Top Rated Gym: Franchising Secrets For Fitness Business Owners

Andre
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Top Rated Gym: Franchising Secrets For Fitness Business Owners

Welcome to Top Rated Gym the podcast for gym owners aiming to elevate their business. I'm your host, Andre Cvijovic, the Founder & CEO of Referrizer. Join me as we explore the strategies of top fitness entrepreneurs, uncovering the blueprints to their achievements and offering actionable advice to increase revenue, boost retention rates, and expand your locations. Whether you're just starting out or scaling your operation, Top Rated Gym is your go-to resource. Let's build stronger businesses, one episode at a time.

  1. 4 DAYS AGO

    How to Scale Gym Revenue Without Adding a Single Square Foot

    In this episode of the Top Rated Gym Podcast, we chat with Cory Maxwell, VP of Fitness at O2 Fitness Clubs, about scaling gym revenue without expanding space. Cory reveals how O2 Fitness maximizes personal training, nutrition services, and retention strategies across 16+ locations, leveraging existing space and staff for higher profits. We’ll cover the impact of personal training on retention and revenue, plus upselling and cross-selling strategies to keep members engaged. If you're a gym owner or fitness pro looking to increase revenue without major investments, this episode is a must-listen! 00:00 – Intro 01:32 – Meet Cory Maxwell 02:10 – Why Personal Training Matters 03:31 – The Impact of Personal Training on Retention 04:45 – Scaling Revenue Without Expanding Space 06:49 – How to Run a Profitable Personal Training Program 09:01 – The Growth of Personal Training 11:25 – Adding Wellness Services to Your Gym 13:49 – Revenue Impact of Wellness Services 16:47 – Understanding the Client Journey 18:35 – Sample Services 19:23 – How Personal Training Helped Andre 22:10 – Maximizing Personal Training Value 26:08 – Tracking Success in Personal Training 29:00 – Using Technology in Personal Training 31:47 – Virtual Workouts for Clients on the Go 35:23 – Trainer Compensation and Incentives 39:11 – Upselling and Cross-Selling Services 45:19 – Resources for Starting Personal Training 46:14 – Connecting with Cory#GymRevenue #personaltraining #GymGrowth #fitnessbusinesscoach #topratedgym #referrizer #podcast https://topratedgym.com/free30days/

    49 min

  2. FEB 20

    The #1 Gym Retention Strategy NO ONE Is Talking About

    In this episode of Top Rated Gym Podcast, host Andre Cvijovic sits down with Brad Hinkle, Vice President of Operations at Redline Athletics, to reveal the genius strategy behind making a gym irresistible to both kids and parents. What You'll Learn: - How to build a gym culture that drives long-term retention - The secret formula that makes kids beg to come back - Why character development is the missing piece in youth training - The biggest competitor gym owners face (Hint: It’s NOT another gym!) 🚀 If you’re a gym owner, fitness entrepreneur, or franchise operator, this episode is packed with game-changing insights to scale your business! https://topratedgym.com #GymBusiness #FitnessFranchise #GymOwners #Entrepreneurship #TopRatedGymPodcast 00:00 Introduction and Overview 00:48 Meet Brad Hinkle 02:03 Creating a Fun and Engaging Training Environment 03:19 Balancing Fun and Discipline in Training 07:27 Character Development and Rewards 10:45 Parental and Community Impact 17:12 The Role of Music in Training 19:21 Evolution of Redline Athletics 23:06 The Power of Music in Performance 24:25 Addressing Parental Logistics and Brand Evolution 25:10 Scaling and Maintaining Consistency Across Locations 26:07 The Importance of Regional Developers 27:49 Balancing Corporate and Franchise Ownership 33:43 Innovative Membership Models for Flexibility 39:03 The Value of Mentorship and Continuous Learning 45:02 Final Thoughts and Key Takeaways

    47 min

  3. JAN 17

    The Truth About Business Growth: It’s All About the People!

