The Multi-Location Marketing Leader

Netsertive
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.

  1. 05/31/2023

    AlphaGraphics on Decoding Marketing Strategies

    In this episode, we sit down with Stephanie Wood, the marketing dynamo behind AlphaGraphics. She dives into the transformative power of storytelling in shaping a brand's image and creating emotional resonance with consumers. Stephanie shares her insights about the company's consumer-facing campaigns and their journey to nail down their brand identity, which is rooted in understanding and responding to their customers' needs. She also sheds light on the role of digital channels in spreading the word about AlphaGraphics. Specifically, she discusses the company's ambitious influencer marketing strategies and brand ambassador programs. Stephanie talks about the evolution of marketing over the years, reflecting on the growing importance of influencers and brand ambassadors, a concept barely discussed a decade ago. Stephanie offers a candid look into her leadership style, emphasizing the importance of understanding customers, hiring a talented team, and maintaining an open-minded, nimble approach to the ever-evolving marketing landscape. This episode is a treasure trove of insights for anyone looking to boost their marketing game.

    33 min

  2. 05/19/2023

    FirstLight Home Care on Turning Challenges Into Opportunities: Navigating Home Care Franchising

    In this episode, we dive into the world of franchising with Kimbrough Taylor, a key figure in the growth and success of FirstLight Home Care. Kimbrough shares his personal journey, revealing how his early experiences with his grandparents, and the challenges they faced, heavily influenced his career in the home care industry. He talks candidly about the importance of understanding the needs of the franchisees and his commitment to their success. We also get an inside look at how FirstLight Home Care pivoted during the COVID-19 pandemic, turning challenges into opportunities. Kimbrough provides insights on the company's commitment to serve their communities, while ensuring safety and maintaining quality of service. The conversation concludes with a light-hearted discussion on work-life balance, hobbies, and the appeal of having a local brewery across the street. This episode is a blend of industry insights, personal anecdotes, and a shared love for whiskey and beer.

    45 min

  3. 05/02/2023

    Home Franchise Concepts on Nurturing Cross-Brand Collaboration to Develop Successful FranDev-Focused Marketing Initiatives

    Marci Kleinsasser is the VP of Marketing, Franchise Development at Home Franchise Concepts, which comprises nine brands and holds more than 2,400 franchise territories. Along with her team, Marci is on a mission to help Home Franchise Concepts grow as a leading provider of home services. In this episode of Multi-location Marketing Leader, Marci discusses what it is like to contribute to the growth of nine brands as opposed to focusing on one, as she did in her previous role. According to Marci, cross-collaboration is critical, as sharing stories helps brands determine the direction of their next marketing initiative. She also talks about video content and why they will focus on it in the near future. Finally, Marci discusses the characteristics of a good marketing leader.

    34 min

  4. 04/10/2023

    Athletic Republic on Building In-House Marketing Capabilities and Using AI Tools

    Athletic Republic is the nation's leading sports performance training franchise and offers state-of-the-art training that unlocks the potential of any athlete and helps them perform at their best. In August 2020, the company celebrated its 30th anniversary. It has over 80 training centers across the U.S., Australia, Japan, and South Korea.  In this episode of Multi-location Marketing Leader, our host Erin Martin chats with Lindsay Simpson, the CMO of Athletic Republic, about building in-house marketing capabilities, AI and ChatGPT, and influencer marketing programs and how Athletic Republic approaches them.

    38 min

  5. 04/03/2023

    Best Life Brands on Building a Franchisee-First Culture and Using AI to Improve Team Efficiency

    Jennifer LoBianco is the chief marketing officer of Best Life Brands, a family of companies focused on clients' well-being at any stage of life. Jennifer participates in projects across all four brands, ComForCare, CarePatrol, Blue Moon Estate Sales, and Boost Home Healthcare and oversees consumer marketing, franchise marketing, training for franchisees, and franchise development. In this episode of Multi-location Marketing Leader, Jennifer shares her take on technology and AI and how her company uses it. She also discusses the importance of building a good team, as without the right people in the right role, no marketing initiative — no matter how well thought out — will work out. She also touches upon the franchisee-first approach and why empathy is the core characteristic of a good leader.

    42 min

  6. 03/22/2023

    Main Line Brands on Motivating Franchisees to Use the Tactics, Tools, and Partners Provided by a Franchisor

    Matt Coffey is the marketing director of Main Line Brands, the parent company of home service franchises: Mosquito Authority, Pest Authority, and Fitness Machine Technicians.  In this episode of Multi-location Marketing Leader, Matt and host Erin Martin discuss what it is like to build a PE company from a marketing perspective and how franchises can use shared marketing services.  Matt shares his take on AI and tools like ChatGPT and how they can add to the customer experience and customer journey. Finally, Matt explains why adoption is one of the biggest challenges in franchising and how a franchise-first mindset is the way to overcome it.

    46 min

  7. 02/21/2023

    Danielle Yuthas of SpeedPro on Helping Franchisees Launch Lead Generation

    Danielle Yuthas is the VP of Marketing at SpeedPro and our guest on this episode of Multi-location Marketing Leader. SpeedPro is a large format printing franchise with 124 locations in the US. Primarily focused on B2B, SpeedPro offers vehicle wraps, murals, signage, trade show booths, etc. Danielle and our host Erin Martin discuss the funding program for digital marketing that SpeedPro offers to franchisees. They also talk about digital advertising tactics, SEO initiatives that bring results, and what building a data lake can bring to a franchise business such as SpeedPro.

    36 min

  8. 02/15/2023

    Roger Martin from ThriveMore Brands on Building a Platform Company

    ThriveMore Brands is a health and wellness franchising platform and operates as an umbrella company for three brands, Leverage Nutrition, RockBox Fitness, and beem™ Light Sauna. In the new episode of Multi-location Marketing Leader, we are joined by Roger Martin, the co-founder and CEO of ThriveMore Brands. Roger was our guest a year ago, and it's a pleasure to have him again on the show to talk about what has changed in the past twelve months. Roger shares the path to building a platform company, how beem™ Light Sauna became a part of the company, the importance of technology and AI in their operations, and what makes a good marketing leader.  Roger's professional background includes the role of the chief operating officer of a solid oral dosage pharmaceutical development and manufacturing organization. He was also the president of a large topical semi-solid and liquid CDMO and a national sales director and senior vice president leading sales and marketing teams of up to 500 sales representatives in the specialty and big pharma market.

    56 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.

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