The Podcast Space

The Podcast Space, Ana Xavier
  • 5.0 (14)
  • MARKETING
  • UPDATED WEEKLY
The Podcast Space

Your Podcast is more than just 'content' - it can be the most powerful tool in your business! But how do you effectively use it to create a meaningful impact worldwide? This podcast explains exactly the systems and strategies you need to implement to get more online visibility and relevant guests, and be successful without overwhelm. Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier (she/her), The Podcast Space is a highly actionable, ethical, and 'imperfect' show that will elevate your podcasting journey. New episodes every Wednesday. https://thepodcastspace.com/podcast This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

  1. S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting

    12/04/2024

    S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting

    I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime." For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring. Turning a ‘once in a lifetime opportunity’ into a recurring oneHaving moved countries twice and successfully moved states in the past 30 days, I can confidently say podcasting is one of the most powerful tools for building influence and securing opportunities - no matter where you are in the world. It’s not about waiting for the right chance to stumble upon your path or waiting for gatekeepers to reply to your emails. Instead, it's about being proactive, visible, and intentional with your podcast to reach your business goals and connect to highly coveted decision-makers. Chapters:00:00 Introduction: Challenging the Scarcity Mindset01:13 The Power of Podcasting02:16 Visibility and Proactive Action04:24 Leveraging Public Speaking and Networking07:42 Creating and Sharing Impactful Content11:08 Building a Community and Taking Bold Actions13:03 Conclusion: Turning Opportunities into Reality Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    16 min
  2. S2 87. Blind Spots and Breakthroughs: The Role of Feedback in Podcast Growth

    11/27/2024

    S2 87. Blind Spots and Breakthroughs: The Role of Feedback in Podcast Growth

    As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their podcast grow. As an award-winning podcast marketer and coach who specializes in helping impact-driven podcasters become visible thought leaders and achieve their business goals, I'm here to share how you can reframe feedback as a tool for growth, revealing blind spots and unlocking potential you may not have seen. Chapters:00:00 Introduction to Feedback in Podcasting01:11 Understanding the Fear of Feedback03:56 The Importance of Being Coachable05:53 Overcoming Feedback Deflection08:22 Embracing Constructive Criticism11:51 Final Thoughts and Invitation Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s2-e87-blind-spots-and-breakthroughs-the-role-of-feedback-in-podcast-growth Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    13 min
  3. S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide

    11/20/2024

    S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide

    As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities. Why Should Business OwnersTrack Podcast Metrics?Your podcast is a pivotal part of your business’s digital footprint. Despite the numerous moving pieces in running a business, it's essential not to neglect your podcast's growth. For those wondering about the optimal frequency for tracking, you're not alone. Many podcast hosts grapple with measuring audience engagement, subscriber growth, and episode consumption. Download numbers aren't the only metric worth checking. In fact, many business owners fail to capitalize on a simple yet effective metric: asking your listeners how they heard about you. Including your podcast in forms or dropdown menus on your website can provide invaluable insight into how your audience finds and interacts with your content, and stop the guessing game about which channels are converting the best! Chapters:00:00 Introduction to Podcast Metrics00:56 Why Business Owners Should Track Podcast Metrics Quarterly?02:57 Quarterly Check-ins: The Key to Success05:24 Analyzing Trends and Making Decisions08:27 Aligning Podcast with Business Goals13:27 Conclusion and Next Steps Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    15 min
  4. S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients

    11/13/2024

    S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients

    Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers? It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic. Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty Chapters:00:00 Introduction: Why Your Podcast Isn't Growing00:28 Identifying Content Strategy Problems00:45 Taking Calculated Risks on Your Podcast01:29 Avoiding Repetitive Topics on Your Content Planner02:49 Diversifying Guest Selection To Grow Your Podcast05:36 Effective Content Strategy for Podcasters07:07 Collaborating with Other Hosts08:26 Improving Podcast Interview Techniques To Stand Out09:46 Connecting Products and Services11:24 Going In-Depth with Podcast Content Strategy14:18 Conclusion and Call to Action Broadening Your Guest BaseAnother pitfall is inviting the same circle of guests repeatedly. While familiarity breeds comfort, it can also lead to a “clubby” atmosphere that may alienate listeners. Instead, seek out new voices that bring fresh perspectives, even if stepping out of your comfort zone feels daunting. An exception, of course, is recurring guests who consistently provide value and deliver fresh insights to your audience. Resources mentioned in this episode:For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/the-real-reason-your-podcast-isnt-attracting-dream-guests-or-clients Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    15 min
  5. S2 84. The Truth About Why Your ‘Unique Podcast’ Isn't Growing

