The CFO Playbook

Earworm Agency
The CFO Playbook

Being a finance leader is no longer just about controlling costs. 2024’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook is brought to you by Soldo.

  1. OCT 31

    Financial Turbulence: How Global “Polycrisis” is Transforming the CFO with Myles Corson from EY

    In this episode, David McClelland is joined by Myles Corson, EY Global and Americas Strategy and Markets Leader, Financial Accounting Advisory Services and host of the Better Finance Podcast, to discuss the evolving landscape for finance leaders amidst uncertainty and instability, termed the 'polycrisis'. As we navigate a complex global landscape, marked by geopolitical tensions, inflation uncertainties, environmental changes leading to pressure on supply chains, and technological uncertainties, Myles explains how finance leaders can evolve from their traditional roles to become indispensable strategic partners within their organisations. Amidst a world of rapid change and the relentless news cycles that shape our perceptions, we examine the role of technology in both contributing to and alleviating uncertainty. The rise of AI and digital transformation presents not just challenges but also unprecedented opportunities to redefine the role of finance. Hear how CFOs can balance short-term performance with long-term strategic investments, embracing innovation while managing risk. As finance leaders become the compasses guiding their organisations, the importance of setting a clear direction and empowering teams with data-driven insights takes centre stage. Myles underscores the need for agile mindsets and strategic alignment to navigate this complex landscape, ultimately adding unparalleled value to organisations. For more information about the challenges facing CFOs, read Myles' DNA of the CFO report. Learn more about your ad choices. Visit megaphone.fm/adchoices

    44 min
  2. SEP 26

    Financing Sustainable Infrastructure: How Private Investment is Powering Wind, Solar, and Energy Storage with Marie Joyce

    In this episode of The CFO Playbook, David McClelland is joined by Marie Joyce, CFO and COO of NTR, the trailblazing renewable energy specialist to discuss their mission to advance sustainable infrastructure by investing in wind, solar, and energy storage assets across Europe. What exactly does it take to transform from toll roads to renewable energy? Marie reveals the incredible evolution of NTR, offering a rare glimpse into the strategic milestones that have defined the company, from its early investments in wind energy with Airtricity in 1999 to its current focus on wind, solar, and energy storage projects across Europe. We hear how NTR's diversification across various markets and technologies has cemented its leadership in the renewable energy sector. Marie also shines a light on the pivotal decisions that set NTR apart, such as the shift from a US-centric approach to capitalising on the stable European market. She recounts the company’s transition to co-investing with institutional capital, a move that has significantly mitigated risk while expanding investment capabilities. Hear how advancements in technology have made renewable projects financially viable without government subsidies, and how strategic partnerships, such as with Legal & General Investment Management, have been instrumental in the company's growth. Beyond the financial strategy, Marie lifts the lid on the human element that drives NTR’s success including initiatives to foster diversity and inclusion in the traditionally male-dominated sectors of engineering and finance. From flexible working arrangements to fertility leave, NTR's culture not only supports its workforce but also aligns with its ambitious climate goals. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  3. AUG 29

    From Scorekeeper to Strategic Decision-Maker: The Changing Role of a CFO with Mark Freedman

    In this episode of The CFO Playbook, David McClelland is joined by Mark Freedman to explore the changing landscape of finance leadership, from crash to AI and beyond. Mark started his career at Deutsche Bank before moving onto London Stock Exchange Group. Over three decades in the finance sector, he’s proved himself to be a transformational force ready to face down the challenges of a digital finance age. Now in post as CFO of global money brand Travelex, Mark has been instrumental in making strategic decisions, providing steadfast resilience through a challenging era, following a much publicised cyber incident at the start of 2020. Despite the negative headlines, Mark's tenure has embraced opportunities for growth. Empathising the strength of Travelex's brand and its extensive physical distribution network as key assets, Mark has faced questions about the relevance of “travel money” head on. Highlighting the evergreen resilience of cash and the growth potential of digital cards, his current role has pivoted Mark from scorekeeper to decision-maker, with a deep understanding of business - using effective communication, and staying up-to-date with technology. About Soldo: Soldo provides company cards connected to a powerful management platform. Employees use Soldo cards to buy what they need for work without being out of pocket or going over budget. Finance teams use Soldo to distribute money instantly, while staying in control of who spends, how much, where, and on what. Thousands of businesses, from small to large corporations including Mercedes-Benz, Sony, and Get Your Guide use Soldo to make their business spending simple and efficient. To find out more or to book a demo, visit Soldo. Chapters: 0:05:07 - Career Transition Reflections and Growth 0:09:03 - Career Progression in Banking Industry 0:15:04 - Era of Financial Innovation 0:18:25 - Finance Transformation Opportunity 0:22:52 - Business Journey Through Turbulent Times 0:34:25 - Future of Travel Money Changes 0:42:24 - Evolution of the CFO Role Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min
  4. JUL 25

