Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO

GHA Marketing Ltd
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Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO

The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization

  1. How Entrepreneurs On Fire Could Get x3 More Downloads - Complete Analysis (Special Episode)

    3 DAYS AGO

    How Entrepreneurs On Fire Could Get x3 More Downloads - Complete Analysis (Special Episode)

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. Over the last two years, I’ve personally analyzed over 1300 podcasts and spoken with 500+ podcasters to uncover what truly drives success in this space. In this episode, I’m diving deep into Entrepreneurs on Fire by John Lee Dumas—a top-ranked business podcast generating over $100K per month. John has built a powerhouse brand, but even the most successful podcasts have untapped potential. In this breakdown, I’ll reveal how Entrepreneurs on Fire could triple its audience, increase revenue, and expand its reach with a few strategic changes. If you’re a podcaster, content creator, or entrepreneur looking to grow your show, this episode is packed with insights you can apply today. What You’ll Learn in This EpisodeThe business model behind Entrepreneurs on Fire and how John monetizes his audienceWhy YouTube is the biggest missed opportunity in podcasting todayThe SEO and keyword strategy that helps podcasts rank higherHow Spotify is now the leading podcast platform and why most podcasters overlook itThe call-to-action framework that increases engagement and leadsThe power of short-form content and how to repurpose your episodes into 21+ social media posts Episode Breakdown [00:00:00] - Introduction: Why This Podcast Breakdown Matters [00:01:17] - The Entrepreneurs on Fire Business Model Explained [00:02:35] - How Audience Growth Directly Impacts Podcast Revenue [00:03:50] - The Three Pillars of Podcast Quality: Audio, Video, and Content [00:05:01] - How to Optimize Your Podcast for Search and Discoverability [00:06:21] - Why YouTube is a Game-Changer for Podcast Growth [00:08:49] - How Spotify is Overtaking Apple Podcasts and What It Means for You [00:10:06] - The Best Call-to-Action Strategies to Convert Listeners [00:12:17] - How to Rank in Apple Podcasts and Spotify Charts [00:14:32] - Why Entrepreneurs on Fire Has 3800 Apple Reviews but Only 30 on Spotify [00:17:19] - The Role of Show Notes in Podcast Growth and SEO [00:19:36] - Social Media Strategy: How to Repurpose Podcast Content for Maximum Reach [00:24:07] - The Power of Consistency: Why a Release Schedule Matters [00:30:07] - How a Podcast Website Can Become Your Biggest Growth Asset [00:32:45] - Leveraging Short-Form Video to Boost Your Podcast’s Visibility [00:37:32] - The Missing Social Media Strategy: LinkedIn, Twitter, and TikTok [00:38:47] - Final Takeaways and Action Steps Resources & LinksEntrepreneurs on Fire Website: https://www.eofire.comPodcast Adobe Enhance: https://podcast.adobe.com/enhance (for improving guest audio)Podstatus: https://www.podstatus.com (track podcast rankings)Buzzsprout Podcast Statistics: https://www.buzzsprout.com/global_stats (track industry trends)YouTube Podcast Study: https://www.signalhillinsights.com (listener behavior research) Follow Guillaume Jouvencel’s social media:YouTube Channel: a...

    40 min
  2. Achieve Podcasting Success Faster by Training Your Unconscious Mind to Set Goals with Teri Holland

    FEB 5

    Achieve Podcasting Success Faster by Training Your Unconscious Mind to Set Goals with Teri Holland

