The Ecommerce Revolution Podcast

Hosted by Ramin Ramhormozi
The Ecommerce Revolution Podcast

Welcome to The Ecommerce Revolution Podcast, part of the community with the same name, where emerging ecommerce entrepreneurs come to learn, grow, and thrive! Hosted by Ramin Ramhormozi, a seasoned expert with over 25 years of experience, this podcast delivers actionable insights and inspiring conversations with industry leaders. We cover the strategies, tools, and trends that will help you build, launch, and scale your online business. Whether you're just starting out or looking to take your brand to the next level, you’ll find practical advice, real-world stories, and plenty of motivation here. Tune in for informative and engaging discussions designed to empower you on your ecommerce journey! ecomrevolution.substack.com

  1. Ecommerce Marketplaces - Your Path To Success? (Ep. 3 | S. 2)

    NOV 10

    Ecommerce Marketplaces - Your Path To Success? (Ep. 3 | S. 2)

    Summary In this episode of the Ecommerce Revolution Podcast, we explore the dynamic world of ecommerce marketplaces with expert Cherie Edilson. From her journey of launching a local online marketplace to the broader implications of ecommerce strategies, we discuss the importance of consumer convenience, the rise of niche marketplaces, and the essential steps for emerging entrepreneurs to succeed in the online selling landscape. Cherie shares valuable insights on managing inventory, customer service, and the marketing efforts required to thrive in today's competitive ecommerce environment. In this conversation, we explore the evolving landscape of e-commerce, emphasizing the importance of customer engagement, the leveling of the playing field for small businesses, and the necessity of adopting omni-channel strategies. The discussion highlights the significance of diversification in marketplaces, the rise of emerging platforms, and the critical advice for new entrepreneurs. Additionally, the role of AI in enhancing business operations is examined, showcasing its potential to support entrepreneurs in their journey. Takeaways Ecommerce marketplaces provide a low-cost entry point for entrepreneurs. Understanding your target market is crucial for product success. Niche marketplaces are gaining popularity as consumers seek unique offerings. Effective product descriptions and photography are essential for sales. Sales expectations vary based on the marketplace and marketing efforts. Communication with customers can significantly reduce service issues. Utilizing tools for inventory management can streamline operations. Building a community around your marketplace can enhance visibility. Marketing efforts should be consistent to drive traffic to products. Feedback from customers can lead to product improvements. Customer engagement is crucial for maintaining a positive reputation. Asking for feedback can lead to product improvements. Ecommerce allows small businesses to compete with larger brands. Persistence is key to overcoming initial challenges in business. Utilizing social media effectively can give small businesses an edge. Omni-channel strategies are essential for reaching customers where they are. Diversifying sales channels can protect against market fluctuations. Emerging marketplaces present new opportunities for sellers. Consistency in product updates and customer engagement is vital. AI can serve as a valuable tool for entrepreneurs in various aspects of their business. Chapters 00:00 Introduction to ecommerce marketplaces 02:27 The Journey of Cherie Edilson 06:02 Understanding Marketplaces 08:47 Consumer Convenience and Market Trends 10:57 The Rise of Niche Marketplaces 12:48 Launching Your ecommerce Strategy 16:09 Sales Expectations and Marketing Efforts 20:47 Managing Inventory and Customer Service 26:23 The Importance of Customer Engagement 28:43 Ecommerce: Leveling the Playing Field 30:28 Omni-Channel Strategies for Success 32:20 Diversification in Marketplaces 35:39 Emerging Marketplaces and Global Competition 40:39 Key Advice for New Entrepreneurs 46:08 The Role of AI in ecommerce Cherie Edelson is the CEO of Member Marketplace Inc. (www.membermarketplaceinc.com) You can reach Cherie on LinkedIn: https://www.linkedin.com/in/cherie-edilson About the Community The Ecommerce Revolution community empowers aspiring ecommerce entrepreneurs with the tools and community support needed to succeed. Our platform offers a blend of courses, group coaching, and live discussions, including interviews with experts across ecommerce and digital marketing. //// Join the revolution /// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    52 min
  2. TikTok Shops: Road To Millions? (Ep. 2 | S. 2)

    OCT 29

    TikTok Shops: Road To Millions? (Ep. 2 | S. 2)

