Queen of the Trades

Alexis Aranda
Queen of the Trades

Being a woman in a male dominated industry comes with many challenges! Join Alexis Aranda, “the Queen of the Trades” as she shares insight, personal experience and interviews other entrepreneurs, and industry experts. Each episode shares powerful information on how to grow yourself and your career. If you are looking for: leadership strategies, relationship advice, health and fitness hacks, money mindset tips, spiritual practices, business scaling and marketing strategies, this podcast is for you!

  1. 4 DAYS AGO

    My Biggest Mistake In 2024

    At the beginning of 2024 I made a big switch. I fully leaned into my feminine energy – not just at home but in business too. It worked beautifully in my personal life and brought more balance and ease. But when I stepped back from making big business decisions and assumed my husband would take the lead everything started to fall apart. By the end of the year, we were burnt out, frustrated, and questioning the direction of our business.   Today, I’m sharing the biggest mistake I made this past year and the lesson I learned about feminine leadership. We’ll talk about why true leadership isn’t about choosing between masculine and feminine energy, but knowing when to shift between them. And for my fellow women in the trades—you need to hear this. Your team wants you to lead. They need your confidence, your action, and your vision. Let’s talk about how to step into your full potential while still embracing your unique strengths as a woman in this industry.   Episode Highlights:  [01:18] This podcast is probably more for the ladies in the trades. I'm going to share my biggest mistake from 2024. [02:10] Masculine energy is usually described as a doing energy. It's action-oriented, focused, and strong. Feminine energy is more of a being state. It's nurturing, creative, and collaborative. Both of these energies exist in men and women. [03:07] In 2024, I was leaning into my feminine energy in all aspects of my life. It was great at home. [04:02] I was on a journey to get more in touch with my feminine side. We had worked with a marriage coach in 2023, and he was encouraging me to get more into a feminine state. [05:06] I was the one who wanted to get the HVAC license, then I took a step back and let my husband handle everything. He was feeling burnt out, overwhelmed, and resentful. He had wanted me to take the lead with the department. [06:13] There is no right or wrong answer for your relationship. Women need to be confident in their masculine energy. [07:05] Women have the potential to lead and give our team the tools they need to be successful. [08:02] I'm grateful that we have clarity, and I have direction and can move forward from here. Feminine energy is about knowing when to let go and when to step up and take action. [09:03] Ladies don't be afraid to be the badass that you were created to be. Be vulnerable, take action, and lead your team to victory!   Resources & Links Related to this Episode Pure Plumbing & Air  Pure Plumbing & Air Facebook Alexis Aranda Instagram Tapping into Your Feminine Energy: Unlocking Your True Potential Intimate Communion: Awakening Your Sexual Essence

    11 min
  2. JAN 31

    How To Be A Woman In The Trades and Still Be Feminine & Assertive

    Being a leader in the trades doesn’t have to mean giving up your femininity or becoming someone you’re not. In this episode, I get into what it takes to be a strong and effective leader as a woman in a male dominated industry. I share my own journey of moving from a forceful leadership style to one based on understanding, collaboration and trust building. You’ll hear how women in leadership can be assertive and feminine and make a lasting impact without losing themselves.   I go into my top tips for being a woman in the trades. We’ll talk about the importance of understanding personality types and adapting communication styles to connect with your team. I’ll share why asking the right questions empowers your team members to find solutions and build independence and problem solving skills. From using data to deliver feedback to letting go of micromanaging by trusting your team to deliver results this episode is packed with practical advice.   Whether you’re in a leadership role or aspire to one, this episode is the blueprint for building trust, clarity and collaboration. I talk about the unique strengths women bring to the trades like attention to detail and enhanced customer interactions. Join me to learn how to lead with purpose, confidence and grace and take your career to the next level. Episode Highlights:  [01:25] I want to talk about how to be a woman in the trades and still be assertive. [02:07] Ballpark figures are that about 30% of management positions are held by women in trades companies. [03:29] Women in leadership roles can really bring out the best in people. Women have a natural attention to detail. [04:13] Women's perspectives add balance and insight to leadership teams especially when the majority of the technicians are dealing with women on a daily basis. [05:04] Make sure you understand the personality type of the people on your team. When working with them, you want to match their style. [06:30] An example of communicating with a service manager who is an I type of personality. [07:10] It's important to know these personality types, so you can meet your team where they're at. [08:25] Always ask questions. Get people to open up and think about the answer. [10:27] Good leaders equip their team members to make the right decisions. [11:02] It's important to be clear and direct.Use data and numbers to back up what you're saying and be specific. [12:27] Outline your expectations and get commitments and deadlines. [13:37] Speaking truth and being clear builds trust with your team. Give them an opportunity to improve and deliver different results. [14:38] Be sure to attack the problem and not the person. [16:13] Release control and let go of the how. [17:40] 1. Understand your team members personality type and communicate to them in their preferred style. 2. Always ask questions. 3. Always speak the truth. 4. Release the how.   Resources & Links Related to this Episode Pure Plumbing & Air  Pure Plumbing & Air Facebook Alexis Aranda Instagram My Fitness Pal

