Outside the Treatment Room

Connie Holm

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Outside the Treatment Room

This podcast is about the business side of the beauty biz. Whether you are finishing school or looking for a second career we are here to make you laugh and improve your business. We want you to earn more money and maximize your profits while still loving your work. Join us every Monday morning for 10-15 and let's start our week together.

6 DAYS AGO

It's a New Year!

Episode Summary: Outside the Treatment Room Episode Title: Three Big Goals for Your Business in 2025 Host: Connie Holm In this New Year’s episode, Connie Holm guides solo estheticians through the process of setting three powerful business goals for 2025. By focusing on key areas like growth, skill development, and streamlining systems, you can simplify your workload, avoid burnout, and drive meaningful progress. Plus, Connie adds a personal twist with self-care and balance as a bonus goal to help estheticians thrive both professionally and personally. Key Takeaways: Why limiting your focus to three goals creates more impactful results How to set actionable business growth targets The benefits of continually improving your skills and introducing new services Streamlining systems to save time and reduce errors in your esthetics business The importance of prioritizing self-care to sustain long-term success Memorable Quote: Oprah Winfrey: “Cheers to a new year and another chance for us to get it right.” Call to Action: Subscribe and leave a review if you enjoyed the episode. Let’s make 2025 your most focused and fulfilling year yet!

8 min
12/17/2024

Are you earning less than minimum wage?

Episode Summary: Are You Earning Less Than Minimum Wage? In this episode of Outside the Treatment Room, host Connie Holm tackles a tough but essential question for solo estheticians: Are you unknowingly earning less than minimum wage? Connie breaks down the numbers, explains why this happens, and offers practical solutions to help you work smarter, not harder. Key Highlights: The Hard Truth: Many beauty professionals appear successful but take home far less than they think after expenses, rent, and taxes. Do the Math: Learn how to calculate your real hourly income and uncover the reality of your take-home pay. Why It Happens: Common reasons include undercharging, excessive discounting, hidden expenses, and unpaid work hours. Solutions: Actionable steps like raising prices, streamlining services, tracking expenses, and setting clear income goals. Takeaway: Connie encourages listeners to calculate their hourly rate, identify where they’re undervaluing their work, and make changes that lead to financial freedom. Remember, you didn’t start your business to struggle—you deserve to thrive! Quote of the Day: “You must gain control over your money, or the lack of it will forever control you.” —Dave Ramsey Call to Action: Share this episode with a fellow esthetician, subscribe for more insights, and stay tuned for upcoming courses in 2025 to help you grow a profitable beauty business.

10 min
11/26/2024

Why clients should book with you

Podcast Summary: Why Clients Should Book With YOU In this episode of Outside the Treatment Room, Connie Holm breaks down essential strategies for estheticians to stand out and attract loyal clients. From building personal connections to delivering consistent results, she emphasizes the importance of creating exceptional client experiences that go beyond treatments. Key points include: Building Personal Connections: Understand and cater to each client’s unique needs to foster trust and loyalty. Expertise and Education: Stay updated on industry trends and educate clients to establish credibility. Creating a Welcoming Environment: Ensure your spa’s ambiance and customer service reflect your professionalism. Delivering Results: Consistency and tailored treatments drive client satisfaction and retention. Leveraging Testimonials: Happy clients are your best marketers—encourage reviews and referrals. Connie concludes with actionable tips to help estheticians grow their businesses by prioritizing relationships, expertise, and trust.

9 min
11/11/2024

How to prioritize your time

In this episode of Outside the Treatment Room, host Connie Holm dives into the essentials of prioritizing tasks to help beauty business owners make the most of their time. With an ever-growing to-do list, it can be challenging to know where to start. Connie shares personal insights and practical tips for managing overwhelm, from defining clear goals to using prioritization tools like the Eisenhower Matrix and the “one thing” rule. Listeners will learn about time-blocking, task batching, and the power of delegation to streamline both business and personal responsibilities. Connie also emphasizes the importance of regularly reviewing and adjusting priorities to stay aligned with evolving goals. With a motivating quote from Stephen Covey, this episode reminds us that success comes from focusing on what truly matters, not just what’s urgent. Tune in for practical advice and inspiration to help you prioritize and find balance in your business.

