#46 AI's role in sales and marketing with Sahil Priyani and Viplove Bhojwani

In this episode, Steve Hamoen, Sahil Priyani, and Viplove Bhojwani discuss the role of AI in sales and marketing. They address common fears, explore its use in communication strategies, and highlight its potential. They delve into the Pareto principle, the importance of an outcome-driven mentality, and the opportunities and challenges in skilling up in the era of AI.

Bio: Maverick: https://maverickvelocity.com/ Sahil Priyani https://www.linkedin.com/in/sahil-priyani/

Viplove Bhojwani https://www.linkedin.com/in/uviplove/

Viplove BIO: I'm Viplove Bhojwani👋, a dedicated sales consultant with a deep-seated passion for driving revenue growth in the B2B sector. Over the past 8 years, I've had the privilege of working with over 567 B2B companies, helping them unlock their full potential and achieve remarkable success. 🚀

My Journey 🛤️ Throughout my career, I've honed my expertise in sales strategies and business development. My mission is to empower businesses to maximize their revenue and reach new heights. With a strong focus on delivering results, I've consistently helped my clients surpass their revenue goals and achieve sustainable growth. 📈

My Approach 🧠 I believe in a results-driven approach that combines extensive industry knowledge with innovative sales strategies. My goal is to provide valuable insights and strategic guidance that align with your business objectives. By understanding the unique challenges of each client, I tailor solutions that drive meaningful and measurable outcomes. 🎯

Building Relationships 🤝 What truly excites me about my work is building strong relationships with my clients. I thrive on the opportunity to understand their specific needs and challenges, and I'm committed to going above and beyond to help them succeed. My interpersonal skills and genuine passion for helping businesses thrive are at the heart of every interaction. ❤️

Let's Achieve Success Together 🌟 As your sales consultant, I promise to be a dedicated partner in your journey toward growth and success. Whether you're looking to maximize revenue, expand your market presence, or overcome specific sales challenges, I'm here to help. Together, we can unlock the true potential of your business and achieve extraordinary results. 🌐

Sahil Priyani Embarking on a journey in the world of B2B sales over five years ago, I was driven by a deep-seated passion for sales and a knack for building meaningful connections. The intricate dance of strategy, negotiation, and relationship-building that underpins successful B2B sales continues to captivate me to this day.

From the get-go, I realized that B2B sales was not just about selling products or services; it was about weaving a story compelling enough to resonate with potential clients. One of the core techniques I embraced early on was strategic prospecting. I honed my ability to identify potential leads amidst the vast digital landscape, leveraging data-driven insights to make informed decisions.

However, leads are just potential stories waiting to be told, and this is where the art of cold calling comes in. Often viewed with apprehension, I found that cold calling could yield rich dividends when approached with authenticity, empathy, and a deep understanding of the client's needs.

Over the years, I've expanded my repertoire of skills to include account-based marketing, social selling, and content marketing, all driven by a commitment to deliver value to clients. I've learned that success in B2B sales doesn't lie in mere transactional exchanges but in building robust relationships that foster trust and mutual growth.

My journey hasn't been without its challenges, but it is my determination and grit that have seen me through. These traits have not only propelled me forward in the face of adversity but also allowed me to constantly push the boundaries of what's possible in B2B sales.

Continuous learning is my mantra. The world of B2B sales is dynamic and ever-evolving, and I believe in staying ahead of the curve by constantly updating my skills and knowledge.

As a B2B Sales expert, I thrive on connecting with fellow professionals, sharing insights, and learning from others. I invite you to connect with me here on LinkedIn as we navigate the fascinating world of B2B sales, powered by determination, grit, and a commitment to growth.

(0:00) Introduction: The ethics of AI in sales (0:45) Guest introduction: Sahil Priyani and Viplove Bhojwani from Maverick Velocity Sales (2:19) Automation in sales: The role of AI (6:02) The declining role of SDRs (8:38) AI as a valuable team member (12:39) Personal experiences with AI in communication (17:12) AI's impact on sales efficiency (19:44) Finding the right use cases for AI (24:06) Outcome-driven sales strategies (35:40) Integrating technology into modern sales strategies (37:04) Closing remarks and sign-off