Consulting Leaders

GHA Marketing

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

  1. How to Turn ESG Into a Practical Business Advantage With Caroline Johnstone

    16H AGO

    How to Turn ESG Into a Practical Business Advantage With Caroline Johnstone

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Caroline Johnstone is the Founder and Managing Director of Rawstone Consulting, an ESG and sustainability consultancy working with medium and large organisations across the UK. Her work focuses on developing sustainability strategies that are practical, deliverable, and aligned with real business priorities, not just compliance or reporting. Before founding Rawstone, Caroline held senior in-house sustainability roles within FTSE 250 organisations, including Galliford Try, where she led group-wide sustainability strategy, reporting, and governance. That experience shapes how she now advises clients: with a deep understanding of internal politics, decision-making, and execution challenges. In this conversation, we explore how ESG consulting firms position their expertise, navigate long sales cycles with senior stakeholders, and balance credibility with commercial growth, especially in a market where sustainability expectations from investors, regulators, and customers continue to rise. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into sustainability and consulting, and how did that path lead to founding Rawstone Consulting? 2. What specific problem do your clients usually come to you with around ESG, and why does that problem matter so much to you personally? 3. Who are your ideal clients today, and who inside those organisations typically makes the final decision to bring you in? 4. How do clients usually find you, and what’s worked best for you in building trust and credibility in such a complex, technical space? Current Acquisition Channels: Referral, Content, Google Ads Sub Question: What do you think about podcasting as a marketing tool for consulting and advisory firms in sustainability and ESG? 5. ESG projects often involve long sales cycles and multiple stakeholders, how do you typically move from first conversation to signed engagement? 6. Once a client starts working with you, how do you retain them over time, and what do you do to turn initial projects into long-term relationships and repeat work? 7. Where do you find yourself most stuck right now as a founder, if at all? 8. As you look ahead, how do you see Rawstone Consulting evolving, and where do you think the biggest opportunities are for ESG consultants like you? ********************************************************************* Know more about Caroline Johnstone Website Link: https://www.rawstoneconsulting.co.uk/ Connect with Caroline Johnstone on LinkedIn LinkedIn link: https://www.linkedin.com/in/caroline-johnstone-esg/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    29 min
  2. How to Drive High Performance Without Burnout Through Sustainable Leadership With Eva Medilek

    1D AGO

    How to Drive High Performance Without Burnout Through Sustainable Leadership With Eva Medilek

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Eva Medilek works with high-achieving leaders who look successful on the outside but feel exhausted and stretched thin on the inside. Through her firm, Optimize You High Performance Coaching, she helps executives, entrepreneurs, and teams close the gap between performance and well-being. With over 2,000 hours of coaching experience, Eva brings a direct, practical approach to leadership development. Her work focuses on habits, mindset, communication, and inclusive leadership practices that drive results without burnout, especially in high-pressure environments. In this conversation, we explore what sustainable high performance actually looks like, how consultants and leaders can better manage energy and expectations, and why success doesn’t need to come at the cost of long-term health or fulfillment. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into coaching and leadership development? 2. What is the core problem you’re solving for leaders today, and why does it matter so much right now? 3. Who are your ideal clients today, and who is usually the decision-maker when they engage you? 4. How do clients typically find you, and what’s worked best for you to attract consistent opportunities? Sub Question: What’s your view on podcasts as a marketing tool for consultants and coaches? 5. Consulting and coaching often involve long trust-building cycles. How do you move prospects from interest to commitment? 6. How do you retain clients over time, what do you do deliberately to make sure clients keep coming back, stay engaged, and build long-term relationships with you? 7. Where do you find yourself most stuck right now in your consulting and coaching business, if at all? 8. Looking ahead, where do you see the biggest opportunities in leadership and high-performance coaching over the next few years? ********************************************************************* Know more about Eva Medilek Website Link: https://evamedilek.com/ Youtube link: https://www.youtube.com/@evamedilek7327 Connect with Eva Medilek LinkedIn link: https://www.linkedin.com/in/evamedilek/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    29 min
  3. How to Turn Operational Chaos into 20-40% Efficiency Gains With Jennifer White

