The Ecommerce Revolution Podcast

Hosted by Ramin Ramhormozi
  • 5.0 (2)
  • TECHNOLOGY
  • UPDATED WEEKLY
The Ecommerce Revolution Podcast

Welcome to The Ecommerce Revolution Podcast, part of the community with the same name, where we are dedicated to helping ecommerce entrepreneurs like you launch and grow your business by leveraging AI, along with other innovative strategies, to optimize marketing, streamline operations, and scale smarter. This podcast delivers actionable insights and inspiring conversations with industry leaders. We cover the strategies, tools, and trends that will help you build, launch, and scale your online business. Whether you're just starting or looking to take your brand to the next level, you’ll find practical advice, real-world stories, and plenty of motivation here. Tune in for informative and engaging discussions designed to empower you on your ecommerce journey! ecomrevolution.substack.com

  1. 6 DAYS AGO

    Making Your First $10K in Ecommerce

    Episode Overview In this episode of the Ecommerce Revolution podcast, host Ramin Ramhormozi interviews Alex Back, founder and CEO of Couch.com and former founder of Apartment 2B, a direct-to-consumer furniture brand that grew from zero to $40 million over 13 years. Alex shares invaluable insights about starting and scaling an ecommerce business, focusing on reaching the crucial first $10,000 in revenue. Guest Background * Name: Alex Back * Current Role: Founder & CEO of Couch.com * Previous Success: Grew Apartment 2B from $0 to $40M over 13 years * Expertise: Furniture industry, ecommerce, content creation, affiliate marketing * Key Strength: Communication and building relationships Key Topics Discussed Early Stage Marketing Strategies * Focus on low-cost or no-cost marketing initiatives * Implement guerrilla marketing tactics * Examples shared: * Partnering with apartment complexes * Collaborating with local retail stores * Organizing pop-up events * Building organic presence before paid advertising Content Creation and SEO * Importance of early investment in SEO * Long-term benefits of content creation * Using AI tools to assist with content creation * Value of building brand personality through content * Recommendation to use tools like Surfer SEO for content optimization Paid Advertising Insights * Start small with paid advertising ($300-500 test budget) * Use paid traffic for user testing and learning * Focus on data collection and analysis * Importance of having email marketing set up before driving paid traffic Customer Retention Strategies * Understanding product lifecycle and its impact on retention strategy * Email marketing as a key retention tool * Importance of first-party data collection * Adapting retention strategy to your specific business model Lessons from Apartment 2B's Growth * Cash flow management challenges and solutions * Partnership with Costco as a growth catalyst * Importance of being adaptable in business strategy * Value of celebrating small wins and milestones Current Venture: Couch.com * Evolution from direct-to-consumer to content-driven marketplace * Focus on connecting furniture retailers with customers * Leveraging affiliate marketing in the furniture industry * Creating valuable content to build trust in high-value purchases Notable Quotes "You can scale a good business. It doesn't have to be huge right away. It just has to be good." - Alex Back "Seeing your business as an iterative process is very, very important." - Alex Back AI and Ecommerce * Use of AI for content creation and optimization * AI tools for visual asset creation (MidJourney, Canva) * Leveraging AI for keyword research and market analysis * Tools mentioned: Surfer SEO, SparkToro Key Takeaways * Start with low-cost marketing initiatives and focus on building momentum * Invest in content creation and SEO early * Test paid advertising on a small scale before scaling * Be adaptable and willing to pivot business strategy * Understand your specific retention needs based on product type * Leverage AI tools to improve efficiency and reduce costs Connect with Alex * Email: alex@couch.com * LinkedIn: Alex Back * Website: couch.com Resources Mentioned * Surfer SEO * SparkToro * MidJourney * Canva * Costco Roadshow Program The Ecommerce Revolution podcast is part of a community dedicated to helping entrepreneurs launch, grow and win in ecommerce. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    59 min

  2. JAN 26

    Launch Your Own E-Commerce Business Today!

