Scaling Secrets

Otter PR
  • 5.0 (8)
  • MARKETING
  • UPDATED WEEKLY
Scaling Secrets

For CEOs and business leaders that want to learn quick and tactical knowledge for scaling their company from 7 to 8 figures in revenue. Hosted by 8-figure CEO of Otter PR. Topics include B2B lead generation, website traffic, sales tactics, advertising, cold email marketing, human resources & HR, company structure & hierarchy, E-commerce, customer success & retention, social media verification, Instagram growth, TikTok growth, YouTube growth. Plus we will also teach you about public relations, media relations, getting into Forbes, speaking at TEDx & more This podcast is sponsored by Otter PR

  1. 08/31/2024

    151: How Brands Use Storytelling to Create Loyal Customers ft. Dave Korinek

    🎙️ In this episode, we sit down with the brilliant Dave Korinek from Magnetic Creative, a strategist with over two decades of experience working with iconic brands like VIZIO, Chili's, and Wall Street Journal. Dave’s superpower lies in identifying what's missing in a brand and helping to articulate a more compelling story that resonates with audiences. From building brand equity to creating long-term fan bases, he emphasizes the importance of story and emotional appeal in selling a product.🔑 Key Takeaways: 1. The Power of Storytelling: Learn how to use narrative to connect products with consumers and create brand loyalty. 2. Foundations of a Successful Brand: Understand the importance of demand creation, brand equity, awareness, and longevity. 3. Strategy & Tactics in Business: Discover why thorough research and planning are critical before launching or scaling a product. 4. Honesty & Realism in Branding: The importance of having straightforward conversations about a product’s potential and flaws. 5. Consumer Insights: How to personalize content and listen to your audience to effectively connect with them. Dave highlights the necessity of recognizing a great business idea’s potential flaws and testing them before investing heavily. He stresses the importance of fitting well with business partners and having honest, trust-based relationships to ensure success. ✴️ Guest Info: Dave Korinek is dedicated to bridging the gap between product creators and their audience, guiding them toward success through practical and experience-based strategies. 👉 Connect with Dave Korinek on LinkedIn: https://www.linkedin.com/in/davekorinek 🌐 Check out Magnetic Creative: https://magneticcreative.com/ Tune in to gather valuable insights and actionable strategies that can help scale your brand to new heights! Don't miss the chance to win free PR for a whole year by entering our exciting giveaway at https://otterpr.com/giveaway/. For additional episodes, head over to https://otterpr.com/podcast/ and enjoy the streaming experience. #ScalingSecrets #BrandStrategy #DaveKorinek #MagneticCreative #BusinessGrowth #Storytelling #BrandEquity #Podcast #Marketing #consumerinsights

    34 min

  2. 08/28/2024

    150: How to Grow a Law Firm | Key Challenges & Solutions ft. Rocco Cozza

    In this exciting episode, we sit down with Rocco Cozza from Cozza Law Group to uncover the secrets behind his remarkable journey of growth and success. Rocco shares a transformative encounter that changed his life's trajectory, delving deep into the challenges and evolution of scaling his law firm. 🔹 Key Takeaways: - Embracing Opportunities: Learn how being aware of opportunities and strategic growth can make a massive difference. - Challenges & Evolution: Discover the struggles and triumphs Rocco faced as he transitioned from working in his business to working on it. - Motivation & Legacy: Understand Rocco's drive to build a lasting legacy and the role model he aims to be for his children. - Crucial Team Members: Hear about the remarkable team that took chances and significantly impacted Cozza Law's growth. - Values for Success: Explore the three important values that drive Rocco's firm: thinking outside the box, asking for forgiveness rather than permission, and being willing to do any work. - Relationship Building: Gain insights into the importance of building relationships over mere transactions and leveraging social media marketing. Rocco also highlights the importance of finding an anchor in life to stay centered and stress-free, especially for busy entrepreneurs. Physical fitness is his anchor, helping him stay energized and focused. 📘 Book Recommendation: "The Success Principles" by Jack Canfield 🏢 Visit Rocco Cozza's Law Firm: [cozzalaw.com](http://cozzalaw.com) 🎙️ Tune in to learn more and be inspired by Rocco Cozza’s journey of scaling his firm amidst unexpected opportunities! Make sure to like, comment, and subscribe for more insightful episodes. Don't miss the chance to learn the secrets of scaling from the best in the business! #ScalingSecrets #RoccoCozza #Entrepreneurship #BusinessGrowth #LawFirmSuccess

    29 min

  3. 08/25/2024

    149: The Power of Expert Services and Consistent Consultant Touchpoints Ft. Erik Borreson

