Travelogue Series: I start a multi-episode travelogue exposition in 2022, by visiting North Carolina and the Yadkin Valley. In this multi-part series on North Carolina, we’ll explore the Yadkin Valley, meet with producers, and feature several interviews for the YouTube portion of the show with those producers. We will feature Finger Lakes producers in between, and ultimately also explore The Hill Country in Texas, and the wine-growing regions of Idaho. * Please excuse errors in the text, this was dictated and gently edited. North Carolina When I moved to the Finger Lakes a decade ago, I was hungry to find as much information as possible about the region. I wanted to find books magazine articles, podcasts, and nearly anything that would shed light on the history of the region that I was moving to. At that time, there really weren’t very many publications. At the very least, I couldn’t seem to find a short history of how the finger Lakes and become one of the most discussed emerging regions in the United States. There was of course the wonderful book, Summer in a Glass, by Evan Dawson, in which he follows a number of different winemakers through the growing season 2009 in the Finger Lakes. In the absence of such a book, I set out to write one of my own, with much more of an eye towards content marketing for our new winery, and dug into all of the old journals, periodicals, and textbooks on American wine I could find. I published A Sense of Place in 2014, and have been able to use it as a great tool to help educate customers and even tasting room associates. I wasn’t able to find anything quite like that on North Carolina, and realized a lot of the lessons I would learn would have to be done on the ground. The Yadkin Valley is vast, covering more than 1,300,000 acres. With such a large span of land, I knew that there was going to have to be variation in the topography, and even the climate to a certain extent, within the AVA. I was a bit surprised flying from my layover in Atlanta into Greensboro, to see a dusting of snow covering the ground. For the cold climate winemaker, I just assumed that North Carolina would be significantly warmer than the finger Lakes I had left behind. I was surprised at the temperature spread on the ground that morning was only about 10°, with a balmy 31°F when I landed. Setting out from the airport, and passing through Winston Salem, more than anything else I just wanted to get a feel for the lay of the land. Whenever I arrive in a new place, in order to get my bearings in a sense for what the place looks and feels like, I’d like to just go for a drive. It gives me a better understanding of where the towns are that get referenced in conversation, what some of the local historical landmarks are, and even where the politics of a place takes place. Knowing that I was in the Yadkin Valley, and heading west from Winston Salem towards Yadkin County, and the Yadkin River, I figured why not plug Yadkinville into my GPS. I had broken up my trip into visiting the southern portion of the EVA for the first day and a half, and the northern portion of the AVA on the second and third days. Highway 218 seems to cut the AVA in half so it was a good working point to begin to discover some of the different wineries I had a particular interest in tasty. To choose just a few wineries in an emerging wine region is an extraordinarily difficult job. In a sense it’s kind of a gamble, you rely on reputation, customer reviews, and references from people who are much more expertise in the region and then yourself, but so much of wine still comes down to personal taste, and aesthetics. What I had decided I wanted to do, in pursuing a slightly deeper understanding of the AVA, was to look at oneThat was an anchor in terms of the history of the region, to look at a winery that was relatively new, but small and focused on extraordinary quality, and to look at one of the biggest producers in the AVA with an extraordinary offering of a variety of different ones. I figured I would have a chance to taste several other wineries along the way and include them in this report. Because in so many ways this was a last minute trip many of the people I reached out to likely hadn’t even opened their inbox by the time I was heading out of town. It was the period just after New Year’s, and often times it’s pretty slow start in the new year in the wine industry. I had however, gotten replies from Shelton, that winery that I referenced as a pioneer in the AVA, and really one of the reasons why there is a Yadkin Valley a View today. I had received word back from Childress, the the winery name and founded by Richard Childress, of NASCAR fame. North Carolina is NASCAR country, and Richard Childress has built one of the largest brands, in fact one of the few I had heard of before traveling to North Carolina, while making wine in New York. I also received word from Diana Jones, of Jones Von Drehle, one of the