    Connecting the World: Building Global Finance Teams with Huiming Chen

    In this episode we look beyond the UK with guest Huiming Chen discussing the challenges and opportunities of leading finance teams across diverse geographies and cultures with host David McClelland. In her current role as Europe Commercial CFO at Illumina, Huiming shares her expertise on acknowledging and bridging cultural differences, fostering open communication, and balancing structural preferences to enhance team performance. Hear her secret to effectively navigating cultural nuances and improve collaboration within a global finance team. Gain a deeper understanding of the intricacies of feedback and communication styles in multicultural environments through Huiming’s personal journey from China to the US. We also explore the stark contrasts between Eastern and Western feedback approaches and the critical importance of timely, constructive feedback. Hear how small talk, such as the British habit of discussing the weather, plays a significant role in building professional relationships and how to adapt communication styles to fit different cultural contexts. Huiming also provides insight on the future of finance and the evolving role of CFOs in the face of technological advancements. Emphasising the essential traits of successful CFOs and the importance of creating environments where diversity and innovation thrive, Huiming shares strategies to empower finance teams for innovation, balance operational and strategic responsibilities, and leverage AI technology for informed decision-making, ensuring effective global leadership and cultural adaptation in the workplace Huiming will be judging the Global CFO 100 Awards 2024 by Soldo in partnership with HotTopics. This new award honours CFO’s who are driving transformative financial strategies and innovative business practices, shaping the future of finance. Entries close on 31st August 2024, for more information visit https://hottopics.ht/global-cfo-100-awards-nominations.  Chapters: (0:00:00) - Global Cultural Challenges in Finance Leadership (0:10:42) - Cultural Feedback and Relationship Building (0:14:41) - Embracing Diversity in Leadership Roles (0:22:38) - Future Traits of Successful CFOs (0:33:53) - Empowering Future Finance Through Technology About Soldo: Soldo provides company cards connected to a powerful management platform. Employees use Soldo cards to buy what they need for work without being out of pocket or going over budget. Finance teams use Soldo to distribute money instantly, while staying in control of who spends, how much, where, and on what. Thousands of businesses, from small to large corporations including Mercedes-Benz, Sony, and Get Your Guide use Soldo to make their business spending simple and efficient. To find out more or to book a demo, visit Soldo. Learn more about your ad choices. Visit megaphone.fm/adchoices

    46 min
  5. JUN 27

    A Masterclass in Cross-Sector Success & Financial Innovation with Helen Ashton

    What do a retail powerhouse, a manufacturing giant, and a financial services titan have in common? According to our guest Helen Ashton, it’s the universal value of cross-sector experience. In conversation with David McClelland, Helen shares her fascinating journey through multiple industries, emphasising how diverse roles have armed her with unique insights and essential relationship-building skills. A finance leader with over 30 years of dynamic experience, Helen's expertise is a masterclass on leveraging core finance skills to adapt and thrive in new environments. She shares the common challenges finance leaders encounter and the strategic importance of honing influencing skills to drive business success. From spearheading technological innovations to nurturing a young, diverse team, Helen’s time as CFO at online fashion giant ASOS is a testament to truly visionary leadership. This episode also explores how innovative hiring practices and open-minded recruitment can enhance finance teams, fostering a rich pool of future talent ready to take on CFO roles in the future. Candidly reflecting on the slow progress made in diversity and inclusion in senior finance roles and her own vision for the future of finance - transformed by data automation and strategic involvement - paint a compelling picture of a field ripe for rebranding. This episode is brimming with insights on the evolving landscape of finance leadership, championed by a true industry veteran. Helen will be judging the Global CFO 100 Awards 2024 by Soldo in partnership with HotTopics. This new award honours CFO’s who are driving transformative financial strategies and innovative business practices, shaping the future of finance. Entries close on 31st August 2024, for more information visit https://hottopics.ht/global-cfo-100-awards-nominations.  Helen founded Shape Beyond after 25 years of transforming complex, high-growth organisations. She’s worked at Executive Board level and led private equity portfolio businesses to successful exit. Shape Beyond’s deep knowledge of the retail industry is fuelled by Helen’s time as the CFO of ASOS and board member of JD Sports. We embrace digital transformation and agile, diverse cultures. Chapters: 0:03:23 - Career Growth Through Industry Diversity 0:12:04 - Finance Leader 0:18:50 - Innovation in Fashion Retail CFO Role 0:22:48 - Leveraging Data for Customer Service Improvement 0:27:03 - Fast-Paced, Customer-Centric Executive Dynamics 0:30:52 - Youthful Talent Surprises in Finance 0:33:17 - ASOS Brand Mission for 20-Somethings 0:37:22 - Diversity, Inclusion, and Authenticity in Leadership 0:43:43 - Criteria for Selecting Future CFOs About Soldo: Soldo provides company cards connected to a powerful management platform. Employees use Soldo cards to buy what they need for work without being out of pocket or going over budget. Finance teams use Soldo to distribute money instantly, while staying in control of who spends, how much, where, and on what. Thousands of businesses, from small to large corporations including Mercedes-Benz, Sony, and Get Your Guide use Soldo to make their business spending simple and efficient. To find out more or to book a demo, visit Soldo. Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 min
  6. MAY 30

