From Numbers to Narratives: Roger Knecht on Business Storytelling and Personal Balance

Brian Livingston introduces Roger Knecht, who shares his background and pivotal epiphany about the importance of giving back. Roger elaborates on the critical role accountants play in business storytelling and highlights common communication gaps and accounting mistakes. Brian discusses his own experiences with pricing and profit growth strategies. The conversation transitions into understanding business metrics and planning exit strategies. Roger shares his thoughts on balancing business challenges with personal life and talks about his current work and available free resources. The episode concludes with final thoughts, an episode teaser, and the sign-off. (0:00) Introduction and Roger Knecht's background (2:38) Roger's epiphany and the importance of giving back (4:17) The role of accountants in business storytelling (7:35) Communication gaps and common accounting mistakes (12:32) Brian's experience with pricing and profit growth strategies (18:35) Understanding business metrics and exit strategies (24:08) Final thoughts on business challenges and personal balance (26:48) Roger Knecht's current work and free resources (27:41) Closing remarks and episode teaser (28:00) Final sign-off