    Welcome to another insightful episode of the Scaling Secret Podcast, where we delve into the challenges and strategies of growing successful businesses. In this episode, We invite Erik Borreson, VP of US Services and Strategic Engagement from M Files, to reveal his secrets to overcoming complex challenges and thriving in a scaling organization. Topics Discussed: 1. Configuration Complexity & Analysis Paralysis: Erik discusses the pressing issue of prospects facing analysis paralysis when presented with configurable products and the innovative subscription-based expert services model he advocates for. 2. Expert Consultant Model: Learn how consistent touchpoints with dedicated consultants can drive education and business expansion. 3. Organizational Change: Both speakers reflect on the challenges and surprises of understanding customer needs and the resistance to change within traditional companies. 4. Success Stories: Hear an inspiring success story about Apriori's cost and manufacturing simulation software and how it provided significant insights for engineers and sourcing professionals. 5. Embracing Discomfort: Erik shares valuable lessons on getting comfortable with discomfort, both personally and professionally, as a key to driving growth and adaptability. 6. Growth Challenges & Leadership: Insights into coaching, mentoring, and separating performance management from growth conversations when scaling a team. 7. Cultural Adaptability: Erik's fascinating experiences with advanced and outdated practices in Japan, emphasizing the importance of adaptability in global operations. 8. Networking & Resources: Leveraging LinkedIn for research, networking, and gaining insights about companies and individuals, and accessing valuable resources from Apriori and M Files. Guest Information: - Erik Borreson - VP of US Services and Strategic Engagement, M Files | Expertise in global customer success, team building, scaling, and AI-driven automation processes. Tune in, get inspired, and learn how to tackle the pressing challenges in your growing business! Don't forget to like, comment, and subscribe for more episodes of the Scaling Secret Podcast. 🚀 #ScalingSecretPodcast #BusinessGrowth #Leadership #OrganizationalChange #ExpertConsultantModel #EmbracingDiscomfort #ErikBorreson #MFiles #Apriori #AI #Networking #LinkedIn

    30 min

  4. 08/24/2024

    148: The Future of Brand Integrity: Leadership Strategies in the AI Revolution Ft. Laura Barnard

    Welcome to another insightful episode of the Scaling Secret Podcast! 🎙️ In today's episode, we have the privilege of speaking with Laura Barnard, the visionary founder of Breakthrough Brands. Laura shares invaluable insights into the art of scaling a business while staying true to the brand's identity and core values. Key highlights include: - The importance of maintaining brand integrity while attracting new customers. - The transformative use of AI in enhancing consumer experiences and generating creative ideas. - How brands like Nike effectively adapt and evolve while staying true to their core identity. - Breakthrough Brands' shift from individual leader development to organizational solutions, focusing on leadership branding development programs. - A deep dive into Laura’s upcoming book, "Leadership Types, a Barrier Breaking Approach to Empower Leaders," and its unique Spectrum of Leadership Empowerment Model. - The significance of authentic leadership and the need for modernized language and methodologies in leadership development. - Laura’s personal journey with LGBTQ+ inclusion in the workplace and the crucial need for empathy and connection in leadership roles. - Practical tools available on leadershiptypes.com for understanding and leveraging your leadership style. Join us as Laura encapsulates her approach with a powerful quote, "People don't care how much you know until they know how much you care," and elucidates how empathy, diversity, and inclusion drive innovation and effective leadership. 🔗 Explore more about Breakthrough Brands: [breakthroughbrands.com](http://breakthroughbrands.com) 📚 Discover tools and resources for leadership development: [leadershiptypes.com](http://leadershiptypes.com) 🌐 Connect with Laura Barnard on LinkedIn for further insights and resources fit for your organization. Don't forget to like, comment, and subscribe for more episodes! 👍🔔 #ScalingSecrets #BrandIdentity #Leadership #AuthenticLeadership #BreakthroughBrands #LauraBarnard #LeadershipTypes #AIInBusiness #DiversityAndInclusion #LGBTQInclusion #BusinessGrowth #EmpathyInLeadership

    33 min

  5. 08/18/2024

    147: The Future of Family Law: Breaking Barriers with New Practices ft. Beau Atkins

    Welcome to the episode of the Scaling Secrets Podcast! Today, we delve into the world of innovative legal practices with our special guest, Beau Atkins, the founder of Evolve Family Law. 🏛️ In this insightful interview, Beau shares how he navigated his frustrations with the traditional family justice system and turned those challenges into opportunities. By implementing cutting-edge technology and smart business practices, Beau has revolutionized how family law services are delivered. Key topics covered: 🔹 The shift from traditional billable hours to flat fee billing and payment plans. 🔹 Addressing addiction and mental health issues in family law cases. 🔹 The importance of family counseling and considering reconciliation. 🔹 Use of the Entrepreneur's Operating System (EOS) for service delivery and maintaining core values. 🔹 Fee transparency and ensuring no unexpected bills for clients. 🔹 Lead generation strategies and adapting to a competitive market. 🔹 Expanding legal services nationally with a focus on the underserved population.

