Outside the Treatment Room

Connie Holm

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Outside the Treatment Room

This podcast is about the business side of the beauty biz. Whether you are finishing school or looking for a second career we are here to make you laugh and improve your business. We want you to earn more money and maximize your profits while still loving your work. Join us every Monday morning for 10-15 and let's start our week together.

FEB 3

Focus on What You Can Control

Episode Summary: Focus on What You Can Control In this episode of Outside the Treatment Room, host Connie Holm explores how to shift your mindset and energy toward things within your control. From handling client cancellations to navigating social media challenges, Connie shares practical strategies to help beauty professionals stay focused, set boundaries, and take actionable steps toward success. Tune in to discover how letting go of external stressors can empower you to grow both personally and professionally. Key Takeaways: Stop wasting energy on things you can’t change. Focus on your actions, mindset, boundaries, and effort. Use practical tools like a ‘Control List’ and the ‘Pause and Redirect’ method. Set limits on negativity and distractions to maintain clarity and motivation. Subscribe, leave a review, and share this episode with a friend who needs a reminder to focus on what truly matters!

8 min
JAN 21

Quick cash strategies for beauty pros

Episode Summary: Quick Cash Strategies for Beauty Pros In this episode of Outside the Treatment Room, host Connie Holm shares actionable tips for beauty professionals to generate quick cash during slower times. Whether you’re an esthetician, lash artist, nail tech, or spa owner, these strategies will help you boost your income without stress. Key Highlights: Flash Sales: Create exclusive service bundles or “Glow-Up Packages” for quick revenue. Offer pre-paid deals with time-specific redemption to keep clients on schedule. Add free or discounted products to promotions for extra value. Retail Opportunities: Promote products used in treatments to enhance clients’ results at home. Educate clients on product benefits to build trust and boost sales. Social Media Marketing: Post last-minute appointment openings and create urgency with updates. Share videos, live sessions, and transformation photos to showcase your expertise. Collaborations: Partner with local businesses for cross-promotions and giveaways to attract new clients. Quote of the Week: “You can’t use up creativity. The more you use, the more you have.” – Maya Angelou Take action today with these practical tips, and watch your revenue grow!

10 min
JAN 13

How to use AI to create social media posts

Episode Summary: How to Use AI to Create Social Media Posts Podcast: Outside the Treatment Room Host: Connie Holm In this episode, Connie dives into a game-changing tool for estheticians and small business owners—AI! Learn how artificial intelligence can streamline your social media strategy, saving you time, boosting creativity, and helping you stay consistent. Key Highlights: 1. What is AI? AI (Artificial Intelligence) is everywhere, from Siri and Alexa to self-driving cars and personalized playlists. It's not perfect, but neither are we! AI tools like ChatGPT, Google Gemini, and Microsoft Copilot can make content creation faster, easier, and more effective for esthetics businesses. 2. Why Use AI for Social Media? AI automates time-consuming tasks, provides fresh ideas, and helps maintain a consistent brand voice. It’s a cost-effective way to break through bottlenecks in your business while acting as a 24/7 personal assistant. 3. Setting Yourself Up for AI Success Define your brand voice, understand your audience, and set clear goals to get the most out of AI. Over time, AI learns your preferences, making its outputs even more tailored to your needs. 4. Using Prompts for Content Creation Prompts are the key to unlocking AI's potential. Examples include: Post ideas: “Give me 5 post ideas for an esthetics spa offering laser treatments and permanent jewelry.” Captions: “Write a playful caption for glowing skin after a facial.” Promotions: “Create a festive post about holiday spa discounts.” Client engagement: “Suggest a poll question related to self-care.” 5. Personalizing AI Content AI drafts great starting points, but personalization is essential: Customize the language to reflect your unique voice. Add specific details about your services or location. Use emojis, formatting, and hashtags to enhance appeal. Always double-check for accuracy. 6. Overcoming Concerns About AI Authenticity: AI is a tool, not a replacement. Add your personal touch. Learning Curve: Practice and refine your prompts to make the process smoother. Brand Consistency: Regularly review your content to align with your identity. Closing Quote (Created by AI): "AI takes the guesswork out of social media marketing for small business owners, turning what used to be hours of effort into just minutes of creativity and strategy." Final Thoughts: AI is like a 24/7 brainstorming partner that can revolutionize how you approach social media content. Save time, reduce stress, and focus on delivering exceptional client experiences. Connect with Connie: Share your thoughts on Instagram and Facebook: @rosegoldlearning Don’t miss this episode if: You’re ready to transform your social media strategy with AI while freeing up more time for what you love!

11 min
JAN 7

It's a New Year!

