No Brainer - An AI Podcast for Business

Geoff Livingston and Greg Verdino
  • 5.0 (9)
  • MARKETING
  • UPDATED BIWEEKLY
No Brainer - An AI Podcast for Business

Artificial intelligence is reinventing business as we speak. You can either get up to speed or get left behind. The choice is yours and it’s a no-brainer. Join CognitivePath founders Geoff Livingston and Greg Verdino as they chat with AI experts about the ideas, trends, and tools that are creating the future of business today.

  1. It Takes a Community… AI for Associations with Higher Logic CTO Conor Sibley

    14 HR. AGO

    It Takes a Community… AI for Associations with Higher Logic CTO Conor Sibley

    If data is gold, then the domain-specific data in membership and customer communities is platinum. In this episode of No Brainer, CognitivePath’s Greg and Geoff discuss the high-potential intersection of community, content, and AI with Conor Sibley, CTO of Higher Logic – an industry leader in cloud-based engagement platforms for associations and enterprises. They explore the challenges and opportunities presented by AI, particularly in the context of community knowledge, data governance, and operational efficiency. The conversation highlights the importance of leveraging community insights, ensuring data quality, and the transformative potential of AI agents in organizations. They also address the need for clear communication of AI's value to stakeholders and the outlook for AI in professional associations. Connect with Conor Sibley on LinkedIn and visit HigherLogic.com to learn more about their suite of engagement solutions, including online communities and marketing automation. Takeaways ·     AI tools must be intentionally developed to avoid poor user experiences. ·     Communities provide valuable domain knowledge that can enhance AI applications. ·     Data governance is crucial for effective AI integration. ·     Content should be viewed as a valuable data asset. ·     AI can automate routine tasks, allowing staff to focus on strategic initiatives. ·     Organizations need to establish data standards for better integration. ·     AI can help reduce errors in critical business processes. ·     The future of work will involve AI augmenting human capabilities. ·     Engagement can be increased through better use of technology and data. ·     AI's role is to enhance, not replace, human jobs. Chapters 00:00 Introduction 02:31 AI Integration in Community Software 05:07 Leveraging Community Knowledge for AI 08:20 Challenges of Data Validation in AI 11:28 The Importance of Data Governance 16:17 The Future of AI in Organizations 18:58 The Challenge of Data Standardization 22:00 Agent Orchestration and API Integration 27:34 Transformative Potential of AI in Membership Management 33:05 Strategic Thinking in the Age of AI Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
  2. AI Trends Heading Into 2025 with Greg Kihlstrom

    JAN 8

    AI Trends Heading Into 2025 with Greg Kihlstrom

    In this episode of The No Brainer Podcast, Geoff Livingston hosts Greg Kihlstrom, an expert in agile work, marketing, and AI. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI's potential while minimizing disruptions and enhancing cross-departmental cooperation. 00:00 Introduction and Greg Kihlstrom’s Background 01:29 State of AI and Its Business Implications 02:21 The Importance of Agile in AI Implementation 03:28 Challenges and Misconceptions in AI Adoption 09:18 Strategies to Help Executives Understand AI 11:07 Enhancing Efficiency and Personalization with AI 14:50 Overcoming AI Data Challenges and Democratizing Analytics 19:59 Employee Concerns Regarding AI Adoption 23:14 AI as a Horizontal Capability and Inter-departmental Cooperation 27:49 Predictions for 2025 in AI and Final Thoughts 32:59 Closing Remarks and How to Connect with Greg Kihlstrom Interested parties can learn more about Greg Kihlstom at gregkihlstrom.com, or follow him on LinkedIn at https://www.linkedin.com/in/gregkihlstrom/. Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min
  3. NB46 - 4 Perspectives on Government AI

    12/18/2024

    NB46 - 4 Perspectives on Government AI

    In this special episode of No Brainer, we are sharing four interviews Geoff Livingston conducted with brand experts at the recent GovAI Summit. Our speakers join us from Adobe, Abt Global, Zoom and Avaya, and discuss the state of federal, state and local adoption of AI technologies. Conversations include the adoption of image, video, and text generative AI, ethical AI to serve citizens, taxpayers and other consumers of digital government services, how improved generative AI is continuing to improve video meeting experiences, and state and local AI adoption. Join Geoff on the media stage with our experts. 01:46 Jeffrey Young, Solution Consulting Manager and Steve Lewis, Digital Media Solutions Consultant at Adobe on creative-specific generative AI. 18:30 Nora Connor, Director of Data Science, Abt Global discusses the ethical adoption of AI to serve citizens. 34:17 Josh Stanley, AI Sales Strategy, Zoom joined Geoff in a conversation about Zoom's AI Companion and its impacts. 39:38 Jennifer Bond, Vice President of U.S. SLED, Avaya offered insights into the state and local side of public sector AI adoption. Interested parties can learn more about the GovAI Summit at https://www.govaisummit.com/. Learn more about events company Modev https://www.modev.com/ and see more of its AI video content on YouTube here https://www.youtube.com/@Modev/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 min
  4. NB 45 - From RFPs to Revolution: How AI is Transforming Federal Operations with Sanjeev Pulapaka

