The RevOps & ABM Alignment

Romeo Mann
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The RevOps & ABM Alignment

Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!

  1. How To Build Your Revenue Factory (w/ Roee Hartuv, Head of Revenue Architecture Practice in Winning by Design)

    10/10/2024

    How To Build Your Revenue Factory (w/ Roee Hartuv, Head of Revenue Architecture Practice in Winning by Design)

    In this episode, Roee from Winning by Design explains how to build a scalable "revenue factory" for SaaS companies. Learn the essentials of revenue architecture, and driving recurring revenue.  We cover: - How to build a revenue factory using six-core models. - Importance of product-market fit, pricing, and data modelling. - Shifting from founder-led sales to structured growth. - Customer retention's role in long-term success. Connect with Roee Hartuv LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage ***This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

    33 min
  2. Latent Buyers vs. Active Buyers: Why You Need Different Sales Procesess (with Frank Nardi, CRO at Cin7)

    10/03/2024

    Latent Buyers vs. Active Buyers: Why You Need Different Sales Procesess (with Frank Nardi, CRO at Cin7)

    Not all buyers are created equal. In this episode, Romeo sits down with Frank Nardi, CRO at Cin7, to unpack the key differences between latent and active buyers. You’ll discover how to tweak your sales approach to connect with both types and avoid costly mistakes from treating every lead the same.  HIGHLIGHTS:00:00 Intro02:34 Inventory management08:18 The role of a Chief Revenue Officer14:00 Breaking Silos23:38 Creating a smooth handoff process29:05 Latent buyers vs. active buyers37:07 Personalization in the customer journey49:44 Moments that matter55:02 Applying ABM and PLG Connect with Frank Nardi LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage ***This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

    1 hr
  3. Scaling SaaS: Insights from 188 founders (with Anna Nadeina, Head of Growth at SaaS Group)

    09/19/2024

    Scaling SaaS: Insights from 188 founders (with Anna Nadeina, Head of Growth at SaaS Group)

    In this episode, Anna Nadeina discusses the challenges SaaS companies face in "the profitable growth" era, sharing insights from interviews with founders. She also explains how SaaS Group supports its companies. HIGHLIGHTS:00:00 Intro03:19 What is SaaS Group15:56 SaaS market trends21:50 Niching down for SaaS25:07 Founders' mental health, AI, growth39:00 Exploring SaaS niches46:00 Targeting the US market48:09 Cultural differences in GTM59:31 Should everyone have a podcast?01:12:51 Anna's recommendations Connect with Anna Nadeina LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage ***This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

    1h 23m
  4. Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)

    08/08/2024

    Building a Successful GTM Strategy for Software Development (with Jan Zborowski, Co-Founder at SoftwareMill)

    In this episode, Romeo chats with Jan Zborowski, CEO of SoftwareMill, about how they shaped their go-to-market strategy with customer insights and market research. They also discuss the role of organic content in business growth, the future of AI, and the importance of building strong partnerships. HIGHLIGHTS:00:00 Intro and background02:00 The evolution of Software Mill09:40 The influence of business people on technical decisions15:11: Building a new strategy19:24 Hiring a Chief Growth Officer29:17 The challenges of hiring in a specialized field31:00 The importance of networking 33:26 Understanding the market 36:40 Investing in sales and partnerships40:38 Specializing in new areas of technology45:17 The power of content marketing 48:39 The future of the tech market Connect with Jan Zborowski LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage ***This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.

    59 min
  5. Building High-Performing RevOps Team (with Sam Sutton, RevOps Director at Pearson)

    08/01/2024

    Building High-Performing RevOps Team (with Sam Sutton, RevOps Director at Pearson)

    In this episode,  Sam Sutton covers building a successful RevOps team, key skills for this role, and tips on talent development. HIGHLIGHTS:00:00 Intro & Background03:16 Sam's Journey into RevOps07:37 Attracting talents to RevOps11:05 The Structure and Roles in RevOps Teams14:22 Balancing Firefighting and Planning in RevOps20:10 The Evolution of RevOps from SalesOps24:08 Essentials Skills for RevOps Talent27:48 Saying NO in RevOps31:11 Finding Talent in Unexpected Places35:09 Power of RevOps Communities Connect with Sam Sutton LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage ***This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.  We dive into your strategies and CRM, identify growth levers and launch integrated campaigns to grow a pipeline that converts into revenue.

    1 hr
  6. Strategic Role of Positioning: How STX Next Became a Python Powerhouse (w/ Ronald Binkofski, CEO)

    07/25/2024

    Strategic Role of Positioning: How STX Next Became a Python Powerhouse (w/ Ronald Binkofski, CEO)

    In this episode, we talk about the importance of positioning for software houses and the growth challenges & opportunities tech companies face today. HIGHLIGHTS:00:00 Intro and background07:23 Economic Uncertainty20:06 AI revolution25:24 Challenges for CTOs27:48 Processes with Business Impact29:31 Technology with Industry Expertise 37:35 DeepNext: System for building AI use cases44:01 Success Competencies in Tech  Connect with Ronald Binkofski LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage ***This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.  We dive into your strategies and CRM, identify growth levers and launch integrated campaigns to grow a pipeline that converts into revenue.

    48 min
  7. Intent-Based RevOps Framework (with Darren Fay, Sr. Director of RevOps at Henry Schein One)

    07/16/2024

    Intent-Based RevOps Framework (with Darren Fay, Sr. Director of RevOps at Henry Schein One)

    In this episode, Darren Fay introduces the Intent-Based Revenue Ops framework with its four pillars explaining how this approach makes RevOps people a business strategic partners, rather than just a support role.  HIGHLIGHTS:00:00 Intro and Background02:31 Intent-Based Revenue Ops Framework06:24 Change Management13:43 The Power of Well-Defined Mission Statement16:15 Driving Impact with Intent-Based RevOps25:28 Skills and Competencies for RevOps Team Learn more about the Intent-Based Revenue Ops Framework here:  https://www.peakrevops.com/blog/intent-based-revenue-operations-maximize-your-revenue-operations-teams-impact Connect with Darren Fay LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage ***This episode is brought to you by MAN Digital - RevOps and ABM & Demand Gen agency helping B2B companies with long sales cycles build revenue engines.  We dive into your strategies and CRM, identify growth levers and launch integrated campaigns to grow a pipeline that converts into revenue.

    33 min
  8. Navigating Forecasting in RevOps (with Jeremey Donovan, VP of RevOps at Inishgt Partners)

    06/18/2024

    Navigating Forecasting in RevOps (with Jeremey Donovan, VP of RevOps at Inishgt Partners)

    Romeo chats with Jeremy Donovan, VP of RevOps at Insight Partners, on ways to improve sales forecasts' accuracy for SMB and Enterprise, fill in forecasting gaps, and manage the sales pipeline. Connect with Jeremey Donovan LinkedIn | Webpage Connect with Romeo Mann: LinkedIn | Webpage ***This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.  How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.

    48 min
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    About

    Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!

    Information

    • Creator
      Romeo Mann
    • Years Active
      2023 - 2024
    • Episodes
      36
    • Rating
      Explicit
    • Copyright
      © @ 2024 MAN Digital

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