    In this episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Chez Misko, COO of the Wisconsin Athletic Club, to explore the secrets behind building a thriving gym culture. Key takeaways include: -The importance of developing a caring, people-first company culture -How WAC’s "WAC Moments" initiative reinforces positive behavior and builds employee morale -Why focusing on core values like connection and continuous improvement is key to long-term success -The role of leadership in driving employee satisfaction and retention -Practical strategies for enhancing both member experience and employee loyalty Whether you're a gym owner or a fitness professional, this episode is packed with valuable insights on how to create a supportive and successful environment that benefits both your team and your members. Don’t miss this in-depth discussion on the power of people-first leadership and company culture in the fitness industry! Chez Misko is the COO and partner of the Wisconsin Athletic Club(WAC). He is responsible for all day-to-day operations including facility design, construction and club management.Currently, WAC owns and operates eight full-service clubs and manages several corporate fitness centers throughout the Metro Milwaukee area.Chez is a lifelong learner who enjoys reading and personal development. He is a proud graduate of Concordia University Wisconsin, earning a bachelor's degree in sports medicine and an MBA in health care administration. He currently serves on the Concordia University Foundation Board and their Alumni Association.Chez has a passion for martial arts. He has over 40-years of martial arts experience, holds a fourth-degree black belt, has won local and national championships and has been instructing classes since 1986. #FitnessIndustry #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #PeopleFirstCompany #ChezMisko #TopRatedGym #SponsoredByReferrizer 00:00 Intro 01:00 Meet Chez Misko 01:56 Chez's Journey at WAC 06:01 The Importance of Company Culture 08:48 Recognizing Positive Behavior 13:51 The Impact of WAC Moments 16:13 Core Values and Member Retention 18:45 Evolution of WAC 21:35 Advice for Improving Company Culture 23:18 Actions Speak Louder Than Words 23:43 The Power of Online Reputation 26:00 Importance of Cultural Fit in Hiring 31:42 Continuous Improvement and Personal Development 35:19 The Role of Mindset in Success 40:22 Connecting with Chez and His Brand 41:28 Conclusion

    43 min

  4. JAN 15

    Future-Proof Your Gym: Navigating Fitness Industry Shifts

    In the latest episode of the podcast, host Andre Cvijovic welcomes guest Eric Malzone to delve into the transformative rebranding sweeping through the fitness industry. This shift focuses on moving beyond fat loss to position fitness as a vital component of preventative healthcare and overall wellness. Key takeaways include: -The macro trends shaping the future of fitness. -The pivotal role gym owners play in this evolution. -Actionable strategies to future-proof your fitness business. -Insights from Eric’s extensive experience, including interviews with 800 athletes and industry experts. Learn how to innovate, adapt, and transform your gym into a thriving community hub in a rapidly changing landscape. Don’t miss this episode filled with valuable perspectives on where the fitness industry is heading!#FitnessIndustry #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #ErikMalzone #TopRatedGym #SponsoredByReferrizer 00:00 Intro 02:03 Eric Malzone's Perspective on Fitness Trends 02:45 Macro Trends and Industry Rebranding 04:32 The Shift to Wellness and Longevity 05:49 Challenges and Opportunities for Gym Owners 07:30 The Role of Technology and Personalization 13:38 Community and Authentic Experiences 23:11 Embracing Technology in Gym Ownership 23:54 The Importance of Curiosity and Experimentation 24:08 Wearables and Their Impact on Health 25:28 The Future of Health Insurance and Gym Memberships 26:44 Learning from Industry Leader s29:19 The Power of Experience Over Belief 34:30 The Role of Socioeconomics in Health and Wellness 39:18 The Value of Podcasts and Continuous Learning 42:38 Final Thoughts https://topratedgym.com/

