Consulting Leaders

GHA Marketing
  • 5.0 (14)
  • BUSINESS
  • UPDATED WEEKLY

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

  1. How to De-Risk Client Delivery and Scale Execution Credibility With Adam Josephs

    16H AGO

    How to De-Risk Client Delivery and Scale Execution Credibility With Adam Josephs

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Strategy is easy to agree on. Execution is where things break. Adam Josephs has spent more than two decades stepping into high-stakes environments where delivery matters, post-merger integrations, AI transformations, and critical growth initiatives, and making execution predictable. Adam is the creator of Risk Up Front®, a disciplined execution framework adopted by organizations like Goldman Sachs, Lam Research, and NeoPhotonics, and now taught at Dartmouth Engineering. His work focuses on engineering clarity, surfacing risk early, and installing operating rhythms that help teams move faster without burning out. In this episode, we’ll explore why most execution failures are avoidable, how leaders miss risk signals until it’s too late, and what consulting firm owners can learn from enterprise-grade execution systems to improve delivery, credibility, and growth. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into consulting and execution work, especially in high-stakes environments? 2. What is the core execution problem you see leaders struggling with today, and why does it matter so much to you? 3. Who do you primarily work with now, and who inside the organization usually becomes your main sponsor or decision maker? 4. How do clients typically find you today, and what has worked best for building credibility at the level you operate? Current Acquisition Channels: Referral Sub Question: What’s your view on podcasting as a marketing tool for consultants and advisors working with senior leaders? 5. Your work often involves long sales cycles and high trust, how do you help prospects move from interest to commitment? 6. Once a client starts working with you, how do you ensure they keep coming back, and how do you intentionally build long-term advisory relationships rather than one-off projects? 7. Where do you find yourself most stuck right now in your own consulting business, if at all? 8. Looking ahead, where do you see the biggest opportunities, and risks, in your work around execution, operating models, and Risk Up Front® over the next few years? ********************************************************************* Know more about Adam Josephs Website Link: http://www.celerityconsulting.com/ Connect with Adam Josephs on LinkedIn LinkedIn link: https://www.linkedin.com/in/adamjosephs/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    31 min
  2. How to Build Resilient Businesses Through Vision, Values, and Clear Narrative With Victoria Page

    17H AGO

    How to Build Resilient Businesses Through Vision, Values, and Clear Narrative With Victoria Page

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Victoria Page is the founder of VP Comms, where she works with leadership teams to clarify vision, shape corporate narrative, and embed values in the way businesses actually operate, not just how they talk. Her work sits at the intersection of strategy, communications, sustainability, and leadership. Across her career, Victoria has advised organisations ranging from global brands like Accenture, Carlsberg Britvic, Sky, Mars Petcare, and Costa, to fast-growing SMEs and start-ups. A recurring theme in her work is helping leaders move beyond vague sustainability language and instead focus on resilience, efficiency, and long-term value creation. Alongside her consultancy, Victoria co-founded ENVable, a diagnostic tool designed to make sustainable business practical and jargon-free for SMEs, and The Positive Impact Co, which aims to democratise access to impact and sustainable thinking. She also founded a community charity, Love Haslemere Hate Waste, turning values into action at a local level. ********************************************************** Proposed Interview Structure: 1. What first got you into this work, advising leaders on vision, values, and resilience? 2. What is the core problem you help leaders solve today, and why does it matter so much to you? 3. Who are your ideal clients now, and who inside the organisation usually needs to be involved for the work to really land? 4. You’ve mentioned that most of your work comes through word of mouth. What’s driven that, and what can consultants learn from how you’ve built trust and reputation over time? Sub Question: What’s your view on podcasts as a marketing tool for consultants and advisory businesses in this space? 5. When you’re dealing with senior leaders and complex organisations, how do you usually move from initial conversations to a clear yes? 6. You build long-term relationships with clients. What do you do in practice to retain them, keep them coming back, and make the relationship deepen over time? 7. Where do you find yourself most stuck right now as a consultant and founder, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work around resilience, purpose, and sustainable business over the next few years? ********************************************************************* Know more about Victoria Page Website Link: https://www.the-pico.com/ Connect with Victoria Page on LinkedIn LinkedIn link: https://www.linkedin.com/in/tause/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    30 min
  3. How to Drive Measurable Performance Through Culture & Leadership Alignment With Toby Bassford