    Financial Strategies to Empower Creative Minds with Mehjabeen Patrick

    In May’s episode of The CFO Playbook, David McClelland talks to Mehjabeen Patrick, Director of Finance at Arts University Bournemouth, about the challenges and opportunities of finance leadership in the creative sector. As former Chief Finance and Investment Officer at Creative UK, Mehjabeen is all too aware of the financial challenges faced by creative businesses. From her early days working in the banking sector, Mehjabeen is a passionate advocate of finding creative approaches in all aspects of finance. From distributing government grants to providing business mentoring, she highlights the need for finance leaders to actively listen to and learn from creatives, to drive both artistic and economic growth. Drawing from over 20 years of experience in the sector, Mehjabeen shares the importance of thinking outside the box. Hear how she thinks finance leaders should embrace creative approaches while managing budgets, by bringing design thinking into their day to day work. This episode also explores the impact of technology and digital innovation to engage diverse audiences by telling finance stories in new ways. Chapters: (0:02:56) - Finance Leadership in the Creative Sector (0:16:20) - Finance and Creativity in the Arts (0:24:11) - The Impact of Technology on Creativity (0:36:14) - Thinking Outside the Box in Finance Entries for the Global CFO 100 Awards in partnership with HotTopics are now open - https://hottopics.ht/global-cfo-100-awards-nominations. Entries close 31st August 2024. About Soldo: Soldo provides company cards connected to a powerful management platform. Employees use Soldo cards to buy what they need for work without being out of pocket or going over budget. Finance teams use Soldo to distribute money instantly, while staying in control of who spends, how much, where, and on what. Thousands of businesses, from small to large corporations including Mercedes-Benz, Sony, and Get Your Guide use Soldo to make their business spending simple and efficient. To find out more or to book a demo, visit Soldo. Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
  7. APR 25

    Shaping Ethical Finance in the Age of AI with Giles Andrews OBE

    In the latest episode of The CFO Playbook, David McClelland is joined by Giles Andrews OBE, co-founder of Zopa, the world’s first P2P lending business launched in 2004, to discuss two decades working in FinTech and the role of artificial intelligence in shaping the financial services of the future. Finding himself as an accidental CFO in the early days of Zopa thanks to an accountancy qualification, Giles progressed to CEO and Chairman and is still an active Board Member, responsible for in excess of £4bn in loans in the UK, and revolutionising the way we look at banking. Reflecting on the economic storms faced globally over the past few years, Giles offers an insider's perspective on the 2008 financial crisis, revealing how it inadvertently fuelled Zopa's growth by transforming the lending landscape. Now managing a diverse portfolio, from the intricacies of Zopa's operations to Chair of online automotive marketplace CarWow, Giles is all too familiar with the challenges faced against a backdrop of evolving consumer behaviour and digital upheaval. In a world now captivated by artificial intelligence, he shares his thoughts on the positives in work efficiency and improved user experience in customer service, but expresses concerns about ethics and governance, especially in financial services. Balancing innovation and regulation, Giles highlights the importance of ethical leadership and community spirit to ensure a prosperous ecosystem for businesses of all sizes, whilst embracing advancements in technology. Chapters - (0:00:00) - Financial Leadership and Innovation (0:12:21) - Navigating Financial Crisis and Growth (0:19:25) - Recent Financial Sector Collapses and Innovation (0:24:08) - Innovation in Banking and AI (0:36:06) - Ethics and Privacy in AI Governance (0:41:54) - Issue of Financial Engineering in Business Entries for the Global CFO 100 Awards in partnership with HotTopics are now open - https://hottopics.ht/global-cfo-100-awards-nominations. Entries close 31st August 2024. About Soldo: Soldo provides company cards connected to a powerful management platform. Employees use Soldo cards to buy what they need for work without being out of pocket or going over budget. Finance teams use Soldo to distribute money instantly, while staying in control of who spends, how much, where, and on what. Thousands of businesses, from small to large corporations including Mercedes-Benz, Sony, and Get Your Guide use Soldo to make their business spending simple and efficient. To find out more or to book a demo, visit Soldo. Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min

About

Being a finance leader is no longer just about controlling costs. 2024’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook is brought to you by Soldo.

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