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Guru, we explore mindset, success habits, and the unconscious mind with Teri Holland, an NLP trainer, hypnotherapist, and podcasting expert. Teri explains how 95% of our actions are driven by the unconscious mind and shares strategies for setting goals, overcoming mental blocks, and using podcasting to grow your brand. Whether you're an entrepreneur or podcaster, this episode offers actionable insights for lasting success. Our guest, Teri Holland, is a high-performance coach, TEDx speaker, and host of the Success in Mind podcast. With expertise in NLP and hypnotherapy, she helps individuals reprogram their mindset for peak performance and is known for her TEDx talk on secondary trauma. Expect to Learn:How your unconscious mind controls 95% of your habits—and how to take control.Why most people fail at achieving their goals and how to use the SMART framework for success.How social media and dopamine addiction impact your productivity.The role of storytelling in business and podcasting to build lasting connections.How Teri built a top-ranked podcast and leveraged it for business growth.  Episode Breakdown:[00:00:37] - Introduction to Teri Holland [00:01:33] - Defining Success and Keeping It in Mind [00:02:52] - Conscious vs. Unconscious Mind: Who’s Driving Your Success? [00:06:46] - Practical Ways to Work with Your Unconscious Mind [00:13:25] - What Does Success Mean? Setting the Right Goals [00:19:05] - Teri's Podcasting Journey: From Creative Outlet to Global Platform [00:23:16] - The Power of Authenticity: How Raw, Unfiltered Content Resonates [00:28:14] - Building a Coaching Business Through Podcasting [00:32:53] - Advice for Aspiring Podcasters in 2025 [00:38:11] - The Timeless Power of Storytelling in Podcasting  Follow Teri Holland on Social: Website: https://www.teriholland.ca/ Podcast: https://www.teriholland.ca/my-podcast Teri Holland on LinkedIn: https://www.linkedin.com/in/theteriholland/ Teri Holland on Instagram: https://www.instagram.com/teriholland  Follow Hussam & Guillaume: Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/  Follow us on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: a href="https://www.instagram.com/gha_marketing/" rel="noopener noreferrer"...

    39 min
  3. Podcasting Tips for Couples to Balance Work and Life with Zach and Audrina Blackburn

    JAN 30

    Podcasting Tips for Couples to Balance Work and Life with Zach and Audrina Blackburn

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) In this episode of Podcast Guru, we explore the dynamics of running a business and podcast as a couple, focusing on how to navigate challenges, maintain boundaries, and foster authentic connections. Zach Carlin and Audrina Blackburn, co-founders of Summit Chasers Network, share their experiences building a business that thrives on trust and community while leveraging podcasting as a platform for growth and genuine relationship-building. Zach and Audrina discuss the importance of being true to yourself in both business and podcasting, offering actionable insights for entrepreneurs and podcasters alike. Our guests, Zach Carlin and Audrina Blackburn, are the founders of Summit Chasers Network, a platform dedicated to empowering small- and medium-sized businesses with strategies for sustainable growth. Both seasoned podcasters, Zach and Audrina bring authenticity, passion, and a wealth of knowledge about leveraging storytelling and connection to drive success in both their personal and professional lives. Expect to LearnHow to separate personal and professional relationships when running a business as a couple.The role of authenticity and trust in creating engaging podcasts and building a loyal audience.How live podcasting fosters transparency and strengthens audience relationships.Tips for evolving your podcast format and purpose as your goals change.The enduring importance of storytelling and community-building in podcasting. Introduction and overview [00:00:33] – Welcome & Introduction [00:01:40] – Running a Business & Podcast as a Couple [00:06:01] – Podcasting as a Medium for Authenticity [00:09:22] – Using Podcasts to Build Business Relationships [00:12:25] – Live Podcasts vs. Webinars: What Works Best? [00:16:26] – The Evolution of Summit Chasers Network Podcast [00:19:09] – Scripted vs. Unscripted Interviews: What’s Best? [00:26:26] – Lessons from Voice of Impact [00:31:20] – How to Use Podcasting to Showcase Expertise [00:34:31] – Challenges in Podcasting [00:40:47] – What Will Stay True in Podcasting Over the Next 10 Years? [00:42:57] – Where to Find Zach & Audrina  Follow Zach and Audrina on Social:Summit Chasers Network: https://summitchasersnetwork.com/ Zach Carlin on LinkedIn: https://www.linkedin.com/in/zach-carlin-799955228/ Audrina Blackburn on LinkedIn: https://www.linkedin.com/in/audrina-blackburn-670598208/  Follow Hussam & Guillaume: Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: a...

