E22 - Interview - Alex Morgan - EcoRate App - find and rate eco-friendly cafes in your community!

EPISODE 22

Dave and Jen welcome Alex Morgan - creator of the unique app, EcoRate - an app that allows you to find, rate and review local cafes in your community rewarding cafes that are actively doing business in a way that promotes eco-friendly, earth friendly practices!

EcoRate

Mission

Empower people to reduce consumer waste using actionable community-driven data.

Problem

Climate change is one of the greatest challenges we face today. The irresponsible way we consume products leads to heaps of unnecessary waste. In addition to the environmental fallout, unsustainable habits often also lead to higher costs for consumers and businesses, and lower-quality products. Many people want to make environmentally sound decisions but lack the information and community support they need to do so.

Solution

EcoRate puts the right information and research at people's fingertips so they can make environmentally informed decisions effortlessly. As this gradually guides more consumers to the most eco-friendly businesses it will incentivize the right behaviors, and support businesses that make sustainable decisions.

How it Works

So how does this all work? When you want to go to a cafe, search for it here and we'll show you how environmentally friendly your cafe options are. Our ratings are an estimate of how successful each cafe is at eliminating the use of unnecessary packaging and other material waste. While you're at the cafe, you can leave a review that we'll use to further refine the cafe's rating. Our reviews consist of a small set of specific questions about how your order was served and the general practices at the cafe. This gives our rating system an objective basis. You'll also have fun along the way, so join our community today!

Ratings & Reviews

We process reviews from our community to make an estimate of how eco-friendly cafes' consumer-facing practices are. For example, does a cafe primarily serve drinks in reusable mugs or disposable cups, and do they allow customers bring a thermos? To turn reviews into a rating out of 5, we apply estimates for the environmental cost of producing, cleaning, and disposing of heavily used items. We continually update our environmental cost model as new research becomes available.

Impact

We broadcast your reviews to the whole community, empowering you to have an impact well beyond making your own consumption sustainable. We'll know we succeeded together when the least environmentally responsible cafe chains realize that they need their sustainability-minded clientele, and improve their ways to get us back!

App Links

EcoRate is available as iOS and Android apps, and also as a website. Here are all those links:

iOS App:  EcoRate for iOS
Android App:  EcoRate for Android
Website:  ecorate.eco 
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