    11/06/2024

    S2 84. The Truth About Why Your ‘Unique Podcast’ Isn't Growing

    Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think. As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles. Chapters:00:00 Introduction: Overcoming Podcast Growth Challenges00:49 Common Fears in Podcast Growth04:37 The Importance of Consistency06:21 Engaging Your Audience Effectively09:01 Avoiding Overcomplication in Your Podcast10:23 Promoting Your Podcast with Confidence13:00 Conclusion: Embrace Imperfect Content Resources mentioned in this episode:https://www.thepodcastspace.com/podcast/s2-84-the-truth-about-your-unique-podcast-and-traditonal-growth-strategies Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    14 min
  6. S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network

    10/30/2024

    S2 83. How to Measure Your Podcast’s Impact on Your Influence & Network

    Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means. How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network. Want to be an influential podcaster? Start with high quality contentThe quality of your online content, whether it’s your podcast, social media, or newsletters, directly impacts your network's growth. Simply launching an interview show and speaking with a broad range of guests often isn't enough if your guest list and content aren't selective. To truly push the quality of your network forward, the people you invite to your show and the conversations you have must add value. Chapters:00:00 Introduction: Can Podcasts Improve Your Network?00:53 Understanding Network Quality02:47 Measuring Connection Quality Through Your Podcast04:55 Building High-Quality Relationships07:10 Leveraging Podcast Influence and Visibility10:45 Practical Tips for Network Growth11:36 Conclusion and Next Steps Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/S2-83-How-to-Leverage-and-Measure-Podcasts-Influence-on-Your-Network Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    13 min
  7. S2 82. What is a podcast content strategist and why does your podcast need one?

    10/23/2024

    S2 82. What is a podcast content strategist and why does your podcast need one?

    As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success. It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play. What is a Podcast Content Strategist?A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends. Understanding Your Demographics: The Key to Podcast SuccessA podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes. Chapters:01:22 Role of a Podcast Strategist03:14 Data-Driven Podcast Strategies05:36 Maximizing ROI and Listener Engagement07:48 Effective Marketing and Platform Optimization09:58 Reviewing Marketing Actions and Accessibility11:34 Content Mismatch in Podcasting13:12 The Role of a Podcast Strategist13:32 Navigating Podcast Platforms and Tools14:01 Best Practices for YouTube Podcasts15:55 Monetizing Your Podcast Effectively17:06 Leveraging Expertise Over Volume19:09 Crafting a Unique Podcast Strategy19:47 Conclusion and Next Steps Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s2-82-what-is-a-podcast-content-strategist-and-why-does-your-podcast-need-one Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- a href="https://bit.ly/46C7A9E" rel="noopener noreferrer"...

    21 min
  8. S2 81. The roadmap to becoming the go-to leader without needing a big following

    10/16/2024

    S2 81. The roadmap to becoming the go-to leader without needing a big following

    Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now? While these dreams sometimes feel overwhelming, I genuinely believe every business owner and leader has the capacity to reach these goals, regardless of their audience size. This belief forms the core of today's podcast episode, where I delve into practical steps to achieve your dreams, even with a limited audience online. Chapters:00:00 Changing Things Up01:50 Taking Action and Overcoming Fears03:45 Honoring Your Future Self05:49 Mindset and Achieving Goals08:57 Understanding Strengths and Weaknesses11:27 Becoming Visible and Proactive13:39 Showcasing Your Expertise14:08 Sharing Client Success Stories14:49 Emphasizing Values in Content15:53 Simplifying Content Creation16:58 Leveraging Peer Content18:35 Becoming a Thought Leader by Association19:20 Building Relationships for Opportunities20:52 Encouraging Proactive Leadership21:43 Taking Courageous Action23:22 Invitation to Collaborate23:37 Final Thoughts and Next Steps Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://thepodcastspace.com/podcast/s2-81-the-roadmap-to-becoming-the-go-to-leader-without-a-big-following-and-honor-your-future-self Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    24 min
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About

Your Podcast is more than just 'content' - it can be the most powerful tool in your business! But how do you effectively use it to create a meaningful impact worldwide? This podcast explains exactly the systems and strategies you need to implement to get more online visibility and relevant guests, and be successful without overwhelm. Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier (she/her), The Podcast Space is a highly actionable, ethical, and 'imperfect' show that will elevate your podcasting journey. New episodes every Wednesday. https://thepodcastspace.com/podcast This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Information

  • Creator
    The Podcast Space, Ana Xavier
  • Years Active
    2023 - 2024
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © Copyright 2024 The Podcast Space, Ana Xavier
  • Show Website
    The Podcast Space

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