B2B Marketing Methods

Marketing Refresh
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B2B Marketing Methods

Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.

  1. 5 DAYS AGO

    Crafting Sustainable Growth with Pipeline Hygiene: A Conversation with Craig Baldwin

    In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Craig Baldwin, the Co-Founder and Partner at Upsourced. Terri and Craig discuss valuable tips and lessons learned to optimize your go-to-market strategy.  Gain insights into pipeline management, prospecting, deal generation, and learn about the crucial importance of pipeline hygiene. Discover how Craig's diverse background in various industries has shaped his approach to driving revenue growth.  Topics Discussed: Importance of pipeline management and hygiene.Transitioning from accounting to sales/marketing.Systematic approach for lead generation and closing.Setting long-term goals and working backward.Maintaining accurate CRM data for decisions.Creating scalable, repeatable B2B sales processes.Emphasizing accountability in sales management. To learn more about Craig Baldwin, connect with him on LinkedIn at: https://www.linkedin.com/in/craig-baldwin-aab37821/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com

    43 min

  2. JAN 10

    Building Trust and Closing Deals: The Science of Sales Success with Kerry Curran

    In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Kerry Curran, the Founder and Chief Growth Officer at Revenue Based Marketing Advisors. They discuss essential topics such as marketing-led growth, demand generation, and strategies to improve sales cycles and close rates. They delve into the importance of brand awareness, the integration of marketing and sales, and the use of CRM tools to enhance efficiency. This episode is packed with valuable tips for businesses looking to drive revenue growth and effectively align their marketing and sales efforts. Topics Discussed: Marketing-Led Growth and Demand Generation Shortening Sales Cycles and Improving Close Rates Aligning Sales and Marketing for Better Results Building Brand Awareness and Trust Effective Use of CRM Tools and Automation Customized Go-To-Market Strategies Relationship Building as Key to Sales Success To learn more about Kerry Curran, connect with her on LinkedIn at: https://www.linkedin.com/in/kerryspellmancurran/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com

    39 min

  3. 12/06/2024

    LinkedIn as a Brand-Building Powerhouse with Rachel Kennedy

    In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Rachel Kennedy, the founder of Southern Lighthouse. They discuss the power of LinkedIn in building personal and company brands, especially for B2B businesses. Rachel shares her journey from a career recruiter to an employer branding expert, and offers insights into creating a compelling LinkedIn presence.  Key topics include the importance of consistency, strategic content creation, and overcoming common LinkedIn challenges. Rachel also introduces her upcoming LinkedIn Brand Accelerator program, designed to help business leaders maximize their LinkedIn potential. Tune in for actionable tips to enhance your LinkedIn strategy and drive business growth Topics Discussed: LinkedIn’s role in building personal and company brandsEmployer branding to attract and retain top talentUnifying HR and marketing for seamless recruitment and brand messagingBuilding a LinkedIn strategy with consistent, sustainable contentAddressing LinkedIn challenges (time, authenticity, confidence)Using LinkedIn polls for lead generation and business insightsOptimizing LinkedIn profiles for visibility and networking To learn more about Rachel Kennedy, connect with her on LinkedIn at: https://www.linkedin.com/in/rachelkingkennedy/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com

    40 min

  4. 11/15/2024

    Aligning Sales and Marketing: Strategies and Execution with Trish Balmos

    In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Trish Balmos the President & Founder of Vine Sales Consulting. This episode covers the importance of cohesive brand stories, value propositions, and proper budget allocation. Listeners will learn about the significance of CRM tools, diagnosing brand and audience issues, and overcoming internal misalignments. Terri and Trish also discuss insights on fostering team cohesiveness, conducting brand audits, and crafting engaging messages. This episode also highlights practical advice for involving sales and marketing early in business planning, the importance of trust and soft skills in team dynamics, and how strategic planning impacts a company's success.  Tune in for a comprehensive guide to achieving seamless communication and cooperation between sales and marketing teams. Topics Discussed: Sales and marketing alignmentCRM tools and accountabilityBrand positioning and messagingCost of misaligned teamsHiring the right sales and leadership rolesLeadership’s role in fostering trust and communicationOvercoming misconceptions about sales To learn more about Trish, connect with her on LinkedIn at: https://www.linkedin.com/in/trishbalmos/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com

