Nikki May on Mastering Social Media, Storytelling, and Overcoming Camera Shyness

Katherine Martin-Fisher introduces Nikki May, exploring her journey into social media and the rise of her digital marketing career. Nikki shares the importance of processes and creating ideal client avatars in business. She delves into storytelling and content creation strategies, highlighting the influence of mentors and addressing social media misconceptions. Nikki discusses common mistakes and offers advice on overcoming camera shyness, alongside tips for effective visual content creation. She shares her passion for work and the importance of bridging generational gaps in social media. The episode wraps up with Nikki's final advice, contact information, and gratitude for her insights. (0:00) Introduction of Nikki May and her journey into social media (1:01) Nikki's backstory and the rise of her digital marketing career (3:29) The role of processes and ideal client avatars in business (6:07) Storytelling and content creation strategies for clients (8:30) Influence of mentors and dealing with social media misconceptions (12:41) Common mistakes and overcoming camera shyness (18:20) Tips for effective visual content creation (20:08) Nikki's final advice and contact information (23:25) Passion for work and generational bridging in social media (25:08) Conclusion and thanks to Nikki May