The Endurance Coaching Business Podcast

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The Endurance Coaching Business Podcast

Short actionable tips to help create, manage or grow a running, triathlon or endurance sports coaching business online

  1. 3 Ways to Take Your Coaching Business to the Next Level in 2025

    JAN 6

    3 Ways to Take Your Coaching Business to the Next Level in 2025

    Happy New Year and welcome to 2025. Now is the perfect time to set your coaching business up for its best year yet. A strong start isn’t just about planning—it’s about taking action and getting the support you need to succeed. Whether you’re looking to scale, streamline, or completely reshape your business, the right guidance can make all the difference. The best athletes have coaches to guide them, push them, and hold them accountable—and the same principle applies to running a successful coaching business. Whether you’re just starting out or looking to refine your approach, a coach will get you where you need to go faster and you'll make less mistakes. Here are three options to help you take your coaching business to the next level: Join Taylor Thomas’s Business Accelerator for coaches Join Michelle Lake’s Dream to 6 for endurance coaches. Work with me in a 3-month Mastermind + Office Hours program to strategize and execute your business plans using Training Tilt. A Note on Investment and Commitment Each of these programs requires a meaningful investment of both time and money. That might feel like a big step, but it’s this level of commitment that ensures you’re fully engaged in the process. When you commit to your goals in this way, you reinforce your focus and dedication, creating the foundation for real progress and growth. Coaches know this. 1. Accelerate Your Growth with Taylor Thomas Taylor’s Business Accelerator program is a game-changer for endurance coaches looking to scale sustainably. His focus on strategy, operations, and team-building makes this program ideal for those ready to break through barriers and achieve next-level growth. Learn more: Check out our podcast/video episode about Taylor and his program here. 2. Build a Stronger Business with Michelle Lake Michelle Lake’s Dream to 6 Program is perfect for coaches who want to combine profitability with purpose. From marketing to building a business that truly works for you, Michelle’s approach empowers you to create something much more sustainable and financially rewarding long term. Learn more: Dive deeper into Michelle’s program from our podcast/video episode with her here. 3. Join My Mastermind + Office Hours Program For those looking for a hands-on, personalized approach, my Mastermind + Office Hours program is the perfect fit. If you have big ideas for your coaching business but have not yet been able to execute on them, then this might be a good option for you. Over three months, we’ll work together to: Define a strategy tailored to your coaching business. Set up everything in Training Tilt and other systems I recommend to streamline your operations and enhance your client experience. Step by step Migration sessions where you can move from platforms like Training Peaks to Training Tilt, ensuring minimal disruption for your clients. Weekly 90 minute group calls to work through strategies and execution in a structured way and to keep everyone in the group accountable. Twice a week "Office Hours" sessions were we can meet online as a group to work on executing our own projects but have me and the other members of the group available when you need help. This program is about action—taking the ideas and goals you have and making them happen. You’ll not only benefit from my guidance but also from a small community of like-minded coaches working toward similar goals. Can I guarantee you will be successful in your business? No, of course not, success is never guaranteed. But if you commit and show up every week, I'll help you work through your strategies and road blocks along the way. To make this happen I'll need at least 4 coaches to join the group, but to keep it personal and manageable, no more than 6. This program will start at the end of January, and deposits will need to be paid by January 15th to make sure I can confirm we have at least 4 coaches committed. If we don't get 4 coaches committed by the 15th then you'll get a full refund of the deposit and you'll still have the opportunity to join Taylor or Michelle. Let me know if you interesting be emailing me at cam@trainingtilt.com and I'll send you details of the total cost and how to confirm you spot.  Commit in 2025 Investing in your business is the first step to taking your business to the next level. These three programs offer different paths to success, whether you need expert advice, a clear strategy, or practical help with execution. Pick the one that aligns with your goals, commit fully, and let’s make 2025 your breakthrough year.Deciding where to invest your time and money is one of the hardest decisions to make, but the worst decision is always not making a decision at all. You can read the blog version of this episode over at Training Tilt Or you can watch the video version on Youtube here Signup for a FREE trial at Training Tilt, our all in one coaching platform