    12/04/2024

    NB 45 - From RFPs to Revolution: How AI is Transforming Federal Operations with Sanjeev Pulapaka

    In this episode of 'No Brainer,' Greg Verdino and Geoff Livingston host Sanjeev Pulapaka, Principal Solutions Architect at AWS and lead author of 'Empowering the Public Sector with Generative AI.' They start the conversation with a discussion about how the Trump Administration will likely deregulate AI guidance, further increasing the speed of adoption in the federal sector. Then three take a deep dive into the impact of generative AI on government operations, its potential to streamline tasks like RFP creation and data management, and the role of AI in improving productivity and service delivery in the public sector. Conversations include a discussion of the red-hot AI Agent trend and how soon it will be deployed and in which use cases. Then they discuss how Multimodal AI is already changing inputs into LLM. Finally,  the conversation elves into the regulatory landscape, the importance of innovation balanced with risk management, and the latest advancements from AWS in the AI space. Sanjeev shares insights from his book throughout the conversation on how AI can transform public sector services and highlights the importance of responsible AI use, data security, and regulatory compliance. Individual chapters include: 03:35 Discussion of AI in Government 08:26 AI's Role in Public Sector Efficiency 12:56 Challenges and Responsibilities of AI in Public Sector 15:21 Innovative AI Use Cases in Public Sector 17:41 Future of AI Agents 22:08 Innovative Uses of AI in Everyday Life 22:47 AI Maturity and Adoption Challenges 25:03 Data Challenges in AI Implementation 27:54 The Rise of Multimodal AI 31:46 Practical Applications of Multimodal AI 37:07 AWS and the Future of AI Interested parties can connect with Sanjeev Pulapaka on LinkedIn: https://www.linkedin.com/in/sanjeevpulapaka/ You can order empowering the Public Sector with Generative AI here: https://www.amazon.com/Empowering-Public-Sector-Generative-Applications/dp/B0D4PG9MHZ And learn more about Amazon’s Bedrock Platform here: https://aws.amazon.com/ai/generative-ai/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min
  5. NB44: Leading & Learning in the AI Era, with executive advisor Lisa Nirell

    11/20/2024

    NB44: Leading & Learning in the AI Era, with executive advisor Lisa Nirell

    In this episode, Greg and Geoff welcome Lisa Nirell to discuss the evolving landscape of AI and its implications for organizations. Lisa helps mindful leaders cultivate healthy companies and careers. Organizations such as AARP, Alliance Bernstein, CoStar Group, and Hilton hire Lisa to navigate high-stakes transitions. She’s a two-time author, growth strategist, executive coach, open water swimmer, and meditation student. Be sure to check out her books: EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company" and The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World. And tune into her podcast, The Mindful Marketer, wherever you listen. Together, Lisa, Geoff, and Greg explore the importance of leadership, cultural readiness, the need for strategic planning, and the role of community support in navigating the AI revolution. Lisa introduces her AI strategy test drive, emphasizing the significance of people and experimentation in successful AI integration. The conversation culminates in reflections on the future of AI and the importance of cultivating wisdom and joy in a rapidly changing world. Interested in taking the AI Test Drive to measure your own AI readiness? You can find it here. While you're at it, be sure to subscribe to Lisa's email newsletter and receive some free leadership resources at a bonus. Chapters 00:00 Introductions 02:59 The AI Readiness Gauge and Market Trends 05:57 Cultural Shifts and Organizational Challenges 08:57 Lisa Nirell’s AI Strategy Test Drive 11:49 People-Centric Approaches to AI Implementation 14:57 Navigating Job Displacement and Opportunities 17:46 Embracing Change and Innovation in Business 23:26 The Power of “Long Life Learning” 24:57 Adapting to Change in a Rapidly Evolving World 26:38 Cultivating Curiosity and Community 30:18 The Importance of Supportive Networks 35:21 Planning for AI Integration 42:39 Hopes for the Future of AI and Humanity Learn more about your ad choices. Visit megaphone.fm/adchoices

    50 min
  6. NB 43: Can AI Be Empathetic? with AI entrepreneur and author Gam Dias

