The BarberShop with Shantanu

The BarberShop with Shantanu
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The BarberShop with Shantanu

Hi, thanks for stopping by! My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. My company has scaled to 1500+ Cr value (if this metric means anything haha), but more importantly, is a loved personal care brand which has scaled to 50L households and 1L stores in 5 years. The BarberShop was started with a clear thesis - India needs to create approximately a million jobs a month, currently, we create almost two hundred thousand. Our ‘Funda’ is to simplify entrepreneurship and make it accessible to everyone in the country so we inculcate an enterprising habit in the 23-24 year old of today. After the love received by S1, we have decided to go beyond conversations on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success.

  1. Started With ₹6000 Salary, Built ₹450 Cr Company To Break All Taboos Around Women’s Hygiene

    5 DAYS AGO

    Started With ₹6000 Salary, Built ₹450 Cr Company To Break All Taboos Around Women’s Hygiene

    In this episode, Shantanu and Deep - two curious minds met over a fun and insightful conversation. Deep Bajaj is the visionary Founder of Sirona—a brand that has redefined women's hygiene in India and was recently acquired by the Good Glam Group in a 450 Cr acquisition. Deep shares his incredible journey, starting from a ₹6,000 salary as a salesperson to building a brand in women’s hygiene. He in the most hilarious yet vulnerable way, talks about his first job, his first business, and starting out again after his higher education in Australia. He says he didn't have the "luxury of choice" after his father spent all his FDs for his education abroad. Deep shares the challenges he faced in his personal and professional life that made him identify a market gap and the need for Pee Buddy and Sirona. In other words, a MAN identified what a WOMAN needs in its truest sense. His journey, from selling carpets to women standing and peeing is nothing short of inspiring. This episode is packed with personal insights into entrepreneurship, product innovation, and what it means to create and scale a purpose-driven brand. We hope you will love this insightful conversation. We urge you to share this with an entrepreneurial friend who needs to watch this today! Navigate your way through this conversation: 00:00 Coming Up 01:11 Deep’s Early life 03:28 Life as a Sales Executive 09:25 Life in Australia 14:10 Inception of Sirona 30:27 Challenges and Building a Brand 36:48 Competition and Self-Comparison in this space 46:05 Category Building and Content Creation 51:16 Family Dynamics in Business 54:41 Consumer Perception and Product Assortment 01:04:41 Acquisition Opportunities 01:24:38 Life Post Acquisition and Rise of Online Commerce 01:36:28 Life After an Exit: Reflections and Future Plans

    1h 45m
  2. How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

    JAN 17

    How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

    In our first ever episode in front of a live audience, Shantanu and Abhishek - both IIM Lucknow alumni - visited their beloved campus to shoot this special Barbershop conversation in front of a curious and welcoming student audience. Abhishek is a storied CEO, joining Puma on day 1 in India in 2004 and then leading it to be bigger than Nike and Adidas combined! He then left to found Agilitas - a wildly courageous move with a 600 Cr seed round to acquire India’s largest shoe making factory. This episode explores his experience as an operator and new entrepreneur, the risk of leaving a cushy CEO job, the market, how to attract talent, Virat, brand building, his bullishness on India and of course how being a back bencher at IIML did not derail his career. We hope you love this conversation. Navigate your way through this conversation: 00:00 Coming Up 01:41 Introduction: Reflections on IIM Lucknow 02:46 Building a Career from Humble Beginnings 06:53 The Journey of Puma: From Startup to Market Leader 23:24 The Birth of Agilitas 29:56 Building Brands for the Future 41:55 How to pitch to Investors 46:06 The Evolution of Sportswear 52:25 Team Dynamics and Company Culture 01:04:18 Futuristic Products that Agilitas is building 01:09:11 Marketing Challenges then v/s now 01:11:49 BSC: Quick Commerce v/s Retail Market 01:14:02 Business Model of Agilitas 01:15:35 Authenticity in Brand Communication 01:19:35 Creating a Thriving Company Culture 01:24:53 Opportunities in Sports Infrastructure 01:27:38 Sustainability in Business Practices 01:35:18 Challenges for Indigenous Brands in India 01:45:35 Navigating Stress and Entrepreneurship 01:49:24 Learning from Role Models 01:54:45 Manufacturing in India vs. Global Competition 01:59:24 Consulting as a Career Path 02:03:10 Competing with Established Brands

