The Revenue Journey Podcast

Asher Chua
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The Revenue Journey Podcast

My passion for technology sales started during my university days, and I read tons of books on sales by US authors. But when I began a career in technology sales, I realised that the APAC / ASEAN region's execution needs to be different from what US salespeople did. So, The Revenue Journey Podcast was born. We’re dedicated to helping you learn about the life & journey of technology sales professionals within the APAC / ASEAN region. If you want to break into technology sales or hear different perspectives from technology sales professionals, this podcast is for you.

  1. #20 - How entrepreneurship fueled the journey into sales

    07/09/2023

    #20 - How entrepreneurship fueled the journey into sales

    I often consider sales being very similar to entrepreneurship. You often have a revenue goal to strive for, you have a list of clients or a territory to manage, and you have to get customers willing to offer you money for the value you are about to provide them. Therefore, when I first spoke to Justine, I knew that I had to have her on the podcast. She shares her journey of starting an APAC Go-To-Marketing Consultancy for European companies with a couple of friends while she was still at University. We chatted about how they had the courage to consult with these big companies, how these experiences fueled her journey in Tech Sales today, and why learning to have fun is important when starting out. If you want to connect with Justine, the best way to reach her is via LinkedIn - https://www.linkedin.com/in/justinehermoso/ Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/ I help you get HIRED for a BDR/SDR role in technology sales. Book a complimentary call with me if you’re interested - https://gethired-techsales.carrd.co/

    59 min
  2. #19 - Selling Tech & Software in Indonesia

    06/25/2023

    #19 - Selling Tech & Software in Indonesia

    Most people know Indonesia as one of the fastest-growing economies in Southeast Asia. But what does it take to sell to companies in Indonesia? Do you need to have local support ready? Do you need to speak the local language? In this episode, we talk with Rio, who is based in Singapore and has mainly been taking charge of the Indonesian market for various companies that he joined due to his ability to speak Bahasa Indonesia. He shares his experience selling to Indonesian clients and how someone new to sales and the country can start prospecting into the country and get success. If you want to connect with Rio, the best way to reach him is via LinkedIn - https://www.linkedin.com/in/rio-susanto/ Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/ I help you get HIRED for a BDR/SDR role in technology sales. Book a complimentary call with me if you’re interested - https://gethired-techsales.carrd.co/

    49 min
  3. #18 - The journey of navigating multiple cultures & people

    06/04/2023

    #18 - The journey of navigating multiple cultures & people

    Moving from your home country to another and adjusting to life in a different place is tough enough. But what happens when you have to start from zero? Imagining going from talking to C-Suites & Fortune 500 companies to having to restart your career from zero and taking up a job in a convenience store in a foreign country. That is the story of today’s guest, Akbar Senior Motani, the current Commercial Director for Insider in Thailand. Akbar grew up in Pakistan and moved to Australia even though he was doing well in his career back home. Check out this episode to find out why he moved to Australia, how it led him to do business in Southeast Asia, and the struggles & challenges he had to overcome along the way. If you want to connect with Akbar, the best way to reach him is via LinkedIn - https://www.linkedin.com/in/amotani/ Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/ I help you get HIRED for a BDR/SDR role in technology sales. Book a complimentary call with me if you’re interested - https://gethired-techsales.carrd.co/

    1h 21m
  4. #17 - Building up the Vietnam Business from scratch

    05/21/2023

    #17 - Building up the Vietnam Business from scratch

    What do you do when you are tasked with selling into a country where the company has little traction? How would you start connecting with people? How do you get your first client? Mai, a Territory Sales Manager for CleverTap, faced the same challenge when she first joined the company. The company did not have resources (E.g. E-Books, Case Studies, Customer Support/Success in the local language. All Mai had was herself and the support from her team, and she was tasked to get and onboard the first few customers in Vietnam. Hear about her inspiring journey in this episode, and learn what steps she took to ensure success & what motivated her to continue striving forward despite the hardship. If you want to connect with Mai, the best way to reach her is via LinkedIn - [https://www.linkedin.com/in/mai-vo-2bbb6793/](https://www.linkedin.com/in/mai-vo-2bbb6793/) Connect with me on LinkedIn if you have any guests or topics to recommend - [https://www.linkedin.com/in/asher-chua/](https://www.linkedin.com/in/asher-chua/) I help you get HIRED for a BDR/SDR role in technology sales. Book a complimentary call with me if you’re interested - [https://gethired-techsales.carrd.co/](https://gethired-techsales.carrd.co/)

    39 min
  5. #16 - Charting your path in an early APAC Team (SDR to SDR Manager)

    05/02/2023

    #16 - Charting your path in an early APAC Team (SDR to SDR Manager)