    21 min
  3. JAN 24

    Forget New Year New YOU

    Happy new year! I’m starting 2025 with a new perspective on personal growth and New Year’s resolutions. I’ll be sharing my approach to making sustainable change through habit formation instead of setting unrealistic goals. For me, focusing on habits instead of resolutions is key because habits build a lifestyle around long term goals.   Let me introduce my five pillars: faith, family, fitness and food, friends, and finance. I use these to evaluate my life and set goals. This year my word is “focus”. I'm going to eliminate distractions and focus on what matters most. Throughout this episode I’ll be sharing specific habit changes I’m making in each of my pillars like daily Bible reading, device free family time, increasing business profit margins, consistent workouts, and scheduling regular meetups with friends.   Go define your own focus areas for each pillar and choose your word for the year. I want to help you evaluate your current habits and make sure they line up with your personal growth goals. Whether you’re in the trades or just looking for some inspiration to level up your life I hope you find value in this episode. Episode Highlights:  [01:42] I love the energy of the new year, a fresh start, and evaluating the areas of my life that went well last year. [03:05] Creating challenging resolutions that you can't sustain breaks your confidence. [03:50] Focus on habits, because habits are about building a lifestyle that aligns with your goals. [04:11] I like to take a look at my life through my brand pillars of faith, family, fitness and food, friends, and finance. [05:12] 60% of New Year's resolutions are abandoned by the third week in January. If this is you, you're not alone. You can still make shifts in your current habits. [06:04] My word for this year is Focus. [07:24] I had to decide whether I was going to continue focusing on this podcast. The answer is yes, but I do need to eliminate some other distractions. [08:18] Faith. My new habit is to read at least two bible passages. Small spiritual practices can have a huge significance in your life. [09:44] Family. I'm in the mom era of my life. I'm going to be intentional about our family spending an hour a day connecting without devices. [10:34] Finances. Professional and personal. Increase our profit margin by 10% on all of our home service companies. Stick to my personal family budget. [11:45] Fitness and food. Both of these affect each other. I'm going to continue consistent workouts and be intentional with my step count. I'm also going to track my protein intake. [13:18] Friendships. I want to schedule time with friends at least twice a month for activities that aren't child related. [14:35] I encourage you to define one thing that you would like to focus on in each of those pillars. Share what you would like to focus on and your word of the year.   Resources & Links Related to this Episode Pure Plumbing & Air  Pure Plumbing & Air Facebook Alexis Aranda Instagram My Fitness Pal