    10 min
  2. New Features for Coaches

    12/18/2024

    New Features for Coaches

    We've released a lot of features and improvements since our last update. Thanks to all our coaches who have contributed to the roadmap and the development of our platform so far. We've come a long way since our basic website builder and training plan builder in 2014. You can follow along with road map and progress here in our roadmap and feedback tool. More details in the episode but here is a quick list of improvements: Open workout view or analyze in new tabChoose a "Sync From Date" for Group PlansConfigurable Performance ChartsShare Completed ActivitiesSuunto IntegrationWahoo IntegrationCoros IntegrationNew Notifications ViewSelect Multiple Chart RangesYou can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    20 min
  3. The Best Coaches Communicate Clearly

    12/05/2024

    The Best Coaches Communicate Clearly

    In this episode, we explore why clear communication is the cornerstone of effective coaching. Discover how to simplify your process, document effectively, and communicate with clarity to empower your athletes and improve their results. Think Clearly: Simplify the Complex Focus on the essentials your athletes need to execute the plan effectively.Gauge each athlete’s level of understanding and adapt accordingly.Avoid overcomplicating plans; simplicity often leads to better results.Document Clearly: Build a Roadmap for Success Use straightforward, athlete-friendly language, avoiding unnecessary jargon.Organize plans with bullet points, short paragraphs, or lists for easy reference.Anticipate common questions and provide brief explanations where needed.Maintain consistency across all training resources to build athlete confidence.Communicate Clearly: Meet Your Athletes Where They Are Adapt communication styles to suit each athlete’s preferences and knowledge level.Regularly check for understanding and refine your approach based on feedback.Keep messages concise, focusing on actionable and relevant information.Balance clear guidance with encouragement to motivate your athletes effectively.We also explore how Training Tilt’s tools make implementing these practices easier, from content management to AI-powered workout comment suggestions. You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    15 min
  4. Dream to 6 - Coaching Business with Michelle Lake

    11/25/2024

    Dream to 6 - Coaching Business with Michelle Lake

    In this episode, endurance coach and business mentor Michelle Lake shares invaluable insights for endurance coaches looking to grow their businesses. Michelle discusses her transition from competitive athlete to coaching and then to helping other coaches create sustainable and profitable coaching businesses. Some of the key takeaways include: The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one.Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters this mindset, explaining that marketing is about finding and connecting with people who truly need your services, not about selling to everyone.Content Creation as a Tool: Content isn't just for attracting clients; it's a way to clarify your message, improve communication, and become a better coach. Michelle views content as a powerful accelerator for personal and professional growth.Community and Coaching for Coaches: Michelle highlights the value of being part of a community of like-minded coaches who can support and inspire each other. She also discusses how investing in coaching can accelerate business growth and overcome common hurdles.Dream to Six Program: Michelle introduces her flagship program, designed to help coaches transform their side-hustle coaching into full-time, profitable careers, with a goal of reaching six-figure incomes.Where to Find Michelle Online: Instagram: @coachmichellelakePodcast: The Endurance Coachpreneur (available on Apple Podcasts, Spotify, and more).You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    39 min
  5. Who Controls Your Coaching Brand?

    11/15/2024

    Who Controls Your Coaching Brand?

    In this episode, we dive into how major endurance coaching platforms, like TrainingPeaks, often overshadow coaches' individual brands. We explore the impact of platform-centric interactions on athlete loyalty and how these dynamics can influence the coach-athlete relationship. Discover how you can elevate your coaching business above the noise and ensure your brand is always front and center. Key Points: The challenge of brand visibility for coaches on major endurance coaching platforms like TrainingPeaks.How TrainingPeaks' business model often prioritizes its brand over individual coaches.Examples of platform-centric athlete interactions, like login screens, notifications, and content discovery.How the marketplace model of TrainingPeaks positions coaches in direct competition with each other and with the platform itself.Comparisons to other professional industries where service providers can build and maintain their brand.The benefits of using Training Tilt for custom branding, including branded apps, custom domains, and removing platform competition.How Training Tilt allows coaches to take control of their brand presence and elevate their business.You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    13 min
  6. How to Win Against AI Coaching

