Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Steve “The Hurricane” Weiss has spent more than two decades in healthcare sales, marketing, networking, and business development. Before starting his own firm, he led marketing, sales, public relations, and referral development for healthcare organizations, giving him firsthand experience with the growth problems his clients now hire him to solve. In 2012, Steve founded Hurricane Marketing Enterprises, specializing in helping private duty, home care, home health, hospice, and other healthcare providers grow. The firm works with clients across referral-source development, strategic partnerships, account qualification, sales conversion, marketing campaigns, operations, caregiver management, and exit planning. Today, Steve has built Hurricane Marketing Enterprises beyond a founder-only practice, with a team delivering training, business development, and client work. His journey offers professional services leaders a practical look at what it takes to turn deep industry expertise into a specialized firm, create a repeatable approach to winning and retaining clients, and build a business capable of growing beyond its founder. Proposed Interview Structure: 1. You spent years on the inside of healthcare sales and marketing before starting Hurricane Marketing Enterprises. What made you decide to take that expertise and build your own professional services firm around it? 2. What specific problem are you helping home care, home health, and hospice providers solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who typically holds the decision to bring Hurricane Marketing Enterprises in and hire you? 4. Your firm teaches clients how to generate referrals and build strategic relationships, so I’m curious how you apply that to your own business. How do clients typically find Hurricane Marketing Enterprises, and what has worked best for consistently bringing new business into the firm? Current Acquisition Channels: Referral, Content, Google Ads, Meta Ads, Webinars, Podcast (guesting), Speaking engagements Sub Question: You’ve built a visible personal brand through speaking, events, video, and educational content. What do you think about podcasting as a marketing and trust-building tool for professional services firms? 5. Once a potential client enters your world, what does your sales process look like, from that first conversation to getting them comfortable enough to bring your firm in? 6. Once someone becomes a client, how do you make sure they continue seeing value, keep coming back, and ultimately develop into a long-term relationship with Hurricane Marketing Enterprises? 7. At the stage Hurricane Marketing Enterprises is at today, where do you find yourself most challenged right now as a professional services firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Steve “The Hurricane” Weiss Website Link: http://www.homecareevolution.com Connect with Steve “The Hurricane” Weiss on LinkedIn LinkedIn Link: https://www.linkedin.com/in/steve-hurricane-weiss-13996b2 Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