    16 min
  4. 11/08/2024

    Intrapreneur Vs. Entrepreneur with Chris Aranda

    I’m excited about today’s guest, my brother-in-law, Chris Aranda! Chris is incredibly hardworking and hilarious. He has a servant's heart and is an amazing dad and a wonderful brother. He’s an all-around phenomenal person. He’s really the brother I've always wanted.  He was the first person I met from Andy’s family, and that really impacted me. It helped me understand Andy better, his values, and the family he came from. From the moment we met, we connected and had so much fun, and I’m so grateful for all that you bring into my life. But there’s more to Chris than his incredible personality. He's also an outstanding tradesman—our HVAC qualifier, to be exact—and he’s recently made the big move from Santa Fe, New Mexico, to Las Vegas to join the Pure Plumbing and Air team. Today, we’re diving into his journey, from being an entrepreneur to transitioning into an intrapreneur.  Just in case you're wondering—yes, I said intrapreneur. While there's plenty of content out there for entrepreneurs, not much focuses on intrapreneurs—those innovative minds who work within companies to drive change, increase efficiency, and improve themselves and their workplace. So today, Chris is here to share his story and insights on making this transition.   Episode Highlights:  [02:19] Chris is an amazing tradesman and our HVAC qualifier. He recently made the move from Santa Fe, New Mexico to Las Vegas to be part of our team. [03:02] We'll be talking about Chris's journey from being an entrepreneur to becoming an intrapreneur. [04:11] Chris has always wanted to be like Andy, so the move made perfect sense. [05:06] Pros of being an intrapreneur within Pure Plumbing & Air. The best part has been learning with and from the team. [06:01] Being an entrepreneur can be very artistic. Being an intrapreneur you can see what's out there, and you get to put your own within and the outcome can be greater. [07:00] Having a skilled trade is a gift. It's phenomenal to have talented people on the team. [08:01] One of the biggest challenges for Chris is doing what he does only better while he takes his next step. [09:05] Interacting with customers in their homes can be very rewarding. [10:57] Giving back to the community is very important to us. [11:18] Chris shares advice for getting into the trades. Drive is one of the most important tools.  [13:53] Andy is an artist at heart and brings a unique talent to everything he does. [14:16] Advice for overwhelmed entrepreneurs. Don't be afraid to become an intrapreneur. Value the lessons you've learned. [16:14] Working for yourself can be very hard, because you have to wear many hats. When you're an intrapreneur, the company can staff around your talent. [18:42] Chris knew he was going to get into plumbing and HVAC after observing what a wonderful provider his father was.  [22:07] One of the reasons we built Pure Plumbing & Air is to give tradesmen and women a place where they can be proud of the work they do. [24:33] Chris shares an awesome Henry Ford quote. [26:50] Our team is about doing the best we can do under any situation.   Resources & Links Related to this Episode Pure Plumbing & Air  Pure Plumbing & Air Facebook Alexis Aranda Instagram Chris Aranda - Pure Plumbing & Air

    28 min
  5. 11/01/2024

    Transforming The Trades Leadership with Jose Charles

    I'm excited to meet with business coach Jose Charles. He has been a tremendous help in expanding Pure Plumbing and Air and Pure Plumbing DFW. Jose provides great insights into why disciplined management, accountability, and clear communication are critical to success in the trades and home services industries. With a background in industrial engineering and years of global corporate experience, brings a unique viewpoint to management coaching, particularly through the Management Action Program (MAP). Together, we explore MAP's basic principles—focus, accountability, and teamwork—and why these qualities are critical for long-term company success. Jose's combination of anecdotes and practical advice emphasizes the need of cultivating a corporate culture that values growth, humility, and significance. His views are encouraging and helpful for anyone looking to grow their business. Pepe Charles’ diverse background spans over 40 years, including experience in international business management with such companies as Procter & Gamble, S.C. Johnson & Son, Inc, Best Foods, and Casino Data Systems. Prior to joining MAP, his Senior operational assignments included Sales & Marketing, Brand Management, General Management and Regional Management. His extensive P&L responsibilities have included several turnarounds in Europe, Latin America and the United States. As a MAP Senior Consultant, he prides himself in the long term relationships he has with his clients and the resulting improvements that these organizations have experienced. He consults with a wide range of organizations throughout the Southwest. He has served on the Board of Directors for MAP and is currently playing the Team Leader role for Arizona, Nevada and Northern California. He has an Industrial Engineering degree from Universidad Anahuac in Mexico City, and an MBA from the London Graduate School of Business in London, England.   Episode Highlights:  [01:50] Fun fact: Jose and I met years ago at the gym. [03:04] It was time to find a business coach, and Jose became our new coach. When the student is ready, the teacher arrives. [04:42] The mutually beneficial exchange of value. [07:29] Jose has a variety of experiences and brings a wealth of knowledge to the table. [10:01] We learn about high potential programs and how companies make big Investments with people they see potential in. [11:51] We are always auditioning. [12:49] We are in the customer service business and just happened to provide plumbing and air conditioning services as well. [13:33] Jose explains the MAP program. The six fundamental functions of the professional manager, the MAP triangle, which is based on three fundamental principles, focus, accountability, and teamwork. [14:13] The best executive coach is somebody that actually was a practitioner of the MAP system. [19:44] How Jose helps leaders specifically in the trades grow their management team. [20:22] It all goes back to the six fundamental functions of the professional manager, which are communicating, planning, organizing, staffing, controlling, and leading. [24:55] The golden rule of accountability. Attack the problem, not the person. [29:13] The importance of understanding your target audience. [32:52] Critical goal setting and KPIs. [33:29] Identifying five strategic priorities for the business that all have to be quantifiable. Having a layer of accountability all through the process. [34:47] How people build a business. [35:37] Jose talks about the three elements of the triangle. One of them is problem solving and team building. [38:07] Why would an intrapreneur want to work at a company that is working with a MAP consultant? [40:54] When a company owner has the humility to accept a coach, it shows the team how much they care.   Resources & Links Related to this Episode Pure Plumbing & Air  Pure Plumbing & Air Facebook Alexis Aranda Instagram Jose Charles - MAP Consulting Jose Charles LinkedI