    1D AGO

    How to Drive Measurable Performance Through Culture & Leadership Alignment With Toby Bassford

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Toby Bassford has spent over two decades working at the intersection of leadership, culture, and organisational performance. As Founder and MD of Tillon, he partners with founders, executives, and leadership teams to help them build healthier organisations that actually perform, not through off-the-shelf frameworks, but through honest conversations and intentional leadership. Before founding Tillon, Toby held senior executive roles including Chief People Officer and VP People & Culture at CloudFactory, where he led global teams of thousands and helped scale culture alongside rapid growth. He has also spent several years as a Partner at GiANT Worldwide, developing leaders across sectors. In this episode, we explore what it really takes to help organisations change, how consultants can position culture work as a commercial lever, win trust with senior leaders, and build a consulting practice that balances humanity with results. ********************************************************** Proposed Interview Structure: 1. What originally got you into leadership and organisational consulting? 2. What specific problems are you most often helping leaders and organisations solve today, and why do those matter to you? 3. Who are your ideal clients at Tillon, and who tends to be the real decision-maker when it comes to culture and change work? 4. How do clients typically find you today, and what has worked best in building trust and demand for this kind of consulting? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: What do you think about podcasting as a marketing tool in the leadership and consulting space? 5. Culture and change work can be a hard sell with long cycles, how do you usually help clients move from interest to commitment? 6. Once a client starts working with you, how do you retain them over time, and what do you do deliberately to turn initial engagements into long-term relationships? 7. Where do you find yourself most stuck right now as a consultant and founder, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************************* Know more about Toby Bassford Website Link: https://www.tillon.co/ Connect with Toby Bassford on LinkedIn LinkedIn link: https://www.linkedin.com/in/toby-bassford/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    35 min
  4. Build a Highly Specialized Consulting Firm That Delivers Cost Savings at Scale With Ross Collins

    2D AGO

    Build a Highly Specialized Consulting Firm That Delivers Cost Savings at Scale With Ross Collins

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Ross Collins has spent more than three decades advising global manufacturers on one of the most overlooked value levers in their businesses: packaging and the supply chain that supports it. As Director at James Ross Consulting, he leads work that blends technical expertise, operational insight, and data-driven decision-making. James Ross Consulting focuses on packaging usage, supply chain efficiency, and sustainability. Since its founding in 1993, the firm has delivered multi-million-pound cost savings, process improvements, and sustainability strategies for world-leading clients, supported by proprietary software for packaging sustainability reporting and supply chain optimization. In this conversation, Ross shares how specialization has shaped the firm’s growth, how consulting has evolved in packaging and e-commerce environments, and what it takes to maintain long-term client relationships in complex, global engagements. ********************************************************** Proposed Interview Structure: 1. What originally got you into consulting, and how did packaging and supply chain become your focus? 2. What specific problems do you help clients solve today, and why do those problems matter so much for you to solve? 3. Who are your ideal clients now, and who are typically the decision-makers you work with inside those organizations? 4. How do new clients usually find James Ross Consulting, and what has worked best for you in attracting the right kind of engagements over the years? Current Acquisition Channels: Referral, Content, Google Ads, Cold outreach, LinkedIn Sub Question: What’s your view on podcasts as a marketing tool for consulting and specialist advisory firms? 5. You’re often dealing with complex, global organizations, how do you navigate long sales cycles and get buy-in across multiple stakeholders? 6. Once a client starts working with you, how do you retain them over time, what do you do to ensure they keep coming back and view you as a long-term partner rather than a one-off consultant? 7. Where do you find yourself most stuck right now as a consultant and firm leader, if at all? 8. Looking ahead, what do you see as the biggest opportunities in packaging, supply chain consulting, and sustainability over the next few years? ********************************************************************* Know more about Ross Collins Website Link: jrconsulting.com Connect with Ross Collins on LinkedIn LinkedIn link: https://www.linkedin.com/in/ross-collins-b3a869/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    36 min
  5. How to Future-Proof Consulting Businesses Through Adaptability Intelligence (AQ) With Ross Thornley