    1D AGO

    How to Turn Operational Chaos into 20-40% Efficiency Gains With Jennifer White

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Jennifer White has spent her career inside complex operations, manufacturing plants, supply chains, enterprise IT environments, where inefficiency quietly erodes margins. After leading large-scale transformations across Fortune 500 and mid-market organizations, she founded The MJW Group to help leaders stop firefighting and start building operational discipline that actually sticks. Her firm is known for its proprietary PPDT methodology, aligning People, Processes, Data, and Technology, and for implementing alongside client teams rather than handing off recommendations. The result: consistent 20–40% efficiency gains, millions in cost savings, and systems that teams actually adopt. In this conversation, we’ll explore what consultants can learn from enterprise delivery environments: how to define success upfront, manage long transformation sales cycles, maintain client trust during implementation, and avoid the common traps that derail large operational projects. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into consulting and large-scale transformation work? 2. What’s the core operational problem you see most executives struggling with today, and why does it matter so much for you to solve it? 3. Who are your ideal clients today, and who actually drives the decision to bring you in for large transformation work? 4. How do clients typically discover you, and what has been most effective for building credibility before the first serious conversation? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasts as a marketing channel for consultants working in complex, enterprise environments? 5. Your projects often involve long sales cycles and high stakes. How do you move prospects from interest to real commitment? 6. How do you retain clients and turn projects into long-term relationships where they keep coming back? 7. Where do you find yourself most stuck right now (if at all), whether that’s growth, delivery, positioning, or something else? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************************* Know more about Jennifer White Website Link: https://www.themjwgrp.com/ Connect with Jennifer White on LinkedIn LinkedIn link: https://www.linkedin.com/in/jennifermw/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    31 min
  4. How to Build Resilient Leaders Across Cultures with Human-Centered Management With Patrick Haywood

    1D AGO

    How to Build Resilient Leaders Across Cultures with Human-Centered Management With Patrick Haywood

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Patrick Haywood is the founder of Mantus Learning and a leadership development consultant with more than 20 years of experience working across sectors and geographies. His work sits at the intersection of psychology, coaching, cultural intelligence, and emotional intelligence. He designs and delivers leadership and management programmes for organisations operating in hybrid and remote environments, helping leaders adapt their style, communicate clearly, and influence across boundaries. His focus is practical: better conversations, better decisions, and healthier teams. In this conversation, we’ll unpack how Patrick approaches leadership as stewardship, what consultants need to understand about inclusion and false urgency, and how leadership development must evolve as work becomes more global and human. ********************************************************** Proposed Interview Structure: 1. What originally got you into leadership development and consulting? 2. What core leadership problem are you most focused on solving today, and why does it matter so much to you? 3. Who do you typically work with now, and who are the real decision-makers when organisations invest in leadership development? 4. How do clients usually find you, and what’s worked best for you in attracting the right kind of organisations over the years? Current Acquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: What’s your view on podcasts as a marketing and authority-building tool in the leadership and consulting space? 5. Leadership programmes often involve long buying cycles and multiple stakeholders. How do you usually move from interest to commitment? 6. Once a client starts working with you, how do you ensure they keep coming back, and that you’re building genuine long-term partnerships rather than one-off engagements? 7. Where do you personally feel most challenged or stretched right now in your work (if at all)? 8. Looking ahead, where do you see the biggest opportunities, in leadership and management development over the next few years? ********************************************************************* Know more about Patrick Haywood Website Link: http://www.mantuslearning.com/ Connect with Patrick Haywood on LinkedIn LinkedIn link: https://www.linkedin.com/in/phaywood/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    1h 2m
  5. Build a High Trust Consulting Practice Around Implementation (Not Hype) With Christian Milaster