    11/11/2024

    How to Win Against AI Coaching

    How do you win against AI Coaching? I've been thinking a lot about AI and coaching lately. It's natural and reasonable to wonder about the future role of a coach. Just to be clear, when I talk about competing against AI, I am specifically talking about the platforms and tools that try to replace the coach by coaching athletes directly. You should of course leverage AI to help you do things faster, easier and better. Don't try to compete directly against AI. In other words, you won't beat AI coaching at it's own game. Instead, focus on what AI can't do well and emphasize the unique value you bring as a coach. The future of coaching isn't about competing with AI. It's about doubling down on what AI can't do: creating meaningful relationships, fostering trust, and building communities through shared experiences. Let's explore how you, as a coach, can cultivate these deep relationships that make your clients feel valued—and why this human touch is irreplaceable. In the episode we cover how promoting shared experiences can give you the competitive edge. Including the following ideas; 1. Group Challenges: Build Unity Through Collective Goals 2. Share the Struggle: Virtual and In-Person Meetups 3. The Power of Stories 4. Create Buddy Systems 5. Coach-Athlete Adventures You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    18 min
  7. Coaching Through Disappointing Results

    10/31/2024

    Coaching Through Disappointing Results

    Introduction In this episode, we dive into the key strategies coaches can use to help athletes navigate the ups and downs of major races. From managing expectations early to celebrating every effort, learn how to support athletes through their toughest moments and foster resilience for long-term growth. Manage Expectations Early Setting realistic goals and managing expectations starts well before race day. This section explores the importance of regular conversations, realistic performance forecasting, and planning for potential setbacks, all to help athletes face challenges with confidence. Offer a Supportive Post-Race Space After a big race, emotions run high. We discuss how coaches can offer a supportive environment for athletes to process their feelings. From scheduling debriefs to asking open-ended questions, this section is all about leading with empathy and being available for athletes when they're ready to talk. Help Athletes Process Disappointment Constructively Disappointment is a natural part of any athletic journey. Learn how to acknowledge an athlete’s emotions, be honest without pandering, and shift the focus to what can be learned. This section highlights how coaches can help athletes turn setbacks into valuable learning experiences. Encourage Reflection for Long-Term Growth Reflection is key to long-term success. This section discusses how coaches can guide athletes through reflective questions and document lessons learned. Whether it's a great race or a challenging one, capturing these insights helps athletes grow and stay motivated. Celebrate Wins (Even Small Ones) Wins come in many forms, and not all of them involve a medal. Learn how to celebrate progress, perseverance, and effort to ensure athletes feel a sense of accomplishment, even if they didn't hit every goal. Celebrating small wins keeps athletes motivated and engaged. Set a Path Forward After the race, what's next? This section covers how to create a recovery plan and set new goals to keep athletes moving forward without burnout. Whether it’s a new race or a fun training challenge, having a plan helps maintain momentum and passion for the sport. Final Thoughts Coaching is about more than training plans; it’s about guiding athletes through both successes and disappointments. By being a steady, supportive presence, coaches help athletes grow stronger and develop a long-term commitment to the sport. Wrap-Up Thanks for tuning in! If you found these coaching tips helpful, be sure to subscribe and share this episode. Supporting athletes is a journey, and with the right tools, you can help make their experiences even more rewarding. You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    17 min
  8. Branding For Coaches: When and Why

    10/24/2024

    Branding For Coaches: When and Why

    In this episode, we break down the key stages of branding for endurance coaches Branding Isn’t Important When You Start OutInitially, focus on delivering quality coaching and building relationships. Branding can wait until you’ve got a solid client base and at least some consistent revenue. Your Brand Is Your ServiceEarly branding is about how you deliver your coaching, not just logos or color schemes. Your service, philosophy, and client interactions form the core of your brand. Branding Isn’t Your Logo or Business CardA brand goes beyond visuals; it's how athletes perceive you. Consistent, quality interactions build a brand more than any design can. Brand Consistency Builds TrustAs your business grows, maintaining a consistent message and visual identity across all platforms helps build trust and loyalty. We explain how this affects client retention. How to Create a Consistent BrandWe outline practical steps to establish and maintain a unified brand, from style guides to templates that ensure your visuals and messaging align. When Does Branding Become More Important? Once you’re past the initial growth stage, branding helps you stand out in a crowded market. We explore when to shift focus to branding and why it matters for scaling. A Branded Coaching App with Training Tilt's Ultimate Plan A custom-branded app can create a seamless and personal client experience, reinforcing your brand’s identity. It’s a step up from generic platforms, giving clients a sense of exclusivity and connection. We talk more about our branded offering. To learn more about creating a custom-branded app for your coaching business, visit our Ultimate Plan: https://trainingtilt.com/custom-branded-coaching-app You can read the full blog hereYou can watch the video version here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

    23 min
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Short actionable tips to help create, manage or grow a running, triathlon or endurance sports coaching business online

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