    Host Ramin Ramhormozi discusses ecommerce strategies with Greg Rollet, head of brand growth at The Grommet. This episode focuses on product launch strategies, media presence, market research, content creation, and community engagement. Greg shares actionable tips on prototyping, customer feedback, and leveraging AI tools for aspiring entrepreneurs. Key Topics with Timestamps: Introduction to Ecommerce (00:01) Overview of the podcast’s focus on tools and tactics for ecommerce entrepreneurs. Guest Introduction (01:24) Introduction of Greg Rollet, his background, and The Grommet’s role in ecommerce. Evolution of Ecommerce (03:00) Challenges since 2004, including website development and marketing hurdles. Importance of Focus (04:50) Greg highlights the value of prioritizing limited targets for success. Building a Media Property (09:35) Create a media platform around a product idea to gather insights and build an audience. Testing Product Ideas (10:25) Engage the community to validate product ideas, such as cable management solutions. Building in Public (12:54) Share the product development journey to foster community support and feedback. Content Creation as a Foundation (14:36) Content creation is crucial for validating ideas and building an engaged audience. Prototyping Products (15:44) The importance of quick prototyping versus extensive development. Building Intellectual Property (17:01) Owning IP and testing products with minimal risk. Testing Market Demand (17:50) Validate ideas through audience engagement, such as Greg’s sunglasses example. The Importance of Prototyping (18:38) Ensuring product compliance while developing prototypes. Choosing the Right Development Path (19:22) Advice on choosing between custom and existing products for quick returns. Finding Reliable Suppliers (20:05) Establishing strong supplier relationships for inventory management. Understanding Brand Identity (21:23) Define unique selling propositions and brand positioning. Practicing in Public (22:22) Share and adapt ideas openly based on community feedback. Building a Valuable Email List (27:15) Email lists enable direct customer communication and engagement. Leveraging Community Engagement (28:14) Use community connections to promote products and build relationships. Utilizing Go-To-Market Platforms (30:40) Leverage marketplaces to support emerging brands and gain traction. The Timeless Value of Email Marketing (32:12) Email remains a vital tool in marketing strategies. Community Engagement and Free Content (32:40) Offer free products and involve communities to drive reviews. Pre-launch Activities (33:50) Steps to prepare for a successful product launch. The Importance of the Offer (34:00) Craft compelling offers to boost launch-day sales. Creating Irresistible Offers (34:41) Strategies for designing offers that drive conversions. Bundle Strategies (36:30) Enhance product appeal and increase sales with effective bundling. Post-launch Growth Strategies (40:04) Gather feedback and scale operations after a product launch. Using Packaging for Marketing (41:24) Utilize packaging to encourage reviews and social media shares. Personal Customer Follow-ups (42:20) Direct communication with customers enhances feedback and upselling. User-Generated Content (44:08) Leverage customer experiences to create engaging marketing content. Building Customer Loyalty (46:56) Strategies for fostering loyalty beyond traditional programs. Building Community Through Emails (48:25) Engage customers beyond standard support with personalized email interactions. Creating a Blueprint for Ecommerce Success (50:19) A structured approach to simplify ecommerce challenges. Mindset for Entrepreneurs (51:11) Shift focus from products to community and market needs. Fighting for the Community (52:20) Emphasize understanding and serving your community’s needs. Utilizing AI for Content Creation (55:33) Use AI tools to streamline content creation and enhance operations. Final Thoughts and Resources (58:05) Connect with The Grommet for resources and ecommerce support. ----------- Resources: The Grommet: https://thegrommet.com/ Greg Rollett: https://www.linkedin.com/in/gregrollett/ Arete Shades: https://areteshades.com/ ---------- Ready to elevate your ecommerce journey? 👉🏼 Subscribe to the free newsletter: https://ecomrevolution.substack.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    1h 1m
  3. Proven Ecommerce Marketplaces to Boost Your Sales Today

