walmart 1:58 Risk coaching 5:48 Memorable pretotyping experiment 8:18 Opinion vs data 10:22 Pretotyping with Coplex, venture investing scorecard 13:04 Pretotyping -> investment ready 19:25 Documenting assumptions 21:42 Ethical + political risk of pretotyping 24:00 Pretotyping success story 27:40 Top 3 tips 30:55 How would you pretotyping invisalign? 32:15 Flying school market engagement hypothesis 36:21 Pretotyping target markets 39:30 Obesity banter 42:57 Favorite pretotype Contact info: https://www.linkedin.com/in/danielrivenbark/

    45 min
  11. Tim Vang

    01/27/2021

    Tim Vang

    Tim Vang is the founder of pree.to, a high-demand pretotyping consultancy and is an OG pretotyper along with Leslie Barry and a couple others. Join us as we chat about life in Singapore, teaching pretotyping to 7th graders, and making Youtube pretotyping tutorials. Robert was busy during the recording of this episode so did not join. Timestamps: :45 Life in Singapore 3:52 Tim’s introduction to pretotyping 6:00 Getting trained by Alberto 9:10 Youtube pretotyping tutorials 14:17 Why people go back to old, ineffective validation methods 18:35 Most memorable experience with corporate pretotyping 21:45 Day to day pretotyping 25:27 Teaching pretotyping to 7th graders 28:20 The challenge of teaching pretotyping coaches 32:20 Evangelizing pretotyping across the globe 42:07 Where is pretotyping going? How to increase awareness? Contact info: https://www.linkedin.com/in/timvangmyc4/

    52 min
  12. Intro

    01/27/2021

    Intro

    Join Jonathan Sun and Robert Skrobe as they introduce the concept of pretotyping, where it originated and their goals for pretotypes in 2021. In addition, hear about plans for Season 1, and what you have to do to hear more content! Timestamps: :25 Robert’s intro to pretotyping 1:35 Jon’s intro to pretotyping 3:50 Origins of pretotyping 6:22 Season sneak peek + Rob’s goals for pretotyping 7:07 Jon’s goals for pretotyping 9:30 How to get in touch with Rob & Jon Contact info: Robert Skrobe: https://www.linkedin.com/in/%E2%9C%AE-robert-skrobe/ Jonathan Sun: https://www.linkedin.com/in/jonathan-sun-652541131/

    10 min
  • 12 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Pretotyping is a method of using experiments to validate your business idea in the fastest and cheapest way possible. But what are the best ways to use pretotyping? How have some of the leading experts in this field managed to help more traditional organizations adapt to this mentality? How would they pretotype existing products or services? Join Jonathan Sun and Robert Skrobe, two of the most well-known practitioners in this space, as they talk all things pretotyping with various guests. Intro Music: Logic- Midnight Marauder Instrumental by Lobotomize

Information

  • Creator
    Jonathan Sun and Robert Skrobe
  • Years Active
    2K
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Jonathan Sun and Robert Skrobe
  • Show Website
    The Official Pretotyping Podcast

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