    2D AGO

    How to Future-Proof Consulting Businesses Through Adaptability Intelligence (AQ) With Ross Thornley

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Ross Thornley sits at the intersection of consulting, leadership development, and the future of work. He’s the Co-Founder and CEO of AQai, the world’s largest community of Adaptability Intelligence (AQ) certified coaches, and a long-time voice on how humans can keep pace with accelerating change. Over the past two decades, Ross has trained hundreds of consultants, coaches, and leaders, delivered more than 10,000 hours of workshops and keynotes, and built multiple ventures across education, HR tech, and leadership development. His work focuses on one core idea: strategy and tools fail if people can’t adapt. In this conversation, we explore what AQ really is, why “AQ before AI” matters for consultants, and how independent advisors can stand out in crowded markets by proving, not just claiming, transformation and impact. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into this work around adaptability, leadership, and helping people navigate change? 2. What problem are you fundamentally solving with AQ, and why does it matter so much to you personally? 3. Who are your ideal clients today, and who inside organizations typically makes the decision to invest in adaptability work? 4. How do people usually discover you and AQai, and what’s been most effective in building trust and credibility at the level you operate? Current Acquisition Channels: Cold outreach Sub Question: You host the Decoding AQ podcast, how do you see podcasting as a credibility and business-development tool for coaches and consultants? 5. Your work often involves mindset shifts, behaviour change, and long-term transformation, how do you help buyers feel confident enough to say yes? 6. Once someone starts working with you, how do you keep them engaged over time and turn clients into long-term partners or repeat buyers? 7. Where do you personally find yourself most stuck right now, as a coach, founder, and creator building in a fast-moving space (if at all)? 8. Where do you personally find yourself most stuck right now, as a founder and thought leader in the adaptability space (if at all)? ********************************************************************* Know more about Ross Thornley Website Link: http://www.aqai.io/ Connect with Ross Thornley on LinkedIn LinkedIn link: https://www.linkedin.com/in/rossthornley/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    35 min

  6. 2D AGO

    Complete B2B Podcasting Guide - Ep1 - Introduction & Structure

    Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I introduce the complete B2B Podcasting Playbook and explain how we use podcasting to build authority, generate leads, and drive long-term business growth for B2B companies. I walk through the structure of the framework, the 8 core sections, and how each stage transforms conversations into relationships, opportunities, and clients. What You’ll Learn: The full framework used at GHA Marketing to build B2B brands and lead generation systems How positioning, guest strategy, and outreach create consistent opportunities The step-by-step process from podcast conversation to business relationship Why post-interview nurturing is where most B2B sales actually happen How content repurposing and automation scale brand visibility Advanced stages of B2B podcasting including audience conversion and partnerships Chapters: 00:00 – Introduction to the B2B Podcasting Playbook 01:12 – What the Framework Helps B2B Companies Achieve 01:53 – Section 1: Irresistible Positioning 02:45 – Sections 2–4: Guest Acquisition to Interview Strategy 04:58 – Sections 5–7: Relationship Building and Conversion 08:15 – Section 8: Scaling Through Content and Systems 10:26 – Section 9: Audience Growth and Advanced Opportunities If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/ To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

