Consulting Leaders

GHA Marketing

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.

  1. 2H AGO

    How to Turn SaaS Implementations Into Long-Term Advisory Revenue With Stephanie Taylor

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Stephanie has spent two decades in the trenches of enterprise software, from implementation consultant to CEO. At VFP Consulting, she helps high-growth companies, private equity-backed firms, and global organizations optimize Salesforce and Certinia environments, particularly across quote-to-cash and professional services operations. What sets her apart is a disciplined focus on change management and ROI. Rather than selling one-off projects, she built VFP Advisory Services as a subscription model, giving clients ongoing access to certified expertise. It’s a shift many consulting firm owners are trying to make: from reactive delivery to proactive partnership. Her latest venture, Campfire, is where consulting operator meets product builder. After years of managing implementations through scattered documents and disconnected tools, she created a Salesforce-native command center built around the VFP Method: People, Process, and Product, from discovery through long-term SaaS adoption. It’s a case study in turning implementation pain points into scalable IP. ********************************************************** Proposed Interview Structure: 1. Stephanie, you’ve been in enterprise software and consulting for over 20 years, what originally pulled you into this world? 2. You focus heavily on aligning technology investments with business goals. What specific problem are you solving for clients today, and why does it matter so much to you? 3. Who are your ideal clients today? Are you typically working with founders, COOs, private equity operators, who owns the decision? 4. How do clients usually find you today? What’s worked best to attract high-quality opportunities in the Salesforce and PSA space? Current Acquisition Channels: Referral, Content, Google Ads, Webinars, Podcast (guesting), Cold outreach Sub Question: You’re active on LinkedIn and building thought leadership around implementation excellence. What’s your take on podcasting as a marketing channel for consulting firms in your industry? 5. Enterprise implementations can mean long sales cycles and multiple stakeholders. How do you navigate from first conversation to signed engagement? 6. You’ve successfully moved from project-based work to subscription advisory. How do you retain clients, keep them coming back, and build long-term relationships instead of one-and-done engagements? 7. Where do you find yourself most stuck right now as a consulting founder building both a services firm and a SaaS product? 8. Looking ahead, where do you see the biggest opportunity for Salesforce implementation and advisory firms over the next few years? ********************************************************************* Know more about Stephanie Taylor Website Link: https://vfp-consulting.com/ Connect with Stephanie Taylor on LinkedIn LinkedIn link: https://www.linkedin.com/in/spicardi/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    34 min
  2. How to Strengthen Consulting Engagements Through Better Leadership Development With Vanessa Judelman

    3H AGO

    How to Strengthen Consulting Engagements Through Better Leadership Development With Vanessa Judelman

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Vanessa brings more than two decades of frontline experience building leaders inside consulting environments and large enterprise teams. Her work is grounded in a simple belief: better leaders build better organizations. She teaches practical tools leaders can apply immediately, not theoretical models that never turn into real behavior change. Through Mosaic People Development, she delivers leadership development programs, executive coaching, and team transformation workshops built around her Three Pillars of Leadership Success. Her clients consistently report stronger performance, clearer accountability, and healthier team dynamics as a result of her work. She’s also the author of Mastering Leadership and a trusted voice on resilience, change, and leadership effectiveness, featured on 30+ podcasts across the business and consulting space. ********************************************************** Proposed Interview Structure: 1. What originally led you into leadership development, and what convinced you that this was the work you wanted to dedicate your career to? 2. You focus on helping people move from “doers” to strategic leaders, what problems does that solve inside the organizations you work with? And why does it matter so much to your personally? 3. Who are the clients you work with most often today, and within those organizations, who typically brings you in? 4. How do most of your clients find you today, and what have you found actually works to attract the right leaders and organizations to your programs? 5. Leadership development often involves multiple stakeholders and long cycles, how do you navigate the sales process and create buy-in with decision makers? 6. Once a client starts working with you, how do you build trust, deliver consistency, and ensure they keep coming back for long-term leadership development support? 7. Where do you find yourself most stuck right now as a leadership advisor, coach, or consultant, if at all? 8. Looking ahead, where do you see the biggest opportunities for your own consulting and leadership development work in the next few years? ********************************************************************* Know more about Vanessa Judelman Website Link: https://www.mosaicpd.com/ Connect with Vanessa Judelman on LinkedIn LinkedIn link: https://www.linkedin.com/in/vanessajudelman/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    29 min
  3. How to De-Risk Global Growth Through Smarter Location Strategy With Guy Douetil