    Summary In this episode of the Ecommerce Revolution Podcast, the Ramin discusses the transformative impact of TikTok Shops on the ecommerce landscape with expert Corey Iffert. They explore how TikTok is reshaping consumer shopping behaviors, the unique advantages of TikTok Shops compared to other platforms, and strategies for emerging entrepreneurs to succeed in this new environment. The conversation also covers product trends, the importance of user-generated content, and the future of TikTok amidst regulatory challenges. Takeaways TikTok Shops are revolutionizing ecommerce by providing a seamless shopping experience. The user experience on TikTok is superior to that of Facebook and Instagram shops. Live streaming is becoming a crucial component for selling on TikTok. Successful products on TikTok often have a proven track record on other platforms. Emerging sellers should focus on consistent posting and engagement to build their audience. TikTok Shop allows for a wide range of price points, but lower-priced items often sell better. User-generated content and reviews are vital for building trust on TikTok. TikTok is working on improving shipping times to compete with Amazon. The demographic on TikTok is expanding beyond just Gen Z and Millennials. Regulatory challenges may impact TikTok, but the platform is likely to remain a key player in ecommerce. Sound Bites "TikTok Shop is a bigger competitor to Amazon." "The user experience on TikTok is just incomparable." "Live streaming will be huge in 2024 and beyond." Chapters 00:00 Introduction to E-commerce Revolution Podcast 01:06 Exploring TikTok Shops: A New Frontier 06:44 Understanding TikTok Shop's Unique Selling Proposition 12:51 Successful Products on TikTok Shops 16:01 Strategies for New Sellers on TikTok 22:51 Navigating TikTok Shop Setup and Integration 27:57 The Role of Reviews and User-Generated Content 30:14 Shipping and Fulfillment on TikTok Shops 34:04 Demographics and Market Trends on TikTok 36:25 The Future of TikTok Amidst Regulatory Challenges 38:17 Comparing TikTok Shops and Amazon 42:23 Conclusion and Future Insights     This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    49 min
  3. Untold SEO Secrets (Ep. 3 | S. 2)

    SEP 19

    Untold SEO Secrets (Ep. 3 | S. 2)

    Summary In this episode of the Ecommerce Revolution Podcast, the guest, Pat Ahern, shares his expertise in SEO and provides valuable insights for emerging ecommerce entrepreneurs. He emphasizes the importance of starting with a baseline understanding of SEO and focusing on the foundational components of relevancy, authority, and crawlability. Pat recommends investing in short-term customer acquisition channels before heavily investing in SEO. He also advises ecommerce entrepreneurs to define their niche positioning, create the best resources on the internet about their niche, and build relationships with other businesses in the industry. Pat discusses the importance of user experience, the future of AI-generated content, and the impact of Google's algorithm updates on SEO strategies. In this conversation, Pat Ahern provides valuable insights and strategies for effective keyword research and link-building in SEO. He recommends using tools like Ahrefs and SEMrush for keyword research, but advises taking the data with a grain of salt as it is based on past trends. Pat suggests finding opportunities by analyzing competitor websites and industry trends, and using tools like ClearScope for term frequency inverse document frequency analysis. He also discusses the importance of link building and suggests ethical PR approaches and building relationships with other businesses for high-quality backlinks. Pat also discusses the impact of Google's Search Generative Experience (SGE) on SEO and ecommerce businesses, and advises businesses to focus on SEO to solidify their position and be recommended by SGE. Takeaways Start with a baseline understanding of SEO and focus on the foundational components of relevancy, authority, and crawlability. Invest in short-term customer acquisition channels before heavily investing in SEO. Define your niche positioning and create the best resources on the internet about your niche. Build relationships with other businesses in your industry to enhance your authority. Consider user experience and the future of AI-generated content in your content creation strategy. Stay informed about Google's algorithm updates and adapt your SEO strategy accordingly. Use tools like Ahrefs and SEMrush for keyword research, but be cautious of the data as it is based on past trends. Analyze competitor websites and industry trends to find keyword opportunities. Use tools like ClearScope for term frequency inverse document frequency analysis to find related subtopics for your content. Ethical PR approaches and building relationships with other businesses can help with link-building. Focus on SEO to solidify your position and be recommended by Google's Search Generative Experience (SGE). Chapters 00:00 Mastering the Foundational Components of SEO 06:12 Investing in Short-Term Customer Acquisition Channels 08:56 Defining Your Niche Positioning and Creating Valuable Resources 11:10 Building Relationships and Enhancing Authority 13:23 Prioritizing User Experience and the Future of AI-Generated Content 19:31 Adapting to Google's Algorithm Updates 43:11 Keyword Research Strategies 57:58 The Importance of Link Building 01:08:20 The Impact of SGE on SEO 01:13:19 Solidifying Your Position for SGE Recommendations About the Community The Ecommerce Revolution community empowers aspiring ecommerce entrepreneurs with the tools and community support needed to succeed. Our platform offers a blend of courses, group coaching, and live discussions, including interviews with experts across ecommerce and digital marketing. //// Join the revolution /// This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    1h 25m