    SEASON 2, EPISODE 3 TRAILER

    Proven Ecommerce Marketplaces to Boost Your Sales Today

    Prefer to watch on YouTube? Summary In this episode of the Ecommerce Revolution Podcast, we explore the dynamic world of ecommerce marketplaces with expert Cherie Edilson. From her journey of launching a local online marketplace to the broader implications of ecommerce strategies, we discuss the importance of consumer convenience, the rise of niche marketplaces, and the essential steps for emerging entrepreneurs to succeed in the online selling landscape. Cherie shares valuable insights on managing inventory, customer service, and the marketing efforts required to thrive in today's competitive ecommerce environment. In this conversation, we explore the evolving landscape of e-commerce, emphasizing the importance of customer engagement, the leveling of the playing field for small businesses, and the necessity of adopting omnichannel strategies. The discussion highlights the significance of diversification in marketplaces, the rise of emerging platforms, and critical advice for new entrepreneurs. Additionally, the role of AI in enhancing business operations is examined, showcasing its potential to support entrepreneurs in their journey. Takeaways * Ecommerce marketplaces provide a low-cost entry point for entrepreneurs. * Understanding your target market is crucial for product success. * Niche marketplaces are gaining popularity as consumers seek unique offerings. * Effective product descriptions and photography are essential for sales. * Sales expectations vary based on the marketplace and marketing efforts. * Communication with customers can significantly reduce service issues. * Utilizing tools for inventory management can streamline operations. * Building a community around your marketplace can enhance visibility. * Marketing efforts should be consistent to drive traffic to products. * Feedback from customers can lead to product improvements. Customer engagement is crucial for maintaining a positive reputation. * Asking for feedback can lead to product improvements. * Ecommerce allows small businesses to compete with larger brands. * Persistence is key to overcoming initial challenges in business. * Utilizing social media effectively can give small businesses an edge. * Omni-channel strategies are essential for reaching customers where they are. * Diversifying sales channels can protect against market fluctuations. * Emerging marketplaces present new opportunities for sellers. * Consistency in product updates and customer engagement is vital. * AI can serve as a valuable tool for entrepreneurs in various aspects of their business. Chapters 00:00 Introduction to ecommerce marketplaces 02:27 The Journey of Cherie Edilson 06:02 Understanding Marketplaces 08:47 Consumer Convenience and Market Trends 10:57 The Rise of Niche Marketplaces 12:48 Launching Your ecommerce Strategy 16:09 Sales Expectations and Marketing Efforts 20:47 Managing Inventory and Customer Service 26:23 The Importance of Customer Engagement 28:43 Ecommerce: Leveling the Playing Field 30:28 Omni-Channel Strategies for Success 32:20 Diversification in Marketplaces 35:39 Emerging Marketplaces and Global Competition 40:39 Key Advice for New Entrepreneurs 46:08 The Role of AI in ecommerce Cherie Edelson is the CEO of Member Marketplace Inc. (www.membermarketplaceinc.com) You can reach Cherie on LinkedIn: https://www.linkedin.com/in/cherie-edilson This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    52 min
  4. TikTok Shops: Road To Billions?

    SEASON 2, EPISODE 2 TRAILER

    TikTok Shops: Road To Billions?

    Prefer YouTube? — watch the episode here Summary In this episode of the Ecommerce Revolution Podcast, Ramin discusses the transformative impact of TikTok Shops on the ecommerce landscape with expert Corey Iffert. They explore how TikTok is reshaping consumer shopping behaviors, the unique advantages of TikTok Shops compared to other platforms, and strategies for emerging entrepreneurs to succeed in this new environment. The conversation also covers product trends, the importance of user-generated content, and the future of TikTok amidst regulatory challenges. Takeaways * TikTok Shops are revolutionizing ecommerce by providing a seamless shopping experience. * The user experience on TikTok is superior to that of Facebook and Instagram shops. * Live streaming is becoming a crucial component for selling on TikTok. * Successful products on TikTok often have a proven track record on other platforms. * Emerging sellers should focus on consistent posting and engagement to build their audience. * TikTok Shop allows for a wide range of price points, but lower-priced items often sell better. * User-generated content and reviews are vital for building trust on TikTok. * TikTok is working on improving shipping times to compete with Amazon. * The demographic on TikTok is expanding beyond just Gen Z and Millennials. * Regulatory challenges may impact TikTok, but the platform is likely to remain a key player in ecommerce. Sound Bites * "TikTok Shop is a bigger competitor to Amazon." * "The user experience on TikTok is just incomparable." * "Live streaming will be huge in 2024 and beyond." Chapters 00:00 Introduction to E-commerce Revolution Podcast 01:06 Exploring TikTok Shops: A New Frontier 06:44 Understanding TikTok Shop's Unique Selling Proposition 12:51 Successful Products on TikTok Shops 16:01 Strategies for New Sellers on TikTok 22:51 Navigating TikTok Shop Setup and Integration 27:57 The Role of Reviews and User-Generated Content 30:14 Shipping and Fulfillment on TikTok Shops 34:04 Demographics and Market Trends on TikTok 36:25 The Future of TikTok Amidst Regulatory Challenges 38:17 Comparing TikTok Shops and Amazon 42:23 Conclusion and Future Insights Thanks for watching or listening to this episode of The Ecommerce Revolution podcast! This post is public so feel free to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    49 min
  5. SEO Secrets No One Tells You

