The Storage Playbook By Atomic Storage Group

Rick Beal & Magen Smith
  • 5.0 (14)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY
The Storage Playbook By Atomic Storage Group

Welcome to The Self Storage Playbook, brought to you by Atomic Storage Group, a premier full-service self-storage management company dedicated to maximizing your investment while minimizing your headaches. Join your hosts, Rick Beal and Magen Smith, industry veterans and founders of Atomic Storage Group, as they dive deep into the world of self-storage operations and investments. Rick and Magen bring a wealth of experience as keynote speakers and trusted advisors in the industry.  You will learn actionable insights and expert advice to help you succeed in the competitive self-storage market. Whether you're a seasoned investor, a facility owner looking to optimize operations, or someone considering entering the self-storage business, this podcast is your go-to resource for strategies, tips, and best practices. Tune in to discover the "secret sauce" behind successful self-storage management, learn about industry trends, and gain valuable insights to propel your self-storage business forward. Don't miss an episode of The Self Storage Playbook- where expertise meets execution in the world of self-storage. Subscribe now and unlock the potential of your self-storage investments with Atomic Storage Group.

Episodes

  1. 4D AGO

    Revenue & Discounts: The Balancing Act

    In this episode, we explore how even small price changes can send ripples through customer behavior and what that means for your bottom line. We break down our latest research—from customers' sensitivity to price increases and the magic behind promotional offers like “First Month Free” and “75% Off First Two Months.” Along the way, Magen and Rick share insights on competitor strategies, future trends, and actionable steps to help storage owners fine-tune their pricing and add valu...

    38 min

  2. 05/21/2024

    Setting Up Hoops: Filtering Out the Wrong Fit- Hiring Part 2

    Summary In this part 2 episode, Rick and Magen discuss the nuances of hiring the right person for self-storage facilities. They emphasize the importance of hiring for personality rather than just the position, as it substantially increases the quality of applicants. They share their hiring process, which includes using a job ad that focuses on personality traits, setting up hoops for applicants to jump through to filter out the wrong fit, and creating a YouTube video to showcase the job and c...

    24 min

  3. 05/01/2024

    How To Hire in The Self Storage Industry Part 1

    Summary In this episode, Rick and Megan discuss the nuances of hiring in the self-storage industry. They highlight the importance of finding the right person for the job and the impact it can have on a facility's success. They also explore common hiring biases and fallacies hindering the hiring process. The conversation covers fair wages, bonus structures, and creating a positive work culture. They also discuss hiring hunters (aggressive sales-oriented individuals) and farmers (consistent and...

    30 min

  4. 03/19/2024

    How Customer Feedback Can Transform Your Self Storage Operation

    In this episode of The Storage Playbook, Rick and Megan discuss the importance of customer feedback and how it can be transformed into actionable strategies to improve service and drive business growth in the self-storage industry. They share strategies for obtaining feedback, including surveys, and highlight the significance of feedback for self storage properties. Takeaways Customer feedback is crucial for improving service and driving business growth in the self-storage industry.Sur...

    23 min

  5. 03/11/2024

    The Impact of Large Self Storage Operators On Rates And The Industry

    In this episode, Rick Beal and Megan Smith discuss the impact of large self-storage operators on rates and the industry. They explore the consolidation happening in the self-storage sector, where major players are acquiring smaller and larger facilities at an unprecedented rate. This consolidation has resulted in a marketplace where a few companies have considerable influence over pricing structures. The hosts also discuss the implications of this trend for consumers and small owner-operators...

    19 min
  • 5 Episodes

5
out of 5
14 Ratings

About

Welcome to The Self Storage Playbook, brought to you by Atomic Storage Group, a premier full-service self-storage management company dedicated to maximizing your investment while minimizing your headaches. Join your hosts, Rick Beal and Magen Smith, industry veterans and founders of Atomic Storage Group, as they dive deep into the world of self-storage operations and investments. Rick and Magen bring a wealth of experience as keynote speakers and trusted advisors in the industry.  You will learn actionable insights and expert advice to help you succeed in the competitive self-storage market. Whether you're a seasoned investor, a facility owner looking to optimize operations, or someone considering entering the self-storage business, this podcast is your go-to resource for strategies, tips, and best practices. Tune in to discover the "secret sauce" behind successful self-storage management, learn about industry trends, and gain valuable insights to propel your self-storage business forward. Don't miss an episode of The Self Storage Playbook- where expertise meets execution in the world of self-storage. Subscribe now and unlock the potential of your self-storage investments with Atomic Storage Group.

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