    1D AGO

    How to De-Risk Global Growth Through Smarter Location Strategy With Guy Douetil

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Guy Douetil helps global organisations make high-stakes decisions about where their business should operate. From manufacturing and R&D to data centres and headquarters, his work sits at the intersection of strategy, real estate, talent, and geopolitics. After senior leadership roles at Cushman & Wakefield, Colliers, and Hickey & Associates, Guy founded GWD Advisors, an independent consultancy focused on global location intelligence and portfolio optimisation. His approach is pragmatic, data-driven, and grounded in decades of hands-on experience across EMEA and beyond. In this conversation, we’ll discuss how consultants can position themselves as trusted advisors in complex, long-cycle engagements, how global uncertainty is changing client decision-making, and what it really takes to build durable consulting relationships at the enterprise level. ********************************************************** Proposed Interview Structure: 1. What originally got you into consulting, and specifically into global location and real estate strategy? 2. What is the core problem you help clients solve today, and why does that problem matter more now than it did 10 years ago? 3. Who are your ideal clients, and where do you usually sit within the decision-making structure of those organisations? 4. How do clients typically find you today, and what has worked best in building trust in such high-stakes, long-cycle consulting engagements? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing tool in the consulting and advisory space? 5. These projects involve long timelines, multiple stakeholders, and real risk, how do you usually move from first conversation to signed engagement? 6. Once a client starts working with you, how do you ensure they keep coming back, and how do you deliberately build long-term, trust-based relationships? 7. Where do you find yourself most stuck right now as an independent consultant running GWD Advisors, if at all? 8. Looking ahead, where do you see the biggest opportunities for global location strategy and corporate real estate advisory over the next few years? ********************************************************************* Know more about Guy Douetil Website Link: https://www.gwdadvisors.com/ Connect with Guy Douetil on LinkedIn LinkedIn link: https://www.linkedin.com/in/guydouetil/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    31 min
  4. How to Scale a Healthcare Consulting Firm Through Recurring Revenue With Melissa Brown

    1D AGO

    How to Scale a Healthcare Consulting Firm Through Recurring Revenue With Melissa Brown

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Melissa Brown has built her reputation on something most consultants avoid: reading the regulations cover to cover. After studying over 4,500 pages of PDPM regulations and technical reports, she positioned herself and her firm as trusted experts in a reimbursement model that reshaped skilled nursing economics. As COO of Gravity Healthcare Consulting, she led a 700% revenue increase in the first year in her leadership role. Her work focuses on pragmatic, cost-effective solutions, helping providers bring therapy in-house, improve margins, restructure teams, and align operations with regulatory reality. Beyond operations, Melissa is also a content-driven leader. She hosts the Gravity Healthcare Hacks podcast, presents nationally, writes whitepapers, and builds strategic partnerships, all while scaling teams and strengthening culture inside her firm. This conversation is about depth over noise, operational leadership in consulting, and how real expertise becomes a growth engine. ********************************************************** Proposed Interview Structure: 1. Melissa, you started as an Occupational Therapist. What led you from clinical work into consulting and eventually into executive leadership? 2. You call yourself a “PDPM Nerd.” What specific problem are you solving for healthcare providers, and why did you decide to go so deep into the regulations? 3. Who are your ideal clients today, skilled nursing operators, home health agencies, ownership groups? And who is typically the decision maker when they hire you? 4. Your content is strong, webinars, whitepapers, conference talks, LinkedIn, your podcast. What has worked best for attracting serious operators who are ready to change? Current Acquisition Channels: Referral, Google Ads, Meta Ads, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host Gravity Healthcare Hacks. What role do you think podcasting plays in marketing for consultants in regulated industries like healthcare? 5. Healthcare operators can be cautious, especially when margins are tight. How do you move from “interesting conversation” to signed engagement? 6. Once a client hires Gravity, how do you make sure they keep coming back? What’s your approach to delivering results and building long-term relationships? 7. Where do you find yourself most stuck right now as a consulting leader at Gravity (if at all)? 8. Looking ahead, where do you see the biggest opportunity for PDPM strategy and healthcare operations consulting over the next few years? ********************************************************************* Know more about Melissa Brown Website Link: https://gravityhealthcareconsulting.com/ Podcast: Gravity Healthcare Hacks Connect with Melissa Brown on LinkedIn LinkedIn link: https://www.linkedin.com/in/melissa-brown-21778b166/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    27 min
  5. How to Design Operating Models That Actually Deliver Strategy With Philip Watt

