Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient Care Marketing Pros
  • 5.0 (34)
  • Marketing
  • Updated Weekly

Welcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.

  1. 9h ago

    Ep. 241: Episode Rewind, The 90-Day Clinic Rescue (Experity Talk): How to Increase Patient Volume and Turn Around Your Urgent Care

    Patient volume doesn't change overnight, but with the right strategy, your clinic can build momentum faster than you think. In this special Walk-Ins Welcome Episode, we're bringing back one of our most popular conference presentations from the Experity Urgent Care Connect Conference. Nick and Michael break down the exact 90-day framework they use to help urgent care clinics increase patient volume, improve local visibility, strengthen front desk performance, and build a sustainable marketing engine. Whether you're launching a new location, trying to turn around an underperforming clinic, or preparing for your next growth phase, this episode is packed with practical strategies you can start implementing today. 🔥 In This Episode, You’ll Learn 📈 Why the first 90 days are critical for turning around an underperforming clinic 💻 How Google Ads and your Google Business Profile work together to increase visibility 📞 Why your front desk may be one of your biggest patient growth opportunities ⭐ How reviews, local SEO, and community partnerships support patient acquisition 💰 When to prioritize direct-response marketing over branding ⚠️ Common Google Ads budget mistakes that can slow down performance 🤖 How urgent care clinics can begin preparing for AI-powered search 🛠️ Resources Mentioned Patient Care Marketing Pros: https://patientcaremarketingpros.com/Schedule a Free Strategy Session: https://patientcaremarketingpros.com/schedule-a-call/ 🎙️ Referenced Episodes & Internal Listening Opportunities If you enjoyed this episode, keep listening with: Ep. 150: Urgent Care Growth Hacks: $3M Clinic Roadmaphttps://open.spotify.com/episode/43u3dj7yTC6EcuasIjxuib?si=PIUuIoslQoyTm9mdPzM8sA Ep.152: Navigating the Pitfalls of Launching Your Urgent Carehttps://open.spotify.com/episode/3S2cXDmmGXXkedgw0RXq7L?si=IEG3vBKbRp2H9mJ2TcbZ1g Ep. 193: Using Geofencing and Google Ads to Grow Your Urgent Care https://open.spotify.com/episode/70tWHC5xqoLW0Kli8r540d?si=AXBKycdUR4er2c30O63GpA Ep. 50: The Four P’s of Medical Marketinghttps://open.spotify.com/episode/6qWFRmULX9kUl2veILB7hI?si=VdfRS9bURyqxtyKL1wpr5A💬 Stay Connected 🌐 Website: https://patientcaremarketingpros.com/ 📘 Facebook: https://www.facebook.com/patientcaremarketingpros 💼 LinkedIn: https://www.linkedin.com/company/patientcaremarketingpros 📸 Instagram: https://www.instagram.com/patientcaremarketingpros 🎵 TikTok: https://www.tiktok.com/@patientcaremarketing ▶️ YouTube: https://www.youtube.com/@patientcaremarketingpros9205 🎧 Listen on Spotify, Apple Podcasts, or wherever you get your podcasts. Want To Collaborate With Walk-Ins Welcome? Have an idea for a future episode or know someone making an impact in urgent care? We'd love to hear from you. Email us at hello@patientcaremarketingpros.com. Walk-Ins Welcome is produced by Patient Care Marketing Pros and is dedicated to helping urgent care owners and operators grow thriving clinics through better marketing, operations, and patient experience.

    Ep. 241: Episode Rewind, The 90-Day Clinic Rescue (Experity Talk): How to Increase Patient Volume and Turn Around Your Urgent Care

  2. Jul 22

    Ep. 240: Building Recurring Revenue with Medical Weight Loss - Interview with Dr. Jonathan Kaplan from DrWell

