Continuity Conversations

Patty Bonsera and Keith Hessel
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED SEMIMONTHLY
Continuity Conversations

Continuity Conversations is where we bring big business resilience to your small business. We're Patty Bonsera and Keith Hessel and we are committed to the resilience of small businesses. 99.9% of all companies in the U.S. are small businesses. Nearly 1/2 of all employees in the U.S. are employed by a small business. Small businesses are the ones that are directly involved with, hire people and make the most impact for their local communities and their families. Resilient small businesses create resilient local economies which create resilient cities, counties and so on. They are the most valuable, yet are the most vulnerable to losing their business and their livelihood without contingency plans for disruptions. Don't let unexpected challenges hold your small business back. Join the conversation and elevate your resilience today.

  1. 1 DAY AGO

    Streamlining Agreements and Contracts: The Key to Better Business Relationships

    Listen in as we emphasize the importance of clear and straightforward terms and conditions in business. By simplifying these agreements, we can improve client relations and avoid potential misunderstandings. We also discuss the often overlooked default settings on digital platforms that prioritize data collection and how crucial it is to actively manage privacy settings to safeguard personal information. This conversation also touches on the role of social media in business and the importance...

    25 min

  2. NOV 5

    Customer Service Nightmares: The Real Cost of Poor Communication and How to Get Heard

    Frustrated by poor customer service that feels like a dead end? You’re definitely not alone. In this episode, we dive into the maddening experience of navigating automated systems and dealing with reps who lack empathy—showing how these interactions can make or break brand loyalty and customer satisfaction. From stories of battling insurance rate hikes to unreliable service providers, we uncover why clear, effective communication is essential for retaining clients. And sometimes, escalating a...

    32 min

  3. OCT 15

    Haunted Gatherings and Leadership Insights: Balancing Festive Fun with Organizational Growth

    Join us as we reminisce about how this season sparks creativity and community spirit. From epic decorations to trick-or-treating, Halloween brings neighbors together. Plus, we dive into the booming business of Halloween, from skyrocketing spending to the rise of Spirit Halloween stores.Then, we shift gears to discuss the delicate balance between keeping customers happy and caring for employees. Using a real-life leadership transition, we explore how focusing only on customers can hurt employe...

    30 min

  4. OCT 1

    Beyond the Resume: Finding the Right Fit in Corporate and Entrepreneurial Worlds

    Join us for a fun episode of Continuity Conversations! This time, we dive into the differences between corporate jobs and starting your own business. Patty shares her experience working in boutique investment firms back in the '90s, where she loved the structure and social atmosphere of smaller companies. Keith brings his perspective from his work in ministry and business, including his time as a church music director and a trainer in healthcare sharing.We chat about the ups and downs of movi...

    30 min

  5. SEP 17

    Navigating the Client Breakup: When is it Time to Let Go?

    Join us on the latest Continuity Conversations as we dive into the challenging but necessary topic of firing clients. We share our own experiences, discuss why it’s important to work with clients who align with your values, and explain when it’s time to move on.Drawing from the "Book Yourself Solid" approach, we explore how client relationships can go wrong and why maintaining high standards is crucial for consultants. Listen for practical strategies like the "three-strike rule" for...

    30 min

  6. SEP 3

    From a Scarcity Mindset to Abundance Mindset for Small Businesses

    In this episode, we chat about why having a growth mindset is key for both personal and business success. We share our own experiences, including how making this podcast has taught us the value of being open to new ideas and working with others. We also dive into how social media shapes our business mindset and why thinking with an abundance mentality can boost resilience and help keep customers. Plus, we offer tips on using social media to build your brand and connect with others in your ind...

    31 min

  7. AUG 20

    Mastering Marketing Without Overwhelming Your Clients

    Ever wondered why a great marketing strategy doesn't always translate to instant sales? Join us as we break down the often confusing differences between marketing and sales in this fun and informative episode of Continuity Conversations.We pull from Michael Port's "Book Yourself Solid" system to show how good marketing should build brand awareness and lay a strong foundation for your small business. Patty shares her tips on identifying your unique value and target audience, highlighting how e...

    32 min

  8. AUG 6

    Simplifying Small Business: Lessons from the Past and Present

    Ever wondered if running a business was simpler in the past, or are we just romanticizing history? Join Keith and Patty as they dissect this idea by tracing the evolution of advertising and customer acquisition, from the intimate hustle of neighborhood shops to the vast reach of digital marketing. We also tackle the importance and limitations of credentials in various industries, highlighting how practical skills and continuous learning often outweigh formal qualifications. This episode doesn...

    31 min
See All (19)

5
out of 5
2 Ratings

About

Continuity Conversations is where we bring big business resilience to your small business. We're Patty Bonsera and Keith Hessel and we are committed to the resilience of small businesses. 99.9% of all companies in the U.S. are small businesses. Nearly 1/2 of all employees in the U.S. are employed by a small business. Small businesses are the ones that are directly involved with, hire people and make the most impact for their local communities and their families. Resilient small businesses create resilient local economies which create resilient cities, counties and so on. They are the most valuable, yet are the most vulnerable to losing their business and their livelihood without contingency plans for disruptions. Don't let unexpected challenges hold your small business back. Join the conversation and elevate your resilience today.

Information

  • Creator
    Patty Bonsera and Keith Hessel
  • Years Active
    2K
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © 2024 Continuity Conversations
  • Show Website
    Continuity Conversations

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