    1D AGO

    Build a High Trust Consulting Practice Around Implementation (Not Hype) With Christian Milaster

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Christian Milaster has spent more than a decade helping healthcare organizations turn telehealth from a buzzword into a working, scalable reality. As Founder and CEO of Ingenium Digital Health Advisors, he focuses on one core belief: the problem in healthcare isn’t innovation, it’s adoption. Trained as an engineer in Germany, with experience at IBM and the Mayo Clinic, Christian brings a systems-thinking mindset to healthcare transformation. His work spans strategy, workflow design, operationalization, and optimization, particularly in rural health systems where resources are limited and execution matters most. In this conversation, we explore what consulting firm owners can learn from digital health: why implementation science beats shiny technology, how to work effectively with highly specialized professionals, and how to build advisory services that create measurable, long-term impact. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into consulting, and specifically into digital health and telehealth? 2. What is the core problem you’re solving today, and why does it matter so much to you? 3. Who are your ideal clients now, and who are typically the real decision-makers inside those organizations? 4. How do clients usually find Ingenium today, and what’s worked best for you in building trust in a highly technical, skeptical market? Sub Question: What’s your view on podcasts as a marketing tool in the consulting and healthcare advisory space? 5. Healthcare sales cycles can be long and complex. How do you typically move from first conversation to signed engagement? 6. Once a client starts working with you, how do you ensure they keep coming back, what do you deliberately do to build long-term relationships rather than one-off projects? 7. Where do you find yourself most stuck right now as a consultant and firm owner, if at all, given the scale and complexity of the work you’re doing? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************************* Know more about Christian Milaster Website Link: https://ingeniumdigitalhealth.com/ Connect with Christian Milasteron LinkedIn LinkedIn link: https://www.linkedin.com/in/christianmilaster/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    39 min
  6. How to Build Credible ESG Practices That Clients Trust Long-Term With Marcy Twete

    6D AGO

    How to Build Credible ESG Practices That Clients Trust Long-Term With Marcy Twete

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Marcy Twete is the CEO of Veerless, a sustainability and ESG consultancy she founded in 2018 and grew from a solo practice into a boutique firm serving clients around the world. Veerless advises companies, nonprofits, and investors on ESG strategy, sustainability reporting, and integrating sustainability into business operations in a way that actually drives impact. Before launching Veerless, Marcy spent years inside one of the world’s largest companies as Executive Director of Sustainability and Corporate Responsibility at ArcelorMittal. There, she led the creation of a globally recognized sustainability framework and oversaw the company’s first Integrated Report, aligning financial and non-financial performance with global standards like GRI, SASB, and IIRC. In this conversation, we explore what it takes to build a high-credibility consulting firm in a complex, highly scrutinized space. Marcy shares how she thinks about positioning, long sales cycles, client trust, and why consultants need to move beyond marketing metrics and focus on substance if they want long-term relevance. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into sustainability and consulting, and when did you realize this could become a firm rather than just a role? 2. What is the core problem Veerless solves for clients, and why do you think so many organizations still struggle to get ESG right? 3. Who are your ideal clients today, and who inside the organization usually drives ESG-related decisions? 4. How do companies typically find Veerless, and what’s worked best for you in building credibility and attracting the right kind of clients? Current Acquisition Channels: Referral Sub Question: You host your own podcast, what role do you think podcasts can realistically play as a marketing tool in consulting and ESG? 5. ESG work often involves long sales cycles and internal skepticism. How do you move from early conversations to real buy-in and signed engagements? 6. Once a client starts working with Veerless, how do you ensure they keep coming back, and what do you focus on to build long-term, trust-based relationships? 7. As a consulting firm owner today, where do you find yourself most challenged or constrained right now (if at all)? 8. Looking ahead, where do you see the biggest opportunities for ESG-focused work over the next few years? ********************************************************************* Know more about Marcy Twete Website Link: https://veerless.com/ Connect with Marcy Twete on LinkedIn LinkedIn link: https://www.linkedin.com/in/marcytwete/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    36 min
  7. How to Build High-Performance Teams by Focusing on What Really Matters With Ben Hunt-Davis