  4. 07/31/2023

    Ep. 35 - Sipping Success: Crafting Marketing Strategies for the Next Generation of Wine Drinkers

    Welcome to episode, 35 of The E-commerce Revolution Video Podcast! In this captivating episode, we delve into the art of Crafting Marketing Strategies tailored for the Next Generation of Wine Drinkers with our special guest, Nathan Westfall, AI & Wine Industry Innovator. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration. 00:00 Intro 02:30 Nathan Westfall 04:30 AI 07:00 Does the wine industry have an old people problem? 08:45 Adapting Incentives for a New Wine Generation 12:00 Winery incentives 16:00 Will wine exclusivity ever go away? 18:20 Sustainability 22:20 What do you look for when choosing a wine? 25:25 Winery community 27:21 New community approaches for wineries 32:10 Sebatapol 33:05 What advice would you give new winery owners? Resources skuagency.com  Adapting Incentives For a New Wine Generation https://wineindustryadvisor.com/2023/... https://www.houstonmethodist.org/blog... https://www.wineenthusiast.com/cultur... Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Partners we can help make that happen! 📅 Book Your Email & SMS Assessment Today! 📅  https://www.skuagency.com/intro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    36 min

  5. 04/28/2023

    Ep 34: Pouring Success: Mastering SEO for Your Winery Website

    Welcome to episode 34 of The E-commerce Revolution Podcast. In this live video podcast, we'll interview Connor Widder, the esteemed SEO expert from Widder Marketing Group, as we discuss the ins and outs of mastering SEO for your winery website. Connor is passionate about helping wineries and vineyards amplify their online presence, drive website traffic, and ultimately boost sales.  Join us on Friday, April 28th at 11:15 AM CST / 9:15 AM PST for this insightful live video podcast, and learn how to pour success into your winery website through expert SEO strategies. Don't miss this opportunity to transform your winery's digital footprint and excel in the e-commerce revolution! Show Notes 00:00 Intro 05:35 How Widder got started 07:40 How the pandemic affected wineries and SEO 09:50 The SEO process for wineries 12:10 Phase Zero for wineries and SEO 13:45 What about Bing?  16:30 YouTube SEO 19:00 AI and its effect on SEO 20:45 Content marketing and SEO 24:10 Content calendars and how they affect SEO 26:25 AI and blog creation 29:10 Product descriptions and SEO 31:02 First thing Widder does for wineries and SEO 33:08 Local SEO 35:45 What about wineries that don't focus on ecom?  37:20 Link Building 42:01 Google recent algo updates 45:05 Using AI content for SEO 47:50 One piece of advice to wineries that are starting their DtC journey Resources connorwidder.com skuagency.com/wine connorwidder.com/seo-for-wineries/ ahrefs.com semrush.com ubersuggest.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    53 min

  6. 04/10/2023

    Ep 33 Uncorking Conversions: Designing A High-Converting Winery Website

    Welcome to episode, 33 of The E-commerce Revolution Video Podcast! In this captivating live episode, we delve into the art and science of crafting a high-converting winery website with our special guest, Peter Andres, the Founder, and Principal of Wine Works, a leading website design agency for wineries. As a seasoned expert in the wine industry, Peter has been instrumental in transforming winery websites into revenue-generating powerhouses. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration. Show Notes 00:00 Intro 04:20 How did Wine Works start?  Opus One & Duckhorn 16:35 Lessons learned 21:40 Winery backstories 23:50 Stories help connect people, but it should take a back seat on your website 29:00 Key elements of high converting websites 31:05 Mobile design 36:30 What platform should a winery use?  39:30 What happens after a winery site is built?  42:10 What would you say to aspiring business owners?  47:10 Rapid Fire Questions This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    59 min