    12 min

  7. 2D AGO

    Complete B2B Podcasting Guide - Ep2 - Positioning

    Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down the exact framework we use to build a B2B brand and acquire clients with a podcast, without chasing random views. What You’ll Learn: Why fewer, highly targeted listeners outperform large but unqualified audiences How to define a crystal-clear Ideal Customer Profile (ICP) for B2B podcasting Why vanity metrics don’t translate into leads, calls, or revenue How niche positioning turns your brand into a “lighthouse” for ideal clients How to use data-backed content research instead of guessing topics Why simple podcast names and visuals outperform clever or complex branding Chapters: 00:00 – Introducing GHA Marketing’s B2B Podcast Playbook 01:45 – Defining Your Ideal Customer Profile (ICP) 02:31 – Why Lead Quality Beats Volume Metrics 03:25 – Owning a Niche Before Expanding 04:18 – Case Study: Corporate Treasury 101 Podcast 05:07 – What a Well-Defined vs. Weak ICP Looks Like 06:45 – Why Clear and Simple Messaging Converts Better 07:32 – Podcast Names & Visuals That Instantly Signal “This Is for You” 08:35 – Letting Data, Not Opinions, Drive Content Topics 10:05 – Researching What Your ICP Is Actively Searching For Audience & Content Research Tools: AnswerThePublic (by NP Digital) A keyword research tool used to understand what questions and topics audiences are actively searching for. https://answerthepublic.com Google Trends Analyze search trends to identify growing and declining topics within your niche. https://trends.google.com Google Keyword Planner Discover keyword demand and search intent related to your ICP’s challenges. https://ads.google.com/home/tools/key... YouTube Search & Popular Videos Used to identify high-performing topics and content trends within specific niches. Reddit Communities Source of unfiltered conversations, problems, and language used by ideal customers. https://www.reddit.com Quora Platform for identifying common questions and recurring pain points from target audiences. https://www.quora.com Industry Conferences & Breakout Sessions Analyzing headlines and topics from the most attended sessions to uncover real-time demand. If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/ To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

    11 min

  8. 2D AGO

    Complete B2B Podcasting Guide - Ep3 - Your first guests

    Download “B2B Podcasting Secrets” to solve Branding & Lead Gen for good if you are a B2B Business: https://ghapodcast.com/b2b-podcasting-secrets-pod Follow me on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ In this video, I break down the exact framework we use to find the first guests for a B2B Podcast like clockwork, even if the show doesn't exist yet! What You’ll Learn: How to secure high-level ICP guests even before your podcast launches Why your existing network is the fastest path to early traction and social proof How podcast interviews reactivate dormant leads without sales pressure The referral question that consistently generates warm introductions How guest social proof increases cold outreach reply rates up to 15%+ Why a zero-pressure pre-interview conversation boosts guest acceptance Chapters: 00:00 – Why High-Level ICPs Agree to Be Podcast Guests 00:55 – The Role of Positioning and ICP Clarity 01:46 – Start With Your Existing Network for Social Proof 02:28 – How to Invite Clients, Leads, and Industry Peers 03:16 – Reactivating Dormant Leads Through Interviews 04:48 – Turning Guests Into a Referral Engine 06:12 – The Exact Referral Question That Works 07:49 – Using Guest Credibility to Improve Cold Outreach 08:45 – Structuring a High-Converting Guest Invitation 09:28 – Why Pre-Interview Conversations Increase Acceptance If you are new to my channel, my name is Guillaume Jouvencel, and I'm the co-founder of GHA Marketing. I've launched and grown 107 B2B podcasts in the last 2.5 years, and I personally own two top 10% podcasts globally. I believe in proof, not promises. See all our B2B clients testimonials here: https://ghapodcast.com/testimonials/ To the builders in the arena, build the brand first, then let the clients chase you. Never quit, Guillaume DISCLOSURE: Information shared here is for educational purposes only. Results are not guaranteed and will vary based on effort, market, offer, and execution. DISCLAIMER: I create podcast strategies that drive real results. With so many “experts” and “quick fixes” out there, it’s hard to know who’s legit. I share what works from real-world experience in helping companies and entrepreneurs use podcasting to generate revenue and strengthen their brand. And if you’re ready to take your podcast to the next level, I’m here to help.

    10 min
See All (305)

5
out of 5
14 Ratings

About

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

Information

  • Creator
    GHA Marketing
  • Years Active
    2023 - 2026
  • Episodes
    305
  • Rating
    Clean
  • Copyright
    © Copyright 2026 GHA Marketing
  • Show Website
    Consulting Leaders