Real Fabulous Marketing

Miranda Ivey
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For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.

  1. 1D AGO

    119. 2026: The Year of the Badass Business Woman

    I am so excited to be back behind the mic and what better way to return than by declaring 2026 the Year of the Badass Business Woman. With the shift into the Year of the Fire Horse, there’s this undeniable energy of stepping up, stepping forward, and stepping fully into who we’re meant to be. If you’re a woman over 40 running your own business—especially here in Australia—this episode is your rally cry. We’re talking about what it really means to be “badass” , how sustainability is overtaking scalability in business, and why setting unapologetic boundaries might just be your biggest power move this year. This isn’t about hustling harder. It’s about being tough, uncompromising, knowing your values and maybe just a little intimidating in the best possible way. Press play if you’re ready to stop playing small, stop putting up with low rates or crappy clients, and start running your business your way. [2:18] – What “badass” actually means (and why I love this definition for us in 2026). [5:40] – Women over 40 in business: why this phase of life is a powerful reckoning—and an opportunity. [10:12] – Sustainability vs. scalability: why “hockey stick growth” isn’t the only path to success. [15:27] – Deciding what you want (not what Instagram, your peers, or your past self wanted). [19:44] – Values: bold, underlined, double-italicised—why clarity here changes everything. [23:08] – Boundaries, burnout, and why stopping my podcast last year was actually an act of badassery. [30:31] – My roller derby story and what it taught me about lifting other women up The Mighty Micro Business Self Check-In – Download your self-check tool to reflect on where you’re at and where you’re heading. Connect with me on Instagram: @mirandaiveymedia If this episode lit a fire in you (hello, Fire Horse energy 🔥), I’d be so grateful if you followed, rated, shared, and left a review of Real Fabulous Marketing. It helps more fabulous women in business find this space—and step into their own badass era. Until next time, stay fabulous.

    22 min

  2. 09/12/2025

    118. How ChatGPT can be bad for business

    In this episode of Real Fabulous Marketing, we dive into the potential pitfalls of over-relying on ChatGPT for your business. We look at how using AI tools can lead to laziness and complacency if not handled correctly. Tune in to learn how to effectively integrate ChatGPT into your business strategy without losing the fabulous essence that makes you unique. 00:00 Introduction to Real Fabulous Marketing 00:17 The Downside of Relying on Chat GPT 05:57 The Importance of Planning 08:33 Three Key Strategies for Business Success 16:07 Upcoming Opportunities and Final Thoughts Check out Jade Warne's Small Business Growth Club on Instagram @smallbusinessgrowthclubMiranda Ivey Upcoming Events

    18 min

  3. 09/04/2025

    117. The Secret to Making More Sales (and Increasing Revenue)

    Hey fabulous people! In this episode, I take you behind the scenes of a big shift in my business and talk about what it really takes to make sales daily. I'm moving away from ads coaching and leaning fully into marketing strategy and mindset, and if you've ever tried doing something new you'll know the anxiety and fear that can happen. In this episode I talk about getting into the right energy and tracking your progress can completely transform your sales results. This episode is packed with practical advice for tapping into your existing network, running lean experiments, and building systems that keep your business moving forward without burning you out. Whether you're in a bit of a slump or just ready to uplevel, this one's for you. [Timeline Summary] [1:02] - Why I’m winding down my ads coaching program and shifting to marketing mindset [3:00] - How industry changes (AI, tariffs, supply issues) affect your energy and sales [5:12] - Why strangers on the internet won’t save your business—and who will [6:58] - The untapped power of your inbox: reconnecting with warm leads [8:45] - Selling as service: a mindset shift that changes everything [10:27] - The secret to energizing your offers and making them irresistible [12:11] - How to track proposals and build momentum with low-cost offers [14:42] - Running ads as an experiment (instead of posting endlessly!) [16:35] - Why consistency, connection, and clarity are the real sales strategies Links & Resources: Join my upcoming Making Sales Daily workshop on September 12 — get your strategy sorted. Grab my book No One Wants to Buy Your Stuff on Amazon — available in eBook and print Loved this episode? Don’t forget to rate, follow, share, and review the podcast. It helps me reach more fabulous people like you! Until next time — stay bold, stay visible, and of course, stay fabulous 🙌

