iPost: Email Never Sleeps

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iPost: Email Never Sleeps

iPost Email Marketing Platform. Use data like you mean it. The modern customer demands that you use their data to personalize their experience with your brand, and as a marketer, you need speed, scale, flexibility, and a rapid ROI to get the job done. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Email Marketing Platform Built For: -Casino/Gaming -Franchisees/Franchisors -Media, Entertainment, & Publishing -Restaurants -Associations -e-Commerce and Retail -Agency and Reseller

  1. Ramping Up Your Email Program

    12/18/2024

    Ramping Up Your Email Program

    Welcome back to Email Never Sleeps! In this episode, host Andrew Kordek sits down with Rachel Sanders, co-founder and CEO of Rootine, a health and wellness company revolutionizing personalized nutrition and supplements. Key Takeaways: -Why scaling email campaigns requires data driven decisions. -The importance of personalization in building customer trust. -How to balance creativity and strategy in email marketing. -Tips on integrating email with other marketing channels for a seamless customer experience. Whether you're a seasoned marketer or just starting your journey, Rachel's insights will help you rethink and refine your email strategy. Don't miss this one! 🔗 Connect with Andrew: https://www.linkedin.com/in/andrewkordek/ 🔗 Connect with Rachel: https://www.linkedin.com/in/rachel-soper-sanders/ Don’t forget to like, subscribe, and hit the bell for updates on future episodes. Share your thoughts and key takeaways in the comments below!

    24 min
  2. Global CRM: Engagement Strategies for Success

    12/04/2024

    Global CRM: Engagement Strategies for Success

    Episode 32 - Global CRM: Engagement Strategies for Success with Eliza Li. In this episode of Email Never Sleeps, we dive into the fascinating world of global CRM strategies with special guest Eliza Li, a seasoned CRM expert managing customer relationships for a global e-commerce brand based in Vienna, Austria. From exploring cultural nuances in CRM across continents to understanding how timing, tone, and consent shape engagement strategies, this episode is packed with insights to elevate your marketing game internationally. Eliza shares her expertise on: ✅ Optimizing email strategies for global audiences ✅ Building effective customer journeys across regions ✅ Leveraging loyalty programs and personalized experiences ✅ Navigating cultural sensitivities and privacy regulations If you’re curious about creating deeper connections with your international audience or want to sharpen your CRM skills, this is an episode you won’t want to miss! -Respect customer consent and adapt to privacy expectations globally. -Tailor your messaging to resonate with cultural and regional differences. -Leverage omnichannel strategies to meet customers where they are. Let us know your thoughts in the comments! What global CRM challenges have you faced, and how did you overcome them? Follow Eliza Li on LinkedIn: https://www.linkedin.com/in/eliza-li/ Follow Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/ 🎧 Don’t forget to like, subscribe, and turn on notifications to stay updated with Email Never Sleeps! #GlobalCRM #EmailMarketing #CustomerEngagement #EmailNeverSleeps

    24 min
  3. When should organizations look at on-prem solutions?

    11/27/2024

    When should organizations look at on-prem solutions?

    In Episode 31 of Email Never Sleeps, host Andrew Kordek sits down with Mike Hillyer from KumoMTA to explore the key considerations of on-premises email solutions versus SaaS platforms. When should your organization think about bringing email operations in-house? What are the benefits and challenges of managing your own email infrastructure? If you're in the email marketing space and have wondered if an on-premise solution is right for your business, this episode is for you. Mike dives deep into: The differences between on-premise and SaaS email solutions. Why scalability, control, and compliance may make on-premise the better choice. Real-world scenarios for when on-premise solutions outperform SaaS alternatives. Join us for a comprehensive discussion on navigating the evolving landscape of email infrastructure and learn when it makes sense to take full control of your email operations. Connect with Andrew: https://www.linkedin.com/in/andrewkordek/ Connect with Mike: https://www.linkedin.com/in/mikehillyer/ #EmailMarketing #OnPremiseSolution #EmailInfrastructure #ESP

    27 min
  4. To Blast or Not to Blast - Team Blast or Team Personalization?

    11/20/2024

    To Blast or Not to Blast - Team Blast or Team Personalization?