    44 min
  6. 10/25/2024

    Becoming A Better Leader

    Leadership motivates team members, promotes growth, and ensures that businesses adapt to industry challenges while providing great service. It is one of the most critical components of any successful company. Today I'm going to talk about leadership in the trades. I want to encourage those of you in the trades to strive for the 2.0 version of yourself, and today I'll be sharing some techniques that have helped me become a more effective leader. I’lll talk about getting the right people on the bus. I'll also discuss leadership development and how to gain new or improve abilities. I discuss focusing on progress by asking who I want to become. We'll talk about what it means to care for your team, how to accept full responsibility for your results, and how being open to feedback can help you and your business thrive. Whether you're managing or leading a team, this episode is about being the best version of yourself as a leader.   Episode Highlights:  [02:07] Getting the right people on the bus. As a leader, it's important to get the right people on the team so you can execute on your task. [03:01] When we first started our company, I knew I had to be someone who could read financial statements for home services businesses. [04:03] I needed to be someone who understood the numbers and the financials in a home services business. [04:33] 1. Care about the people on your team more than you care about your own career. [06:02] The more you pour into these people, the more they will grow and elevate your career. [06:50] 2. As a leader, you are always responsible for the outcome. If you're not hitting goals, it's your fault. It's important for the leader to own the outcome. [08:05] The window and the mirror. If we're crushing goals, I'm a window as a leader. I'm giving credit back to the team. If we're not hitting goals, I'm taking ownership and saying, "what can I do as a leader to help my team," or a mirror.  [09:03] It all comes back to us as a leader. It's powerful to be part of a team where the leader owns the outcome and accepts responsibility. [10:44] Blaming and deflecting takes away from your power as a leader. [11:17] 3. It's important to be open to feedback from your team. [12:04] Opening ourselves up to feedback from your direct reports enables us to see our blind spots. [13:04] Leaders need people who will honestly give them feedback and tell them when they're slacking. [16:01] Be open to feedback, available to change, and receptive to new information on how you can work better. [16:43] 1. Focus on your team and direct reports more than your career. 2. Everything is your responsibility. Own the outcome good or bad. 3. Be open to feedback!   Resources & Links Related to this Episode Pure Plumbing & Air  Pure Plumbing & Air Facebook Alexis Aranda Instagram Good to Great: Why Some Companies Make the Leap...And Others Don't Extreme Ownership: How U.S. Navy SEALs Lead and Win

    18 min
  7. 10/18/2024

    Functional Nutrition with Julia Mitchell

    Fueling your body is like fueling your success—especially in the trades. The right nutrition isn’t just about what you eat; it’s about optimizing your energy, boosting your mood, and powering through your day with strength and focus. In this episode, we’ll explore how what you put on your plate can transform not only your health but also your performance on the job.  I’m thrilled to introduce Julia Mitchell, a functional nutrition coach who has been a game-changer in my own health journey. Julia is part of Dr. Gabrielle Lyon’s team, where she specializes in helping people understand the right balance of protein, carbs, and fats for their body and activity level. She has been instrumental in guiding me toward healthier eating habits, and I’m so grateful to have her on the show today. In this episode, we’ll discuss the importance of fueling the body properly and the unique challenges of maintaining good nutrition in the trades. We’ll dive into customized nutrition plans that work for your individual needs, and explore a muscle-centric approach to health, focusing on how building and maintaining muscle can improve performance and longevity.  Julia Mitchell is a highly skilled functional nutritionist, bison rancher, and mother, dedicated to helping individuals achieve optimal health through a holistic and personalized approach. As a Board-Certified Nutrition Specialist (CNS) and Licensed Dietitian-Nutritionist (LDN) in the renowned practice of Dr. Gabrielle Lyon, Julia combines her expertise in Muscle-Centric Medicine® with functional medicine principles to create comprehensive, individualized nutrition and wellness plans tailored to each person’s unique needs.   Episode Highlights:  [02:29] I meant Julia through Dr Lyons who is a concierge doctor with a different approach. She also said she had a nutritional coach that could help me customize my diet. [03:34] Dr. Gabrielle Lyons founded the Center for Muscle Centric Medicine. She practices medicine with the philosophy that skeletal muscle is the foundation for health. [04:32] Julia has patients as part of Dr Lyons team, and she also works with clients directly. [05:05] Functional means how the plan works for the individual. [06:03] They support muscle growth through health and nutrition. [07:19] The importance of having a plan and hitting your goals while still being able to enjoy life and the foods you like. [08:58] Nutrition is about trade-offs and understanding what's important to you and what your priorities are. [09:19] It's important to be aware of what you eat on a daily basis, because it's what fuels your performance. [11:11] Being in the trades can be like going to a gym, and it's a win-win in many ways. [13:24] First steps include assessing where you're at now. [14:15] The importance of starting with protein as the foundational component of your nutrition plan. Then vegetables and whole grains for fiber. [15:55] Protein has a high satiety value and makes you feel full. It's also a foundational need for our bodies, especially for those who do physical jobs. [18:03] It does take practice to set good habits and implement the skills you want in your life. [19:31] Stick to the outside aisles and grab fresh food when you go to the grocery store. [22:25] Soul searching and finding your true priorities when getting healthier. [26:57] We're a reflection of the five people we spend the most time with, so choose your circle wisely. [27:37] Julia shares her opinion on new fads. [29:22] It's really about finding a way of eating that suits you. [31:55] Food is preventative medicine. It's fuel for our body. [34:32] Muscle mass is important for longevity, and dietary protein is important for muscle mass. [35:00] Eat protein and lift heavy weights. [36:35] Lifting weights should be part of everybody's program, no matter what their job is. [37:24] The key is establishing something that you can be consistent with. [38:38] 1. Eating hea