    2h 9m
  3. How AI and Deepfakes are changing Content Creation for Modern Businesses? Varun Mayya | Shantanu

    11/17/2024

    How AI and Deepfakes are changing Content Creation for Modern Businesses? Varun Mayya | Shantanu

    In this engaging episode of Shantanu’s podcast, we’re joined by @VarunMayya, a visionary entrepreneur, tech innovator, and author known for his cutting-edge insights on technology and content creation. Together, Varun and Shantanu discuss a variety of compelling topics, from the potential of AI avatars and deepfake technology to the evolving relationship between AI and content creation. Varun offers his unique perspective on how to build long-term intellectual property, and develop personal branding strategies. Discover how AI, technology, and innovative thinking are revolutionizing content creation and personal branding. Don’t miss this thought-provoking conversation packed with actionable advice and forward-looking perspectives on tech, AI, and content creation! Want to Join the Action IRL? Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop! Here’s how to jump in: 1. Sign up through the link in bio. 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun This is your chance to shine! Show us what you have got and register here: https://bit.ly/3Y6LZU9

    1h 27m
  4. Inside the Business of Health: ‪Foodpharmer‬ Shares the Stories Behind Exposing Maggi, Horlicks

    11/14/2024

    Inside the Business of Health: ‪Foodpharmer‬ Shares the Stories Behind Exposing Maggi, Horlicks

    Revant Himatsingka, aka Foodpharmer known for his innovative approach towards content, shares his journey in this insightful episode. With topics ranging from monetising content to the future of @Foodpharmer , Revant offers valuable advice for aspiring creators and entrepreneurs alike. The episode opens with an introduction to Revant’s background in content creation, highlighting his path and the lessons he’s learned along the way. Delving into the essentials of how he monetises his content, Revant reveals practical strategies for creators to turn their passion into profit, making it an invaluable guide for those aiming to sustain their passion projects financially with honesty. Revant further explores the concept of FoodPharmer, emphasizing why it’s a necessary model across various business sectors. In discussing Revant’s future goals, he shares his vision and ambitions, offering a roadmap for anyone looking to expand their impact through transparency. The episode wraps up with Revant’s review of the Sensi Smart 3 Razor, giving a glimpse into his content creation style and commitment to honest reviews and a very interesting rapid-fire round where Revant discloses his plans of becoming the Health Minister in 2029. Packed with actionable insights and forward-thinking ideas, this episode is a must-listen for anyone looking to grow in the content creation space and drive real value across industries. Want to Join the Action IRL? Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop! Here’s how to jump in: 1. Sign up through the link in bio. 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun. This is your chance to shine! Show us what you have got and register here: https://bit.ly/3Y6LZU9

    45 min
  5. What Makes India’s Top Creators So Successful? Tanmay Spills the Secrets With Shantanu

    11/13/2024

    What Makes India’s Top Creators So Successful? Tanmay Spills the Secrets With Shantanu

    In this episode Shantanu Deshpande, CEO of Bombay Shaving Company, and Tanmay Bhat dive into the quest to find India’s next top creator! 🎨🚀 Tanmay gives shoutouts to his favorite content creators, from Zakir Khan’s unmatched wisdom to Kunal Kamra’s unexpected passion for farming. He also highlights the reason for success of Samay Raina. Whether you're a creator, entrepreneur, or just someone curious about content, this episode is packed with valuable insights on building brands, taking creative risks, and the power of collaboration. Think you have what it takes to be India’s Smartest Creator? Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply) Here’s how to join the challenge: 1. Sign up through the link below 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun. This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9 #Razorpreneur #IndiaKaSmartestCreatorKaun #BombayShavingCompany #ShantanuDeshpande #TanmayBhat #Entrepreneurship #contentcreation