    18 min

  4. 08/29/2025

    116. Is it too soon to be talking about Christmas?

    Real Fabulous Marketing: Is It Too Early to Start Planning for Christmas? Hey hey, it’s Miranda Ivey, and I’m back on the mic! In this episode, I’m diving into where I’ve been these past few months, what I’ve learned during my busiest business period yet, and why now is actually the perfect time to start planning for the end of the year. Whether you've been feeling like 2025 is creeping up fast or you're just catching your breath after a whirlwind few months, this episode is here to help you reset—without feeling like you're starting over. We talk all things planning, pacing, and prepping for Christmas (don't freak out!) I’m sharing stories, honest reflections, and practical ways to take small steps now that will have a big impact later. Whether you want to launch something new or simply wrap the year feeling proud and aligned, I’ve got some juicy ideas to help you finish strong—and maybe even feel fabulous while you’re at it. ⏰ Timeline Summary[0:55] - Why I’ve been MIA and what I’ve been up to behind the scenes[4:38] - Adding in new commitments—and realizing I had to let some things go[7:40] - Is it too early to talk about Christmas? Why forward-thinking is key[12:15] - Planning launches and promotions with December in mind[16:44] - What to do if you're feeling burned out or behind[22:06] - A powerful reminder: Everything has a flow-on effect[26:55] - Planting seeds for next year and testing new ideas now[33:20] - My gym journey and how it mirrors new business habits[39:10] - Online events, small offers, and how to finish 2025 strong[43:05] - Upcoming masterclass on making daily digital product sales[45:11] - Grab your calendar: What do you want to do before Christmas? 🔗 Links & Resources Free Guide – Love It Before You Launch It: Download here Book a Free 30-Minute Brain Download Session: Schedule here Join the Masterclass (Sept 12) – Make Daily Sales While You Work, Surf, Skate or Sleep: Register here Curated With Conscience – Ethical hampers for corporate gifting: Visit Website

    19 min

  5. 04/10/2025

    115. Reflect, Refocus & Running My Own Business: My Q1 Recap + Q2 Goals

    Welcome to a slightly noisy but very real episode of Real Fabulous Marketing! Today I’m diving into a reflective solo episode, where I unpack everything that’s happened in Quarter 1 of 2025—because let’s face it, when you run your own business (and especially if you’re a parent too), time moves FAST and pausing to reflect is a luxury we need to make space for. In this episode, I share what worked, what didn’t, and how I’m using all of it to shape my next 90 days. From road-tripping in Tasmania, to running launches for my clients, navigating school holidays (again), and relaunching this very podcast—there’s been a lot going on! I’m also giving you a sneak peek at what I’m planning for Quarter 2, including my focus on creative energy, launching with clarity, and a new freebie I’m really excited about (spoiler alert: it's designed to help you grow your list while you do literally anything else). If you’re ready for a behind-the-scenes peek at how I’m making business work with life—not against it—hit play now. Highlights [1:12] – Why I’m reflecting on Quarter 1 now (and why waiting until December isn’t always helpful) [2:58] – Kicking off 2025 in Tasmania: our family caravan adventure and lessons from life on the road 4:40] – Juggling work, school holidays, visitors, illness and even a cyclone—why Q1 felt like a blur 6:02] – Supporting my clients through launches, video series, and webinars despite the chaos 7:20] – What worked: payment plans, lead magnets & paid workshops that built momentum 9:12] – My ad spend vs. revenue: what I noticed when I pulled back on paid advertising this quarter 10:45] – Bringing back this podcast, writing more consistently, and loving Descript for easy editing 12:10] – Email marketing reflections: writing twice a week and treating it like a creative practice 13:28] – Instagram & Facebook: staying visible, but not seeing major growth—and that’s okay 14:30] – What I actually do when I plan a quarter (yes, there’s a giant wall calendar involved) 15:45] – My Q2 focus: fewer offers, more clarity, and launching One Amazing Ad with intention 17:05] – Why leading by example matters more than ever in the online business world 18:25] – Follow what lights you up—and how your passion becomes your best marketing tool 💌 Grab my Lazy Leads Guide — grow your list while you sleep, surf, do yoga, or sip coffee - https://mirandaivey.simplero.com/build-an-email-funnel-that-converts 📧 Reach out to work with me: hello@mirandaivey.com 🎧 Missed the Workshop Experiments episode? Go back and check Episode 112 now!