    Many urgent care owners want to add medical weight loss and wellness services but quickly realize it is more complicated than prescribing medication. Compliance requirements, pharmacy relationships, payment processing, patient enrollment, and ongoing management can make getting started feel overwhelming. In this episode of Walk-Ins Welcome, Nick and Michael sit down with Dr. Jonathan Kaplan, founder and CEO of DrWell, to discuss how urgent care clinics can add weight and wellness services without building the entire infrastructure themselves. Dr. Kaplan explains how DrWell helps practices stay compliant, manage medication offerings, create a smoother digital patient experience, and compete with direct-to-consumer platforms. The conversation also explores how vertically integrating medications can help clinics retain patients and revenue instead of sending both to an outside pharmacy or online provider. If your clinic is looking for a practical way to add cash-pay services and create more predictable recurring revenue, this episode offers a clear place to start. 🔥 In This Episode, You’ll Learn: 💰 How medical weight loss can create recurring clinic revenue 🏥 Why urgent care clinics are positioned to offer ongoing wellness services ⚙️ How DrWell simplifies compliance, pharmacy access, and patient enrollment 📱 Why a convenient digital experience helps clinics compete with online platforms 💊 How vertically integrating medication offerings can help clinics retain revenue 🔄 How one-time urgent care patients can become long-term wellness patients 📈 Why subscription-based services can improve financial stability 🚀 How providers can launch without building every system from scratch 🧠 About Our Guest: Dr. Jonathan Kaplan is a plastic surgeon based in San Francisco and the founder and CEO of DrWell, a provider-to-consumer weight and wellness platform. DrWell helps providers and practices level the playing field with direct-to-consumer medication offerings while maintaining a connection between patients and real healthcare providers. 🛠️ Resources: Learn how DrWell can help urgent care centers stay compliant and vertically integrate medication offerings instead of sending patients, and potential revenue, to a pharmacy or direct-to-consumer platform. DrWell: https://drwell.com/ Follow DrWell: Instagram and Facebook: @drwellrx Follow Dr. Jonathan Kaplan: TikTok, Instagram, and Facebook: @realdrbae Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP’s 90-day patient acquisition framework: https://patientcaremarketingpros.com/ 💬 Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ 🎵 Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

    Ep. 240: Building Recurring Revenue with Medical Weight Loss - Interview with Dr. Jonathan Kaplan from DrWell

  3. Jul 15

    Ep. 239: Coffee Talk: Marketing, Reviews & Running an Urgent Care Business

    In this laid-back episode of Walk-Ins Welcome, Nick and Michael grab a cup of coffee and chat about what's been on their minds. From urgent care marketing during the summer slowdown to Google reviews, AI frustrations, annual reviews, inflation, and the realities of running a business, this episode offers an honest behind-the-scenes look at the conversations happening inside Patient Care Marketing Pros. Whether you're navigating slower patient volume, leading a growing team, or simply looking for a break from the usual healthcare marketing discussions, this episode is a fun reminder that every business owner faces similar challenges. 🔥 In This Episode, You'll Learn: ☀️ Why reducing ad spend during the summer often leads to fewer patients 📉 How supply and demand impacts urgent care marketing throughout the year ⭐ Why negative reviews feel so personal, and how to respond professionally 🤖 Michael's adventure with AI, automation, and losing an entire project 💬 How annual reviews and compensation conversations evolve as companies grow 💰 Why lifestyle inflation affects both business owners and employees 🏥 What urgent care owners and marketers can learn from everyday business conversations ☕ Why it's okay to step back and have an unscripted conversation every once in a while 🛠️ Resources Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP's 90-day patient acquisition framework: https://patientcaremarketingpros.com/ 💬 Stay Connected Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ 🎵 Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

  4. Jul 8

    Ep. 238: Can a Virtual Front Desk Fix Your Urgent Care Staffing Problems? - Interview with Mark & Wendy Lucas from HiBridge

    Front desk staffing has become one of the biggest operational challenges in urgent care. Rising labor costs, turnover, missed calls, and increasing patient expectations are forcing clinics to rethink how they operate. In this episode of Walk-Ins Welcome, Nick and Michael sit down with Mark and Wendy Lucas, co-founders of HiBridge, to discuss how a virtual front desk can help clinics improve patient service while reducing staffing challenges. Drawing from decades of healthcare and business experience, they explain how remote reception teams, centralized workflows, and AI are changing the future of the front desk without replacing the human touch. If your clinic is struggling to hire, retain, or manage front desk staff, this episode offers a practical look at a new model that's helping healthcare organizations improve efficiency and patient experience. 🔥 In This Episode, You'll Learn: 📞 Why front desk staffing is becoming harder for urgent care clinics 💻 How a virtual front desk works without sacrificing patient experience 👥 Why centralized reception teams improve consistency across locations 💰 How clinics can reduce overhead while improving service 💳 Why point-of-service collections matter 🤖 Where AI fits into the future of patient communication 🏥 How virtual front desks support urgent care and other healthcare specialties 🚀 What clinic owners should consider before adopting a hybrid staffing model 🧠 About Our Guests Mark and Wendy Lucas are the co-founders of HiBridge, a patented virtual front desk platform serving healthcare organizations across the U.S. and Canada. Wendy previously co-founded and operated a 10-location physical therapy practice, while Mark is a serial entrepreneur with experience in healthcare, technology, and business. Together, they created HiBridge to help practices improve patient experience while reducing front desk costs. 🛠️ Resources Learn more about HiBridge: Website: https://www.hibridge.live/ Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP's 90-day patient acquisition framework: https://patientcaremarketingpros.com/ 💬 Stay Connected Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ 🎵 Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