8 min
11/05/2024

How to educate clients on a new service

Show Summary In this episode of Outside the Treatment Room, host Connie Holm delves into the essential steps for educating clients when introducing a new service. Using her experience with launching permanent jewelry at Spa Olivia, Connie highlights common challenges and misconceptions that can arise—and how to address them with clarity and confidence. She breaks down the process into six key strategies: Understanding Your Service: Know your new offering thoroughly, including its benefits, ideal clients, and how it fits into your current services. Creating Anticipation and Excitement: Use teasers, social media, and sneak peeks to build buzz before launch. Providing Educational Content: Make details accessible through demos, FAQs, and visual content, ensuring clients understand exactly what to expect. Tackling Common Objections: Address typical concerns with empathy and transparency, showing clients you value their peace of mind. Introductory Offers and Incentives: Use limited-time offers to encourage new clients to try out the service. Follow-Up and Client Feedback: Post-service follow-ups build trust and help gather valuable feedback for future clients. With practical examples and tips, this episode equips beauty professionals to launch new services with ease, educating clients effectively while building stronger connections.

10 min
10/28/2024

How to Close the Sale

Episode Summary: How to Close the Sale In this episode of "Outside the Treatment Room," host Connie Holm dives into the art of closing the sale, an essential skill for beauty and wellness professionals. Drawing on recent experiences at the National Women’s Show and the Ottawa Wedding Show, Connie shares valuable insights into identifying different types of prospective clients—from the uninterested non-looker to the cautiously curious. Through real-life examples and practical strategies, she reveals how to connect genuinely, tailor solutions to client needs, and close sales with confidence and ease. Listeners will learn a step-by-step approach to closing, starting with product knowledge, creating client rapport, and using storytelling to present products and services as solutions. Connie also tackles handling objections gracefully and guiding clients toward booking follow-ups, stressing that closing is ultimately about building trusting relationships. Whether you're new to sales or refining your approach, this episode is filled with actionable advice to make closing the sale feel natural and rewarding. Key Takeaway: Closing a sale isn’t about pushing products; it’s about providing solutions and creating connections that make clients feel valued.

10 min
10/15/2024

Balancing Family Life and Work Life

Episode Summary: Balancing Family Life and Work Life In this episode of Outside the Treatment Room, host Connie Holm addresses one of the most common struggles for estheticians and beauty professionals—finding balance between family life and a growing career. Connie shares her own experiences as a business owner and mom, offering practical strategies for setting boundaries, managing time, and avoiding burnout. She explores how to prioritize self-care, involve family in your business journey, and embrace flexibility when juggling responsibilities. This episode provides valuable insights for anyone feeling overwhelmed by the demands of work and family life, with tips you can apply right away.

9 min
10/08/2024

Refocusing your business

In this episode of Outside the Treatment Room, Connie Holm discusses how estheticians can refocus their service-based businesses for greater success. She highlights the importance of recognizing when it’s time to reset, streamlining service offerings, and understanding your ideal client. Connie also shares tips on optimizing business operations, refreshing marketing strategies to align with your refocused vision, and resetting your mindset to stay passionate and adaptable. This episode offers practical advice and inspiration for estheticians feeling stagnant or overwhelmed, helping them realign their business for growth and fulfillment.

11 min

This podcast is about the business side of the beauty biz. Whether you are finishing school or looking for a second career we are here to make you laugh and improve your business. We want you to earn more money and maximize your profits while still loving your work. Join us every Monday morning for 10-15 and let's start our week together.

Creator

Connie Holm
Years Active

2023 - 2025
Episodes

69
Rating

Clean
Copyright

© 2023 Connie Holm
Show Website

Outside the Treatment Room