wineries at the northern end of the AVA, and one that had come extremely highly recommended. Some of the wineries on my shortlist included Ray Lyn, Raffaldino, Shadow Springs, and a handful of others. I guess from the perspective of somebody who is trying to discover a new wine region, one of my only frustrations was not having more direct links to members of winery staff where I could email or contact them directly. I realize this is a problem on my own website, and after experiencing this, something I’ll be change. Sometimes the ease of having an inbox that serves as a catch-all becomes a crutch for us small business owners, but as someone who is seeking some very specific answers to some very specific questions, it can make sense to ensure that those individuals with deeper questions can reach winemakers directly. In any event, I arrived in Yadkinville, crossing the Yadkin River, and decided to head to town where I could pick up some bottled water and a couple snacks and see what the town offered. Yadkinville is a small town, there doesn’t seem to be much of a culinary scene, and it really is just the county seat. It’s where you go to get permits, and like we have your county planning board meetings. There wasn’t much by way of a presence of wine in the town, but I did notice when I stopped in to the local grocery store, Food Lion, and realized this was a state that sells wine in grocery stores, and they had a small selection of some of the local producers, with Childress being one of them. The wines on offer were very basic, emphasizing the muscadine production of sweet wines from local producers, but there were a few dry reds and whites included on the shelf. Since Yadkinville marked in the center of the AVA, and it was getting to be towards the middle of the afternoon, I figured I would enter wineries into my GPS to see if any were open, and get back on the road. Leaving the main highway I drove beautiful winding roads and very gentle hills in what was largely agricultural countryside. I drove by a winery called Bradford Hills, which was a very small tasting room and an out-building, a small but well manicured vineyard, and it look like a fantastic place to visit on a beautiful summer day. It didn’t look like it would be open until after my flight was departing on Friday, and I quickly realized that I likely would not have a chance to taste many of the wineries that I hadn’t made contact with, during the middle of the week. This meant that a lot of the small producers, wineries about my own winery’s size and smaller, would have to wait for another trip. After taking some pictures I set back out onto the road, looking at my GPS and seeing what wineries I would be passing on my way to Lexington, where Childress is located and where my hotel room was booked. I noticed that RayLyn could be reached with a small detour. From my research it was a winery that I really wanted to taste at, and I noticed they were open, so I made my way. Even though it is winter, there’s still more sun and warmth then we get in the finger Lakes. The grass was still green, though the trees were bare, and the bare trees opened up the countryside even more so that you could see the hills and buildings, that were off in the distance. Making my way from Bradford Hill winery, the landscape became less dramatic, slightly flatter, but retaining the same intrinsic quality. Passing fields that had recently been ploughed, the deep tones of brick and garnet that marked the clay that is found all throughout this region, was everywhere. My GPS led me to RaeLyn Vineyards, and upon entering I was impressed. The site was easily accessible from many of the main highways, and from that perspective, it seems to be ideally situated to attract a steady flow of customers. One of the things I’ve learned as a producer, especially one in an emerging region, is how important it is to be able to attract customers in as convenient of a location as possible. When so much of your business depends on people knocking on that cellar door, you want that door to be easily accessible. RayLyn was marked with a beautiful gate as an entrance, and a a gentle drive through the vineyards towards the tasting room in winery. I passed a small new planting of strawberries and several young rows of blueberries. I particularly like when wine wineries are able to integrate other forms of agriculture into their farms. Whether they are used for any sort of wine production, I think it encapsulates this idea of our responsibility to the soil and to the earth. It also reminds us of the other forms of agriculture that we can be excited about. I’ve begun integrating more produce at our winery, planting cucumbers and tomatoes, peppers and squash, and hope to grow this out in the future. Approaching the parking lot at Ray Lynn, there’s a very nice outdoor tent that they seem to be able to use for banquets or weddings, and likely overflow for the tasting room