    44 min

  5. JAN 10

    The Future of Gym Marketing: Data-Driven Tactics and Strategies

    In this episode, we’re joined by marketing expert Allison Rand, Vice President of Marketing at YouFit Gyms, as she shares valuable insights into effective marketing strategies for gym owners. Allison dives into the essentials of channel optimization, building brand awareness, and leveraging digital content to drive memberships. She explores the power of SEO, SEM, social media, and user-generated content, offering actionable tips on how to design a marketing funnel that converts. Key takeaways include: Strategies for optimizing marketing channels to reach more prospects The importance of brand awareness in driving growth How to harness SEO, SEM, and social media for greater visibility The power of user-generated content in building trust and engagement Best practices for in-house versus agency marketing and the role of constant testing Data-driven decision-making to refine marketing efforts and improve results Whether you're a gym owner or marketer aiming to boost membership and brand presence, this episode is packed with expert advice and actionable strategies to help you succeed. Don’t miss these game-changing tips to elevate your gym’s marketing! 💡📈 Allison Rand is the Head of Marketing at YouFit Gyms, where she leads customer acquisition, brand awareness, and performance marketing strategies for the 57-location high-volume, low-cost gym. Before joining YouFit Gyms, Allison was the Director of Marketing for the Fitness division of EverCommerce, where she spearheaded marketing campaigns for gym management software and CRMs, including ASF, Club OS, ClubWise, and My PT Hub. She developed a thought leadership strategy that drove a record-breaking year in lead generation and sales, played a pivotal role in securing ASF's largest client in company history, and elevated EverCommerce fitness brands to a stronger market position. Previously, as VP of Marketing at VIDA Fitness, Allison oversaw marketing and communications for VIDA Fitness, SweatBox, Aura Spa, Bang Salon, and Penthouse Pool Club. #FitnessIndustry #GymMarketing #PodcastEpisode #ExpertInterview #Podcasting #AllisonRand #TopRatedGym 00:00 Introduction 00:37 Meet Allison Rand: Marketing Expert 01:30 Designing an Effective Marketing Funnel 02:06 Adapting to Changing Search Trends 03:29 The Importance of Brand Awareness 03:46 Innovative Marketing Strategies 04:25 Creating Engaging Content 06:27 Optimizing Google and Meta Spend 20:06 The Role of User-Generated Content 25:07 Testing and Data-Driven Decisions 28:38 Choosing the Right Agency for Your Business 30:38 Managing Agency Relationships Effectively 31:48 The Importance of Regular Meetings and Creative Reviews 34:32 Daily Performance Tracking and KPI Management 40:09 Scaling Marketing Campaigns Across Multiple Locations 46:30 Leveraging Resources and Continuous Learning 52:05 Conclusion and Final Thoughts

    54 min

  6. JAN 3

    Building an A-Player Team: Culture, Hiring, and Leadership Tips

    In the latest episode of the Top Rated Gym Podcast, host Andre Cvijovic sits down with Luke Carlson, founder and CEO of Discover Strength, to explore the key strategies for making your fitness business the top employee destination. Luke shares his expert insights on how gym owners can attract, retain, and train A-players, offering actionable advice on building a culture that prioritizes employees and elevates the overall business. Key takeaways include: How to implement a four-step hiring process to attract top talent The importance of focusing on "first who, then what" when building a team Best practices for creating an impactful onboarding experience Why maintaining high employee engagement is crucial for long-term success How to foster an employee-centric culture that drives business growth Don’t miss this episode packed with strategies to help you build a high-performing team and elevate your gym to new heights! #A-PlayerTeam #TopEmployeeDestination #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #DiscoverStrength #LukeCarlson #TopRatedGym00:00 Introduction 00:38 Meet Luke Carlson: Visionary Leader in Fitness 01:53 The Philosophy of 'First Who, Then What' 04:17 The Importance of Hiring and Onboarding 07:09 Benefits of a High-Performance Employee Base 12:43 The Four-Step Interview Process 26:51 Balancing Internal Promotions and External Hires 32:16 The Importance of Constant Talent Upgrades 32:32 Red Flags in Hiring: If It's Not a Hell Yes, It's a Hell No 33:17 Attracting A Players: Lessons from the NBA and Marines 35:41 Taking Your Business Seriously: The McDonald's Approach to Fitness 37:19 The Critical Role of Onboarding: Creating a Significant Emotional Experience 38:30 Day One: Setting the Tone for New Employees 52:42 The Importance of Pruning: Letting Go of B and C Players 58:04 Final Thoughts and Recommendations