    For different individuals in Tech Sales, the journey begins at different places. For Kaely, she went down the path of joining an early APAC Team as their first BDR. While being part of an early APAC Team has its challenges, such as the lack of brand recognition & regional/local resources, Kaely shares her experiences on how she made the best out of what was given. She also shares how she leverages her previous experiences to aid her prospecting efforts and how trial & error is often the best way to improve. Her process helped her achieve two promotions in a period of 16 months, going from a BDR to a BDR manager and leading a team in this region. If you want to connect with Kaely, the best way to reach her is via LinkedIn - https://www.linkedin.com/in/kaelyhkl Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/ I help you get HIRED for a BDR/SDR role in technology sales. Book a complimentary call with me if you’re interested - https://gethired-techsales.carrd.co/

    51 min
  6. #15 - Increasing your chance of getting HIRED

    04/18/2023

    #15 - Increasing your chance of getting HIRED

    With the recent wave of layoffs in the Tech Industry, many sales reps have been affected. If you want to break into Tech Sales, the chances of getting a role are getting tougher simply because you compete with people with more experience. While it's getting more challenging, it is not impossible. In this episode, Joel, Associate Account Executive at Mixpanel, talks about his job application process. As a foreigner working in Singapore, he only has 30 days to find a new job and secure a new Employment Pass upon leaving the previous company. If he fails to do so, he has to leave Singapore. When you are stuck in a situation like this, your only way out is to stay focused and develop a structured plan to get a new role. Find out his process and story in this episode. If you want to connect with Joel, the best way to reach him is via LinkedIn - https://www.linkedin.com/in/joelimmanuel/ Additionally, check out the Medium Article he wrote if you are interested - https://blog.startupstash.com/if-you-need-a-job-these-are-5-steps-on-how-i-won-5-tech-offers-in-45-days-2f492d3daa19. Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/ I help you get HIRED for a BDR/SDR role in technology sales. Book a complimentary call with me if you’re interested - https://gethired-techsales.carrd.co/

    49 min
  7. #14 - From a BDR/SDR straight to an Enterprise AE

    11/28/2022

    #14 - From a BDR/SDR straight to an Enterprise AE

    The BDR or SDR role is typically how we start our career in Tech Sales. We learn the importance of prospecting and built our foundation in sales in this role. While there are perks of remaining as a BDR/SDR, many may want to move on to an AE role, where closing deals & revenue is their new KPI. However, many find themselves stuck in the BDR/SDR role, either because they have no opportunity in their current organisation or because other organisations may not be willing to give them a shot as an AE without prior experience. In this episode, we have Shawn Goh, who started his Tech Sales career as an Enterprise SDR in Workday but subsequently became an Enterprise AE in his next role. He shares his journey and the things he did during his time as an SDR that got him the opportunity to jump into an AE role immediately. If you want to connect with Shawn, the best way to reach him is via LinkedIn - https://www.linkedin.com/in/shawngwj/ Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/

    49 min
  8. #13 - Financial freedom & lessons from a decade in Tech Sales

    11/09/2022

    #13 - Financial freedom & lessons from a decade in Tech Sales

    As someone who may still be early in your Tech Sales career, have you thought about how things would look like for you ten years from now? Emily, the guest for the episode, started her Tech Sales Career in 2007, more than 15 years ago. In a span of 10 years, she did everything from prospecting to closing to being a sales trainer in the corporate world. But what’s even more impressive is that through patience, discipline & pure hard work, she is semi-retired today, living in the Netherlands with her family, and running her sales consulting business. In this episode, she shares how she achieved financial freedom and gives advice to the younger generation of Tech Sales professionals. If you want to connect with Emily, the best way to reach her is via LinkedIn - https://www.linkedin.com/in/yiranyou/ Check out the links to the LinkedIn articles that Emily wrote and mentioned in the podcast: https://www.linkedin.com/pulse/my-great-teacher-series-sin-hwee-rich-dad-poor-emily-you/ https://www.linkedin.com/pulse/my-great-teacher-series-millionaire-next-door-emily-you/ Emily has a newsletter dedicated to BDRs and SDRs that goes out every Thursday, so make sure you subscribe! https://www.linkedin.com/newsletters/sdr-bdr-a-career-in-tech-sales-6952566069756624896/ The podcast episode from the Rerouting Podcast that Emily recommends - https://open.spotify.com/episode/4P21wbgpB3wWsESzD2k3ab Connect with me on LinkedIn if you have any guests or topics to recommend - https://www.linkedin.com/in/asher-chua/

    1h 1m
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About

My passion for technology sales started during my university days, and I read tons of books on sales by US authors. But when I began a career in technology sales, I realised that the APAC / ASEAN region's execution needs to be different from what US salespeople did. So, The Revenue Journey Podcast was born. We’re dedicated to helping you learn about the life & journey of technology sales professionals within the APAC / ASEAN region. If you want to break into technology sales or hear different perspectives from technology sales professionals, this podcast is for you.

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