    Ep. 238: Can a Virtual Front Desk Fix Your Urgent Care Staffing Problems? - Interview with Mark & Wendy Lucas from HiBridge

  5. Jul 1

    Ep. 237: Meet the Pros: Guam, Graphic Design, & Great Content with Janie Taylor

    This week, we're back with another installment of our Meet the Pros series, introducing one of the creative minds behind Patient Care Marketing Pros. Michael sits down with Janie, who started at PCMP as an intern and now plays a key role in the company's creative and content production efforts. From editing the Walk-Ins Welcome podcast to creating social media content and supporting internal marketing initiatives, Janie shares what she's learned about creativity, branding, and what actually connects with patients online. The conversation also explores her unique upbringing as the daughter of an Air Force pilot, growing up across the country and in Guam, how that shaped her perspective, and why structure and creativity can work hand in hand. If you've ever wondered what goes into creating healthcare content that feels authentic instead of promotional, this episode offers a behind-the-scenes look at the creative process. 🔥 In This Episode, You'll Learn: 🎨 Why authentic content consistently outperforms overly promotional posts 📱 The difference between social media content and paid advertising 💡 How urgent care clinics can create content patients actually enjoy 🎥 Why following trends only works when they fit your brand 🤝 How creativity and structure can work together to produce better marketing 📍 Why consistency in branding builds trust with patients 🧠 Why understanding your audience starts with understanding yourself as a consumer 🚀 How PCMP's creative team approaches content for urgent care clinics 🧠 About Our Guest Janie is a Marketing Coordinator Specialist at Patient Care Marketing Pros. After joining the company as an intern, she has grown into a key member of the internal marketing team, helping produce social media content, edit the Walk-Ins Welcome podcast, and support creative projects across the company. Her background in graphic design, combined with a passion for authentic storytelling, helps urgent care clinics create content that builds trust and connects with patients. 🛠️ Resources: Learn more about Patient Care Marketing Pros: Website: https://patientcaremarketingpros.com/ Follow Patient Care Marketing Pros: Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA 💬 Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ 🎵 Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

    Ep. 237: Meet the Pros: Guam, Graphic Design, & Great Content with Janie Taylor

  6. Jun 24

    Ep. 236: Summer Bootcamp, How to Turn a Slow Season Into Growth

    This week’s episode features a segment from our recent webinar, Summer Bootcamp: Burning Off the Summer Slump, where we break down how urgent care clinics can use slower months to strengthen operations, improve the patient experience, and prepare for future growth. Many clinics view summer as something to survive. We believe it can be one of the most valuable seasons of the year. In this webinar replay segment, Nick and Michael walk through a practical framework for evaluating your clinic, identifying operational bottlenecks, and creating a focused improvement plan. Instead of trying to fix everything at once, they explain how to choose the highest-impact opportunities and build momentum through intentional projects and accountability. If your clinic is experiencing a seasonal slowdown, this conversation will help you turn that downtime into a competitive advantage. 🔥 In This Episode, You'll Learn: ☀️ Why summer is the perfect time to improve your clinic 🎯 How to identify the highest-impact issue holding your clinic back 📊 Why trying to fix everything at once usually leads to no progress 📝 How to build a structured improvement plan with clear ownership 👥 Why involving your team creates better buy-in and execution 🏥 The role patient experience plays in long-term clinic growth ⚙️ How operational improvements compound over time 📅 Why accountability and scheduling matter more than motivation 🚀 How to prepare your clinic for a stronger fall and winter season 🧠 The difference between staying busy and making meaningful progress Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP's 90-Day Patient Acquisition Framework: https://patientcaremarketingpros.com/ Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! ⁠https://patientcaremarketingpros.com/podcast-inquiry/⁠ 🎵 Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