    To blast or not to blast? That's the question we tackle in this insightful episode of Email Never Sleeps with host Andrew Kordek and special guest Courtney Martin. In Episode 30, we explore the ongoing debate about whether email marketers should "blast" their audiences or take a more segmented and personalized approach. Courtney, a veteran in the email marketing space, and Andrew discuss why the term "blast" has become so polarizing in the industry. Should we keep using it, or is there a better way to communicate our email strategies? We also explore the good, the bad, and the ugly of blasting: -When is it okay to send an email blast? -How do you balance personalization vs. large-scale sending? -Can blasting actually be effective if done right? -If you're in email marketing, this episode is a must-watch to challenge your assumptions about blasting and understand when a more sophisticated approach might be needed. https://www.linkedin.com/in/courtneygreen/ https://www.linkedin.com/in/andrewkordek/ 👉 Let us know in the comments: Are you Team Blast or Team Personalization? #EmailMarketing #EmailNeverSleeps #ToBlastOrNotToBlast

    22 min
  5. Email and SMS: Do it right or don't do it at all.

    11/13/2024

    Email and SMS: Do it right or don't do it at all.

    Andrew Kordek is joined by Tricia Babischkin, Director of Strategy and Analytics at Shaw + Scott. This episode is about Email and SMS Marketing: how to integrate these two powerful channels effectively and why doing it wrong is worse than not doing it at all. Whether you’re an email marketer, an SMS enthusiast, or someone looking to improve your overall marketing strategy, this conversation provides the practical advice you need. The Do’s and Don’ts of Email and SMS Integration Andrew and Tricia discuss the nuances of combining email and SMS channels effectively. Too often, marketers treat them as isolated entities, leading to fragmented customer experiences. Learn how to integrate email and SMS to deliver cohesive, personalized messages that meet the needs of your audience. Tricia shares her thoughts on how brands can avoid the pitfalls of sending disjointed messages across platforms and how to do it right from the very start. Stop Treating Email and SMS as Silos Tricia points out that email and SMS should not be isolated; instead, they must work together in tandem to provide a consistent and engaging customer experience. By understanding the cross-channel customer journey, marketers can ensure that both channels work together seamlessly. The conversation also touches on how many brands have silos between their email marketing and SMS marketing teams, resulting in messaging that feels disconnected. This episode is full of examples of how to get the different marketing silos in your organization aligned. SMS is NOT Email - Differentiate the Messaging A key takeaway from the discussion is the importance of differentiating the messaging between email and SMS. Tricia explains that SMS is all about immediacy and urgency, perfect for quick reminders or last-minute deals, while email allows for more in-depth storytelling and brand messaging. The worst mistake a marketer can make is sending the exact same message via both channels, as they serve different purposes in the customer journey. Use Cases for SMS and Email in Different Verticals The conversation shifts towards how different industries should use SMS marketing and email marketing. For instance, B2C businesses can effectively use SMS for time-sensitive promotions, while financial services might use SMS for authentication and important notifications. Andrew and Tricia share their thoughts on which verticals should avoid SMS altogether due to the potential for high costs and low engagement. The Right Timing and Strategy Timing is everything when it comes to SMS marketing. Andrew stresses that marketers should be aware of how quickly they need to act after acquiring a new phone number. Too often, brands gather phone numbers for months before sending a message, by which time the customer has forgotten opting in—leading to confusion and opt-outs. Tricia advises having an SMS campaign ready to go before you collect a single number. Developing a Content Calendar for Integration Tricia recommends building a comprehensive content calendar that spans both channels for those wondering how to start integrating email and SMS. By planning out content and campaigns together, marketers can ensure that they’re not spamming their subscribers and that they’re sending messages that add value to the recipient’s experience. The episode highlights how a well-coordinated content calendar can help avoid overlap, reinforce key messages, and improve overall campaign effectiveness. Common Pitfalls and How to Avoid Them Tricia and Andrew share some of the common mistakes brands make when launching an SMS program. From failing to differentiate the channel from email to not understanding the country-specific regulations, they cover the do’s and don’ts for getting SMS marketing right. One interesting insight: testing whether a standard text message (SMS) performs better than a multimedia message (MMS). Spoiler alert—in most cases, a simple SMS outperforms. #EmailMarketing #SMSMarketing #DigitalMarketing