  7. 03/19/2023

    Ep. 32: Using Press Releases to Drive More Traffic and Sales To Your E-commerce Site

    Welcome to Episode 32!  In this episode, we'll explore how e-commerce businesses can use press releases to gain more attention, drive traffic, and increase sales. Press releases are a powerful tool that can help businesses of all sizes to reach a wider audience and generate more interest in their products and services. Our guest is Mickie Kennedy, Founder of eReleases. He'll be joining us to discuss the benefits of using press releases, including their ability to increase visibility on search engines and attract new customers. He will also share some tips on how to craft an effective press release that will grab the attention of journalists and bloggers and drive traffic to your e-commerce site. Whether you're a small e-commerce business just starting out or an established brand looking to increase your online presence, this episode will provide you with valuable insights on how to use press releases to drive more traffic and sales to your site. So, tune in and learn how to take your e-commerce business to the next level! ////////////////////////////////////////// 00:00 Intro 11:32 When and Why should an e-commerce company use press releases?  15:00 Journalists are storytellers 16:00 The creative process for press releases 18:25 PR Distribution 22:05 AI and press releases 25:45 SEO and PR 28:15 Do’s and Don’t’s of press releases 31:05 PR strategies for startups 36:00 How effective is HARO?  37:30 Advice for today’s entrepreneurs to set the stage for success 41:30 Rapid Fire Questions Resources Ereleases.com Skuagency.com ////////////////////////////////////////// Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen! 📅 Book Your Email & SMS Assessment Today! 📅  https://calendly.com/skuagency-ramin/winery This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    50 min

  8. 02/28/2023

    Ep 31: How Wine Consumers Make Tasting Room Choices

    Are you interested in learning how wine consumers choose your tasting room over all others? Join us for an informative video podcast discussing this very topic! We will explore the various stages and how different marketing channels intersect to impact the consumers’ decisions. We will guide you through the consumer journey from awareness to making a reservation. You’ll learn where wineries have the most control over the process, how not to get the veto vote, and most importantly how to keep them in your winery’s ecosystem to earn their loyalty after their visit.  Tune in on Friday, February 24th when Carin Oliver, CEO of The DTC Sales Doctor will share key data on how consumers ultimately make tasting room decisions. She comes armed with data that will help you take actionable steps to improve your conversion rates and get more people who visit your website into your tasting room. ////////////////////////////////////////// 00:00 Intro 01:30 Tasting room fun fact 07:00 Winery Experiences Report 14:40 what influences consumers visiting wineries? 16:30 how do you think wineries are innovating?  27:00 what wineries should focus on in 2023?  33:00 great winery experiences 38:00 How much does product play a role in consumer winery decisions?  39:30 How do tasting room fees play into consumer winery decisions?  43:00 Private vs. Public tasting 44:57 How can wineries build long-lasting relationships?  45:50 How to incentivize customers to capture email?  49:05 Rapid Fire Questions Resources skuagency.com angelsmith.net - Report download ////////////////////////////////////////// Is your brand generating 40% or more of its revenue from Email & SMS? If not, as Certified Klaviyo Masters we can help make that happen! 📅 Book Your Email & SMS Assessment Today! 📅  https://calendly.com/skuagency-ramin/winery This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomrevolution.substack.com

    1h 2m
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Ecommerce Revolution Podcast, part of the community with the same name, where emerging ecommerce entrepreneurs come to learn, grow, and thrive! Hosted by Ramin Ramhormozi, a seasoned expert with over 25 years of experience, this podcast delivers actionable insights and inspiring conversations with industry leaders. We cover the strategies, tools, and trends that will help you build, launch, and scale your online business. Whether you're just starting out or looking to take your brand to the next level, you’ll find practical advice, real-world stories, and plenty of motivation here. Tune in for informative and engaging discussions designed to empower you on your ecommerce journey! ecomrevolution.substack.com

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