Episode Summary: Outside the Treatment Room Episode Title: Three Big Goals for Your Business in 2025 Host: Connie Holm In this New Year’s episode, Connie Holm guides solo estheticians through the process of setting three powerful business goals for 2025. By focusing on key areas like growth, skill development, and streamlining systems, you can simplify your workload, avoid burnout, and drive meaningful progress. Plus, Connie adds a personal twist with self-care and balance as a bonus goal to help estheticians thrive both professionally and personally. Key Takeaways: Why limiting your focus to three goals creates more impactful results How to set actionable business growth targets The benefits of continually improving your skills and introducing new services Streamlining systems to save time and reduce errors in your esthetics business The importance of prioritizing self-care to sustain long-term success Memorable Quote: Oprah Winfrey: “Cheers to a new year and another chance for us to get it right.” Call to Action: Subscribe and leave a review if you enjoyed the episode. Let’s make 2025 your most focused and fulfilling year yet!

8 min
12/17/2024

Are you earning less than minimum wage?

Episode Summary: Are You Earning Less Than Minimum Wage? In this episode of Outside the Treatment Room, host Connie Holm tackles a tough but essential question for solo estheticians: Are you unknowingly earning less than minimum wage? Connie breaks down the numbers, explains why this happens, and offers practical solutions to help you work smarter, not harder. Key Highlights: The Hard Truth: Many beauty professionals appear successful but take home far less than they think after expenses, rent, and taxes. Do the Math: Learn how to calculate your real hourly income and uncover the reality of your take-home pay. Why It Happens: Common reasons include undercharging, excessive discounting, hidden expenses, and unpaid work hours. Solutions: Actionable steps like raising prices, streamlining services, tracking expenses, and setting clear income goals. Takeaway: Connie encourages listeners to calculate their hourly rate, identify where they’re undervaluing their work, and make changes that lead to financial freedom. Remember, you didn’t start your business to struggle—you deserve to thrive! Quote of the Day: “You must gain control over your money, or the lack of it will forever control you.” —Dave Ramsey Call to Action: Share this episode with a fellow esthetician, subscribe for more insights, and stay tuned for upcoming courses in 2025 to help you grow a profitable beauty business.

10 min
11/26/2024

Why clients should book with you

Podcast Summary: Why Clients Should Book With YOU In this episode of Outside the Treatment Room, Connie Holm breaks down essential strategies for estheticians to stand out and attract loyal clients. From building personal connections to delivering consistent results, she emphasizes the importance of creating exceptional client experiences that go beyond treatments. Key points include: Building Personal Connections: Understand and cater to each client’s unique needs to foster trust and loyalty. Expertise and Education: Stay updated on industry trends and educate clients to establish credibility. Creating a Welcoming Environment: Ensure your spa’s ambiance and customer service reflect your professionalism. Delivering Results: Consistency and tailored treatments drive client satisfaction and retention. Leveraging Testimonials: Happy clients are your best marketers—encourage reviews and referrals. Connie concludes with actionable tips to help estheticians grow their businesses by prioritizing relationships, expertise, and trust.

9 min
11/11/2024

How to prioritize your time

In this episode of Outside the Treatment Room, host Connie Holm dives into the essentials of prioritizing tasks to help beauty business owners make the most of their time. With an ever-growing to-do list, it can be challenging to know where to start. Connie shares personal insights and practical tips for managing overwhelm, from defining clear goals to using prioritization tools like the Eisenhower Matrix and the “one thing” rule. Listeners will learn about time-blocking, task batching, and the power of delegation to streamline both business and personal responsibilities. Connie also emphasizes the importance of regularly reviewing and adjusting priorities to stay aligned with evolving goals. With a motivating quote from Stephen Covey, this episode reminds us that success comes from focusing on what truly matters, not just what’s urgent. Tune in for practical advice and inspiration to help you prioritize and find balance in your business.

8 min
11/05/2024

How to educate clients on a new service

Show Summary In this episode of Outside the Treatment Room, host Connie Holm delves into the essential steps for educating clients when introducing a new service. Using her experience with launching permanent jewelry at Spa Olivia, Connie highlights common challenges and misconceptions that can arise—and how to address them with clarity and confidence. She breaks down the process into six key strategies: Understanding Your Service: Know your new offering thoroughly, including its benefits, ideal clients, and how it fits into your current services. Creating Anticipation and Excitement: Use teasers, social media, and sneak peeks to build buzz before launch. Providing Educational Content: Make details accessible through demos, FAQs, and visual content, ensuring clients understand exactly what to expect. Tackling Common Objections: Address typical concerns with empathy and transparency, showing clients you value their peace of mind. Introductory Offers and Incentives: Use limited-time offers to encourage new clients to try out the service. Follow-Up and Client Feedback: Post-service follow-ups build trust and help gather valuable feedback for future clients. With practical examples and tips, this episode equips beauty professionals to launch new services with ease, educating clients effectively while building stronger connections.

10 min

This podcast is about the business side of the beauty biz. Whether you are finishing school or looking for a second career we are here to make you laugh and improve your business. We want you to earn more money and maximize your profits while still loving your work. Join us every Monday morning for 10-15 and let's start our week together.

Creator

Connie Holm
Years Active

2023 - 2025
Episodes

72
Rating

Clean
Copyright

© 2023 Connie Holm
Show Website

Outside the Treatment Room

Fashion & Beauty

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Entrepreneurship

Entrepreneurship

Updated Feb 3
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