To Team or Not to Team

Product-Marketing Alliance

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MARKETING
UPDATED BIWEEKLY

Join Div Manickam, Director of Product Marketing at SpotMe, as she explores the ins and outs of how leading product marketers structure their respective PMM teams.

10/13/2021

Lori Stout, Senior Director of Product Marketing at Punchh | To Team or Not to Team

In episode six of To Team or Not to Team, Div Manickam welcomes Lori Stout, Senior Director of Product Marketing at Punchh. Lori Stout shares how product marketing leaders need to create an equitable distribution of work across the team.

26 min
10/06/2021

Sara Rosso, Director of Product Marketing at HubSpot | To Team or Not to Team

In episode five of To Team or Not to Team, host Div Manickam welcomes Sara Rosso, Director of Product Marketing at HubSpot. Sara has been a remote leader throughout her career and shares best practices on team collaboration across locations and time zones.

26 min
09/29/2021

Charlotte Norman, Head of Product Marketing at Canva | To Team or Not to Team

In episode four of To Team Or Not to Team, host Div Manickam welcomes Charlotte Norman, Head of Product Marketing at Canva. During their talk, Charlotte shares how to work with other teams, how to set objectives, and the value product marketing brings to a business.

36 min
09/16/2021

Karim Zuhri, Chief Operating Officer at Cascade | To Team or Not to Team

In episode two of To Team or Not to Team, Karim Zuhri, Chief Operating Officer at Cascade, shares the 3 key things he looks for in a product marketer: Strategy, data analytics, and storytelling skills. Karim has been laser-focused on the following areas — inbound, outbound, business planning & strategy.

28 min
09/16/2021

April Rassa, Senior Director of Product Marketing, Content, and Communications at HackerOne | To Team or Not to Team

In the first episode of To Team or Not to Team, host Div Manickam is joined by April Rassa, Senior Director of Product Marketing, Content, and Communications at HackerOne. April shares her career success and how she looks at team growth with simple and proven advice to lead by example and show what great looks like with examples, and templates.

28 min
09/16/2021

Sophie Cheng, Senior Director of Customer and Product Marketing at Chorus.ai, ZoomInfo | To Team or Not to Team

In episode three of To Team or Not to Team, host Div Manickam is joined by Sophie Cheng, Senior Director of Customer and Product Marketing at Chorus.ai, ZoomInfo. Sophie shares what team restructuring looks like with a unique approach where PMMs are focused on individual solutions and woven into broader groups such as personas, competitive intelligence, etc.

34 min

6 Episodes

Join Div Manickam, Director of Product Marketing at SpotMe, as she explores the ins and outs of how leading product marketers structure their respective PMM teams.

Creator

Product-Marketing Alliance
Years Active

2K
Episodes

6
Rating

Clean
Show Website

To Team or Not to Team

To Team or Not to Team

Episodes

Lori Stout, Senior Director of Product Marketing at Punchh | To Team or Not to Team

Sara Rosso, Director of Product Marketing at HubSpot | To Team or Not to Team

Charlotte Norman, Head of Product Marketing at Canva | To Team or Not to Team

Karim Zuhri, Chief Operating Officer at Cascade | To Team or Not to Team

April Rassa, Senior Director of Product Marketing, Content, and Communications at HackerOne | To Team or Not to Team

Sophie Cheng, Senior Director of Customer and Product Marketing at Chorus.ai, ZoomInfo | To Team or Not to Team

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