    12 min
  6. How to make viral songs like "Rasode mein kaun tha" | A MASTERCLASS by Yashraj and Shantanu

    11/13/2024

    How to make viral songs like "Rasode mein kaun tha" | A MASTERCLASS by Yashraj and Shantanu

    Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant). Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke. In this episode, ‪@YashrajMukhateOfficial‬ shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again. Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet. Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience. 🚀 Want to Join the Action IRL? Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply) Here’s how to join the challenge: 1. Sign up on the link below. 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9

    1h 9m
  7. Secrets of Brand Building with ‪@sahibabalii‬ and Shantanu: Lessons from Bollywood, Netflix & Zomato

    11/13/2024

    Secrets of Brand Building with ‪@sahibabalii‬ and Shantanu: Lessons from Bollywood, Netflix & Zomato

    Step into @sahibabalii dynamic world in this exciting episode! From starring in movies to hosting Shark Tank, Sahiba takes us behind the scenes of her multifaceted career. She opens up about how her time at Zomato played a pivotal role in helping her network and connect with influential people in the industry. She talks about her vision for building a content-driven enterprise and how storytelling is the key to connecting with audiences and building a lasting brand. Get ready to be inspired as Sahiba reveals her future goals and the strategies that have made her a true multitasking queen. From acting to entrepreneurship to working with Samay Raina and Netflix, this episode is packed with insights for anyone looking to carve their path in the entertainment and business world. Watch now to discover how Sahiba balances her many roles and what drives her to keep innovating in a competitive industry! 🚀 Want to Join the Action IRL? Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply) Here’s how to join the challenge: 1. Sign up through the link below 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9

    25 min
  8. How YouTube Changed Kenny Sebastian's Stand-Up Comedy Career: A Podcast with Shantanu Deshpande

    11/11/2024

    How YouTube Changed Kenny Sebastian's Stand-Up Comedy Career: A Podcast with Shantanu Deshpande

    Kenny Sebastian is known to be a comedic maestro who is celebrated for his stand ups like Middle Class Restaurant Problems; Indian Parents, OCD and Electricity at Home. He has masterfully turned the mundane into hilarious anecdotes, captivating audiences across the globe with his relatable charm. In this episode, @KennySebastian shares his inspiring journey and thoughts on building a brand that runs in the long run - in his conversation with Shantanu Deshpande. Find how Youtube helped him go viral and touch the lives of so many people. Kenny reveals how he draws inspiration from major companies like Google to understand business strategies and shares the key lessons he's learned from business books like Small Giants. He opens up about his fear of scalability and how he almost gave up before his viral success with Middle Class Restaurant Problems. This episode serves as a masterclass for anyone looking to build a lasting brand with meaningful impact. Additionally, for young artists and entrepreneurs, it’s packed with invaluable insights and practical advice on creating engaging content and growing an audience. Want to Join the Action IRL? Participate in Razorprenuer 2.0! Showcase your creativity with the Sensi Smart 3 Razor and you could stand a chance to win a contract ≈ ₹10 Lakh, influencer deals, and a feature with Shantanu on The Barbershop! Here’s how to jump in: 1. Sign up through the link in bio. 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @Bombayshavingcompany with #IndiaKaSmartestCreatorKaun.

    1h 41m
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Ratings & Reviews

5
out of 5
2 Ratings

About

Hi, thanks for stopping by! My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. My company has scaled to 1500+ Cr value (if this metric means anything haha), but more importantly, is a loved personal care brand which has scaled to 50L households and 1L stores in 5 years. The BarberShop was started with a clear thesis - India needs to create approximately a million jobs a month, currently, we create almost two hundred thousand. Our ‘Funda’ is to simplify entrepreneurship and make it accessible to everyone in the country so we inculcate an enterprising habit in the 23-24 year old of today. After the love received by S1, we have decided to go beyond conversations on our podcast to tangible help. With the help of our sponsors at BSC and Bombae we have put together a season which brings together a corpus of 50+ equity seekers looking to support 20+ start-ups in their growth and success.

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