    09/19/2024

    SEO Secrets No One Tells You

    Summary In this episode of the Ecommerce Revolution Podcast, the guest, Pat Ahern, shares his expertise in SEO and provides valuable insights for emerging ecommerce entrepreneurs. He emphasizes the importance of starting with a baseline understanding of SEO and focusing on the foundational components of relevancy, authority, and crawlability. Pat recommends investing in short-term customer acquisition channels before heavily investing in SEO. He also advises ecommerce entrepreneurs to define their niche positioning, create the best resources on the internet about their niche, and build relationships with other businesses in the industry. Pat discusses the importance of user experience, the future of AI-generated content, and the impact of Google's algorithm updates on SEO strategies. In this conversation, Pat Ahern provides valuable insights and strategies for effective keyword research and link-building in SEO. He recommends using tools like Ahrefs and SEMrush for keyword research, but advises taking the data with a grain of salt as it is based on past trends. Pat suggests finding opportunities by analyzing competitor websites and industry trends, and using tools like ClearScope for term frequency inverse document frequency analysis. He also discusses the importance of link building and suggests ethical PR approaches and building relationships with other businesses for high-quality backlinks. Pat also discusses the impact of Google's Search Generative Experience (SGE) on SEO and ecommerce businesses, and advises businesses to focus on SEO to solidify their position and be recommended by SGE. Takeaways Start with a baseline understanding of SEO and focus on the foundational components of relevancy, authority, and crawlability. Invest in short-term customer acquisition channels before heavily investing in SEO. Define your niche positioning and create the best resources on the internet about your niche. Build relationships with other businesses in your industry to enhance your authority. Consider user experience and the future of AI-generated content in your content creation strategy. Stay informed about Google's algorithm updates and adapt your SEO strategy accordingly. Use tools like Ahrefs and SEMrush for keyword research, but be cautious of the data as it is based on past trends. Analyze competitor websites and industry trends to find keyword opportunities. Use tools like ClearScope for term frequency inverse document frequency analysis to find related subtopics for your content. Ethical PR approaches and building relationships with other businesses can help with link-building. Focus on SEO to solidify your position and be recommended by Google's Search Generative Experience (SGE). Chapters 00:00 Mastering the Foundational Components of SEO 06:12 Investing in Short-Term Customer Acquisition Channels 08:56 Defining Your Niche Positioning and Creating Valuable Resources 11:10 Building Relationships and Enhancing Authority 13:23 Prioritizing User Experience and the Future of AI-Generated Content 19:31 Adapting to Google's Algorithm Updates 43:11 Keyword Research Strategies 57:58 The Importance of Link Building 01:08:20 The Impact of SGE on SEO 01:13:19 Solidifying Your Position for SGE Recommendations About the Community The Ecommerce Revolution community empowers aspiring ecommerce entrepreneurs with the tools and community support needed to succeed. Our platform offers a blend of courses, group coaching, and live discussions, including interviews with experts across ecommerce and digital marketing. //// Join the revolution /// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    1h 25m