    45 min
  4. 24 Brutally Honest Truths about Podcasting (Special Episode)

    JAN 22

    24 Brutally Honest Truths about Podcasting (Special Episode)

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium.  Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections. Expect to learn:  1. Why content quality outweighs fancy gear and elaborate setups. 2. The truth about short-form content and its impact on podcast growth. 3. Why niching down is critical for sustainable podcast growth. 4. How consistency builds trust and audience retention. 5. The role of video in podcasting’s future. 6. Tips for leveraging SEO and creating binge-worthy back catalogs. 7. Why your podcast titles might be costing you listeners. … and many more! Follow Guillaume Jouvencel’s social media: YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram:instagram.com/guillaume.jouvencel LinkedIn: linkedin.com/in/guillaume-jouvencel  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd  Instagram: https://www.instagram.com/gha_marketing/  Tiktok: https://www.tiktok.com/@gha_marketing  Twitter: https://twitter.com/GHAMarketing_  Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

    40 min
  5. How to Build a 300-Episode Podcast That Revolutionized Construction with Devon Tilly

    JAN 8

    How to Build a 300-Episode Podcast That Revolutionized Construction with Devon Tilly

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Devon Tilly, Host of The Art of Construction podcast and leader of the Art of Construction Master Facilitators. With years of experience in project management, Devon connects cutting-edge technology with craftsmanship to empower professionals in the building industry. Expect to learn: 1. Practical tips on building a podcast from scratch, even with no prior experience. 2.  Insights into staying consistent and engaged, especially during the early, challenging phases of podcasting. 3. How to create impactful and authentic narratives that engage audiences. … and many more! You can find Devon Tilly's LinkedIn here:  https://www.linkedin.com/in/devon-tilly-5a407a20/ Check out his podcast here:  The Art of Construction Master Facilitators: https://www.theartofconstruction.net/  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

    38 min
  6. This ONE Strategy is Changing the Future of Podcasting with Jack Sweeney

    JAN 3

    This ONE Strategy is Changing the Future of Podcasting with Jack Sweeney

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Jack Sweeney, Host and Creator of the CFO Thought Leader podcast and Senior Contributor at Forbes. With decades of experience in business journalism, Jack shares the leadership stories and career insights of top finance professionals. Expect to learn: 1. Techniques for connecting with executives during interviews. 2. Insights into building authority and relevance in a niche market. 3. Strategies for staying focused and engaged as a podcast host. … and many more! You can find Jack Sweeney's LinkedIn here:  https://www.linkedin.com/in/jack-sweeney-cfo-thought-leader/  Check out his podcast here:  CFO Thought Leader podcast: https://muckrack.com/podcast/cfothoughtleader/  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

    43 min
  7. The Shocking Truth About Podcast Failures and Why 90% Don’t Survive with Ron Nussbaum

    12/26/2024

    The Shocking Truth About Podcast Failures and Why 90% Don’t Survive with Ron Nussbaum

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Ron Nussbaum, Chief Executive Officer of BuilderComs and Host of the Construction Champions Podcast. With over 15 years of experience in construction and a dedication to driving innovation, Ron is challenging industry norms and inspiring change across the sector. Expect to learn: 1. Learn the techniques to market your podcast effectively on social media, newsletters, and through collaborations. 2.  Discover how to approach potential sponsors and build mutually beneficial partnerships. 3. Explore predictions and trends that will shape the podcasting industry and how to stay ahead. … and many more! You can find Ron Nussbaum's LinkedIn here:  https://www.linkedin.com/in/ron-nussbaum/  Check out his podcast here:  Construction Champions Podcast: https://www.buildercoms.com/  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

    43 min
  8. Podcasts Fail Before Episode 3 Because of This One Mistake with Tyler Campbell

    12/18/2024

    Podcasts Fail Before Episode 3 Because of This One Mistake with Tyler Campbell

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Tyler Campbell, Chief Executive Officer of Storybuilder and Podcast Host and Producer of the Construction Brothers Podcast. With a decade of experience in construction and a passion for video production, Tyler combines his expertise to bring a unique approach to both industries. Expect to learn: 1. Learn the steps to create a podcast idea that resonates with listeners and fits your goals. 2. Discover strategies for securing high-quality guests and keeping them engaged in your podcast's success. 3. Learn how to leverage data to adjust content and improve listener engagement. … and many more! You can find Tyler Campbell's LinkedIn here:  https://www.linkedin.com/in/tylerscottcampbell/  Check out his podcast here:  Construction Brothers Podcast: https://www.brospodcast.com/  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

    43 min
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The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization

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