    33 min

  6. 08/17/2024

    146: How to Generate Leads & Build Client Relationships Like a Pro

    Welcome to the latest episode of the Scaling Secrets Podcast! In this episode, we're thrilled to our guest Kurt Warner from LBM Consulting, where we dive deep into actionable strategies for mid-sized B2B businesses. 🏢 🚀 Key Takeaways: 1. Imperfect Action: Discover why taking imperfect action is more effective than overplanning and procrastination. 2. Need for Coaching: Understand the limitations of individual thinking and the importance of coaching and support for business success. 3. Lead Generation Mastery: Learn about LBM Consulting's lead generation services, including lead magnet strategy, cold email campaigns, digital marketing, and lead nurturing. 4. Cold Email Strategies: Get personalization tips, targeting the right businesses, and providing value upfront. 5. Client Success Stories: Hear firsthand how Kurt Warner helped a podcast producer generate leads and build a successful outreach strategy. 6. Combining Human Approach & Math: Explore the synergy of human intuition and analytics in making business decisions. 7. Niching Down: Find out how niching down to specific industries can revolutionize your approach to lead generation.

    37 min

  7. 08/17/2024

    145: The Importance of Structure for Success ft. Dylan Gambardella

    Welcome to the Scaling Secrets Podcast! In this episode, we sit down with Dylan Gambardella, a multi-faceted entrepreneur, health and fitness enthusiast, and angel investor. Dylan shares invaluable insights on using technology to tackle meaningful problems, the importance of actively building projects, and his journey with ventures like Next Gen Summit. Tune in to learn about his plans in the sports science space, the challenges of scaling a business, and actionable advice for aspiring entrepreneurs. Don't miss out on this wealth of knowledge! 💡

    40 min

  8. 08/12/2024

    144: How KADO Networks is Winning in Niche Markets

    Welcome to another episode of the Scaling Secret Podcast! In this engaging episode, we dive deep into the world of niche markets, innovative growth strategies, and the transformative power of digital solutions with Patricia Recarte, co-founder of Kado Networks. 🛠️ Key Topics Covered: - Tapping into Niche Markets: Discover how focusing on localized languages and specific international markets can uncover larger market potentials. - Organic Growth Strategies: Learn about the transition from traditional marketing to organic growth through product engagement and customer referrals. - Cost Control and Optimization: Understand the importance of micro-testing across different channels to refine marketing and advertising efforts. - Customer-Centric Product Development: Hear about the significant changes Kado made to its product features based on direct user feedback. - Resilience and Perseverance: Insights into the unyielding resilience required to overcome challenges and achieve business success. 💡 Special Insights from Patricia Recarte: - The story behind Kado Networks and the inefficiency of paper business cards that inspired a digital solution. - The journey through fundraising challenges and operational pivots. - The targeting of niche markets in Europe and the development of a comprehensive digital business card and relationship management solution. - The launch of reward programs and influencer partnerships to boost user acquisition. 🎯 Target Audience: Kado Networks is a pivotal tool for professionals in client-facing roles across various industries such as pharmaceutical, real estate, automobile, and energy sectors. This episode is a must-watch for 'big-time networkers' looking to streamline their networking, follow-ups, and organizational processes. 📈 Learn from the Experts: - How to leverage customer referrals and member-get-member strategies for organic growth. - Effective time management and organization tips, including the use of tools like Motion for task and project management. 🌐 Explore Kado Networks: Visit [kadonetworks. com](https://www.kadonetworks.com) to discover the app and implementation insights shared by Patricia Recarte.

    32 min
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About

For CEOs and business leaders that want to learn quick and tactical knowledge for scaling their company from 7 to 8 figures in revenue. Hosted by 8-figure CEO of Otter PR. Topics include B2B lead generation, website traffic, sales tactics, advertising, cold email marketing, human resources & HR, company structure & hierarchy, E-commerce, customer success & retention, social media verification, Instagram growth, TikTok growth, YouTube growth. Plus we will also teach you about public relations, media relations, getting into Forbes, speaking at TEDx & more This podcast is sponsored by Otter PR

Information

  • Creator
    Otter PR
  • Years Active
    2021 - 2024
  • Episodes
    164
  • Rating
    Clean
  • Copyright
    © Otter PR
  • Show Website
    Scaling Secrets

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