    10/23/2024

    NB 43: Can AI Be Empathetic? with AI entrepreneur and author Gam Dias

    In this episode of No Brainer, hosts Geoff Livingston and Greg Verdino chat with guest Gam Dias to explore the intersection of AI and customer service. They discuss the cautious optimism consumers have towards generative AI, the importance of maintaining human interaction in customer service, and the long-term implications of automation in business. The conversation highlights the need for businesses to balance efficiency with empathy, ensuring that technology enhances rather than replaces the human touch. They also delve into the accountability of AI decisions and the strategic thinking required for successful implementation of AI in organizations. Gam is product specialist at Hubbl Technologies, an adjunct professor at IE Business School in Madrid, and the author of The Data Mindset Playbook. Chapters 00:00 Introduction 01:54 The Impact of AI on Customer Service 09:40 The Human Element in Customer Interactions 19:37 Balancing AI and Human Accountability 28:52 Long-Term vs Short-Term Business Strategies 44:29 Conclusion and Future Considerations Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 min
  7. Elementary, Dear Watson, with IBM's Kait Arnold

    10/09/2024

    Elementary, Dear Watson, with IBM's Kait Arnold

    In this episode of the No Brainer podcast, Geoff Livingston and Greg Verdino are joined by Kate Arnold, a senior AI and watsonx technical specialist at IBM and adjunct professor at Fairfield University and Columbia University. They discuss the current state of AI and its impact on consumers and businesses. They also explore the importance of strategic implementation, change management, and employee education in AI adoption. The conversation touches on the role of AI in various industries, such as healthcare and finance, and the potential for rapid innovation in these areas. And of course, you’re hear a bit about how IBM approaches enterprise AI with watsonx. Later in the episode, Kait, Greg and Geoff discuss the future of jobs and the need for organizations to prepare their workforce for an AI-powered future. And drawing on her teaching experience, Kait explains that it’s important for students (and hey, we’re all lifelong students, after all) to roll up their sleeves and experience AI firsthand to gain the confidence they’ll need to adapt to AI and stay relevant in the new world of work. Takeaways Consumer hype around AI is high due to a lack of knowledge, but as people become more familiar with AI and its applications, the hype is expected to die down. Businesses are using AI to transform their operations and incorporate it into various aspects of their business cycles. Successful AI implementation requires a strategic approach, change management, and employee education. The impact of AI is expected to be significant in industries such as healthcare and education, where there is room for rapid improvement. Organizations need to align their AI initiatives with their strategic goals and focus on areas where AI can have the most impact. Employee adoption and usage of AI tools are crucial for the success of AI implementation. The future of jobs will be influenced by AI, and organizations need to prepare their workforce for an AI-powered future. AI is already automating simple tasks and eliminating certain jobs, but it also opens the door for new job opportunities. Generative AI allows individuals to take on multiple roles and pursue their passions. Human interaction and soft skills are still essential. It's important for students and professionals to learn about and embrace AI to stay relevant in the future of work. Chapters 00:00 Intro 03:10 The Consumer Hype and Business Adoption of AI 10:17 Strategic Implementation and Change Management in AI 14:28 Rapid Innovation in Healthcare and Education 17:03 Aligning AI Initiatives with Strategic Goals 20:55 The Importance of Employee Adoption and Usage 23:20 Preparing the Workforce for an AI-Powered Future 26:24 The Impact of AI on the Workforce 28:48 Embracing New Job Opportunities with Generative AI 30:40 The Importance of Human Interaction in HR 39:21 Preparing for the Future of Work: Learning and Embracing AI Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min

  8. 09/25/2024

    Cracking the AI Conundrum with Rex Briggs

    In this episode of the No Brainer podcast, hosts Geoff Livingston and Greg Verdino welcome Rex Briggs, chief ai officer at Claritas and AI subject matter expert for the MMA. They explore the limitations of AI, the importance of understanding its capabilities, and the risks associated with its implementation. The conversation delves into the role of algorithms, the significance of precision in AI applications, and the evolving landscape of marketing agencies in the age of AI. Rex shares insights from his book, 'The AI Conundrum', emphasizing the need for businesses to adapt and embrace AI while being mindful of its limitations and risks. The episode concludes with a discussion on the importance of process and leadership in successfully integrating AI into marketing strategies. Chapters 00:00 Introduction and Commercial Break 03:02 Exploring the Limitations and Risks of AI 07:50 Using Machine Learning and Gen AI for Segmentation and Personalization 17:38 Making Informed Decisions about AI: Precision and Open/Closed Systems 25:17 Differentiating AI Hype from Reality 25:51 The Future of Agencies and Marketing Departments in the Age of AI 34:57 The Importance of Process Documentation and Optimization 40:36 Leadership and Embracing Change in the AI Era Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min
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5
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9 Ratings

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Artificial intelligence is reinventing business as we speak. You can either get up to speed or get left behind. The choice is yours and it’s a no-brainer. Join CognitivePath founders Geoff Livingston and Greg Verdino as they chat with AI experts about the ideas, trends, and tools that are creating the future of business today.

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