    6D AGO

    How to Build High-Performance Teams by Focusing on What Really Matters With Ben Hunt-Davis

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Ben Hunt-Davis won Olympic Gold with Team GB’s men’s rowing eight at the Sydney 2000 Games, not by working harder than everyone else, but by obsessing over one question: Will it make the boat go faster? That mindset became the foundation of his work in leadership and performance. Today, Ben co-leads Will It Make The Boat Go Faster?, a performance consultancy helping organisations define their equivalent of a “gold medal” and build the habits, behaviours, and focus required to achieve it. His work spans global corporates, professional services firms, and leadership teams under pressure to deliver results in complex environments. In this conversation, we’ll unpack how consultants and firm owners can apply performance thinking to growth, client delivery, team culture, and personal energy, without burning out or chasing the wrong metrics. ********************************************************** Proposed Interview Structure: 1. What first got you into performance consulting after retiring from elite sport? 2. What problem do you see most leaders and teams struggling with today, and why does it matter so much to you? 3. Who are your ideal clients today, and who typically makes the decision to work with you? 4. How do organisations usually discover you, and what’s worked best in attracting the right opportunities over the years? Sub Question: What’s your view on podcasting as a marketing and credibility-building tool in the consulting and leadership space? 5. Your work often involves senior leaders and long buying cycles, how do you typically move from interest to commitment? 6. In your own consulting business, how do you retain clients over time, what do you deliberately do to make sure clients come back, expand the work, and build long-term trusted relationships rather than one-off engagements? 7. Where do you find yourself most stuck right now in your own consulting business (if at all), whether in growth, delivery, or focus? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************************* Know more about Ben Hunt-Davis Website Link: http://www.willitmaketheboatgofaster.com/ Connect with Ben Hunt-Davis on LinkedIn LinkedIn link: https://www.linkedin.com/in/benhuntdavis/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    39 min
  8. How to Secure Sustainable Funding and Build Resilient Organizations With Shaniqua Rischer

    6D AGO

    How to Secure Sustainable Funding and Build Resilient Organizations With Shaniqua Rischer

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) ********************************************************************** Shaniqua Rischer has spent more than a decade working at the intersection of strategy, funding, and leadership development. As the founder of Rischer Consulting, she supports small businesses, nonprofits, and social impact organizations navigating start-up complexity, grant acquisition, and long-term operational performance. Her work goes beyond writing grants. Shaniqua helps leaders think clearly about stewardship, how they manage capital, talent, energy, and decision-making over time. That includes data analysis, reporting, certifications, and hands-on program management tied directly to outcomes. In this episode, we talk about what it really takes to secure funding, why many organizations struggle to sustain growth after the grant is awarded, and how consultants can position themselves as trusted strategic partners rather than transactional service providers. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into consulting and community-focused work? 2. What core problem are you helping organizations solve today, and why does that matter so much to you personally? 3. Who are your ideal clients now, and who usually makes the final decision to work with you? 4. How do clients typically find Rischer Consulting, and what’s worked best for you in building trust and visibility over time? Current Acquisition Channels: Referral, Content Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and coaches in the social impact space? 5. Funding and consulting sales cycles can be long and complex, how do you guide prospects from first conversation to commitment? 6. Once a client starts working with you, how do you retain them, what do you intentionally do to build trust, deliver results, and turn engagements into long-term relationships? 7. Where do you find yourself most challenged right now as a consulting firm leader, if at all? 8. Looking ahead, where do you personally see the biggest opportunities for your work over the next few years, and what are you being more intentional about building now? ********************************************************************* Know more about Shaniqua Rischer Website Link: https://www.rischerconsulting.com/ Connect with Shaniqua Rischer on LinkedIn LinkedIn link: https://www.linkedin.com/in/srischer/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    34 min
5
out of 5
14 Ratings

About

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.