  6. 03/19/2023

    Using Press Releases to Drive More Traffic and Sales To Your Ecommerce Site

    In this episode, we'll explore how e-commerce businesses can use press releases to gain more attention, drive traffic, and increase sales. Press releases are a powerful tool that can help businesses of all sizes to reach a wider audience and generate more interest in their products and services. Our guest is Mickie Kennedy, Founder of eReleases. He'll be joining us to discuss the benefits of using press releases, including their ability to increase visibility on search engines and attract new customers. He will also share some tips on how to craft an effective press release that will grab the attention of journalists and bloggers and drive traffic to your e-commerce site. Whether you're a small e-commerce business just starting out or an established brand looking to increase your online presence, this episode will provide you with valuable insights on how to use press releases to drive more traffic and sales to your site. So, tune in and learn how to take your e-commerce business to the next level! ////////////////////////////////////////// 00:00 Intro11:32 When and Why should an e-commerce company use press releases? 15:00 Journalists are storytellers16:00 The creative process for press releases18:25 PR Distribution22:05 AI and press releases25:45 SEO and PR28:15 Do’s and Don’t’s of press releases31:05 PR strategies for startups36:00 How effective is HARO? 37:30 Advice for today’s entrepreneurs to set the stage for success41:30 Rapid Fire Questions ResourcesEreleases.comSkuagency.com ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    50 min

  7. 11/17/2022

    The 5 Stages of DTC and Ecommerce Advertising

    We are excited to welcome Samir Balwani, CEO of QRY to The Ecommerce Revolution Podcast. QRY, is a media strategy, buying, and data analytics company focused on DTC brands. Samir will be breaking down the 5 stages of DTC and e-commerce advertising. If you are a growing DTC e-commerce brand, this is a must-watch episode. TIME STAMPS00:00 Intro05:10 QRY Audit07:15 Where did QRY come from?09:05 5 stages of DTC10:00 Stage 1 - Product Market Fit13:00 Stage 2 - Building initial brand awareness14:40 Building Community 18:00 Better to go out of stock than out of business19:00 Stage 3 - Starting to scale paid advertising21:00 How to manage break even with clients22:10 MER27:50 testing plan28:50 Analytics28:40 Stage 5 - Consistent growth & scale30:00 Stage 4 - Driving incremental awareness32:05 AI platforms32:23 What happens to an organization at Stage 5?34:35 Stage 5 spikes36:20 Stage 0 - what would you tell a new business to start?40:05 Core Values40:35 Rapid Fire questions REFERENCESQRY - https://www.weareqry.com/SKU Agency - Gatsby - https://www.gatsby.ai/Samir's LinkedIn - https://www.linkedin.com/in/samirbalwani/ ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    49 min

  8. 10/25/2022

    How Online Quizzes Can Grow Your Email List and Help You Generate More Sales

    Gen is co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Before Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues. SHOW NOTES00:00 Intro06:50 Entrepreneurial journey, and Jungle Scout11:10 What is zero-party data?21:10 Why you don't need to discount your brand with popups24:10 3 pillars Pre-hook targets26:15 What happens when a user starts a quiz but doesn't complete it?27:20 Brands that are doing quizzes well31:30 How many questions should you ask in a quiz? 34:13 What shouldn't you ask in a quiz? 35:20 Merchants worried about adding quizzes to their site37:30 What revenue should merchants expect from quizzes39:00 How long to set up a quiz? 42:40 Which industries haven't adopted quizzes? 44:30 What advice would you give someone new to ecommerce?48:10 Rapid Fire Questions MENTIONSPre Hook: https://prehook.com/Jungle Scout: https://www.junglescout.com/Quiz Example 1: https://evolveskateboardsusa.com/pages/board-quizQuiz Example 2: https://helixsleep.com/Teelixir: https://teelixir.com/Content Inc: https://amzn.to/3DqQPm4 Loom: loom.comNike: https://www.nike.com/SKU Agency: https://skuagency.com  ////////////////////////////////////////// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    56 min
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About

Welcome to The Ecommerce Revolution Podcast, part of the community with the same name, where we are dedicated to helping ecommerce entrepreneurs like you launch and grow your business by leveraging AI, along with other innovative strategies, to optimize marketing, streamline operations, and scale smarter. This podcast delivers actionable insights and inspiring conversations with industry leaders. We cover the strategies, tools, and trends that will help you build, launch, and scale your online business. Whether you're just starting or looking to take your brand to the next level, you’ll find practical advice, real-world stories, and plenty of motivation here. Tune in for informative and engaging discussions designed to empower you on your ecommerce journey! ecomrevolution.substack.com

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