    1h 2m

  7. JAN 1

    From Aerobics to AI: Three Decades of Fitness Innovation

    Tune in to the latest episode of the Top Rated Gym Podcast as host Andre Cvijovic explores the dramatic shifts in the fitness industry over the past 30 years and what the next decade may bring. In this episode, fitness industry veteran Steve Main, co-founder of Fitness for $10 and Parkway Athletic Club, shares his vast experience and insights into the evolution of gym equipment, customer trends, and business models. Key takeaways include: -The impact of changing fitness trends on gym operations and member engagement -How functional training has reshaped workout routines and gym layouts -Why adapting to industry trends is crucial for long-term success -Practical tips for gym owners to stay ahead of the curve in a competitive market -The evolving role of gyms in supporting overall wellness, not just fitness Whether you're new to the fitness industry or looking to optimize your current operations, this episode is packed with valuable advice and inspiring stories to help you succeed both financially and operationally. Don't miss out on this in-depth look at the future of fitness! #FitnessIndustry #GymEvolution #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #Fitnessfor$10 #SteveMain #TopRatedGym 00:00 Introduction 00:37 Meet Steve Main: A Veteran in the Health Club Industry 01:46 The Evolution of Fitness Trends Over the Decades 02:57 The Shift from Value-Based Models to Functional Fitness 07:17 The Role of Social Media in Modern Gyms 10:22 Encouraging Fitness for All Ages 12:10 Holistic Health: Beyond Just Fitness 19:51 The Importance of Hormone Balance 25:46 Personal Stories and Biohacking 27:44 Seeking Expert Guidance 29:00 Understanding Personal Trainers 29:32 The Evolution of Personal Training 30:31 Functional Training Explained 32:18 Personal Training Experiences 34:30 Choosing the Right Trainer 36:26 The Importance of Accountability 37:31 The Mental Benefits of Exercise 40:29 Encouraging Gym Participation 41:01 Connecting with the Fitness Community 41:42 Future Plans and Innovations 45:46 Final Thoughts and Contact Information

    50 min

  8. 12/27/2024

    How Does Maintenance Impact Your Gym's Bottom Line?

    Catch the latest episode of the Top Rated Gym Podcast as host Andres Cvijovic sits down with Blake Bell, VP of Facilities and Equipment at EOS Fitness, to discuss the crucial role of maintenance in gym success. With over 11 years of experience in the fitness industry, Blake shares expert insights on how proper equipment and facility upkeep can improve member experiences and fuel gym growth. Key takeaways include: -How setting maintenance KPIs can boost operational efficiency -The importance of proactive maintenance to avoid costly repairs -Why technician certifications are vital for maintaining high standards-Best practices for maintaining consistency across multiple gym locations -Tips for streamlining operations and improving your gym’s financial health Don’t miss this episode packed with actionable advice to help you elevate your gym’s performance and profitability! Blake Bell is the Vice President of Facilities & Equipment at EOS Fitness, bringing 10 years of industry experience with top brands like Planet Fitness, Crunch Fitness, and EOS Fitness. Blake is driven by a mission to create the best facilities management department the fitness world has ever seen, Blake is dedicated to setting new standards for excellence in gym operations. #FitnessIndustry #GymMaintenance #PodcastEpisode #ExpertInterview #Podcasting #GymSuccess #BusinessStrategy #Leadership #EOSFitness #BlakeBell #TopRatedGym 00:00 Introduction 00:42 Meet Blake Bell: Expert in Gym Facilities 01:28 Key Performance Indicators for Gym Maintenance 03:38 Proactive Maintenance Strategies 07:35 Importance of Technician Certification 12:10 Scaling Maintenance Across Multiple Locations 18:21 Starting Strong: Leading from the Front 18:42 Overcoming Operational Challenges 19:01 Bridging the Gap: Facilities and Operations 19:43 Effective Communication Strategies 21:01 Real-World Problem Solving 23:02 Learning and Training in Facilities Management 26:47 Tracking and Reporting KPIs 29:00 Encouraging Proactive Problem Reporting 31:39 Valuable Resources and Certifications 33:34 Connecting with Industry Experts 34:26 Final Thoughts and Appreciation

    36 min
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About

Welcome to Top Rated Gym the podcast for gym owners aiming to elevate their business. I'm your host, Andre Cvijovic, the Founder & CEO of Referrizer. Join me as we explore the strategies of top fitness entrepreneurs, uncovering the blueprints to their achievements and offering actionable advice to increase revenue, boost retention rates, and expand your locations. Whether you're just starting out or scaling your operation, Top Rated Gym is your go-to resource. Let's build stronger businesses, one episode at a time.

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