  7. Jun 17

    Ep. 235: Can Your Clinic Survive Without You? A Vacation Readiness Test

    Many urgent care owners dream about taking a vacation. Very few actually disconnect. In this episode of Walk-Ins Welcome, Nick and Michael tackle one of the biggest challenges facing clinic owners and operators: building a business that can function without them. They discuss why so many leaders struggle to step away, the hidden risks of becoming the bottleneck in your organization, and how time away can reveal weaknesses that need attention. The conversation explores the difference between being self-employed and being a true business owner, why leadership teams need decision-making authority, and how documentation, systems, and accountability create freedom. They also share practical ways to stress-test your clinic, identify key-person dependencies, and build a team capable of handling challenges while you're away. If the thought of unplugging for a week makes you nervous, this episode will help you understand why and what to do about it.  🔥 In This Episode, You’ll Learn: 🏖️ Why many urgent care owners never truly disconnect from work 📈 The difference between being self-employed and being a business owner 🔍 How vacations expose operational weaknesses and bottlenecks 🤝 Why trust and delegation are essential for clinic growth 👥 How to identify leaders within your organization 📋 Why documented systems create freedom and consistency ⚙️ The danger of having critical knowledge trapped in one person's head 🚨 How to recognize when your clinic is overly dependent on key individuals 📊 A simple framework for evaluating your clinic's vacation readiness 🎯 Why building a business that can operate without you benefits everyone involved 🛠️ Resources: Referenced in this episode: Rich Dad Poor Dad by Robert Kiyosaki Buy Back Your Time by Dan Martell Looking to grow patient volume, strengthen retention, and build a scalable marketing system? Explore PCMP’s 90-Day Patient Acquisition Framework: https://patientcaremarketingpros.com/ 🎙️ Related Walk-Ins Welcome Episodes Ep. 229: Why Vision Casting Matters More Than Training A conversation on leadership, culture, team alignment, and creating buy-in across your clinic. 💬 Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ 🎵 Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

  8. Jun 10

    Ep. 234 AI vs. Marketing Agencies: What Urgent Care Owners Need to Know

    AI is everywhere right now. From content creation and reporting to ad management and automation, clinic owners are being bombarded with messages telling them to fire their marketing agency and let AI handle everything instead. But is that actually a good idea? In this episode of Walk-Ins Welcome, Nick and Michael unpack the growing trend of AI-powered marketing services and the flood of "fire your agency" ads targeting healthcare businesses. They discuss where AI genuinely adds value, where it falls short, and why urgent care marketing still requires human expertise, strategy, and accountability. The conversation explores how AI is changing agency operations, common mistakes clinics make when relying too heavily on automation, and why marketing success in healthcare depends on much more than content generation. From local SEO and Google Business Profiles to reputation management, patient experience, and front desk performance, they explain why technology should enhance your team, not replace it. If you're wondering whether AI can replace your marketing agency, this episode provides a practical look at what's working today and what urgent care owners should be cautious about moving forward. 🔥 In This Episode, You’ll Learn: 🤖 Why "fire your agency and use AI" has become one of the biggest marketing trends of 2026 📉 The real reasons so many clinic owners have lost trust in marketing agencies ⚙️ Where AI excels, including reporting, research, analysis, and automation 🚫 Why AI alone cannot fix poor patient experience, weak operations, or bad front desk performance 📍 How local healthcare marketing differs from generic AI-generated strategies 🏥 Why urgent care marketing requires industry-specific expertise and context 💡 How AI can make marketing teams more efficient without replacing human strategy 📊 The hidden costs many businesses discover after fully committing to AI tools 🔍 Why clinics should view AI as a tool, not a replacement for marketing leadership 🚀 What the future of healthcare marketing may look like as AI adoption continues to grow 🛠️ Resources: Learn more about Patient Care Marketing Pros and our 90-Day Patient Acquisition Framework: Website: https://patientcaremarketingpros.com/ Interested in joining our upcoming Clinic Growth Mastermind? Visit: https://patientcaremarketingpros.com/ 💬 Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ 🎵 Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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Welcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.

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