    1D AGO

    How to Design Operating Models That Actually Deliver Strategy With Philip Watt

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Most organisations don’t fail because their strategy is wrong. They fail because their operating model cannot sustain execution. Philip Watt works at that precise fault line, where strategy is clear, but value realisation is stalling. Through his Value Operating System (VOS), Philip focuses on the small number of structural choices that drive disproportionate impact: decision rights, governance clarity, service ownership, and capability design. Rather than redesigning everything, he identifies where operating model debt has accumulated and what to fix first. With experience across PE-backed portfolios, asset management (£16bn AUM), regulated financial services, and multi-country integrations, Philip brings a board-level perspective to operating model clarity. His work has delivered over £300m in cumulative value, not through activity, but through structural precision. ********************************************************** Proposed Interview Structure: 1. What originally drew you into operating model and transformation work, and how did that evolve into your current focus? 2. You often say strategy isn’t the problem, execution design is. What specific structural mistakes do you see leadership teams repeatedly make? And why does helping them matter so much to you personally? 3. Who is your ideal client today, PE sponsor, CEO, COO, and at what trigger point do they usually realise they need someone like you? 4. You operate at a very senior level. How do clients usually find you, and what has worked best for attracting the right type of complex, high-stakes engagements? Current Acquisition Channels: Referral, Content, Cold outreach Sub Question: What’s your view on podcasting as a marketing tool in the consulting and advisory space, especially for consultants working at board level? 5. Your engagements are high-value and often tied to major transformations or deals. How do you navigate the long sales cycles and build enough trust to be brought in at critical moments? 6. Once you’ve delivered clarity on the operating model, how do you ensure clients keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as an independent operating model consultant, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? ********************************************************************* Know more about Philip Watt Website Link: https://vectris.co.uk/ Connect with Philip Watt on LinkedIn LinkedIn link: https://www.linkedin.com/in/philipwatt/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    32 min
  6. How to Lead Complex Organizations Without Losing Your Mind With Shelley Cadamy

    1D AGO

    How to Lead Complex Organizations Without Losing Your Mind With Shelley Cadamy

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Shelley Cadamy is a no-nonsense consultant and executive coach who serves as the trusted advisor many CEOs wish they had earlier in their careers. Through Cadamy Business Consulting, she helps leaders frame messy challenges quickly, align stakeholders, and execute strategy in environments filled with moving parts and strong personalities.Her background spans economic development, workforce leadership, public-private partnerships, and entrepreneurship. As Executive Director of Workforce Tulsa, she revitalized a $4.5M organization, rebuilt partnerships across hundreds of stakeholders, and stabilized governance after years of turnover. She has also built peer advisory groups for CEOs and manufacturing executives, because leadership at the top can be isolating. Shelley’s philosophy is simple: Leadership matters. Radical candor builds trust. Partnership creates capacity. She combines strategic clarity with accountability, empathy, and humor, helping leaders grow healthier organizations while staying sane themselves. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and at what point did you realize you wanted to be the advisor you once needed yourself? 2. You say “leading is hard and often lonely.” What specific leadership challenges are you most often called in to solve? 3. Who are your ideal clients today, CEOs, Executive Directors, founders? And who usually makes the decision to bring you in? 4. How do clients typically find you? What has worked best to attract serious leaders who are ready for radical candor? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: You’re a strong communicator with a newsletter and a clear voice. What do you think about podcasting as a marketing tool for consultants and executive coaches? 5. Advisory work often requires deep trust before the engagement even starts. How do you move from initial conversation to a signed engagement? 6. Once you start working with a CEO, how do you retain clients over the long term? What do you do intentionally to build trust so they keep coming back? 7. Where do you find yourself most stuck right now as a consultant and CEO advisor, if at all? 8. Looking ahead, where do you see the biggest opportunity for CEO advisory and organizational strategy work over the next few years? ********************************************************************* Know more about Shelley Cadamy Website Link: https://www.cadamyconsulting.com/ Connect with Shelley Cadamy on LinkedIn LinkedIn link: https://www.linkedin.com/in/shelleycadamy/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    27 min
  7. How to Lead With Decisive Excellence Through High Performance Decision Making With Scharrell Jackson

    2D AGO

    How to Lead With Decisive Excellence Through High Performance Decision Making With Scharrell Jackson