    42 min
  8. 10/12/2024

    Service Titan Pantheon Takeaways

    Last week, I got to attend the Service Titan Pantheon conference for the first time. Now, if you've been a podcast listener, you know I have a love-hate relationship with Service Titan.  Years ago, I had a vision of creating my own app for our home service business, and we went all in on working on it. Then I found Service Titan, which turned out to be an amazing program. So, we abandoned our app and fully embraced Service Titan. There are a ton of bells and whistles in Service Titan. It can do so many things that it can be overwhelming for people in the trades. But what I want to encourage all of you today is not to be intimidated by technology.  It's not going away. It will only expand in the trades, helping us do our jobs more efficiently, gather better data, and serve our communities with greater accuracy and information. Today, I'll be sharing my three main takeaways from attending the Service Titan Pantheon.   Episode Highlights:  [02:47] ServiceTitan is a CRM that trade companies use. It's similar to QuickBooks. Most major residential contractors use ServiceTitan.  [03:33] It's also used for communicating with customers, invoices, and a hub of information. [04:17] Every year, Service Titan has a big conference. There are group sessions, breakout sessions, networking, and more. [05:01] My first big takeaway is that it's amazing how much AI they are incorporating into the software. AI is not going away. Those of us in the trades need to get comfortable with using it. [06:16] They are developing a job assistant which scans all of the customer information and reads it to the dispatcher and the tech prior to arriving. [07:18] There's also a lot of vendors and products at the conference, but no outside vendor is going to save your business. Don't forget the basics. [08:19] I was grateful to go to a session with Ellen Rohr who was one of my mentors. She's a financial Guru and taught me a ton about financials. [09:01] Don't over complicate things. Know your numbers and know your margins. [09:49] The third thing is to not forget to implement after the conference is over. [10:49] Do not forget to execute and implement after the conference. [11:34] 1. AI is here to stay, so we need to get on the AI train and see how we can utilize it to be more efficient. 2. Don't forget the basics. Know your numbers. 3. Do not forget to implement. Take action. [12:20] When you're a leader, the learning never stops. Technology is always changing. [13:23] Pure is always going to be at the forefront of utilizing technology.   Resources & Links Related to this Episode Pure Plumbing & Air  Pure Plumbing & Air Facebook Alexis Aranda Instagram ServiceTitan Ellen Rohr F.T.I. Failure to Implement: The 10 Principles of Phenomenal Performance

    15 min
5
out of 5
12 Ratings

About

Being a woman in a male dominated industry comes with many challenges! Join Alexis Aranda, “the Queen of the Trades” as she shares insight, personal experience and interviews other entrepreneurs, and industry experts. Each episode shares powerful information on how to grow yourself and your career. If you are looking for: leadership strategies, relationship advice, health and fitness hacks, money mindset tips, spiritual practices, business scaling and marketing strategies, this podcast is for you!

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