    46 min

  5. 11/01/2024

    Growth, Strategy, and Innovation in B2B Marketing with Heidi Hattendorf

    In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, interviews Heidi Hattendorf, the founder of Transformation Insights to explore the evolving landscape of B2B marketing. Personal insights and career reflections from Heidi provide valuable takeaways for professionals looking to achieve sustainable growth and success in a rapidly evolving market. Key topics include the integration of marketing, sales, and customer success roles, the importance of data accuracy, strategies for effective workflow setups, and ROI-focused marketing investments. The experts delve deeply into brand positioning, messaging strategies, budget allocation, and strategic planning for various B2B industries. Terri and Heidi discuss the importance of staying current with market trends, maintaining customer contact, and adopting data-driven go-to-market strategies. The necessity of balancing technological proficiency with business acumen for organizational success is also highlighted. Topics Discussed: transformative role of AI and automation Integration of marketing and sales Importance of brand positioning and messaging Making data-driven marketing decisions To learn more about Heidi, connect with her on LinkedIn at: https://www.linkedin.com/in/heidihattendorf/ To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com

    49 min

  6. 10/18/2024

    Mastering B2B Marketing: Strategies, Budgeting, and Collaboration with Tiffany McArthur and Aaron Eaves

    In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, speaks with Marketing Refresh’s own Tiffany McArthur, the VP of Account Strategy and Aaron Eaves, the VP of Digital Marketing. They explore key B2B marketing strategies amid budgeting season. The discussion focuses on formulating effective marketing budgets, understanding company goals, competitor analysis, and leveraging digital strategies like SEO, Google Ads, and LinkedIn Ads.  The episode emphasizes the importance of integrating marketing and sales efforts through robust data tracking, using CRM tools like Salesforce and HubSpot, and exploring automation and AI capabilities. Terri, Tiffany, and Aaron also highlight foundational steps like maintaining a functional website and crafting a coherent messaging strategy tailored to the buyer's journey. The episode aims to provide insights for business leaders looking to optimize their marketing strategies for revenue growth. Topics Discussed: Formulating effective marketing budgets and goalsDigital strategies within SEO, Google Ads, and LinkedIn AdsThe importance of a functioning websiteB2B solutions via automation and AI capabilities To learn more about Tiffany McArthur, connect with her on LinkedIn at: https://www.linkedin.com/in/tiffanymcarthur/ To learn more about Aaron Eaves, connect with him on LinkedIn at: https://www.linkedin.com/in/aaroneaves/ To learn more about Terri Hoffman, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com or follow us on LinkedIn https://www.linkedin.com/company/marketing-refresh/

    39 min

  7. 10/04/2024

    Navigating B2B Marketing with Energy and Strategy with Sherron Washington

    In this episode of the B2B Marketing Methods podcast, host Terri Hoffman, CEO of Marketing Refresh, meets with Sherron Washington, a Professor, Chief Executive Officer, and Non-Profit Founder. Whether you're a seasoned marketer or new to the field, this episode provides valuable tips, strategies, and real-world examples to enhance your B2B marketing efforts. They discuss demystifying digital marketing for B2B companies. Sherron shares her insights from her extensive marketing journey and how she combines academic knowledge with practical experience. Topics discussed include the importance of treating B2B clients like B2C, the split roles of marketing and sales, budgeting for marketing, leveraging social media, and the significance of building and nurturing relationships. Sherron also talks about her nonprofit, Discovering Butterflies, which mentors young women to find their paths and achieve their goals.  Topics Discussed: treating B2B clients like B2Csplit roles of marketing and salesbudgeting for marketingsocial mediabuilding and nurturing relationships To learn more about Sherron, connect with her on LinkedIn at https://www.linkedin.com/in/ceop3/ To connect with Marketing Refresh, visit: MarketingRefresh.com

    59 min
  8. Navigating Marketing in a Global Brand: Marcom Insights With Hunter Holtshopple

    09/20/2024

    Navigating Marketing in a Global Brand: Marcom Insights With Hunter Holtshopple

    In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing. Topics include the evolution of SLB’s brand, the importance of combining technical expertise with traditional marketing skills, leveraging AI, and the value of trial and error in marketing. Hunter also shares insights about his podcast 'Beyond the Reservoir', and how SLB’s marketing efforts are adaptable to meet both technical and customer needs. Topics Discussed: Hunter's Career Journey and Role at SLBThe Importance of Technical and Marketing SynergyLearning and Adapting in MarketingThe Birth and Impact of the PodcastEngaging at Trade Shows and ConferencesLeveraging AI in MarketingAccountability and Communication in Marcom To learn more about Hunter Holtshopple, connect with him on LinkedIn at: https://www.linkedin.com/in/hunter-holtshopple/ To connect with Marketing Refresh, visit: MarketingRefresh.com

    49 min
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Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.

Information

  • Creator
    Marketing Refresh
  • Years Active
    2024 - 2025
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Marketing Refresh
  • Show Website
    B2B Marketing Methods

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