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Scharrell Jackson sits at a rare intersection: she’s a high-performance executive coach and a former operator who’s been responsible for the outcomes. She has led operations across finance, HR, IT, compliance, marketing, learning & development, and enterprise change, often as a COO/CFO/CAO partner to CEOs navigating growth, integration, and culture shifts. Her work is anchored in a simple idea: most leaders don’t need more information, they need better decisions. Through her proprietary “Endgame Excellence” methodology and her signature keynote “The Power of Decision,” Scharrell helps accomplished leaders move from success to significance with precision, clarity, and sustained performance. For consulting firm owners, this conversation is practical. We’ll talk about how to create operating rhythm, strengthen leadership bench, protect culture while scaling, and build the kind of decision system that prevents “growth” from turning into chaos. ********************************************************** Proposed Interview Structure: 1. You’ve had a long executive career before going all-in on coaching and speaking. What was the turning point that pulled you into this work? 2. What’s the real problem you help leaders solve, when you strip away the symptoms like stress, overwhelm, and misalignment? and why solving it matters so much to you personally? 3. Who are your ideal clients today? And in an organization, who usually becomes the real decision-maker for bringing you in? 4. How do clients typically find you, speaking, referrals, LinkedIn, partnerships? What’s worked best to create consistent demand? Sub Question: What do you think about podcast as a marketing tool for the coaching/consulting space, especially for leadership and executive audiences? 5. When the stakes are high and the budget is real, what’s your approach to moving from interest to commitment, without overselling? 6. How do you retain clients long-term, what do you do to keep relationships strong, prove value over time, and make clients want to re-engage again and again? 7. You coach high-performing leaders on clarity and decisive execution, where do you find yourself most stuck right now in your own business, if at all? 8. Looking ahead, what do you think will matter most for leaders over the next few years, and what are you building next with STJ Consulting and your platforms? ********************************************************************* Know more about Scharrell Jackson Website Link: www.scharrelljackson.com Connect with Scharrell Jackson on LinkedIn LinkedIn link: https://www.linkedin.com/in/scharrelljacksonleadershipmotivationalinspirationalspeaker/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    25 min
  8. How to Build a High-Value Biopharma Consulting Firm Through Commercial Excellence With Gregory Lief

    2D AGO

    How to Build a High-Value Biopharma Consulting Firm Through Commercial Excellence With Gregory Lief

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Gregory Lief operates at the intersection of strategy and execution in biopharma. After leading Global Commercial Excellence & Operations at Biogen, reporting to the Chief Commercial Officer, he founded Asymmetry Group to help emerging healthcare companies make the leap from science-driven organizations to commercially disciplined businesses. His work spans corporate strategy, launch planning, marketing and sales operations, forecasting, and capability development. What makes Greg’s perspective different is that he’s built these systems inside large global organizations and now translates that experience into advisory support for high-growth life sciences firms. For consulting firm owners, this conversation is about leverage: how to move from insight to infrastructure, how to design governance that scales, and why asymmetric thinking, not benchmarking to the average, drives durable advantage. ********************************************************** Proposed Interview Structure: 1. Greg, you’ve led strategy and commercial operations inside major biotech organizations. What originally pulled you into consulting and commercial strategy within healthcare? 2. What specific problem are you solving today with Asymmetry Group when a biopharma company calls you, and why is that transition from development-stage to commercial-stage so difficult? 3. Who are your ideal clients right now? Are you working primarily with venture-backed biotech, mid-size pharma, or more established players, and who is usually the decision maker? 4. In such a specialized industry, how do clients typically find you? What has worked best to attract the right kind of engagements? Current Acquisition Channels: Referral, Content Sub Question: What’s your perspective on podcasting as a marketing tool in the biopharma or life sciences consulting space? 5. Given the long, complex buying cycles in biotech, multiple stakeholders, scientific scrutiny, budget approvals, how do you typically move from first conversation to signed engagement? 6. How do you retain clients over the long term, and what do you do deliberately to ensure they keep coming back and see you as a trusted partner rather than a one-off advisor? 7. Where do you find yourself most stuck right now as a consulting firm founder in the biopharma space (if at all)? 8. Looking ahead, where do you see the biggest opportunity for commercialization strategy and launch excellence in biopharma over the next few years? ********************************************************************* Know more about Gregory Lief Website Link: https://asymmetrygroup.com/ Connect with Gregory Lief on LinkedIn LinkedIn link: https://www.linkedin.com/in/gregorylief/ Apply to be a guest on Consulting Leaders: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/

    31 min
5
out of 5
14 Ratings

About

Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.