    22 min

  6. 04/04/2025

    114. You don't have to be on every platform! How to stop marketing overwhelm and get the job done

    In this episode, I'm diving deep into one of the most common challenges I see business owners face—feeling like you have to be on every single social media platform to be successful. Let me just say it: you don’t. If you’ve ever felt overwhelmed by Instagram, Facebook, LinkedIn, email lists, and the rest—this episode is for you. I break down how to choose your best-fit platform and create a strategy that actually works with your energy, your time, and the way you naturally like to connect. Whether you're just starting out or ready to reset your content strategy, I’ll walk you through how to choose your linchpin—your one content hub that everything else flows from. We’re talking clarity, consistency, and connection—minus the burnout. 🎧 Episode Timeline & Highlights [0:00] - Why trying to be everywhere all at once is making your marketing harder, not better [1:40] - The myth of “more platforms = more success”—and why it’s not true in 2025 [3:00] - How Instagram has evolved: quality over quantity (and no, you don’t have to post daily) [5:10] - What I mean by a “linchpin” platform and why you need one [6:55] - Building trust through consistency (yes, even if it’s just one email a week!) [9:20] - Real examples of how to repurpose one piece of content across multiple platforms [10:45] - Signs you’re on the wrong platform and why it’s OK to hit pause [12:30] - Joy-driven marketing: how to find what platform feels good for you [14:15] - Why choosing just one platform might actually help you grow faster [15:45] - Creating content that connects instead of just adding to the noise [18:10] - How to grow your business one human at a time—with clarity and confidence Book: No One Wants to Buy Your Stuff: How to Stand Out in a Busy Online World – available now on Amazon Related Episode: Want to dive deeper into email marketing? Listen episode 110 all about creating a rhythm with your email marketing Email Me: hello@mirandaivey.com – Let me know how your marketing is feeling and if you’re ready to simplify Waitlist: One Amazing Ad – Join the waitlist for my ad coaching program

    19 min

  7. 03/27/2025

    113. Find Your X Factor: Make Your Message Connect & Boost Sales

    In a world where AI is churning out generic content faster than ever, your unique X factor is what will set you apart. But what exactly is your X factor? How do you find it? And most importantly, how do you use it to create content that attracts the right people to your business? I’m sharing real-life examples of brands and businesses that have nailed this and how you can uncover your own. Plus, I’ll walk you through a simple exercise to help you lean into what makes you different—so you can ditch boring, forgettable marketing for good. [2:05] – The real reason your message isn’t landing (and how your X factor changes that)[6:30] – What makes a brand stand out? A look at Tall Poppy and Lilly & Lime Swimwear[12:45] – The power of combining two unique things to create something unforgettable[18:20] – How to use your own experiences and personality to make your marketing easier[24:15] – A simple exercise to uncover your X factor (and start using it today)[30:50] – Why your niche audience doesn’t need to be massive to be wildly profitable Follow Tall Poppy Swimwear: https://www.instagram.com/tallpoppy__/Check out Pattiegonia: https://www.instagram.com/pattiegonia/Clare from Storyline Clothing: https://www.instagram.com/clarey.storyline/Connect with me on Instagram: https://www.instagram.com/mirandaiveymedia/

    14 min

  8. 03/20/2025

    112. The $27 Workshop Experiment: What Worked, What Didn’t & What’s Next

    If you've ever wanted to test a new idea, build connections, or just get people to take action without the pressure of a massive launch, this episode is for you. I’m breaking down why I started these workshops, how I tweaked things along the way, and the surprising lessons I learned about engagement, repeat customers, and why people actually sign up for low-cost offers. Plus, I’ll tell you the biggest mistake I made (spoiler: I forgot to hit record) and how I turned it into an opportunity. Episode Highlights [2:12] – Why I launched the $27 workshop experiment (and how it’s different from big launches)[6:45] – The first workshop title fail & what I learned about naming offers[10:30] – The surprising way a mistake led me to improve my second workshop[15:55] – Who actually signs up for low-cost workshops (and why repeat customers matter)[22:20] – Why information is cheap, but personalization and transformation are priceless[29:10] – How Peter turned a $10 workshop into 12 signups (after one email!)[35:40] – The power of iteration—how testing and tweaking leads to better results Grab the recording of The $27 Workshop Experiment: mirandaivey.com/workshops Connect with me on Instagram: @mirandaiveymedia

    18 min
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About

For female business owners who want to know how to use social media to get more clients. This podcast will share tools and strategies on how to carve out a place for yourself and your business in a busy online world, whether you're quirky, quiet or quite overwhelmed.

Information

  • Creator
    Miranda Ivey
  • Years Active
    2021 - 2026
  • Episodes
    120
  • Rating
    Explicit
  • Copyright
    © Miranda Ivey
  • Show Website
    Real Fabulous Marketing