Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-lv/ ********************************************************** Mike Oppedahl is CEO of GiANT Worldwide, a professional services business built around leadership IP, certification, and a global network of more than 420 certified Guides. In this episode, Mike shares what he’s learned about turning expertise into scalable intellectual property, creating recurring revenue, and building a services business designed for long-term growth. ********************************************************** Links: StreamYard (for guest): https://streamyard.com/a8uz4jxfk9 YouTube (for sharing): https://www.youtube.com/watch?v=K11jmtojnhY Apply to be a guest: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/ ********************************************************** Mike's Bio: Mike Oppedahl is CEO of GiANT Worldwide, where he helps lead a global business focused on equipping coaches and consultants with proven leadership IP, including the 5 Voices framework, certification programs, and AI-enabled tools. Mike has spent more than a decade at GiANT across growth and leadership roles, including Managing Partner, Chief Revenue Officer, President, and Partner before becoming CEO. Prior to GiANT, he progressed from business development to President and Executive VP/COO at FootPrints Home Care. He began his career as a software engineer at Honeywell supporting the F-15 Eagle program and holds a degree in Electrical Engineering from Arizona State University. ********************************************************** Show Notes: Mike Oppedahl has spent more than a decade helping build GiANT Worldwide, progressing through roles including Managing Partner, Chief Revenue Officer, President, Partner, and now CEO. GiANT equips coaches and consultants with leadership frameworks, tools, certifications, and AI-supported resources they can take into their own client engagements. At the center of the business is 5 Voices, a practical leadership and communication framework used across organizations ranging from small businesses to Fortune 500 companies. Rather than relying exclusively on bespoke services, GiANT has built an ecosystem around its intellectual property, including certification, technology, published content, and a global community of more than 420 certified Guides. For professional services leaders, Mike’s experience raises an important question: how do you take expertise that traditionally depends on individual practitioners and turn it into a business that can scale? We’ll explore how GiANT attracts and retains clients, builds recurring revenue around IP, develops a global practitioner network, and thinks about the next stage of growth. ********************************************************** Proposed Interview Structure: 1. You started your career as an engineer working on the F-15 program, then moved into running businesses and eventually spent more than a decade building GiANT. What pulled you into the professional services world in the first place? 2. What specific problem is GiANT helping coaches, consultants, and the organizations they serve solve today, and why does solving that problem matter so much to you personally? 3. Who are the ideal clients for GiANT today, and when you’re selling into an organization, who typically holds the decision to bring you in or invest in the work? 4. GiANT has built a brand around its IP, books, certification, and community. When it comes to generating new business today, where are your best clients actually coming from, and what has worked best for you? Current Acquisition Channels: Referral, Content, Meta Ads, Webinars, Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing and trust-building tool for professional services firms? 5. Leadership and culture can sometimes be difficult services to make tangible before a client experiences the results. How do you sell that value and move a prospective client from initial interest to actually investing in GiANT? 6. Once someone starts working with GiANT, what do you do to make sure they continue getting value, keep coming back, and ultimately develop into a long-term relationship with the business? 7. Now that you’re CEO and responsible for taking GiANT into its next stage of growth, where do you find yourself most challenged right now as a professional services leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?