    31 min
  6. Email in Africa: Insights for marketing in different regions

    10/23/2024

    Email in Africa: Insights for marketing in different regions

    Join us in this exciting episode of Email Never Sleeps, where host Andrew Kordek and special guest Des Brown dive deep into the nuances of email marketing across Africa. Des, hailing from South Africa, is the director at TouchBase Pro and the founder of Email Expert Africa. In this episode titled "Email in Africa: Insights for Marketing in Different Regions," we explore how cultural differences influence email marketing strategies and the unique challenges and opportunities marketers face across various African regions. Learn the importance of storytelling and personal connection and how these elements differ from more direct communication styles common in Western countries. Also, hear about the impact of mobile usage on email design and delivery, and get insider tips on navigating the diverse email landscape in Africa. Whether you're a global brand looking to expand your reach or a local startup eager to understand your home market better, this episode offers invaluable insights into making your email campaigns resonate across this vibrant and diverse continent. Links to Connect: Des Brown on LinkedIn: https://www.linkedin.com/in/desbrownsa/ Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/ #EmailMarketing #Africa #MarketingStrategy #CulturalInsights

    27 min
  7. Modern Casino Marketing Hurdles

    10/09/2024

    Modern Casino Marketing Hurdles

    Join us for Episode 27 of 'Email Never Sleeps' where Andrew Kordek dives deep into the world of casino marketing with Julia Carcamo, President and Chief Brand Strategist of J Carcamo & Associates. In this insightful conversation, Andrew and Julia discuss the complexities of modern casino marketing, evolving loyalty programs, and how digital channels have transformed the landscape for casino marketers.Discover how casinos balance attracting younger audiences while maintaining loyalty among their core customers. Julia shares her expertise on the importance of personalization, the power of making your marketing messages count, and how successful casino marketing is all about understanding the customer journey and adapting to the challenges of today.Get practical tips on leveraging email, social media, and rewards programs to connect with your audience and build long-lasting relationships. Whether you're a casino marketer or just curious about the industry's intricacies, this episode is packed with valuable insights!Listen to the full episode now and subscribe so you never miss an update! Follow Julia Carcamo: LinkedIn: https://www.linkedin.com/in/juliacarcamo/ Follow Andrew Kordek: LinkedIn: https://www.linkedin.com/in/andrewkordek/ If you haven't already, please rate our podcast on Spotify to support our mission of making email marketing smarter!

    24 min
  8. AI vs Human Email Marketing Teams

    09/25/2024

    AI vs Human Email Marketing Teams

    Welcome to another insightful episode of "Email Never Sleeps," hosted by Andrew Kordek! In this episode, titled "Using AI as Your Email Marketing Team," we delve into the dynamic intersection of AI technology and email marketing with our special guest, Jonathan Galos.Jonathan, a seasoned Senior Product Growth Manager at Disqo, shares his extensive experience in leveraging AI to enhance consumer experiences and streamline marketing strategies. Dive into our discussion as we explore practical ways AI can integrate into your email campaigns, from automating tedious tasks to personalizing customer interactions.Are you an email marketer looking to enhance your strategies with AI? Or perhaps you're curious about the potential AI holds in transforming marketing workflows? This episode is packed with insights on harnessing AI’s power responsibly and effectively, ensuring your marketing messages resonate more deeply with your audience. 🔗 Connect with our experts for more insights: Jonathan Galos on LinkedIn: https://www.linkedin.com/in/jonathangalos/ Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/ Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives on integrating AI into your marketing toolkit. Tune in to learn how AI can be your ally in navigating the complex landscape of email marketing!

    27 min
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About

iPost Email Marketing Platform. Use data like you mean it. The modern customer demands that you use their data to personalize their experience with your brand, and as a marketer, you need speed, scale, flexibility, and a rapid ROI to get the job done. iPost is built to unlock your data to help deliver relevant content with speed, flexibility, and scale. Email Marketing Platform Built For: -Casino/Gaming -Franchisees/Franchisors -Media, Entertainment, & Publishing -Restaurants -Associations -e-Commerce and Retail -Agency and Reseller

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